• 한국생활과학회지
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• 제16권5호
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• pp.1031-1040
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• 2007

The purpose of this study was to assess the causal relationships of attitude toward fish eating, health involvement, convenience, fish consumption and age. A total of 235 questionnaires were completed. Structural equation model was used to assess the causal relationships among constructs. Results of the study demonstrated that the structural equation analysis result for the data also indicated excellent model fit. The influences of age on health involvement and convenience were statistically significant. The influences of health involvement on attitude toward fish eating and fish consumption behavior were statistically significant. The influence of convenience on fish consumption behavior were statistically significant. Moreover, the age had a significant indirect effect on attitude toward fish eating through health involvement. The age also had a significant indirect effect on fish consumption behavior through convenience.

• 동아시아식생활학회:학술대회논문집
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• 동아시아식생활학회 2005년도 춘계학술대회
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• pp.21-34
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• 2005

Increase in daily protein consumption per capita from 1975(85.1 g) to 2001(88.4 g) was 3.3 g. This trend was relatively slower than the case of Japan where daily protein consumption was 84.7 g in 1975 and 90.3 g in 2001. Animal-related protein in 2003 was 45.7 g in which 61% was originated from meat, milk and egg whereas 39% was composed of fish and its relevance. The trend of protein consumption fairly come up with the ideal ratio of 5:5 between animal-originated protein and plant-originated protein, following the base case of Japan. The effect of animal protein on human health can vary depending on one's viewpoint and its controversy is still a subject of debate. For reason, two faces of positive and negative effects on human health coexists. However, there is no doubt that positive effect is far more than negative one. It is not important whether or not animal protein is more beneficial for human health. However, it is more important how human balance between two proteins.

• 한국생활과학회지
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• 제15권1호
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• pp.107-128
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• 2006

The purposes of this study are to explore the consumption expenditure and consumption-cultural meaning in the process of marriage and to provide consumer education programs for premarital couples. For the purpose, this study uses a qualitative analysis including an in-depth interview and a participant observation. Major findings are as follows: Consumers preparing for their marriage experienced quite a different consumption context, which should be said an exceptional practice from the economic point of view. As the agency businesses for marriage becomes one of the fast growing industries, the marriage of Korea is now under the rule of popular consumption culture. Thus, the exceptional consumption abuse during a marriage process brings about the imbalance in consumers' daily life after wedding ceremony. In this point of view, we can see the importance of consumer education programs for the marriage process. The latter half of this study is devoted to propose the desirable model of the consumer education program for premarital couples.

• 한국생활과학회지
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• 제21권4호
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• pp.745-764
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• 2012

The purpose of this study is to investigate the characteristics of ethical consumption in the Community Currency Movement participant's daily life as a consumer. Qualitative research methods are used for the understanding about the participation activities and the daily lives as a consumer of Hanbat LETS participants'. The characteristics of ethical consumption used for analysing of the Community Currency Movement are the subjective participation, production process-aware consumption, others care to consumption, sustainable consumption, voluntarily simple life. The major results of this study show that the Community Currency Movement is the alternative economic system practicing the ethical consumption. The Community Currency Movement increase the subject participation, realize the social responsibility and community society and the ecological value and voluntary simple life. This research get the meaning for considering the Community Currency Movement & the ethical consumption on the discriminatory perspective.

• 한국생활과학회지
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• 제20권4호
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• pp.801-817
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• 2011

The purpose of this research was to explore the levels of ethical consumption of the college students and classify their types on ethical consumption behaviors. This research was conducted with university students living in Gwangju. Statistical analysis was achieved by using t-test, one-way ANOVA, Duncan's multiple range test, $X^2$, and Ward' hierarchical cluster analysis with a total of 761 questionnaires. The research results are summarized as follows: First, the overall ethical consumption average mark of college students was 3.14. Second, all surveyed college students were classified into five types based on the means scores of three dimension ethical consumption behaviors. A total 16.7% of students belonged to Type 1 (named as entire region active group) where students scored high points on three dimension ethical consumption behaviors. Type 2 (named as entire region average group) had about 41.6% of students whose scores were the average mark level in three dimension ethical consumption behaviors. Type 3 (named as future-oriented group) occupied 13.9% and this group scored low on the ethical consumption in commercial transaction but high on the ethical consumption for the future generation. Type 4 (named as commercial transaction oriented group) occupied 9.1% and this group scored low on the ethical consumption for contemporary humankind and the ethical consumption for the future generation but high on the ethical consumption in commercial transaction. Type 5 (named as entire region passive group) had 18.7% of students whose scores of three dimension ethical consumption behaviors were low.

• Human Ecology Research
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• 제61권2호
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• pp.247-261
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• 2023

The purpose of this study was to examine the effect of consumer consumption behavior on sustainable consumption through social media and to verify the mediating effects of social connectedness on sustainable consumption. A survey comprising 222 men and women in their 20s and 30s was conducted in which their consumption expression behavior, sustainable consumption and social connectedness were measured. The results were analyzed using SPSS Process Macro Model 4 and it was found that consumers who shared a considerable amount of personal information on their lifestyle on social media as a means of self-expression exhibited a higher level of sustainable consumption. It also became apparent that the degree of consumption expression behavior had a positive effect on social connectedness and that social connectedness had a positive impact on sustainable consumption by mediating the degree of consumption-focused self-expression on social media. Based on these results, it was confirmed that social media can serve as a mechanism to lead consumers' consumption behavior beyond providing a basis for forming a human network. Implications for the impact of social media on consumption behavior were presented, and proposals for exploring the environment in which sustainable consumption can be activated were suggested, together with ways in which new media can be utilized. The findings from this study indicate that sharing consumption behavior and having a broad range of connections on social media can create an environment in which sustainable consumption is promoted.

• 한국가정과학회지
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• 제5권1호
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• pp.28-41
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• 2002

This study investigated the effects of the high school students' self-efficacy, sex, and division of school upon their clothing fashionability and conspicuous consumption to understand a part of their clothing behaviors during adolescent period. Questionnaires were distributed to and collected from 575 male and female high school students attending academic and vocational high schools locating in Kwangju, Korea, from October 9 to October 14, 2000. The data were analyzed using descriptive statistics, factor analysis, MANOVA, and t-test. The results were as follows: 1. The main effects of the self-efficacy on the fashion interests and fashion knowledge were significant(p<.05, p<.01, respectively). 2. The main effects of the sex of respondents on the fashion interests and fashion knowledge were significant(p<.01, both). 3. The main effect of the self-efficacy on conspicuous consumption to demonstrate the economic status was significant (p<. 01). 4. The main effects of the sex of respondents on conspicuous consumption to high priced brand oriented was significant (p<. 01).

• 대한가정학회지
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• 제45권9호
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• pp.63-74
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• 2007

The purpose of this study was to investigate types of well-being oriented consumption values that lead to well-being food consumption behaviors, as well as to identify the variables influence well-being food consumption. A survey of 579 women aged 20 or more was conducted through azoomma.com, an online portal site. The findings of the study were as follows: The level of well-being food consumption was above the mid-value for all categories, with the exception of food with added ingredients. In addttion, multiple regression analysis indicated that approximately 22.7% of the environmentally friendly foods consumed were chosen based on emotional value, degree of price perception and educational level. Conversely, 20.8% of the confectionaeries consumed were chosen based on emotional value, age, degree of price perception, average monthly income, and functional value. When food with added ingredients were considered 16.6% of those were chosen based on emotional value, social value, and degree of price perception. Finally, 29.3% of cereals and fish consumed were chosen based on emotional value, degree of family's health, and social value.

• 한국생활과학회지
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• 제7권1호
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• pp.85-95
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• 1998

The main purpose of this study was to investigate the relationship between financial management behavior and subjective level of consumption of rural households. In this study, financial management behavior was defined to include 'budgeting' and 'expenditure management'. Data were collected from the 215 rural households in 13 different provinces of Chungnam, and 203 households were used for the analysis. Frequency distribution, means, and path analysis were employed for the statistical analysis. Major findings were as follows. Budgeting behavior had a significant positive effect on rural households' subjective level of consumption, while expenditure management behavior didn't have any significant effect. This implies that active and systematic financial management behavior such as budgeting is more effective than relatively passive financial management behavior like expenditure management on the enhancement of economic well-being of rural households. Age, education, and number of non-farm earners had indirect effects on the subjective level of consumption through budgeting behavior. Income stability had a direct effect and income had both direct and indirect effects on the subjective level of consumption.

• 한국생활과학회지
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• 제17권5호
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• pp.927-938
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• 2008

The purpose of this study was to classify self-efficacy typology and analyze the relationship between self-efficacy and consumption value of college students as consumers. Data were gathered by surveying college students living in Daegu and Kyungbook area using convenient sampling. 513 questionnaires were used in the statistical analysis. Data were analyzed by frequency, factor analysis, cluster analysis, correlation analysis, ANOVA, and Duncan-test. The findings are as follows. The self-efficacy typologies of college students were classified into three groups such as challenging confident accomplish oriented, stable uncertain accomplish oriented, and stable accomplish oriented. In the relationship of the self-efficacy was related to the sub-variables of consumption value. The self-efficacy oriented group showed different all the sub-variables of consumption value factors.