• Journal of Distribution Science
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• v.18 no.8
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• pp.5-14
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• 2020

This study aims to examine the impact of characteristics of SNS content provided by airlines on customer satisfaction and to explore the effect of the personal characteristics of the customers which have a modulating effect on the relationship between content characteristics of SNS and customer satisfaction. The data were collected over a period of April 21. 2019. to July 21. 2019. for three months from the people who have experience using SNS provided by airlines. 225 samples were selected and used as final samples from a collection rate of 93.4 percent. Findings suggest that the characteristics of airline's SNS content which include a promotion, information, and communication showed a positive impact on customer satisfaction. The analysis of a modulating effect of individual characteristics on the relationship between the airline's SNS content characteristics showed that diversity pursuit propensity, innovation propensity, and information-seeking propensity control the relationship between characteristics of airline's SNS content which are publicity, information and customer satisfaction. And it was found that all three personal characteristics do not control the relationship between communication and customer satisfaction. Thus, airlines should use SNS more effectively to generate customer satisfaction and present marketing measures to help generate profits through consumer purchasing behavior. It is expected that the findings of this study will help airlines to utilize marketing implications for effective and practical marketing methods.

• Journal of Korea Society of Industrial Information Systems
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• v.15 no.5
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• pp.273-286
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• 2010

The main purpose of this study was to demonstrate the most common characteristics of the small and medium system integration companies in performing IT projects. In this study, 388 auditing reports on the 194 IT projects which were carried out by the small and medium size manufacturers from 2006 to 2009 were employed and surveyed. This survey revealed that the schedule management was the most neglected item in the project management area, the test planning and action was the most neglected item in the development and coding area, and the manual preparation for users and operators was the most neglected item in the operation and maintenance area. Consequently these three most neglected items were considered as the most common characteristics of the small and medium system integration companies in performing IT projects.

• School Mathematics
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• v.8 no.4
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• pp.379-396
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• 2006

The purpose of this study is to analyze characteristics of problem solving in mathematics for gifted students through case study on solving the mathematical problem for gifted students, and to investigate what are relationships with the cognitive and affective characteristics. To this end, this study was to analyze the characteristics on the problem solving in mathematics by using qualitative research method after it selected two students who had specific education for brilliant students. As a result, this study has shown that it had high preference for question with clear answer, high preference for individual inquiry learning, high adhesion to answer for question, and high adhesion for assignment on characteristics of process of problem solving, but there was much difference in spirit of competition. As to the characteristics of thoughts in problem solving, this study has shown that it had high grasp capacity, intuitive insight, and capacity for visualization, but there were differences in capacity for generalization and adaptability. However, both two students had low values in deductive thought. In addition, as to the home environment and cognitive and affective characteristics, they were not related to the characteristics on problem solving directly, but it has shown that it affected each other indirectly. As to the conclusion of this study, this researcher thinks that it will be valuable documentation in order to improve curriculum, development of textbooks, and teaching method for special education for the gifted students and education for secondary mathematics.

• Journal of the Korea Society of Computer and Information
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• v.20 no.4
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• pp.119-130
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• 2015

This study empirically analyzed at domestic manufacturing and service firms to find any moderating effects of enterprise management strategies and information-oriented development strategies between enterprise characteristic factors and IT adoption performance. Task characteristics were analyzed based on information provision extent, system quality and perceived effects while environmental characteristics based on competition extent, external pressure, environmental uncertainty, etc. As a result it was found that strategic suitability factors had a moderating effect between adoption performance and task characteristic variables such as system quality and perceived effect, environmental characteristics such as competition level, external pressure and environmental uncertainty. However, strategy suitability was found not to have any moderating role between task characteristic information provision extent and adoption performance. These findings indicate that enterprises need to plan and implement corporate management strategies and information-oriented development strategies in close coordination for new IT adoption and spread.

• Journal of Information Technology Services
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• v.16 no.2
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• pp.21-32
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• 2017

This study analyzes the variable consumer characteristics that influence the intention to use online product reviews. In online e-commerce, where purchases take place without consumers seeing the products in person, the product reviews left by other consumers who have already purchased the product are believed to be valuable information. However, when different consumers read the same product review, their responses to it may vary. This study analyzes the characteristics of consumers who utilize product reviews for their purchases. Consumer characteristics are categorized into personal information, personality, purchasing tendency, and experience related to product reviews. These factors are examined to see if they have direct or indirect effects on a consumer's intention to use product reviews when making online purchases. We surveyed a total of 240 consumers who had experience using e-commerce and knew about online product reviews. Once the data was collected, path analysis was conducted using the statistics tool AMOS. The study results reveal that consumers who are female, extroverted, and have higher price sensitivity think that product reviews left by others are useful, and that this "perceived usefulness" has a positive effect on the intention to use product reviews for making online purchasing decisions. In addition, consumers who are agreeable to others, have high brand sensitivity, and who have left numerous reviews themselves demonstrated the tendency to trust reviews left by others more. Thus, we conclude that this "perceived reliability" makes it more likely that a consumer will use product reviews when making online purchasing decisions. Future research can be done to develop this study further by analyzing whether providing online product reviews corresponding to the personal characteristics of consumers enhances the effect of product reviews on online purchasing decisions.

• Journal of the Korean Society for Precision Engineering
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• v.27 no.7
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• pp.28-35
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• 2010

In the display industry, COG bonding method is being applied to production of LCD panels that are used for mobile phones and monitors, and is one of the mounting methods optimized to compete with the trend of ultra small, ultra thin and low cost of display. In COG bonding process, electrical characteristics such as contact resistance, insulation property, etc and mechanical characteristics such as bonding strength, etc depend on properties of conductive particles and epoxy resin along with ACF materials used for COG by manufacturers. As the properties of such materials have close relation to optimization of bonding conditions such as temperature, pressure, time, etc in COG bonding process, it is requested to carry out an in-depth study on characteristics of COG bonding, based on which development of bonding process equipment shall be processed. In this study were analyzed the characteristics of COG bonding process, performed the analysis and reliability evaluation on electrical and mechanical characteristics of COG bonding using ACF to find optimum bonding conditions for ACF, and performed the experiment on bonding characteristics regarding fine pitch to understand the affection on finer pitch in COG bonding. It was found that it is difficult to find optimum conditions because it is more difficult to perform alignment as the pitch becomes finer, but only if alignment has been made, it becomes similar to optimum conditions in general COG bonding regardless of pitch intervals.

• Journal of Information Technology Services
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• v.14 no.4
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• pp.171-184
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• 2015

Nowadays, mobile commerce is having an increasingly profound impact on our daily lives, and offer interesting and advantageous new services. Mobile payment is an emerging and important application of mobile commerce in smart work, enabling users to use their mobile devices (especially mobile phones) for paying goods and services wherever they go. The appearance of m-payment is expected to provide us a convenient and bright future to enjoy. That is the common trend on over the world, but in Vietnam, although the number of smart phone users has been increasing rapidly, the adoption of m-payment system still didn't succeed completely. The research reviewed literature regarding mobile payment services, analyzed the impact of customer characteristics and system characteristics on m-payment adoption in Vietnam. To analyze the adoption behaviors of m-payment users, m-payment research model which consists of three customer-characteristics (m-payment trust, personal innovativeness, m-payment knowledge) and four m-payment system characteristics (mobility, reachability, convenience, compatibility) were studied. The results indicate that perceived usefulness, trust, and compatibility are the important predictors to the intention to use m-payment. This study will assist m-payment services suppliers in implementing appropriate business models and service strategies to successfully attract customer to use m-payment in Vietnam, allowing managers to exert appropriate investment, time, and effort for m-payment system development in designing smart working.

• The Journal of Industrial Distribution & Business
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• v.13 no.4
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• pp.35-49
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• 2022

Purpose - According to the recently changing consumer smart environment and consumer decision-making process, this study investigates the structural relationship between electronic(online) WOM information characteristics and brand community experience value types on specific brand reliability and brand transformation. In particular, the characteristics of word of mouth information and the experience value of brand community users were divided into detailed fac tors and approached. Methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for the consumers with online consumption activities in less than six months. With reference to previous studies, operational definition was made for the questionnaire design. In order to verify the hypothesis, 282 people were statistically analyzed through the survey This data were used for AMOS for confirm hypothesis established. Results - eWOM information characteristics were classified into usefulness, timeliness and un-bias, and online community experience values were classified into interaction, playfulness, and virtuality. In addition, it is to investigate the relationship between the brand reliability and user's experience value in brad community. The main results are as follows. The first result was that usefulness and un-bias, which are the eWOM information characteristics had a positive effect on forming brand reliability. However, the factor of timeliness did not affect brand reliability. Second, in terms of user experience value and brand reliability in the brand community. It was fo und that experience values such as interaction, playfulness, and vituality all had a positive influence on brand reliability. Third, it was found that brand reliability has a positive influence on the on-line conversion activity of users. Conclusions - Through this study, the field of online consumer behavior research is expanding, and this study suggested that careful management is necessary according to the type or characteristics of eWOM information. Additionally, it presents the importance of the user's empirical value in the brand community influencing brand attitude and reliability. In practice, the implementation of the marketing communication mix in digital marketing has recently been underway to enhance the conversion behavior of users. At this level, it also reveals the preceding factors that increase user conversion behavior.

• Journal of Advanced Marine Engineering and Technology
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• v.27 no.4
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• pp.467-478
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• 2003

Automotive shock absorber may not be regarded as only one(simple) damping machine because it is composed of many components, and shows non-linear damping characteristics. No matter how advanced form of shock absorber is developed, the oil shock absorber can not be neglected. because their structures are based on the oil shock absorber. Therefore it is essential to accurately analyze the dynamic characteristics of oil shock absorber. It stands mainly roi damper valve tuning which nowadays is still exhaustively done by means of ride work. In this study, damping mechanism and dynamic characteristics for oil shock absorber of twin tube type are analyzed, based on the mathematical model considering internal flow and pressure. For the reliability of numerical prediction. the database is constructed within the limit of adequate reliability. Finally, the programmed system that gives out necessary specification by inputting damping specification and tolerance is to be constructed.

• Proceedings of the KIEE Conference
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• 2003.10a
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• pp.214-216
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• 2003

Since it is frequently reported, nowadays, that a variety of accidents happen in association with a street light, it is urgently demanded to take necessary measures to cope with such situation. In this aspect, it is important to study the grounding characteristics of a street light because most of the accidents are related to grounding. In this paper, therefore, the grounding characteristics of a street light have been investigated based on layers by using CDEGS. As a result of simulation, the soil resistivity turns out to be extremely important determining the characteristics of a grounding system.