• 제목/요약/키워드: IPA(ipa)

검색결과 1,017건 처리시간 0.021초

IPA를 이용한 편의점 PB 도시락의 선택속성에 관한 연구 (A Study on the Selection Attributes of Convenience Store PB Lunch Box using IPA)

  • 진양호;김수오
    • 한국조리학회지
    • /
    • 제23권8호
    • /
    • pp.17-26
    • /
    • 2017
  • This study compared and analyzed the importance-satisfaction regarding the selection attributes of the convenience store focusing on PB lunch box for consumers of 20s and 30s. According to the research results, the importance of factors such as easy purchase, time reduction, convenient intake were found to be high among the selection attributes of the convenience store PB lunchbox and those of factors such as confirmation of food ingredients, nutrition, and new taste were found to be relatively low. In addition, factors with high satisfaction included easy purchase, convenient intake, time reduction, while factors with low satisfaction were confirmation of food ingredients, nutrition and hygiene. The results of the IPA analysis were as follows: The $1^{st}$ quadrant (Keep up the good work) included convenience, time reduction, easy purchase, convenient intake, convenient cooking method, and convenient packing container Etc. $2^{nd}$ quadrant (possible overkill) includes origin labeling and the 3rd quadrant (low priority) includes packing container design, convenient storage, consistency of quality and taste, good taste, moderate amount, new taste, one meal, moderate quantity and quality, inexpensive intake, and hygiene Etc. $4^{th}$ quadrant was found to include no corresponding factors.

시판 한국 전통음료제품의 품질에 대한 기대치와 만족도 비교(IPA) (Comparison of the Importance and Performance(IPA) of the Quality of Korean Traditional Commercial Beverages)

  • 이연정
    • 한국식품조리과학회지
    • /
    • 제21권5호
    • /
    • pp.693-702
    • /
    • 2005
  • The purpose of this study was to provide useful information for establishing efficient marketing direction by investigating the performance (satisfaction) and importance for the quality of Korean traditional commercial beverages. The subjects were 320 participants (130 males and 190 females) in Daegu and Kyungpook. The importance and satisfaction score of Korean traditional commercial beverages were measured on a five-point Likert scale. The results are summarized as follows. The overall satisfaction score on Korean traditional commercial beverages was 2.96 points. The beverages with the highest satisfaction scores were 'green tea' (3.48 points) 'shickhae' (3.35 points) and 'rice tea' (3.34 points) whereas 'ppongip tea' (2.58 points) 'gugija tea' (2.63 points) and 'gukhwa tea' (2.64 points) scored lowly. From the analysis of the difference between importance and performance of Korean traditional commercial beverages, importance (3.11 points) was rated much higher than performance (3.66 points). In the IPA result, it was important to continuously maintain 'taste', 'hygiene', 'freshness', 'period of circulation', 'wrapping condition' etc. Some items such as 'nutrition', 'safety', 'health', and 'ingredient' did not need intensive care and operation.

사회적 기업 형 카페 선택속성의 중요도 및 수행도 분석 (Importance and Performance Analysis of Customers' Selection Attributes for Social Enterprises Type Cafe)

  • 안혜영;백진경;홍완수
    • 한국식품조리과학회지
    • /
    • 제29권6호
    • /
    • pp.637-645
    • /
    • 2013
  • The purpose of this study was to investigate the consumers' selection attributes of social enterprises type cafe by IPA(Importance-Performance Analysis). Data were collected through a self-administered questionnaire by 309 random consumers in several social enterprises type cafes in Seoul and Gyonggi area. The data was analyzed using SPSS windows(ver. 17.0) for descriptive analysis, t-test, one-way ANOVA and factor analysis. The importance of cafe's selection attributes were divided into five factors including 'promotion and menu', 'service quality and atmosphere', 'location', 'taste', and 'brand name'. The mean scores of importance and performance for cafe selection attributes were 4.01 and 3.68 out of 5, showing a significant difference between importance and performance. According to the IPA results of 17 selection attributes for social enterprises type cafe, the selection attributes with relatively low performance but high importance(II quadrant) was 'easy accessibility'. The factor to be improved through the IPA was accessibility factor, showing that the consumers had a low satisfaction compared to the significance of cafe's location.

팜파티 속성에 대한 중요도-만족도 분석(IPA) 연구 (A Study on the Importance-Performance Analysis of Farm Party Participants)

  • 김선희
    • 농촌지도와개발
    • /
    • 제22권1호
    • /
    • pp.69-78
    • /
    • 2015
  • This study conducted IPA of each item related to the farm party operation aiming at the participants to farm parties. The survey was carried out on the participants to the farm parties held in Damyang County from October 11th to November 22nd, 2014, and 103 questionnaires were used for the final analysis. The specific results of the IPA are as follows. In the first quarter of 'maintenance and management performance' are included the total of seven items. They are a harmonious view with the surrounding environment, friendliness of the farmer and the party staff, posting the event schedule and providing the program, proper disposition of the staff in the farm, an exchange among farm party participants, food that makes use of farm produce and the convenience of gaining information. In the second quarter of 'intensive improvement' are included eight items. They are cleanliness of the facilities such as restroom and basin, providing the pamphlets or promotion materials of the farms in the farm party, things to experience utilizing the farm produce grown in the host farm, various events, smooth progress of the farm party program, inclusion of the indigenous native food, variety of things to buy including farm produce and information delivery about the farm produce on sale.

농촌지역사회 리더의 역할지위별 리더십역량 중요성취도분석 (IPA of Leadership Competency in the Rural Leader's Role)

  • 박은식;이채식;고정숙;조영숙;황대용;박덕병
    • 한국지역사회생활과학회지
    • /
    • 제17권1호
    • /
    • pp.3-10
    • /
    • 2006
  • The purpose of this study was to analyze leadership competency in the rural leader roles. The data were derived from 317 leaders in 97 rural communities by questionnaire. SPSSWIN/ver10 was adopted t-test and IPA (Importance-Performance Analysis) methods employed. The major findings of this study were as follows; Rural leaders should concentrate on developing coaching/feed back, program management skills, and presentation skills. Administrative head of village should pay attention to benchmarking, brand development and conflict resolution rather than resident management, service knowledge, and making relationships. Leaders of village development council should concentrate on brand development, benchmarking, and educating residents. Head of women's organizations should concentrate on developing assessments, educating residents, and resolving conflict skills, whereas members of Samaeul organization should try to concentrate on program management, coaching/feed back and presentation skills. Rural leaders showed different leadership competency by the IPA. Therefore, this study suggested that leadership education for rural leaders should consider leadership competency.

  • PDF

한국 창작뮤지컬 관람동기의 중요도 연구 (A Study on IPA of Spectator Motivation in the Korean Creative Musical)

  • 구은자;이광호;김혜원
    • 한국산학기술학회논문지
    • /
    • 제14권4호
    • /
    • pp.1595-1603
    • /
    • 2013
  • 본 논문은 한국창작 뮤지컬의 활성화를 위해 한국 창작 뮤지컬의 관람동기에 관한 중요도 연구이다. 중요도 분석(IPA, Importance Performance Analysis)는 다 속성 모델의 각 속성의 상대적인 중요도와 성취도를 동시에 비교 분석하는 평가기법이다. 이 분석은 고객들이 중시하는 요소와 이들 요소에 대한 고객의 만족도를 매트릭스 상의 좌표로 표시하여 식별하는 방법으로 고객만족은 특성 속성에 대한 고객의 기대수준과 그러한 속성에 대한 실행도에 의해 결정된다. 이 분석법을 통해 본 연구는 한국 창작뮤지컬 관람동기 속성의 중요도와 만족도를 알아보았다.

군인 급식 개선을 위한 급식 서비스 만족도 조사 (A Survey of the Customer Satisfaction of Military Foodservice for their Improvement)

  • 이혜상;한영순;이재만
    • 대한지역사회영양학회지
    • /
    • 제5권3호
    • /
    • pp.522-528
    • /
    • 2000
  • The purpose of this study was to provide basic reference materials for improving the quality of the military foodservice so that they can satisfy the customers needs. The questionnaires employed in this study were developed based on the IPA(Importance Performance Analysis). The questionnaires for the military customers(Group A which is the smaller size then Group B which is larger in size ; a criteria for the classification is the number of soldiers served in the foodservice facilities) consist of demographic variables, concerns about the military foodservice, and service practices. A total of 656 military customers answered the questionnaires. A statistical data analysis was conducted using the SPSS/win package program for descriptive analysis, a $\chi$$^2$-test and t-test. The results of this study could be summarized as follows : The IPA in case of Group A showed the following attributes in Quadrant A(\"focus here\") : (1) availability of the meals that the customers prefer, (4) taste of the food, (16) cooking methods that the customers prefer, (17) the overall quality of the breakfast. The IPA in case of Group B showed the following attributes in Quadrant A(\"focus here\") : (11) cleanliness, (12) kindness of the foodservice personnel, (15) the overall quality of the service, (17) the overall quality of the breakfast. The opinion of the Group A on the improvement of military foodservice was significantly different from that of Group B in the areas of meals/service improvement, problems in military foodservice, improvement in service methods, etc.(p < 0.05).ods, etc.(p < 0.05).

  • PDF

Kano 모델을 이용한 수정된 중요도-만족도 분석 (A modified Importance-Satisfaction analysis using Kano's model)

  • 송해근
    • 대한안전경영과학회지
    • /
    • 제15권1호
    • /
    • pp.241-248
    • /
    • 2013
  • Importance-Performance Analysis(IPA) is a well-known methodology to find the area for improvement. However, the IPA uses different strategies depending on an attribute falls in either 'Concentrate', 'Keep up', 'Possible overkill', or Low priority' quadrant. Problems can occur when attributes locate near the demarcation lines. To solve this problem of IPA, I suggest a modified importance-satisfaction analysis which integrates the Slack(1994)'s diagonal approach and Kano's ASC(Jang et al., 2012) into Yang(2003)'s Importance-Satisfaction model. For this, I investigated 21 smartphone's quality attributes, which adopted from Song and Park(2012)'s study, and conducted a survey of 280 university students for the results of Kano' model and the importance and satisfaction of the quality attributes. The results show that the proposed model enables the business managers to prioritize the quality attributes for improvement through the interpretation on the continuous diagonal line using the Kano's questionnaire only, without acquiring any additional survey for importance of attributes. Accordingly, it is expected that the newly proposed method will diminish the limitation of the existing IPA. In addition, to test the validity of the ASC, this study conducts a comparative analysis between the Kano's ASC and Tontini(2007)'s method to determine the relative importance of quality attributes.

Detection of Tendon Tears by Degree of Linear Polarization Imaging

  • Kim, Ji-Hoon;Oh, Jung-Hwan;Kang, Hyun-Wook;Lee, Ho;Kim, Jee-Hyun
    • Journal of the Optical Society of Korea
    • /
    • 제13권4호
    • /
    • pp.472-477
    • /
    • 2009
  • A Stokes polarimetry imaging (SPI) system was developed and utilized to detect tendon tears by constructing the degree of linear polarization (DOLP) image maps after linearly polarized light illumination. The micro and partial-thickness tears of turkey tendons were made and imaged by the SPI system at different incident polarization angles (IPA) with different mechanical loads on the tendon. The micro and partial-thickness tendon tears were detected by the DOLP images due to weak birefringence around the tears. The tendon tears were detected by a highest DOLP contrast at longest visible wavelength (Red, 650 ${\pm}$ 50 nm). All polarized images showed modulated DOLP as the incident polarization angle (IPA) was varied. The varying DOLP allowed the optimal detection of the micro and partial-thickness tendon tears at a certain IPA. The SPI system with variable IPA and spectral information can improve the detection of the tendon tears by higher visibility of fiber orientations, and thereby improve diagnosis and treatment of the tendon related injuries.

IPA분석 기법을 통한 정부의 산업안전보건지원 서비스 정책 평가에 관한 연구 -광주지역 건설현장 근로자 설문조사를 중심으로- (The study of the assessment method for occupational safety and health support services policy through IPA analysis)

  • 박해천;이경훈;박준호;정문조;강인원
    • 대한안전경영과학회지
    • /
    • 제13권4호
    • /
    • pp.1-7
    • /
    • 2011
  • Korea enacted the occupational safety and health law in order to prevent industrial accidents in 1981. Led by ministry of labor, occupational safety and health support services policy has been built through government-affiliated organizations, research institutions and academic research. Korea's accident rate has remained at 0.7% for last 10 years despite continuous efforts over the last 30 years. These results means that the occupational safety and health support services policy conducted by the government have reached their limits. Therefore, the necessity of assessment about occupational safety and health support services policy is proposed. The main objective of this study, through the IPA analysis, is to grasp the point of worker's needs about occupational safety and health support services policy and to help formulate the efficient policy.