• Proceedings of the Korean Society of Precision Engineering Conference
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• 2003.06a
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• pp.34-37
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• 2003

This paper proposes a BPM(Business Process Management) system framework for the NPD(New Product Development) of automotive suppliers. Recently many enterprises change their organization from function-oriented to process-oriented through BPR (Business Process Reengineering). Especially, based on quality systems like QS9000, it is required to documented business processes and continuously improve these processes for customer satisfaction. NPD, the most significant function for industrial competition, is reinforced by the best practices business process to satisfy the requirements of quality systems. The main objective of the paper is the development of the information system that supports the best practices process management. For this, first, we define the requirements of BPM system for NPD based on the viewpoint analysis, and then propose a DES (Design Execution System) framework based on dynamic workflow engine. The DES is addressed in the characteristics of a NPD business process, integrated project management, and process execution. A prototype DES system has been developed in the web environment. Its validity is demonstrated by applying it to an automotive supplier.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1996.10a
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• pp.35-38
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• 1996

It's a rather difficult for new product launch strategy establishment to be settled down because we must know the correlation between the quantitative and the qualitative information. Therefore, we introduce you case-based reasoning system that use its correlation and new product launch's experience in the past. Using the real cases, this system evaluates the performance as we compare human expert's new product sales forecasting with system's.

• Journal of the Korea Safety Management & Science
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• v.17 no.3
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• pp.371-375
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• 2015

Smartphone industry grew rapidly enough to draw a close attention in a short period less than ten years. Accordingly, required camera module industry is getting increase. In this study, it will be shown how to improve the productivity of new product model for the camera module before the growth to maximize the company profits.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.11
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• pp.226-232
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• 2020

The Stage-Gate is a market-oriented model that aims to launch new products on the market. Therefore, it can be appropriately introduced and applied to the operation and management of NSSCP, which is undergoing demonstration projects for Daegu and Siheung. In addition, smart cities have the characteristics of convergence and complex among various innovative technologies. When the Stage-Gate is introduced, the performance can be managed centering on the outcomes for each research institution. Therefore, the NSSCP is applying the Stage-Gate for the first time among national R&D projects to improve the quality of the research results and to demonstrate and commercialize them successfully. This paper reviews the operation results of the 1st and 2nd years when the State-Gate was introduced and analyzes the opinions of an R&D management agency, research institutes, and gate reviewers to present the supplementary and improvements for applying to the evaluation process for the next year. When operating the Stage-Gate by optimizing the situation for each project and being wary of inefficiencies caused by the rigid operation, it is expected that flexible evaluation for each outcome will be possible according to the convergence characteristics of smart cities.

• Korean Journal of Food Science and Technology
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• v.45 no.2
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• pp.142-147
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• 2013

This study was conducted to evaluate and compare new beer (NB) with market beers, e.g., New castle brown ale (NC), Victoria bitter (VB), and Coopers pale ale (CP) using physicochemical parameters. In addition, pattern recognition analyses were carried out using an electronic nose based on mass spectrometry (MS-E nose) and an electronic tongue (E-tongue) for differentiation of the different types of beer. The measured alcohol content of NB was 4.37%. NB was not significantly different compared with other types of beer with regard to bitterness unit, color, and polyphenol content (p<0.05). On the basis of the flavor pattern determined by the MS-E nose, NB was separated by DF1 (first score from discriminant function analysis), while NC, VB, and CP were located in the same group. The result of the E-tongue showed that the different samples could be clearly discriminated; NB was less sour. It was suggested that the discriminant function analysis (DFA) given by the MS-E nose and E-tongue could be used for evaluations during new product development. Furthermore, because of its simplicity, it might be possible to use the validated method for the evaluation of beer.

• The Journal of Bigdata
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• v.2 no.2
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• pp.47-56
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• 2017

The UTAUT was presented as a comprehensive of eight existing theories to improve the limit of Technology Acceptance Model (TAM), and it has been also utilizing in various fields related to acceptance and diffusion of new technology. In this study, we analyzed factors utilized in UTAUT through meta-analysis, and confirms the consistency of the model. We presented the principal factors and the additional factors. Moreover, we presented differences and suggestions through comparative analysis with previous researches. The meta-analysis showed that satisfaction, hedonic motivation, attitude, perceived enjoyment showed a important factors as additional factors. Based on this result, we presented an extended UTAUT model. In the case of Korea studies, it was found that increasing the degree of behavior intention is the most important factor leading to use behavior. The results of this research will be able to support researchers who research the acceptance and diffusion of new technologies, and companies trying to launch new products.

• Journal of Distribution Science
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• v.15 no.9
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• pp.95-107
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• 2017

Purpose - In the joint development of new products, buyers and suppliers exchange information to solve various problems. Uncertainty and ambiguity are typical examples. Uncertainty refers to the lack of information to solve the problem, and equivocality refers to the case where the information is interpreted in multiple processes in the process of providing the information. These uncertainty and equivocality cause new products to be delayed in their development and adversely affect quality. However, unfortunately, there is a lack of researches on how the uncertainty and equivocality of such concepts control the results of new product joint development. But, smooth communication and effective exchange of information is not emphasized only in the general organization. The importance of the new product joint development projects to achieve the two organizations' common goals becomes even greater. The purposes of this study are to analyse the effect of supplier's strategy on the NPD performance and moderating effect of uncertainty and equivocality. Research design, data, and methodology - In order to make a contribution to the lack of academic researches in Korea, this study collects data through questionnaires based on organizational information processing theory and previous studies, and conducts empirical analysis. Results - As a result, the product modularization strategy and the strategic supply chain relationship positively influenced the new product development performance - return on investment and ease of manufacturing. And the interaction effect of uncertainty and equivocality with supplier's strategy - product modularity strategy and strategic supply chain management relationship - reduces or negates the influence of product modularization strategy on new product development performance. Conclusions - This implies that it is important to control uncertainty and equivocality in order for the supplier strategy to have a positive effect on new product development performance. It also emphasizes the necessity of sharing information appropriately for companies that do not want to share the information as possible due to their fear of loss of competitive advantage in the joint development of new products. Because this kind of negative policy might let uncertainty and equivocality be happen in new product joint development process.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.3
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• pp.1390-1395
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• 2014

The objective of this study is to offer a basic data for the establishment of marketing strategies such as fixing price of a new product and creation of the development direction of the product through estimating consumers value by attributes of the newly developed university made multi cream. The Choice Experiment was used for analysis, and conditional logit model was estimated to derive the marginal willingness to pay(MWTP) of each attributes of the multi cream. Brand, container type, functionality, price were included as the attributes. As a result, MWTP were estimated at 21,754 Won/unit for large company product, 11,033 Won/unit for small company product and 16,178 Won/unit for university product, 7,476 Won/unit for enriched moisturizing, 12,107 Won/unit for enriched improvements in wrinkles. Consumers have a preference for university brand over small company brand, therefore, if university and small company cooperate and proceed a joint-venture, it will strengthen the competitive power in the low price brand market. Also, it is essential to develop products with enriched functionalities such as moisturizing and improvements in wrinkles.

• Fashion & Textile Research Journal
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• v.21 no.5
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• pp.574-585
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• 2019

The acceleration of digital transformation (DX) has resulted in SNS influencer marketing trends becoming the mainstream of the new market. SNS influencers act as early adopters in the process of new products being accepted. Chinese consumers are most affected by Hallyu, which increases interest in K-beauty products. This study analyzes how K-beauty SNS influencers are related to Chinese consumers. A survey was conducted among Chinese millennial consumers after watching videos provided by K-beauty SNS influencer; subsequently, 456 responses were used for data analysis. As a result, the analysis based on the Elaboration Likelihood Model (ELM) distinguishes the central route and the peripheral route in the process of Chinese consumers accepting new SNS products. The study findings suggested that information quality, credibility, accuracy, and usefulness had significant effects on acceptance intention for new products among central route factors, and similarity, trustworthiness, pleasure, expertise, and attractiveness also had significant effects on the acceptance intention of new product among peripheral route factors. It was found that variables of the central route, rather than those of peripheral route, had stronger effects on the acceptance intention for new products. Consequently, the central route of K-beauty SNS influencer is more important to Chinese consumers' acceptance of new products. It is expected that this study will offer beauty influencer marketing-based cosmetics brands efficient consumer management suggestions.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.159-170
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• 2019

IC industry is one of the foundation and core industries of modern information industry. Therefore, the study of this industry has important theoretical and practical significance. The main purpose of this study is to measure the degree of close correlation between the two indexes through correlation analysis of the selected indicators, so as to study the development trend and direction of IC. Based on the theory of induced innovation and the theory of comparative advantage, this paper analyzes the correlation between the profit of the IC industry and the following three indicators by using chart analysis method, covariance analysis method and correlation coefficient analysis method. These three indicators are R&D expenditure, new product development costs and annual export amount of IC. The selected data are mainly from CHINA STATISTICS YEARBOOK ON HIGH-TECHNOLOGY INDUSTRY. Through the research, it is found that the profit of China's IC industry is positively correlated with the first two indicators and negatively correlated with the annual export amount.