• Asia Pacific Journal of Business Review
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• 제6권1호
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• pp.49-59
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• 2021

This study was conducted to explore the causal relationship between the characteristics of mobile shopping mall use and the effect on the intention to use mobile shopping malls through perceived value (hedonic value and utilitarian value). Specifically, this study defined the usage characteristics of mobile shopping malls as accessibility, convenience, and enjoyment, respectively, and attempted to explain the relationship on the intention of use through perceived value. The research results are as follows. First, it was found that enjoyment had a positive (+) effect on hedonic value. However, it was found that convenience did not affect hedonic value. On the other hand, contrary to expectations, accessibility was found to have a negative (-) effect on hedonic value. Second, it was found that accessibility and convenience had a positive (+) effect on utilitarian value. However, it was found that pleasure did not affect utilitarian value. Third, it was found that utilitarian value had a positive (+) effect on the intention to use mobile shopping, while hedonic value did not affect the intention to use mobile shopping. Through this, it is meaningful to provide mobile shopping users with solutions to improve their restrictions in the shopping process.

• Journal of Information Technology Applications and Management
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• 제9권3호
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• pp.79-95
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• 2002

As the budget size and complexity of 1T investment are growing, IT value measurement becomes more critical to the success of IT management In public organizations and private firms. It has been known that there are many factors such as IT costs, risks, qualify, and usage that should be taken Into consideration during the process of measuring IT value and making IT Investment decisions. However, little research has been done so far In order to analysis factors affecting the IT value and effectiveness. The purpose of this study Is to Investigate the impact of IT Project types and ownerships on IT value evaluation. The three research questions are as follows : (1) Does IT project type such as transactional, Informational, and infrastructure have any impact on 1T value measurement\ulcorner (2) Does the IT development ownership has any Impact on IT value\ulcorner (3) Does the IT operation ownership has any impact\ulcorner The empirical research was done at S-Electronics, world-wide known and the biggest manufacturing company in Korea, based on the method of structured interview. About 200 individual Information systems have been evaluated to calculate ROI measures, the dependent variable In this study. The results of statistical analysis show that two of three Independent variables, IT project types and IT development ownership, have statistically significant effects on IT value in terms of ROI measures.

• 경영과정보연구
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• 제27권
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• pp.31-52
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• 2008

Intangible Assets are more important determinants of firm value than others in a digital information-based economy(Lev, 2001). Prior research reveals that investments in intangible assets such as R&D and advertising expenditures are associated with firm value. This paper examines the effects of the corporate investments in the information technologies(IT) on stock return and economic goodwill. The sample consists of 152 firms listed on the Korean stock market in 2002. To test hypothesis We employed multiple regression models. Results are as follows; First, IT environment, IT process, and IT human resource are positively associated with firm's IT value. Second, firm's IT value is positively correlated with firm's economic goodwill. Third, firm's IT value is positively correlated with firm's stock return. These results suggest that the investments related with IT are effective in cultivating firm's value and Stock investors can make the best use of firm's announcements related with IT value. Thus the authorities concerned need to expand the public announcements related IT value.

• 품질경영학회지
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• 제31권4호
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• pp.203-218
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• 2003

The ongoing debate over IT productivity has revealed paradoxical effects of IT. This study proposes that IT business value is paradoxical structured. IT impacts are not easy to generalize according to one perspective or paradigm. This study assumes multiplicity in the phenomenon of IT value and explores effects of these multiple interpretations. The study seeks to understand organizational performance. Hypotheses are developed to test the relationship between competing interpretations of IT value and organizational performance. The purpose of this study is to determine whether or not senior managers perceive IT value on the basis of divergent managerial value frames.

• 지식경영연구
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• 제17권3호
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• pp.161-179
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• 2016

The recent patent wars in the information technology (IT) industry demonstrate the strategic importance of IT patents in the industry. In this paper, we adopt the lens of real options to study the value of IT patents for IT firms. Specifically, we examine the relationship between IT patents and firms' market performance. We also consider the moderating effect of the innovation orientation of firms' patent portfolios (exploitative vs. explorative). Based on a large panel dataset consisting of 697 firms in US IT industries, our results suggest that the impact of IT patents on firm value (as measured by Tobin's q) is positive and significant. Further, we find that this impact varies, depending on the innovation orientation of firms' patent portfolios. IT patent portfolios with higher levels of an exploitative orientation are associated with higher firm value, compared to those with a lower exploitative orientation. This study highlights the value of employing real options theory as the underlying mechanism in understanding the impact of patents on firm valuation. Future researchers can adopt the real options lens to identify and empirically examine the role of other factors that may affect the value of patents and other investments exhibiting real option characteristics. While our paper answers some questions about the value of patents in the IT industry, it also raises a number of additional new questions. As such, we hope that it will generate more research on this important topic.

• Asia pacific journal of information systems
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• 제22권3호
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• pp.29-52
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• 2012

As sustainability has grown into a key global issue, more and more information technology (IT) products have adopted these concepts to attract consumers. However, these products potentially require consumers' physical or economic sacrifice at least for a short period of time. Therefore, the reason of consumers' adoption of sustainable IT products cannot be fully explained by the two traditional values: hedonic and utility values. However, expectancy-value theory, which has been used to explain the relationship between value and behavior, still takes hedonic value and utility value into consideration. The purpose of this study is to suggest an amended expectancy-value theory to better explain the adoption of IT products that consider sustainability. For this purpose, two social values-the normative value based on the Schwartz's model of moral norm and the eudemonic value of the Stoic philosophy-were added to the individual values to examine which value particularly influences the adoption of sustainable IT products. In addition, the moderating effect of perceived sustainability between four values and adoption of sustainable IT products was verified.

• 한국IT서비스학회지
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• 제18권2호
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• pp.161-183
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• 2019

Researches on the business value of IT and ICT in the past has been focused on static content researches such as study of IT ICT itself and study of the relationship between IT ICT and performance. In recent years, however, the need for discussions on the "process of IT and ICT making economic value (performance) difference between companies" is growing. In particular, there is a need for an framework to analyze the process of qualitative change (progress, evolution, improvement) of IT and ICT affecting the competitive advantage. In this paper, we present a framework for analyzing the process of creating competitive advantage by IT ICT and show the structure of how IT and ICT resources lead to the creation of competitive advantage. In order to achieve these objectives, this paper proposes a framework for the process of creating competitive advantage by linking IT and ICT related resources, value activities, value chains, and business processes.

• 무역학회지
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• 제46권2호
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• pp.301-321
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• 2021

This study analyzes the various roles of social value in the consumption value model in China's mobile e-commerce environment. This is because customers in the Confucian culture area are highly influenced by others in their consumption behavior. However, there has been no consideration of these opinions in the consumption value model. In particular, it was analyzed whether social value has a moderated mediation effects in the path of economic value on customer loyalty. As a result of analyzing 228 pieces of data collected in China, it was found that the economic value is increasing customer loyalty through the entrance of shopping malls, and this indirect effect is affected by social value, and there was a moderated mediation effect. This study is theoretically meaningful in that it is newly elucidating the role of social value in the consumption value model.

• 한국콘텐츠학회논문지
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• 제12권12호
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• pp.567-576
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• 2012

본 연구는 패션주얼리의 디자인, 색상, 재료에 대하여 소비가치에 따른 선호도 분석을 목적으로 하며, 이를 위해 여성소비자 156명을 대상으로 하였으며, 소비가치 조사도구는 VALS (Values and Life Style) 기법에 의하여 원리원칙 지향적 가치, 지위 지향적 가치, 행동 지향적 가치 등 세 가지의 유형으로 구분하여 실증분석을 실시하였다. 그 결과를 살펴보면 먼저 소비가치에 따라 패션주얼리 디자인 특성에 따른 선호도에 차이가 있는 것으로 나타났다. 소비가치에 따라 패션주얼리 보석 세팅 개수에 따라서는 선호도에 차이가 있는 것으로 나타났으나, 보석재료에 따라서는 선호도에 차이가 없는 것으로 나타났다. 또한 패션주얼리 색상특성에 있어서는 소비가치에 따라 선호도에 차이가 있는 것으로 나타났다. 소비가치에 따른 패션주얼리 선호도에 차이가 전개되고 있는데, 이러한 원인은 사용가치 보다는 소비자의 소비가치에 의해 제품의 선호도가 변화하는 것을 알 수 있다. 따라서 소비가치에 따른 타겟화 과정을 통해 보다 효율적인 전략 도출이 필요하다.

• International Journal of Internet, Broadcasting and Communication
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• 제15권3호
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• pp.185-190
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• 2023

Due to the growing importance of ESG management, various studies have been conducted to explore the relationship between ESG performance and corporate value. The purpose of this study is to investigate how a company's ESG performance impacts its corporate value. The research findings indicate that there is difficulty in explaining the relationship between ESG performance of Korean IT companies and firm value in a straightforward manner. However, the results demonstrate that companies with higher profitability, higher foreign ownership, and higher R&D expenditure tend to have a positive impact of ESG ratings on corporate value. Based on these results, we can infer that Korean IT companies can enhance their corporate value by increasing R&D investments to develop innovative products that improve profitability. Additionally, attracting higher foreign investments can also positively influence ESG performance and subsequently increase corporate value. Acknowledging these factors can help companies realize the significance of ESG performance in elevating their overall corporate value.