• Journal of Convergence for Information Technology
• /
• v.7 no.2
• /
• pp.17-24
• /
• 2017

As the fourth industrial revolution era, lots of new convergence products are being launched but most of them are disappearing due to intense competition. In particular, small and medium-sized businesses(SMBs) don't have a lot of management capabilities, so they focus on performance and quality rather than considering specific marketing strategies when planning a product. However, if the strategy isn't included when new convergence products are planned, it can be difficult to enter the initial market and mainstream market. In this paper, we examined the risk factors that may occur in the process of transition from the initial market to the mainstream market, from chasm marketing perspective. Through this analysis, to launch new convergence product and go beyond chasm at the same time, we have analyzed the chasm marketing and social network perspective, and then suggested four marketing strategies. When SMBs make new convergence product enter into mainstream market, these marketing strategies will be favorable to them which want to position at the dominant advantage of the market in the fierce competition.

• Journal of the Korea Convergence Society
• /
• v.5 no.4
• /
• pp.87-92
• /
• 2014

It is difficult to innovate product or service alone in the fast-changing world. The convergence is new approach in order to respond to customers' desires for new products and services. The online service platform as combination of technology and services is one of growth drivers for service innovation. Thus, it is worthwhile to note that we need to investigate the success factors of online service platform. To to this, this study delves into MyMusicTaste.com of JJS media as a case of online service platform. By doing so, we can suggest a success factors for online service platforms.

• Journal of the Korea Convergence Society
• /
• v.12 no.12
• /
• pp.169-176
• /
• 2021

This study aims to explore the formativeness of 3D printed parametric fashion products while parametric design-based 3D printed fashion products are increasing. As a research method, theoretical review was conducted and formative properties of 3D printing parametric fashion products were derived, and cases of 3D printing parametric fashion products were collected and examined into three types of clothing, shoes, and accessories. As a result of the study, it was possible to confirm the shape with the motif of a natural object, and structurally, the economical optimal structure, assembly structure, and natural structure were confirmed. was found to use natural and achromatic colors. Through the understanding of the formativeness of 3D printing parametric fashion products presented in this study, it is expected that it will be used as basic data to understand the spread and formative flow of parametric-based fashion products.

• Journal of the Korea Convergence Society
• /
• v.13 no.4
• /
• pp.137-145
• /
• 2022

The usability evaluation of the remote fluid monitoring device, which was introduced to reduce the work of nurses and increase the efficiency, was performed due to the expansion of the non-face-to-face medical system. Remote fluid monitoring is a fusion of various technologies such as fluid measurement and analysis, error correction technology, and transmission technology. The range of use by users, the information they want to obtain, and the control device, etc. are wide, and the factors that evaluate the product are also diverse. Therefore, it is difficult to improve the product through evaluation. In this study, a quantitative index was developed to help improve the product for commercialization by conducting 20 usability evaluations in three areas of product stability, operability, and satisfaction with the remote sap monitoring system device. It was performed through infrared and load cell-type sap monitoring devices. In terms of stability, there was a difference in installation work such as fixing the pole of the device, and high satisfaction was shown for operability and accuracy. In terms of product satisfaction, the satisfaction of load cell devices was generally high.

• Communications of the Korean Institute of Information Scientists and Engineers
• /
• v.31 no.1
• /
• pp.88-96
• /
• 2013

• Journal of Convergence for Information Technology
• /
• v.8 no.1
• /
• pp.227-233
• /
• 2018

The purpose of this study was to develop a warm cover for greenhouse with excellent thermal insulation and to propose ways of commercialization of the product. Feathers were used as filling materials because they formed the air layer to enhance insulation. Instead of downs for clothing or other textile products, we used disposed feathers. The developed product covers the outside of the greenhouse to keep the crops warm. It has multiple layers including feathers as filling materials, padding, inside fabric, heat insulation materials and outer fabric. It has proven to improve the insulation ratio. We developed other kinds of warm covers that are applicable to the inside of the greenhouse or the small houses in the greenhouse. Also, R&D system of educational industrial complex enables us to commercialize the products and building marketing strategies for them. This technology contributes to the expansion of energy-saving facilities for farmers, and it can serve the development and spread of various products utilizing feather.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2016.10a
• /
• pp.463-466
• /
• 2016

Sharing of product and process information with partners is a basic activity and key requirement which ensures success of distribution. ePedigree that encapsulates all of the event data from manufacturer to retail shop provides a flexible mechanism of storing and sharing traceable information to the partners of supply chain and credibility of shared information through digital signature based on Public Key Infrastructure (PKI). To generate the signature that can be authenticated through PKI, the partners of supply chain should pay for PKI certificates from Certificate Authority (CA). In case of agrifood cooperatives which consist of petty merchants or farmers, it is hard to pay for the PKI certificate for all members and is a big obstacle for the ePedigree to be applied to the supply chain. This paper proposes a private certification method of ePedigree for cooperatives. Cooperatives can apply the ePedigree using the proposed method to all the members at small cost and the proposed method can assure the credibility of information at the same level of the previous ePedigree.

• Journal of Convergence Society for SMB
• /
• v.4 no.3
• /
• pp.41-46
• /
• 2014

In Korea SMB's have concentrated on IT convergecy, but have no power to push the detailed policy on IT convergency. So it's necessary to consider the polocies and plans for it. It is most important to add a conventional ideas to the improvement of technical products or enlarge the markets. To develop the SMB's IT convergency, the first, a plan for consilidating R&D capacity of SMB. The second, To prepare the protection solutions of convergency performance and promote the utilization review. The third, to enlarge the SMB's convergency infra-structures.

• Journal of Convergence for Information Technology
• /
• v.10 no.11
• /
• pp.141-147
• /
• 2020

This study examined the effects of brand attachment on internal modification behavior and usability expanding behavior of product. It has been found that the attribute alignable difference of product plays a moderating effect in internal modification behavior and usability expanding behavior. As a result of the study, the more brand attachment is high, the more behavior of product internal modification behavior and usability expanding behavior of product are high. In addition, consumers with high brand attachment showed greater internal modification behavior of the product when the difference of attribute alignability was high. Also, consumers with high brand attachment showed greater usability expanding behavior of the product when the difference of attribute non-alignability was high. Companies can improve brand attachment and retain loyal customers by increasing the difference of attribute alignability in consumer's product internal modification behavior. In terms of consumer's behavior of expanding product usage, we can strengthen brand attachment and can be used as a differentiated competitive advantage of products through the attribute nonalignable difference.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.6 no.11
• /
• pp.621-628
• /
• 2016

Recently, remote controls for home appliances have been produced as many as the number of home appliances per household, and new home appliances are being released, but the number of new remote controls is continuously increasing due to their separate functions. Therefore, it is not inconvenient for first time users to use many remote controls because it is difficult and bulky. In recent years, the practical use of a universal remote control, such as large companies such as SAMSUNG and LG are producing a variety of forms. In this paper, we explain how to transmit and receive data format and infrared remote control through custom code identification method used in IR remote control for each company, and to see the size, characteristics and difference with ordinary remote control through ATmega128 remote control experiment. The ATmega128 can be used to control various home appliances displayed on the LCD. As a result, it can be seen that the number of remote controllers having only each function is reduced, and the integrated remote controller using ATmega128 Can handle household appliances.