• Korean Journal of Human Ecology
• /
• v.14 no.3
• /
• pp.351-363
• /
• 2005

This study examined the relations between dual-earner parents' attitudes toward the employer-supported day care service and their expectations of well-being improvement. The data of this study were collected from 271 dual-earner couples. The main results of this study were as follows: 1) Dual-earner parents showed more positive attitudes toward the employer-supported day care service. 2) Significant difference by sex was observed in dual-earner parents' attitudes toward the service: Mothers displayed more positive attitudes than fathers. Also, either being positive or negative in the attitude differed according to the respondents' income and job. 3) Parents' attitude toward the day care service was significantly correlated with expectations of well-being improvement. The more positive attitudes they showed about the service, the more expectations of well-being improvement they reported, and vice versa. 4) Positive (employers, parents, children) and negative (parents) attitudes were significant variables predicting parents' expectations of well-being improvement.

• Fashion & Textile Research Journal
• /
• v.15 no.1
• /
• pp.73-83
• /
• 2013

This study explores the ideal corporate social responsibility(CSR) that fashion consumers expect from a fashion firm in the identification of dimensions and levels of consumer expectations as well as examines the impact of CSR expectations on customer-base brand equity. The data of 315 adults were collected through a nationwide online survey. In order to analyze the data, this study employed Confirmatory factor analysis (CFA), paired t-test, structural equation modeling(SEM), and descriptive analysis. This study first identified seven fashion CSR expectations (environmental, ethical, social, internal management, philanthropic, economic, and legal expectations). Internal management and environmental activities were highly expected from fashion firms; however, economic activity was low in expectations. Five models separately tested the relationship between CSR expectations and brand equity (trustworthiness, attachment, performance, social image, and value). Economic, environmental, internal management, social and ethical CSR expectations influenced customer-based brand equity; however, philanthropic and legal expectations did not influence any dimension of customer-based brand equity. This study provides a framework of ideal CSR from a consumer perspective and suggests that fashion marketers should focus on economic, environmental, internal management, social and ethical CSR activities to meet the expect Haitians of fashion consumers and build stronger brand equity.

• Korean Journal of Child Studies
• /
• v.26 no.3
• /
• pp.43-59
• /
• 2005

A sample of 578 adolescents responded to self-report questionnaires. Results showed that parental education levels and occupation and adolescent perceptions of their socioeconomic status were positively related to maternal expectations. Adolescent perceptions of their socioeconomic status were related to maternal emotional support and adolescent self-esteem. Adolescent achievement motives were positively related to parental education levels and adolescent perceptions of their socioeconomic status. Maternal expectations/emotional support and adolescent perceptions of their socioeconomic status were positively related to adolescent achievement motivation. Maternal expectations played a mediating role between parental educational levels and adolescent perceptions of their socioeconomic status and adolescent achievement motives. Maternal emotional support and adolescent self-esteem played mediating roles between adolescent perceptions of their socioeconomic status and achievement motives.

• Korean Journal of Human Ecology
• /
• v.20 no.1
• /
• pp.71-90
• /
• 2011

The aim of this study was to investigate on characteristics of sociological and demographic population, marital conflicts and expectations to family counselors' cultural competence surrounding factors of cultural adaptation among immigrated women. This study conducted a survey of 236 immigrated women in Kyonggi province, Seoul metropolitan cities, Cholla and Chunchung provinces and Incheon. The results of this study are as follows: First, a relatively few marital conflicts were found, as a whole, while they had the high levels of expectation to family counselors' cultural competence. Second, immigrated women can be clustered as three different types: 'multiplicity type', 'undifferentiated type' and 'adaptation type'. Third, sociological and demographic population characteristics which were subdivided and clustered according to cultural adaptation made the significant difference between each population. Population with multiplicity type out of the above-stated three types accounted for the highest conflict rates, while population with 'adaptation' type accounted for the lowest conflict rates. Lastly, expectations to family counselors' cultural competence made the significant difference among each population. Population with multiplicity type showed the highest expectation levels on expectations to family counselors' cultural competence, while population with undifferentiated type showed the lowest levels.

• Korean Journal of Human Ecology
• /
• v.19 no.2
• /
• pp.295-310
• /
• 2010

This study measured college students' levels of satisfaction with their cyber learning through an online survey of students who had taken one or more cyber learning before. 500 returned and usable questionnaires were analyzed and SPSS WIN 12.0 was used for the descriptive statistics, t-test, factor analysis and analysis of covariance structures. The results are as follows; First, college students were very interested in their cyber learning. Their decision to take the cyber learning was initiated more by emotional motives (m=3.13) than by rational motives (m=3.35). Second, the consumers' expectations for the cyber learning were divided into the 'Expectation for service quality' and the 'Expectation for economy,' and their 'Expectation for economy'(m=4.02) was higher than their 'Expectations for service quality'(m=3.60). Third, the consumers' expectations for the cyber learning and the results of the cyber learning were analyzed, and a discrepancy between these two were also analyzed. The analysis of discrepancy between the two showed that the average of the results was lower than that of the expectations, which means that the cyber learning did not meet the consumers' expectations in every aspect, However, the average satisfaction level was 3.20, which means consumers were satisfied with the cyber learning overall. Fourth, causes of dissatisfaction with the cyber learning were divided into internal factors due to personal matters and external factors due to classes and other factors. It was found that dissatisfaction due to internal factors was greater than that due to external factors. Lastly, the factors affecting satisfaction/dissatisfaction with the cyber learning and willingness to use it again were analyzed. The results showed that the motive for its use affected the formation of expectation but it did not affect the results. Satisfaction with the cyber learning affected the willingness to use it again positively. However, the effect of dissatisfaction on the willingness to use it again was not statistically significant.

• The Journal of Korean Physical Therapy
• /
• v.20 no.4
• /
• pp.71-78
• /
• 2008

Purpose: This study standardizes the position and direction of devices based on general user expectations and stereotypes. Population stereotypes are cognitive structures that contain the perceiver's knowledge, beliefs, and expectations about human groups. In this paper, the stereotypes that people typically expect when manipulating 'cylindrical key-in-knob locks' and 'lever-type water faucet handles' were investigated and data regarding their expectations were collected. Methods: Two sets of 600 participants, between 13 and over 60 years old, were recruited for the experiment. Each group was evenly subdivided into six age groups. Each participant was presented with cylindrical door locks mounted on a miniature door and actual lever-type water faucet handles mounted on a mockup sink. Results: If the cylindrical lock was positioned 'vertically,' 59.2% of the participants expected the device to be locked, and if the lever type faucet handle was positioned 'up,' 63.0% of the participants expected the device to be turned on. Thus, daily-use devices should be designed consistent with user expectations of operation. There was a significant difference between genders for manipulating the faucet handle between up and down. Conclusion: A more general stereotype may be defined by repetitive measurements under the same test conditions with fixed time intervals, as well as accounting for people with cognitive problems.

• Korean Journal of Human Ecology
• /
• v.22 no.4
• /
• pp.707-718
• /
• 2013

The purpose of this study was to examine media influence on college students' thoughts and explore determinants of the media influence. Between September 7, 2013, and September 12, 2013, a questionnaire survey was administered to students at university-A and total 328 useable responses were collected. Findings are as follows: (1) Houses in TV drama had a strong influence on college students' future housing preferences but had a relatively weak influence on housing satisfaction and concrete housing expectations; (2) students perceived that houses in TV dramas did not reflect reality well; (3) females and/or relatively younger respondents tended to perceive a stronger influence of media on their thoughts and expectation on housing; (4) respondents who had a stronger desire to imitate lifestyle of TV drama characters and a stronger perception that houses in TV drama reflected reality well, and the respondents whose consumption preferences were more easily influenced by media were found to perceive media influence on their housing expectation stronger; and (5) to see regression analysis results, a linear combination of desire to imitate lifestyle of TV drama characters, perception of reality reflection of houses in TV dramas, gender, perceived media influences on clothes and accessories, and electronics preferences was found to be able to explain 46.4% of variance in media influence on housing expectations.

• International Journal of Human Ecology
• /
• v.14 no.1
• /
• pp.71-85
• /
• 2013

The purpose of this study was to investigate Korean college students' housing values and housing expectations as well as considerations for housing in their 20s and to explore influences on housing values and expectations. Items related to four housing functions were developed in conjunction with Maslow's hierarchy of human needs to measure housing values. An on-site questionnaire survey was administered to students of a university-A located in Chungbuk province between May 28, 2012, and June 17, 2012. Among the total 476 responses, 465 responses from Korean students were used for further data analyses. The findings are as follows: (1) Among housing functions, those related to shelter functions were perceived as most important followed by function as a place for self-esteem. (2) More than 70 percent of the respondents expected to rent a housing unit in their 20s and more than half of the respondents expected non-traditional and relatively affordable compact size structure types such as studio, Officetel or Gosiwon. (3) Price, location and transportation were found to be the most important considerations when choosing housing in their 20s. (4) Convenience in use of public transportation and commute time were found to be the most important in location choice, and maintenance conditions and security systems were the most important for building choice. (5) Female respondents tended to consider personal safety, security systems, neighborhood facilities, and distance from family more important than male respondents when choosing housing, while male respondents considered parking space more important than females.

• International Journal of Human Ecology
• /
• v.9 no.1
• /
• pp.81-95
• /
• 2008

This paper examined the impact of psychological characteristics of consumers on household debt decisions. With the use of the Heckit models (the traditional approach to the selection problem) this study undertook an empirical study of the influence of a wide range of factors on financial decisions. This study used U.S. household-level data that offers detailed information on household debt, expectations about future income, expectations about future economic conditions, the amount of financial risk the respondent was willing to take, and the amount of time allotted for planning family savings and spending. This study showed that respondents with both substantial financial risk tolerance and positive expectations about future income were likely to have larger household debt showing that researchers and policy-makers need to consider consumer sentiment and preference measures in modeling behavior in credit markets. Additional results showed that household debt is significantly related to two key economic variables: income and net worth.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.9
• /
• pp.649-657
• /
• 2020

This study aims to describe the perceptions of accounting students and expectations of employers towards the skills and knowledge needed by accounting graduates in Indonesia. Quantitative method using survey is employed to analyze 103 questionnaires from students and 51 questionnaires from employers. The results showed that students' perceived honesty, continuous learning, and work ethics are important skills, while employers stress the importance of work ethics, teamwork, and time management. Knowledge needed by accounting graduates in the perception of students includes financial accounting, financial reporting, and financial statement analysis, whereas employers perceived the importance of financial statement analysis, knowledge of Microsoft Office program, and financial accounting. Further analysis showed that there is an expectation gap between the perceptions of students and the expectations of employers towards skills - not knowledge - needed by accounting graduates. Although investigations of students' perceptions and employers' expectations have been conducted in previous studies, the information should be updated continuously to reflect the current conditions. This study offers the recent perceptions from students and employers to identify the current expectation gap. This study points to the importance of skills development in the university curriculum in order to develop the skillful human resources in accounting and meet the expectations of employers.