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Effect McDonald's Brand Personality on Preference, Satisfaction, and Revisiting in Restaurants : Japanese College Students (맥도날드의 브랜드 개성이 선호도, 만족도, 재방문에 미치는 영향 -일본 대학생을 중심으로-)

  • Lee, Sang-Mi;Moon, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.399-406
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    • 2010
  • This paper is to analyze which factors affect preference, satisfaction, and revisiting on McDonald's brand personality and to suggest distinguished guidelines for drawing core customers. The questionary distributed 150 who is college students in dokyo, Japan, then used for data analysis 128. The results come up with; First, 4 variables which are 'up-to-date', 'spirited', 'darling', and 'young' showed up importantly in brand personality. These mean young generation would like to enjoy playing on-line game and contents with computer on the table during wait their order. Second, 3 factors (sincerity, intelligence/specialization, and wholesome) in brand personality had highly significant in preference and satisfaction. When they feel strongly specialization and trust in product, it should be showed highly with preference and satisfaction. Third, 2 factors (sincerity, and intelligence/specialization) had strongly significant in revisiting. As marketer reinforce darling and specialized image about McDonald, Therefore, they should make customer to purchase again. Finally, if customer prefered and satisfied with product in the restaurant, it could be connected rebuying.

Pre-hospitalization Advanced Airway Management Using The KING LTS-DTM and the LMA ProSealTM (LTS와 LMA를 이용한 병원 전 전문 기도 관리 연구)

  • Choi, Uk-Jin;Shim, Gyu-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.12
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    • pp.5893-5900
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    • 2012
  • It is very critical to promptly maintain airway of cardiac arrest cases or serious traumatic cases. The purpose of this study is to compare intubation rate, successful rate and pre-/post-education self-confidence between laryngeal tube (LTS) and proseal laryngeal mask (PLMA), so that it may contribute to improving the ability of 119 emergency team - a pivotal role in pre-hospitalization process - to carry out advanced airway management. In order to achieve the purpose, total 60 paramedics (Class I) who worked for incumbent 119 emergency team were asked to join a practical experiment and were also divided into two groups (LTS group: 30 people, PLMA group: 30 people). In details, they were all asked to take 3 sessions of practice (5 minutes per session) using dummy model to quantitatively measure the time and success/failure of intubation and the change of their self-confidence. As a result, it was found that there were statistically significant differences in the time of intubation between LTS and PLMA group (p=.000), but there was no significant difference in the rate of successful intubation between these two groups, and self-confidence of two groups tended to significantly increase after experiment (p=.000). Conclusively, if it is necessary to promptly apply intubation to traumatic cases with immobilized cervical vertebral and lingual edema, LTS can be useful as an effective means of intubation. And it is expected that continuing intubation training using LTS will improve the ability of emergency team to perform advanced airway management for traumatic cases.

Circadian Preference and Defense in Medical Students : Greater Consumption and Lesser Sublimation Predicting Eveningness (의학전문대학원 학생들의 일주기 선호와 방어기제)

  • Lee, So-Jin;Park, Chul-Soo;Kim, Bong-Jo;Lee, Cheol-Soon;Cha, Bo-Seok;Kang, Hyoseung
    • Sleep Medicine and Psychophysiology
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    • v.20 no.2
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    • pp.82-87
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    • 2013
  • Objectives: Previous studies have reported an association between circadian preference and personality. Defense mechanism is unconscious ego process which deals with an individual's anxiety and is closely associated with one's personality. Our aim is to investigate the association between defense mechanism and circadian preference in medical students. Methods: One hundred forty eight medical students (70 males, 78 females), aged 22 to 30, answered the Beck Depression Inventory-II, Morningness-eveningness Questionnaire, and Korean version of Defense Style Questinnaire. Results: Consumption (beta=-0.262, p=0.001) and being a male (beta=0.175, p=0.031) were significant positive predictors of eveningness, while sublimation (beta=0.185, p=0.023) was a significant negative predictor of eveningness. Conclusion: Our study showed a relationship between specific defense mechanisms (i.e., consumption and sublimation) and eveningness in medical students, but it did not address whether the relationship is a causal one.

A Study on the Qualification System for Raising Engineers of Maintenance for Apartment Houses - Based on the Qualification System of the United States - (공동주택 유지관리전문인력 육성을 위한 자격체계에 관한 연구 - 미국의 자격체계를 중심으로 -)

  • Park, Sang Hoon
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.15 no.1
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    • pp.169-179
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    • 2011
  • Korea owns vast amount of apartment houses no less than those of world prominent countries, but did not pay enough efforts to maintain existing apartment houses and develop policies to reuse them due to growth driven policy of housing supply like construction of new houses. Korea constructed tremendous amount of houses in short period through government led forced house supplying policy, and resulted in excess houses such that present house supply rate happened to be reaching 110%. However, recently there are growing demand of change in housing policy due to social environmental changes like low birth rate and aging of society etc and nationals' demand for improvement of residential quality. When such social changes are demanded and 80% of apartment houses in Korea are less than 20 years old, renovations and remodeling of apartment houses are anticipated to emerge as important matter. In particular, the apartment houses in Seoul and the 1st generation new cities like Bundang and Ilsan etc have passed considerable period of time after construction and require safety measure, it is quite impending to raise engineers for the maintenance of existing apartment houses. Therefore, in this paper, direction for the raising of maintenance engineers in Korea was proposed through analysis of relevant qualification system for the apartment houses maintenance engineers in the U.S.

Mediating Effect of Career Preparation Behavior on Nursing Professionalism Related Factors of Nursing Students (간호대학생들의 간호전문직관 관련요인에서 진로준비행동의 매개효과)

  • Park, Hee-Sook;Choi, Dong-Sook;Kim, Hyo-Chun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.5
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    • pp.93-101
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    • 2019
  • This study was conducted to investigate the mediating effects of career preparation behavior on nursing professionalism related factors of nursing students. The subjects were 265 students in the first, second, third, and fourth grades of nursing schools in the Gyeongbuk area. Data were collected from May 7, 2018 to May 25, 2018 using structured questionnaires. Data were analyzed by t-tests, ANOVA, Pearson's correlation, and multiple regression analysis based on descriptive statistics (frequency, percentage, mean, standard deviation) using the SPSS 22.0 program. The results of this study showed that career identity and career attitude maturity have a partial mediation effect on career preparation behavior in relation to nursing professionalism. Career attitude maturity (${\beta}=.38$), career identity (${\beta}=.17$), and career preparation behavior (${\beta}=.14$) were significant factors affecting nursing professionalism and the explanatory power of these variables was 19%. Therefore, it is necessary to develop and apply educational methods to improve career preparation behaviors and enhance professionalism of nursing students. In addition, there is a need for follow-up research on the structural relationship between career preparation behaviors, which are concrete and practical actions related to nurse's careers, and how they affect other career-related variables.

Study on Translators' Acceptance of Machine Translation (전문번역사들의 기계번역 수용에 관한 연구)

  • Chun, Jong-Sung
    • Journal of the Korea Convergence Society
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    • v.11 no.6
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    • pp.281-288
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    • 2020
  • This study delves into acceptance on neural network machine translation (NMT) such as Google Translate and Papago that uses technical acceptance model. In conclusion, it turned out that perceived usefulness impacts translators' attitude towards NMT. In other words, if translators determine that NMT is related to their work and the quality of the deliverables is guaranteed, they were more positive towards it. Unlike the existing normative approach that translators feel threatened by NMT, empirical results tell us translators perceive NMT as a business tool and such perception was largely influenced by advices of their colleagues and friends and expectations for use.

Aerobic Bacteria Image Management System (호기성 세균 화상 관리 시스템)

  • Koo Bong-Oh;Shin Yong-Won;Park Byung-Rae
    • The Journal of the Korea Contents Association
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    • v.5 no.1
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    • pp.37-44
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    • 2005
  • In this study, we integrated 40 kinds of aerobic bacteria that has a higher appearance rate and data for experts and educations, and constructed the aerobic bacterial images database. Constructed system is useful to culture of bacteria for novice without expert's heuristics and deep knowledge and to decrease time and money for handling of patient's examination results. Moreover, it can add new bacterial information in database and contribute to raise a medical quality and it is useful to support a expert's technology in department of laboratory medicine.

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A Study on the Expansional Aspects and Supporting Schemes of Scenario (시나리오의 확장 양상과 지원 방안에 관한 연구)

  • Lee Chang-Jo;Kim Yong-Do
    • Journal of Game and Entertainment
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    • v.2 no.1
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    • pp.56-63
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    • 2006
  • It is handled here in this paper, the orality and literacy of scenario, as a basic study for the expansional aspects of scenario at first. And next, it is grasped the specialness and potential energy of scenario checking various matter of Gutenberg Galaxy provided as a literal civilization. Further, basing on the former, various peculiarities of scenario have been linked to the digital storytelling of the internet basic and image writing of visual culture, and the various supporting schemes for new scenario format and creative circumstances in order to build the importance and the ranking of scenario have been presented in the era of the digital image contents. After all, the intention of this study particularly is to lay great emphasis on the supporting schemes and Scenario Galaxy such as a specialized graduate school and national story & scenario agency from a national point of view.

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A Study on the Revitalization Method of the Korean Volunteer Fire Brigade (한국의용소방대의 활성화 방안에 관한 연구)

  • Lee, Jeom-Dong;Yoon, Myong-O;Choi, Don-Mook
    • Fire Science and Engineering
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    • v.22 no.4
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    • pp.95-104
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    • 2008
  • It is essential that the operational system of volunteer fire brigade (VFB) playing a important role in the local disaster prevention should be effectively improved to live in safety by protecting life and property of inhabitants from a disaster. The results of this research showed that most of volunteering members of fire brigade was highly satisfied with their works and thus they voluntarily did volunteer activities. It was also found that the development of the professional education program and training course about disaster prevention should be required because members of the volunteer fire brigade lacked expertise about the disaster prevention. Moreover, in order to activate and expand VFB, the establishment of the fundamental ideology about the activities of VFB, the introduction of effective selection examination system for the VFB and the creation of department fully responsible for the management of the VFBs should be necessary as well.

A Study on Necessity of Expansion and Reorganization of Courses Related to Fire Investigation (화재조사 관련 교과목의 확대와 개편의 필요성에 관한 연구)

  • Choi, Jin-Man;Kim, Kil-Hwan;Lee, Chang-Woo;Choi, Don-Mook
    • Fire Science and Engineering
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    • v.25 no.3
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    • pp.42-50
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    • 2011
  • To foster fire investigation professionals and expand career opportunities for graduates of fire science majors, it is extremely important to expand and reorganize courses which are related to fire investigation. Only 30 percent of universities have fire investigation related courses, and the courses only offer theoretical materials. As a result, it has a great limitation to teach essential knowledge which is required at a fire scene. This study suggests to classify fire investigation-related-courses in to fire investigation course and fire identification course. In addition, the study proposes ways to standardize curricula which enables students to acquire Certified Fire and Explosion Investigator (CFEI).