• Journal of the Korea Society of Computer and Information
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• v.24 no.11
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• pp.245-254
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• 2019

In this paper, We analyze the effect of professionality of franchise education program on the satisfaction, work efficiency and business performance, to find how to develop education program which is considered as important in franchise management and to propose ways of sustainable operation of franchise education program. In this study, we carried out survey for 224 users who have competed franchise education programs. We divided the professionality of franchise education program into education instructors, education contents, education environment and education methods through precedent study. For the verification of study hypothesis, we used single regression and multiple regression analysis to verify the relationship between variables. The core study results are as follows. First, professionality of franchise education program is positively related to the satisfaction. Second, professionality of franchise education is positively related to work efficiency. Third, satisfaction affects work efficiency. Fourth, satisfaction and work efficiency have positive effect on business performance. Based on these study results, we found that if education program suitable for the industry and subjects from instructors to education method is developed to improve the professionality of franchise program and continuous communication and improvement is made to increase satisfaction and work efficiency, the franchise education program will create good results.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.581-593
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• 2018

The purpose of this study is to examine the effect of the medical service quality of the nursing hospital on the inpatients' satisfaction, reuse intention and to verify the mediating effect of the inpatients' satisfaction. The subjects of this study were 255 male and female inpatients in Hiroshima in Japan. The collected data were used as a model of path coefficients obtained through analysis of covariance structure and hypothesis test. As a result of verification, level of medical team and medical service, reception, facility and fee of the medical service quality of the nursing hospital perceived by the inpatients showed a statistically significant positive correlation with the inpatients' satisfaction. The inpatients' satisfaction showed a statistically significant positive correlation with their reuse intention. The level of medical team and medical service, reception, facility and fee of the medical service quality of the nursing hospital perceived by the inpatients shows a statistically no significant positive correlation with the reuse intention. But, they show a statistically significant positive correlation with the reuse intention with the mediating effect of the inpatients' satisfaction. Finally, the result of this study is to confirm the effect of the medical service quality on the inpatients' satisfaction, reuse intention of the nursing hospital. In this process, it is meaningful to verify the role and function of medical service quality of the nursing hospital.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.1
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• pp.248-258
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• 2019

The purpose of this study is to examine the relationship between self-leadership of teachers who conduct free-selection activities in kindergartens. In addition, we analyze the mediating effect of teacher self-efficacy. This study was conducted using data gathered through a survey conducted on 325 kindergarten teachers in Seoul and Gyeonggi-do areas from September 17 to 28, 2018. To analyze the data, the author used SPSS Statistics 22.0 and AMOS 20.0 programs to conduct reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling. The result of the verification of the hypothesis showed that self-leadership of kindergarten teachers who engaged in free-selection activities positively influenced self-efficacy. Self-leadership of teachers who employed free-selection activities had a positive effect on the expertise of teachers as well. Also, self-efficacy of kindergarten teachers positively affected expertise of these teachers. In addition, the self-leadership of kindergarten teachers mediated self-efficacy, so that the indirect effect on teacher expertise was statistically significant. Also, the direct effect of self-leadership on expertise of teachers was significant, which showed that the self-efficacy of the kindergarten teachers indirectly mediated the relationship between self-leadership and expertise of the teachers. This study showed that to enhance expertise of kindergarten teachers, this requires enhancing self-leadership of teachers. Also, in order to enhance the level of self-efficacy of teachers, necessary knowledge and skills that can enhance self-efficacy of these teachers in their working environment should be provided. In addition, someone who can play the role of active facilitator or helper is needed in order to enhance expertise of these teachers.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.463-472
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• 2021

The purpose of this study is to find a way for social welfare organizations to actively cope with environmental changes such as the corona incident according to the work coordination theory that work performance improves when actively coping with environmental changes. In other words, the mediating effect of member agility in the relationship that participatory decision-making affects job performance was identified. The subjects of the survey were workers in welfare centers in the metropolitan area and Chungcheong area, and 310 questionnaires were analyzed, and confirmatory factor analysis, research model analysis, and mediation effect verification were conducted to verify the hypothesis. As a result of the study, participatory decision-making had a significant positive effect on member agility and job performance. In addition, it was confirmed that the partial mediation model including the path that participatory decision-making directly affects job performance and the indirect effect that is linked to job performance after first affecting the agility of members is appropriate. The study has academic significance in that it verifies the effect of participatory decision-making and agility necessary for social welfare organizations, and suggests ways to improve participatory decision-making and agility in hiring, evaluation, and education of employees in social welfare organizations. In this respect, significance can also be found in practical terms.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.356-367
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• 2021

This study is a study on how much organizational leadership influences customer orientation so that it can secure and maintain a continuous competitive advantage in the rapidly changing environment of corporate management and public organizations. it was approached through theoretical consideration of pygmalion leadership. The purpose of this study is as follows. First, a conceptual definition of the three research variables of pygmalion leadership and its constituent atmosphere, feedback, and output is given. Second, the casual relationship between the conceptually defined three research variables of pygmalion leadership and self-efficacy and organizational commitment was verified. Third, the casual relationship was verified on the extent to which pygmalion leadership influences customer orientation through self-efficacy and organizational commitment, which are parameters. Fourth, through the verification result of the casual relationship between the research variables constituting the research model of this study. It was intended to present an implication. In addition, the significance of direct causal relationships between the research variables of pygmalion leadership, mediating variables, and dependent variables, which constitute the verified research models was verified, and the results of hypothesis testing were presented, and the academic and practical implications of the results of this study were presented.

• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.295-300
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• 2021

Due to the modern appearance management craze to deliver a positive image to others, beauty has been subdivided and diversified based on science and technology, and has established itself as a professional technical profession. As the national technical qualification for makeup cosmetologists is separated from cosmetologists (integrated), it is necessary to analyze the correlation with the job attitude of make-up cosmetologists at industrial sites along with verification of the effectiveness of the practical test task. Therefore, in this study, the first task, wedding (romantic), wedding (classic), hanbok, natural makeup, etc., to investigate the job efficacy and job satisfaction perceived by makeup beauticians due to beauty makeup procedures, such as wedding (romantic), wedding (classic), and after establishing a hypothesis. As a result of the study, it was found that wedding classic makeup and wedding romantic makeup treatment induce job efficacy and job satisfaction, respectively, in makeup artists. This suggests that high saturation and intense color expression have a positive effect on job attitude due to the nature of makeup work. Therefore, based on the results of this study, it is judged that future efforts are needed to update the practical makeup tasks that have doubled the effectiveness and to improve the job attitude of makeup beauticians.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.39-49
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• 2022

Early childhood teachers are teachers who take care of and raise infants or children and play a role in providing various care. The purpose of this study is to investigate the correlation between how the positive psychological capital of early childhood teachers affects the behavioral attitude of early childhood teachers through job stress in the COVID-19 situation. This study was conducted through an online survey from October 1st to October 14th, 2021, targeting 220 kindergarten teachers and daycare center teachers. Except for 20 questionnaires such as omission of records, a total of 200 questionnaires were used for the final analysis. As a result of hypothesis verification, first, it was found that self-efficacy and hope among positive psychological capital had an effect on lowering work stress. Second, among positive psychological capital, hope and optimism were found to have an effect on lowering parents' stress. Third, it was found that work stress had a positive effect on turnover intention but a negative effect on loyalty. On the other hand, it was found that parent stress had a positive effect on both turnover intention and loyalty. Based on the results of this study, it is expected that it can be used as basic policy data to help lower the turnover intention of early childhood teachers in the situation of COVID-19.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.423-435
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• 2021

The purpose of this paper is to verify the influence of the characteristics of Chinese online video on users' subscription satisfaction and continuous subscription intention. For this purpose, this paper conducted online and offline questionnaire for customers who had subscription experiences within one month from April 16 to May 16, 2021. A total of 338 questionnaires were collected, except for 55 dishonest responses and non-subscription responses. A total of 283 copies were used for empirical analysis. The analysis results are as follows. First, before implementing the hypothesis verification of this paper, the results of analyzing the rationality and reliability of the measurement concept show six factors of online video characteristics, such as accuracy, social impact, service quality, content diversity, information, and entertainment. Second, among the six factors of the characteristics of online video, accuracy, social influence, service quality, and information have a "positive (+)" impact on subscription satisfaction. Third, in addition to the content diversity and entertainment in the characteristics of online video, the other four factors have a positive impact on consumers' continuous subscription intention. Fourth, subscription satisfaction has a positive impact on continuous subscription intention. Fifth, there is a media effect of subscription satisfaction between the characteristics of online video and the intention of continuous subscription.

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.371-380
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• 2020

This study was conducted to investigate the effects of depression on fear of stroke recurrence and health-related quality of life in Young Adults with Stroke. The subjects of this study were 240 young stroke patients who visited the outpatient department of neurology at a tertiary hospital in C province and J university hospital from July 24, 2018, to November 22, 2018. The collected data were analyzed for statistical significance and hypothesis verification using SPSS 24.0 and SmartPLS 3.0. The results showed that guilt and mental depression in depression factors had an effect on fear of stroke recurrence, and mental depression had a statistically significant impact on health-related quality of life. Also, fear of recurrence has a significant impact on health-related quality of life. The results of this study suggest that overcoming fear of stroke recurrence by interventions that reduce guilt and mental depression through early assessment of their depression, thus it can significantly contribute to improving health-related quality of life in young adults with stroke.

• The Korean Journal of Franchise Management
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• v.13 no.2
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• pp.33-51
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• 2022

Purpose: The online market is growing the most in history due to the expansion of non-face-to-face commerce. In addition, as consumers' interest in health, food safety, and environment increases, interest in and consumption of eco-friendly agricultural products is also increasing. Therefore, in the case of a specialty store that sells eco-friendly organic agricultural products, a marketing strategy that can increase customer loyalty by reflecting these consumer needs is necessary. In this study, the store attributes of eco-friendly food stores are classified into location, assortment, price, quality, and employee service, and the effect of each store attribute on utilitarian and hedonic value is investigated. Research design, data, and methodology: The subjects of this study were customers who visited an eco-friendly food store. Of the 511 survey responses, 311 were used for statistical verification, excluding 200 who had not visited within the last 3 months. For statistical analysis, Smart PLS 3.0 was used, and after checking the validity and reliability of the items, hypothesis testing was performed. Result: As a result of the study, it was found that assortment, quality, and employee service among store attributes had a positive (+) effect on utilitarian and hedonic value. Second, location had no significant effect on utilitarian and hedonic value. Third, price did not appear to have a positive (+) effect on the utilitarian value, and it was found to have a positive (+) effect on the hedonic value. Fourth, It was investigated whether the presence or absence of delivery service had an effect on store attributes between utilitarian and hedonic value, and it was found that there was a significant effect between employee service and hedonic value. Conclusions: Among eco-friendly food store environment management will be required in order to provide food that meets the tastes and needs of consumers by diversifying the taste, standard, and quality grade of food, and to maintain or improve the quality. In order to unlike other stores, eco-friendly food stores have high price resistance from the point of view of consumers, so it is necessary to diversify promotional media such as YouTube and SNS to raise awareness of eco-friendly organic food.