• Title/Summary/Keyword: IT Communication

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Effect of Verbal and Non-verbal Salesperson Communication in Service Encounters on Customer Emotions and Service Quality Perceptions -Focus on National Brands- (캐주얼의류매장 판매원의 커뮤니케이션이 감정유형과 서비스품질지각에 미치는 영향 -내셔널브랜드를 중심으로-)

  • Lee, Ok-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.1
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    • pp.51-63
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    • 2013
  • This study investigates the effect of verbal and nonverbal communication on customer emotions and service quality perceptions. The subjects used in this study were customers of a fashion shop in Sunchon South Korea. The questionnaires were conveniently sampled from July 2010 to August, 2010. Questionnaire data from 335 customers of a national brand were analyzed through a reliability analysis, factor analysis, and multiple regression analysis. The results of this study are as follows. First, it was found that the verbal communication of service providers have a significant impact on customer emotion. Second postures/proxemics and physical appearance/paralanguage (out of 3 factors of nonverbal communication) have significant (+) influences on the positive emotion of customers and kinesics have significant (-) effects on the negative emotion of customers. Third, the verbal communication of service providers has a considerable impact on customer service quality perceptions. Forth, given the relationship between non-verbal communication and service quality, it was represented that all factors (postures/proxemics, physical appearance/paralanguage, and kinesics) of nonverbal communication, have significant positive influences upon customer service quality perceptions. Fifth, it was found that customer emotions have a significant impact on customer service quality perceptions.

Development of Parallel Event-Driven Remote IT Convergence (병렬 이벤트 기반 원격 IT 융합 개발)

  • Kim, Jung-Sook;Kim, Sung-Wan;Kim, Hong-Sup
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.12
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    • pp.1-9
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    • 2010
  • This paper describes parallel event-driven remote IT convergence applications which are a combination of traditional industry and IT Technology including advanced communication. In IT convergence system, events can occur currently from many sensors of devices or users. And IT convergence system must have a parallel processing method. In this paper, the parallel processing method was implemented using a thread and we developed a connection method between a device and a mode of communication which is a wireless communication or a power line communication. In addition to that, we developed object modeling, device, user and event modeling, based on XML (eXtensible Markup Language) using object-oriented modeling method. To efficiently show results in real time, systems provide various graphic user interfaces such as a bar graph, a table, and a combination of the two.

The Necessity of Visual Communication for Creative Thinking in the field of IT (IT분야의 창의적 발상을 위한 비주얼 커뮤니케이션의 필요성)

  • Kwon, Hyo-Jeong
    • Journal of Korea Multimedia Society
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    • v.17 no.11
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    • pp.1345-1353
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    • 2014
  • In a situation where the demand for creative talent creating new values and ideas is increasing day by day in the 21st century, students dealing with technology in the IT field have quite insufficient communication skills of materializing ideas and logically visualizing them. Therefore, the importance of systematic means of expression and methodology that can convey ideas more effectively and sensitively in the IT field is increasing. In this study, we recognized the importance of idea visualization education in the IT field by reviewing the relevant theory and examining creative thinking system cases and sought a more systematic visual communication method by investigating the awareness on creative thinking and expression. The results obtained in this study are considered to not only provide academic value as basic research in building new education programs in the IT sector in the future but be an opportunity for further research associated with creative talent training.

Communication Network Analysis of General Corporate IT Staff : A Case Study of Company "K" (일반기업의 IT조직 내 직원간 의사소통 네트워크 분석: K사(社)를 중심으로)

  • Jeong, Cheon-Su;Shin, Kil-Hwan;Han, Woo-Chul
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.11
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    • pp.219-232
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    • 2011
  • The purpose of this study is to give implications for cooperative network building for general corporate IT staffs as well as operational improvement of the IT organization which is a specialized unit in general company though analysis of characteristics of communication networks of the IT organization. 39 IT employees of company "A" were surveyed and interviewed, and the data collected were analyzed in a network analysis method. The analysis shows that a variety of networks were built across employees - e.g. strong/weak ties or centralized/decentralized structure - by each communication area. IT competency network was found weak ties. Career-rela ted network showed centralized and hierarchical characteristics. At the center of each network was positioned manager of each team. To address improvement of the findings, I presented the followings: more active networking over IT competency, enhancement of work centralization and collection of research data as to communication network of IT organization.

Gratification Obtained from Telephone Use and Characteristics of Telephone as Interpersonal Communication Medium (전화의 이용과 충족 그리고 대인매체로서의 전화의 속성: 이동전화, 면대면 채널과의 비교를 중심으로)

  • Bae, Jin-Han
    • Korean journal of communication and information
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    • v.18
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    • pp.131-164
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    • 2002
  • Despite the ubiquity of telephone, the medium has received far less scholarly attention than it should deserve. This study begin with the purpose of fair appraisement of telephone in Korean social communication. To accomplish this purpose, the gratification obtained from telephone, the appropriateness of it as interpersonal communication medium and communication network through telephone were studied. The related raw data were collected from on-line survey process, and statistically analyzed. The result showed sociability, information, transaction, entertainment, emergency, and reassurance are gratifications obtained from telephone use. Younger persons tend to have more positive attitude to mobile phone as interpersonal communication medium. Particularly when the seniors are interpersonal communication partner and impending task is advice or request, younger persons tend to perceive mobile phone more appropriate than the elder persons do. And mobile phone deepens 'communication endogamy' of our society, especially in the youth. Thus, it is plausible to predict that mobile phone will be more important in social communication of our society when the youth become the mainstream of our society.

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The Effects of Perceived Parents-Adolescent Communication Style on Adolescent’s Self-Efficacy (청소년이 지각한 부모-자녀간의 의사소통유형이 자녀의 자기효능감에 미치는 영향)

  • 신향숙;장윤옥
    • Journal of Families and Better Life
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    • v.19 no.5
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    • pp.189-202
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    • 2001
  • The purpose of this study was to investigate the effects of perceived parents-adolescent communication style on adoescent’s self-efficacy. The subjexts of this study were 625 students selected at random from first and second grade of high school in Daegu. A questionnaire was used as survey method. Factor analysis, MANOVA and cluster analysis for data analysis and Scheffe test for post-hoc analysis were employed. The man findings were as follows: Firs, there were significant differences in the degree of adolescent’s self-efficacy according to perceive father-adolescent communication style. In case that adolescents perceived their father’s communication style as reasonable, the degree of self-control, self-confidence and attribution were higher than those of other cases such as non-interferential or impulsive communication style. The adolescents who perceived the father’s communication style as reasonable showed higher preference of difficult task than those who perceived it as non-interferential style. The adolescents who perceived father’s communication style as reasonable and non-interferential showed higher attribution than those who perceived it as impulsive style. Second, there were significant differences in the degree of adolescent’s self-efficacy according to perceived mother-adolescent communication style. In case that adolescents perceived their mother’s communication style as reasonable, the degree of self-control was higher than that of other cases such as non-interferential and impulsive communication style. The adolescents who perceived their mother’s communication style as reasonable showed higher self-confidence than those who perceived as impulsive style.

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A Design of Framework for Secure Communication in Vehicular Cloud Environment (차량 클라우드 환경에서 안전한 통신을 위한 프레임워크 설계)

  • Park, Jung-oh;Choi, Do-hyeon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.9
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    • pp.2114-2120
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    • 2015
  • Vehicle cloud technology is a fusion technology of vehicle communication technology and cloud computing used in wired and wireless Internet, and has attracted attention as a new IT paradigm. It is expected that it would contribute to resolve the road traffic problem with effective communication by providing computer, sensor, communication, device, and resource. but security is necessary to apply vehicle cloud environment and it have to resolve security threats and various attacks occurred in wired and wireless vehicle environment. Therefore, in this paper, we designed security framework to provide secure communication between vehicle and vehicle, and vehicle and the Road side in the vehicle cloud environment. Safety and security of the vehicle environment was satisfied with the security requirements of the vehicle and cloud-based environment, and increased efficiency than the conventional vehicle network communication protocols.

An Effects of the Distribution Information Technology Application on the Communication strategies and CRM performance (유통정보기술 활용이 커뮤니케이션 전략과 CRM 성과에 미치는 영향)

  • Moon, Jang-sil
    • Journal of Distribution Science
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    • v.8 no.2
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    • pp.13-22
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    • 2010
  • Customer Relationship Management(CRM) paradigm has emerged that suggests organizations will be more successfully if they concentrate on obtaining and maintaining a share of each customer rather than a share of the entire market, with information technology(IT) being the enabling factor. This paper presents five key elements that provide the necessary steps that allow and organization to position its people, business process, and information system to establish and take advantage of this paradigm. The key elements are : (1) IT investment, (2) Website application, (3) IT System application, (4) Communication strategies, (5) CRM Performance. The results show that IT investment, IT system application, and Website application play a vital role in enhancing an Organizational Communication. Also, the results show that IT investment, IT system application, Website application, and Organizational Communication play a vital role in enhancing an organization's performance of customer relationship management. Further, this paper discusses the importance of integrating these four elements for achieving effective customer interaction. The author provides academical and managerial implication for business strategies.

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Mathematical Communication and Mathematics Learning-Teaching (수학적 의사소통과 수학의 교수-학습)

  • 유현주
    • School Mathematics
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    • v.2 no.1
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    • pp.53-72
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    • 2000
  • The purpose of this study is to review theoretically the meaning and importance of mathematical communication and to search effective teaching-learning materials to develop it. This study has the content on relation of learning & communication, the qualitative examination of student's response in some mathematical communication tasks and materials of teaching mathematical communication.

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The Effect of Task-Conflict on Job Attitudes : The Mediating Effects of Communication (과업갈등이 직무태도에 미치는 영향 : 커뮤니케이션 만족의 매개효과)

  • Jeong, Hyeon-Dal;Baek, Yoon-Jung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.7
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    • pp.192-203
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    • 2016
  • The purpose of this study is to investigate the effects of task conflict on job attitudes (organizational commitment & job satisfaction), focusing on the mediating effects of supervisory communication & co-worker communication. Recently, the importance of communication as a research topic has been increasing. According to prior research, communication satisfaction has a positive effect on job performance. However, studies which take into account the different types of communication are lacking. Therefore, this study considered two types of communication (supervisory communication and coworker communication). A research model and hypotheses were developed in order to examine the theoretical research issues and questions. The sample consisted of 280 survey data drawn from employees in firms located in Korea. The data was analyzed by the statistical packages, SPSS 21.0 & AMOS 21.0 for Windows. The findings of the analysis are as follows. Firstly, it was found that task conflict had a negative (-) effect on organizational commitment & job satisfaction. Therefore, H1a & H1b are supported. Secondly, it was found that task conflict had a negative (-) effect on supervisory communication. Therefore, H2a is supported. However, it did not have a significant effect on co-worker communication. Hence, H2b is not supported. Thirdly, as regards the mediating effect of supervisory communication, it was found that supervisory communication mediated the effect of task conflict on job attitudes (organizational commitment & job satisfaction). Therefore, H3a & H3b are supported. Finally, the mediating effect of co-worker communication was not significant. Therefore, none of the sub-hypotheses of H4 are supported. Based on these findings, this study suggested directions for future research.