• 제목/요약/키워드: Hybrid framework

검색결과 283건 처리시간 0.024초

전자상거래하에서의 하이브리드 마케팅 채널의 믹스 전략에 관한 연구 (Optimal Strategy of Hybrid Marketing Channel in Electronic Commerce)

  • 천세학;김재철
    • Asia pacific journal of information systems
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    • 제17권2호
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    • pp.83-95
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    • 2007
  • We are motivated by how offline and online firms compete. The Internet made many conventional offline firms build a dynamic online business as another sales channel using their advantages such as brand equity, an existing customer base with comprehensive purchasing data, integrated marketing, economies of scale, and longtime experience with the logistics of order fulfillment and customer service. Even though the hybrid selling using both offline and online channel seems to have advantages over a pure online retailer, all the conventional offline firms are not seen to create an online business. Many conventional offline firms began to launch online business since the Internet era, however, just being online business is not likely to guarantee success. According to Bizate.com's report whether the hybrid channel strategy is successful is still under investigation. For example, consider the classic case of Barnes and Noble versus Amazon.com, Barnes and Noble was already the largest chain of bookstores in the U,S., when Amazon.com was established in 1995, BarnesandNoble.com followed suit in 1997, After suffering losses in its initial years, Amazon finally turned profitable in 2003. In 2004, Amazon's net income was $588 million on revenues of $6.92 billion, while Barnes and Noble earned $143 million on revenues of $4.87 billion, which included BarnesandNoble.com's loss of $21 million on revenues of $420 million. While these examples serve to motivate our thinking, it does not explain when offline firms should venture online. It also does not provide an analytical framework that can generalized to other competitive online-offline situations. We attempt to do this in this paper and analyze a hybrid channel model where a conventional offline firm competes against online firms using its own direct online channels. We are particularly interested in an optimal channel strategy when a conventional offline firm sells its products through its own direct online channel to compete with other rival online firms. We consider two situations where its direct online channel and other online firms are symmetric and asymmetric in the brand effect. The analysis of this paper presents several findings. In the symmetric model where a hybrid firm's online channel is not differentiated from a pure online firm, (i) a conventional offline firm will not launch its online business. In the asymmetric model where a hybrid firm's online channel is differentiated from a pure online firm, (ii) a conventional offline firm can launch its online business if its brand effect is greater than a certain threshold. (iii) there is a positive relationship between its brand effect and online customer costs showing that a conventional offline firm needs more brand effect in order to launch online business as online customer costs decrease. (iv) there is a negative relationship between its brand effect and the number of customers with access to the Internet showing that a conventional offline firm tends to launch its online business when customers with access to the Internet increases.

공작기계 기본설계를 위한 지능형 설계시스템 개발 (Development of Intelligent Design System for Embodiment Design of Machine Tools(I))

  • 차주헌;박면웅;박지형;김종호
    • 대한기계학회논문집A
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    • 제21권12호
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    • pp.2134-2145
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    • 1997
  • We present a framework of an intelligent design system for embodiment design of machine tools which can support efficiently and systematically the machine design by utilizing design knowledge such as objects(part), know-how, public, evaluation, and procedures. The design knowledge of machining center has been accumulated through interview with design experts of machine tool companies. The processes of embodiment design of machining center are established and represented by the IDEF0 model from the field surveys. We also introduce a hybrid knowledge representation so that the system can easily deal with various and complicated design knowledge. The intelligent design system is being developed on the basis of object-oriented programming, and all parts of a design object, machining center, are also classified by the object-oriented modeling.

Speaker Adaptation Using i-Vector Based Clustering

  • Kim, Minsoo;Jang, Gil-Jin;Kim, Ji-Hwan;Lee, Minho
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제14권7호
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    • pp.2785-2799
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    • 2020
  • We propose a novel speaker adaptation method using acoustic model clustering. The similarity of different speakers is defined by the cosine distance between their i-vectors (intermediate vectors), and various efficient clustering algorithms are applied to obtain a number of speaker subsets with different characteristics. The speaker-independent model is then retrained with the training data of the individual speaker subsets grouped by the clustering results, and an unknown speech is recognized by the retrained model of the closest cluster. The proposed method is applied to a large-scale speech recognition system implemented by a hybrid hidden Markov model and deep neural network framework. An experiment was conducted to evaluate the word error rates using Resource Management database. When the proposed speaker adaptation method using i-vector based clustering was applied, the performance, as compared to that of the conventional speaker-independent speech recognition model, was improved relatively by as much as 12.2% for the conventional fully neural network, and by as much as 10.5% for the bidirectional long short-term memory.

A Hybrid Mechanism of Particle Swarm Optimization and Differential Evolution Algorithms based on Spark

  • Fan, Debin;Lee, Jaewan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제13권12호
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    • pp.5972-5989
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    • 2019
  • With the onset of the big data age, data is growing exponentially, and the issue of how to optimize large-scale data processing is especially significant. Large-scale global optimization (LSGO) is a research topic with great interest in academia and industry. Spark is a popular cloud computing framework that can cluster large-scale data, and it can effectively support the functions of iterative calculation through resilient distributed datasets (RDD). In this paper, we propose a hybrid mechanism of particle swarm optimization (PSO) and differential evolution (DE) algorithms based on Spark (SparkPSODE). The SparkPSODE algorithm is a parallel algorithm, in which the RDD and island models are employed. The island model is used to divide the global population into several subpopulations, which are applied to reduce the computational time by corresponding to RDD's partitions. To preserve population diversity and avoid premature convergence, the evolutionary strategy of DE is integrated into SparkPSODE. Finally, SparkPSODE is conducted on a set of benchmark problems on LSGO and show that, in comparison with several algorithms, the proposed SparkPSODE algorithm obtains better optimization performance through experimental results.

Improved Hybrid Symbiotic Organism Search Task-Scheduling Algorithm for Cloud Computing

  • Choe, SongIl;Li, Bo;Ri, IlNam;Paek, ChangSu;Rim, JuSong;Yun, SuBom
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제12권8호
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    • pp.3516-3541
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    • 2018
  • Task scheduling is one of the most challenging aspects of cloud computing nowadays, and it plays an important role in improving overall performance in, and services from, the cloud, such as response time, cost, makespan, and throughput. A recent cloud task-scheduling algorithm based on the symbiotic organisms search (SOS) algorithm not only has fewer specific parameters, but also incurs time complexity. SOS is a newly developed metaheuristic optimization technique for solving numerical optimization problems. In this paper, the basic SOS algorithm is reduced, and chaotic local search (CLS) is integrated into the reduced SOS to improve the convergence rate. Simulated annealing (SA) is also added to help the SOS algorithm avoid being trapped in a local minimum. The performance of the proposed SA-CLS-SOS algorithm is evaluated by extensive simulation using the Matlab framework, and is compared with SOS, SA-SOS, and CLS-SOS algorithms. Simulation results show that the improved hybrid SOS performs better than SOS, SA-SOS, and CLS-SOS in terms of convergence speed and makespan.

직장 내 괴롭힘 개념 개발: 병원간호사를 중심으로 (Conceptual Development of Workplace Bullying: Focusing on Hospital Nurses)

  • 이윤주;이은진
    • 보건교육건강증진학회지
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    • 제31권1호
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    • pp.57-70
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    • 2014
  • Objectives: The purpose of this study was to build a conceptual framework of bullying in nursing workplace. Methods: A comprehensive literature review was conducted to identify concepts in relation to bullying in nursing workplace by searching research articles published between 1995 and 2013. In-depth interviews were performed with 14 nurses who experienced bullying at work. The Hybrid Model was applied for concept analysis which led to identify attributes of bullying in nursing workplace. Results: The antecedents of bullying in nursing workplace were offenders, victims, and administrators. They create negative effects on organizational culture and imbalance of power between authority and subordinate workers in the organization. Bullying in nursing workplace that occurred in the forms of inefficient organizational culture, imbalance of power, and the vulnerability of individual or individuals and groups of individuals formed an unstable dynamic. It is expressed as verbal and nonverbal bullying, work-related bullying, and external threats. Consequently, workplace bullying causes physical and psychological withdrawal and increased negative energy in an organization. Conclusions: Workplace bullying consisted of verbal abuse, alienation, unreasonable work processes, restriction on work-related rights, and external threat.

Analysis of Real-Time Estimation Method Based on Hidden Markov Models for Battery System States of Health

  • Piao, Changhao;Li, Zuncheng;Lu, Sheng;Jin, Zhekui;Cho, Chongdu
    • Journal of Power Electronics
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    • 제16권1호
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    • pp.217-226
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    • 2016
  • A new method is proposed based on a hidden Markov model (HMM) to estimate and analyze battery states of health. Battery system health states are defined according to the relationship between internal resistance and lifetime of cells. The source data (terminal voltages and currents) can be obtained from vehicular battery models. A characteristic value extraction method is proposed for HMM. A recognition framework and testing datasets are built to test the estimation rates of different states. Test results show that the estimation rates achieved based on this method are above 90% under single conditions. The method achieves the same results under hybrid conditions. We can also use the HMMs that correspond to hybrid conditions to estimate the states under a single condition. Therefore, this method can achieve the purpose of the study in estimating battery life states. Only voltage and current are used in this method, thereby establishing its simplicity compared with other methods. The batteries can also be tested online, and the method can be used for online prediction.

다수목적을 위한 2단계 실험 (Two-Stage Experimental Design for Multiple Objectives)

  • 장대흥;김영일
    • 응용통계연구
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    • 제28권1호
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    • pp.93-102
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    • 2015
  • D-최적 등을 위시한 최적실험은 비선형모형인 경우 추정을 하여야할 모수에 의존하는 문제점이 존재한다. 따라서 기본적으로 문헌에서는 모수추정을 위해서는 순차실험을 제안한다. 본 연구에서는 2단계 실험설계를 모수추정의 사례를 포함한 다양한 환경 하에서의 사용방법을 알아보았다. 본 연구에서 제안한 내용은 단계의 수나 구체적인 실험기준의 숫자에 상관없이 적용되는 범용적인 기준이다. 본 연구는 2단계 실험에서 3개 이상의 실험목적을 가지고 있는 경우 하이브리드(hybrid)방법을 제안하였다. 모든 실험은 근사실험설계의 형태로 논의되었다.

A Hybrid QFD Framework for New Product Development

  • Tsai, Y-C;Chin, K-S;Yang, J-B
    • International Journal of Quality Innovation
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    • 제3권2호
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    • pp.138-158
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    • 2002
  • Nowadays, new product development (NPD) is one of the most crucial factors for business success. The manufacturing firms cannot afford the resources in the long development cycle and the costly redesigns. Good product planning is crucial to ensure the success of NPD, while the Quality Function deployment (QFD) is an effective tool to help the decision makers to determine appropriate product specifications in the product planning stage. Traditionally, in the QFD, the product specifications are determined by a rather subjective evaluation, which is based on the knowledge and experience of the decision makers. In this paper, the traditional QFD methodology is firstly reviewed. An improved Hybrid Quality Function Deployment (HQFD) [MSOfficel] then presented to tackle the shortcomings of traditional QFD methodologies in determining the engineering characteristics. A structured questionnaire to collect and analyze the customer requirements, a methodology to establish a QFD record base and effective case retrieval, and a model to more objectively determine the target values of engineering characteristics are also described.

A Hybrid Recommendation System based on Fuzzy C-Means Clustering and Supervised Learning

  • Duan, Li;Wang, Weiping;Han, Baijing
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제15권7호
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    • pp.2399-2413
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    • 2021
  • A recommendation system is an information filter tool, which uses the ratings and reviews of users to generate a personalized recommendation service for users. However, the cold-start problem of users and items is still a major research hotspot on service recommendations. To address this challenge, this paper proposes a high-efficient hybrid recommendation system based on Fuzzy C-Means (FCM) clustering and supervised learning models. The proposed recommendation method includes two aspects: on the one hand, FCM clustering technique has been applied to the item-based collaborative filtering framework to solve the cold start problem; on the other hand, the content information is integrated into the collaborative filtering. The algorithm constructs the user and item membership degree feature vector, and adopts the data representation form of the scoring matrix to the supervised learning algorithm, as well as by combining the subjective membership degree feature vector and the objective membership degree feature vector in a linear combination, the prediction accuracy is significantly improved on the public datasets with different sparsity. The efficiency of the proposed system is illustrated by conducting several experiments on MovieLens dataset.