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A Study on the Selection Attributes of Convenience Store PB Lunch Box using IPA

IPA를 이용한 편의점 PB 도시락의 선택속성에 관한 연구

  • Jin, Yang-Ho (Dept. of Foodservice & Culinary Management, Kyonggi University) ;
  • Kim, Su-Oh (Dept. of Foodservice & Culinary Management, Kyonggi University)
  • 진양호 (경기대학교 외식조리관리학과) ;
  • 김수오 (경기대학교 외식조리관리학과)
  • Received : 2017.10.10
  • Accepted : 2017.12.05
  • Published : 2017.12.30

Abstract

This study compared and analyzed the importance-satisfaction regarding the selection attributes of the convenience store focusing on PB lunch box for consumers of 20s and 30s. According to the research results, the importance of factors such as easy purchase, time reduction, convenient intake were found to be high among the selection attributes of the convenience store PB lunchbox and those of factors such as confirmation of food ingredients, nutrition, and new taste were found to be relatively low. In addition, factors with high satisfaction included easy purchase, convenient intake, time reduction, while factors with low satisfaction were confirmation of food ingredients, nutrition and hygiene. The results of the IPA analysis were as follows: The $1^{st}$ quadrant (Keep up the good work) included convenience, time reduction, easy purchase, convenient intake, convenient cooking method, and convenient packing container Etc. $2^{nd}$ quadrant (possible overkill) includes origin labeling and the 3rd quadrant (low priority) includes packing container design, convenient storage, consistency of quality and taste, good taste, moderate amount, new taste, one meal, moderate quantity and quality, inexpensive intake, and hygiene Etc. $4^{th}$ quadrant was found to include no corresponding factors.

Keywords

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