• 유통과학연구
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• 제21권7호
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• pp.105-116
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• 2023

Purpose: SMEs are one of the largest contributors to GDP for Indonesia. This study aims to investigate the effect of IT awareness and digital marketing on the performance of SMEs in the city of Makassar through product distribution. Research design, data, and methodology: IT Awareness and Digital Marketing are independent variables in this study, while Product Distribution is an intervening variable in viewing the performance of SMEs in Makassar City. The data is processed using Smart-PLS. The samples used were 381 business units operating in the city of Makassar. Results: From this study it was found that IT Awareness and Digital Marketing had a significant and positive effect on the distribution of products from SMEs in the city of Makassar. However, IT Awareness and Digital Marketing do not directly affect the performance of SMEs in the city of Makassar. So it can be concluded that both IT Awareness and Digital Marketing only affect the performance of SMEs in Makassar City through Product Distribution, not directly. Conclusions: From this study it can be concluded that SMEs in the city of Makassar should start increasing their IT awareness and use digital marketing to increase their product distribution to improve the performance of their SMEs.

• The Journal of Asian Finance, Economics and Business
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• 제9권9호
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• pp.291-298
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• 2022

The most crucial elements of SME growth and development are performance and innovation. In actuality, SMEs find it challenging to enhance their performance and innovation due to limited access to resources. Collaboration with other SMEs in the form of local communities can be an alternative solution to gaining access to external resources. Unfortunately, not many studies have explored the role of the local SME community in the development of innovation and performance of SMEs. This study tries to fill this gap by examining the role of local communities in expanding SMEs' access to resources, in their efforts to improve innovation and performance. Data was collected using an online questionnaire distributed to food and beverage SMEs in Malang Regency. As many as 150 questionnaires were received and considered valid for statistical data analysis using the WarpPLS program. The results show that the SME community plays an important role in improving the innovation and performance of food and beverage SMEs. It is also found that innovation can be a good mediator of community relations with the performance of SMEs. Furthermore, it is also confirmed that the SME community moderates the relationship between innovation and the performance of food and beverage SMEs.

• Asian Journal of Innovation and Policy
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• 제7권3호
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• pp.461-488
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• 2018

This paper explores the relationship between network cooperation, innovation, internationalization and economic performance of manufacturing small and medium enterprises (SMEs) of engineering goods industry located in Bangalore city, India. At the outset, it is observed that SMEs receive the maximum assistance in the realm of product specifications. Moreover, they do not resort to manufacturing new products as much as they resort to product modifications or process improvements. Further, it is found (using Chi-square test of independence) that higher the network assistance received from an external network, greater is the innovation performance of SMEs. Subsequently, using analysis of variance (ANOVA), export intensity (proxy for internationalization performance) of SMEs is found to have a significant positive association with both the degree of their network cooperation and of their innovation performance. Lastly, it is observed that higher the degree of each of network cooperation, innovation performance and internationalization performance, better is the economic performance (measured by total sales turnover) of SMEs. These results have significant implications for the policy makers of the country to give due attention to network cooperation, innovation and internationalization as the means of enhancing the economic performance of SMEs.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.613-620
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• 2020

COVID-19 pandemic has made the economy in Indonesia sluggish, especially Small and Medium Enterprises (SMEs). Simultaneously, the SMEs existence in Indonesia is fundamental and considered important by the government since it is able to assist numerous laborers and become an income source for the lower and middle classes of the community. The productivity of SME in a region will undeniably influence the availability of job and, of course, reduce the number of unemployed. Therefore, in this study, the researchers looked at how to improve SMEs performance to continue to exist amid the COVID-19 pandemic, by identifying the relationships between product characteristics, market competitive strategies, and the performance of SMEs. The research was done on SMEs in West Java, Indonesia. The example employed was Batik SMEs in Cirebon with at least 10 years in existence, and the total number of these SMEs was 165. As the basis of a quantitative approach, this study employed survey instruments by distributing a questionnaire. In analyzing the data, it utilized the structural equation modeling (SEM). The result showed a significant relationship between Product Characteristics, Market Competitive Strategy, and Price and Product Success Rate on SMEs Performance. This study's findings contribute to the SMEs performance literature.

• 무역학회지
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• 제44권4호
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• pp.101-114
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• 2019

E-business enables SMEs to reduce transaction costs and maintain export competitiveness in rapidly changing overseas markets. It is required to raise the entrepreneurial awareness of e-business of exporting SMEs. This study examines the characteristics of enterprises that play an important role in the introduction and utilization of e-business by domestic export SMEs. It explores the mechanisms that search and exploit these opportunities in an entrepreneurial way, and examines the process leading to export performance. We conducted a survey for empirical analysis and analyzed the data from 316 companies using e-business in Korea. As a result, both the international entrepreneurial orientation and the IT competence tended to be significant for the perception of e-business entrepreneurs and showed a different pattern in terms of size of influence. In addition, cooperation and operation among e-business entrepreneurs' perceptions have a direct impact on the export performance of SMEs.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.325-333
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• 2022

This study examined the influence of three elements of individual entrepreneurial orientation (IEO), namely innovativeness, risk-taking, and proactiveness on the performance of small and medium enterprises (SMEs). It is worth noting that SMEs have experienced low productivity, low profit, and low performance during the COVID-19 pandemic era. Although several studies have shown that entrepreneurial orientation (EO) is a key factor of company performance, few have focused on IEO. This study employed a quantitative research design because all variables were measurable. It used a questionnaire to survey 384 SMEs in the service sector and employed structural equation modeling (SEM) in data analysis. The findings suggested that SMEs' performance was influenced by risk-taking and proactiveness. This could be related to the fact that SMEs have a less formal structure, allowing owner-managers to take risks and make quick decisions. Furthermore, high performance was ensured by being very sensitive to market trends and changes in the business environment. Innovativeness was not a significant factor in influencing the performance of SMEs. Perhaps it was rather difficult for SME owner-managers to be innovative due to the lack of various resources. This study successfully re-confirmed the effect of IEO on business performance and highlighted the importance of risk-taking and proactiveness in improving the performance of SMEs.

• 한국정보시스템학회지:정보시스템연구
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• 제28권4호
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• pp.131-153
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• 2019

Purpose This study examines the roles of firm-level IT competence in the relationship between marketing orientation and marketing performance in the context of Chinese SMEs. To achieve this goal, this study presents and empirically tests a model of how competitor orientation and customer orientation can be exploited to positively influence marketing performance through IT competence. Design/methodology/approach The competitor orientation and customer orientation are based on the market orientation construct developed by Trainor et al. (2011). IT competence re based on the market orientation construct developed by Reitz et al. 2018) and the marketing performance are based on the performance construct developed by Hooley et al., (2005). To complete the investigation, we conducted a survey in China from February 2019 to April 2019. Randomly contacted 150 Chinese SMEs, including SMEs of all sizes and types. To test our hypotheses, partial least squares (PLS) method was employed. Findings The findings indicate that customer orientation is antecedent to IT competence, while competitor orientation has no significant relationship with IT competence. This study provides a better understanding of the connection between IT competence and firm performance. So companies should focus on shaping customer-oriented culture and training IT competence.

• 무역학회지
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• 제45권5호
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• pp.261-277
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• 2020

The purpose of this study is to analyze whether SMEs' technological capabilities and international marketing capabilities affect the export performance of the SMEs and to empirically test the moderating effect of the CEO's risk propensity on such a relationship. We obtained data from 190 SMEs located in Gwangju and Jeonnam Province in Korea through survey and performed a regression analysis for hypothesis testing based on these data. As a result of the analysis, it was found that SMEs' technological capabilities and international marketing capabilities had a significantly positive (+) effect on export performance, respectively. Also, the CEO's risk propensity was found to reinforce the relationship between technical competence and export performance, and the relationship between marketing capabilities and export performance was also found to be strengthened in the positive (+) direction. These results suggest that it is necessary for SMEs to continuously develop technological capabilities and international marketing capabilities to achieve successful export performance in overseas markets. Also, the CEO's propensity to promote these relationships may be important.

• ETRI Journal
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• 제29권4호
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• pp.497-506
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• 2007

In this paper, we study the relationship between factors influencing the strategic use of IT and business performance by conducting a survey of small and medium-size enterprises (SMEs). From the results of our survey we came to several conclusions which are presented here. First, IT investment has a significant impact on the strategic use of IT, and the strategic use of IT has a significant impact on business performance. Second, SME investment in IT and strategic use of IT are influenced by both the intensity of competition in the market environment and partnership with other organizations. Third, the support from the management group in SMEs is a core factor for IT investment and strategic use of IT. Finally, for SMEs to use IT strategically and successfully, it is necessary to combine members' participation with a flexible organizational structure and culture.

• 한국IT서비스학회지
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• 제12권1호
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• pp.99-113
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• 2013

In spite of IT performance can be achieved through the interaction of IT and organization, many previous study has been treated the introduction of the information system itself as a final outcome. But if it doesn't clear about understanding on IT performance, performance management is difficult and also it is impossible to produce the intended outcomes. This study investigates the improvement of the business performance of SMEs through IT investment, whether the investment process on business performance. Analytical methods that were used in previous studies were maintained and new model IO(Information Orientation) analysis was applied. Therefore, this study is meaningful to establish a new methodology, that is not attempted until now, for evaluating the performance of IT investment, and analysis relationship between IT investment and business performance.