• 제목/요약/키워드: Human brand

검색결과 459건 처리시간 0.024초

패션기업의 사회적 책임 활동 연구 (A Study on Social Responsibility Practices of Fashion Corporations)

  • 최민경;성희원
    • 한국생활과학회지
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    • 제22권1호
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    • pp.167-179
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    • 2013
  • In recent years, Corporate Social Responsibility (CSR) has received particular attentions from both practitioners and scholars. This study focused on Korean national fashion businesses and identified various types of CSR practices in addition to social contributions. Besides, comparison in corporation by size of the number of full-time employees and sales volume were examined. A total of 1054 cases of 147 brands, 86 corporations between 2000 and 2012 were collected from internet articles and brand home pages. Findings were as follows. First, the types of CSR activities were categorized into the following six: economic responsibility, legal responsibility, consumer protection, protection of worker's right, protection of environment, and social contribution. Social contribution took largest portion of CSR activities (67.7%), followed by environmental protection (14%), and protection of worker's right (6.2%). The other three types presented limited cases but included negative aspects of CSR. Social contribution consisted of six sub categories (culture & art, sports, education, donation, voluntary service, and campaign), and donation took the largest part of social contribution area. Second, comparing 86 corporations by the size of the number of full-time employees, companies more than 300 employees (38.1%) were more likely to practice CSR activities. Similarly, companies with more than 500 billion won sales (13.1%) were more active in their CSR activities than their counterparts. Suggestions are given for improving CSR practices to fashion business.

인터넷 쇼핑몰에서 패션제품 소비자의 위험지각과 위험감소행동에 관한 연구 (Risk Perception and Risk Reduction Behaviors of Fashion Product Consumers in Internet Shopping Malls)

  • 하종경
    • 한국생활과학회지
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    • 제19권4호
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    • pp.675-685
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    • 2010
  • This study analyzed risk perception and risk reduction behaviors of male and female college students in their twenties who purchased fashion products in internet shopping malls. It also investigated the relationship between risk perception and risk reduction behavior as well as the ways in which groups, categorized by risk perception, differed in their risk reduction behaviors. The results of this study were as follows: first, seven factors of risk perception were identified. These were product quality, shipping, product image, payment, economic feasibility, fear of other people's reactions, and size. Six types of risk reduction behavior were also identified. These were product comparison, word-of-mouth information search, price search, preference for name-brand, service comparison, and referring to experiences. Next, a correlational analysis of the factors of risk perception and those of risk reduction behavior showed several patterns. The highest positive correlation was between economic risk perception and product comparison behavior. In addition, shipping risk perception was positively correlated with service comparison behavior and product quality and product image had a positive correlation with word-of-mouth information search behavior. Third, customers of internet shopping malls could be categorized into three groups: shipping risk perception group, high risk perception group, and product quality risk perception group. The groups were shown by factor analysis to be significantly different to each other. Finally, risk reduction behavior was investigated according to the different groups of risk perception of the internet shopping malls and the results showed significant differences among groups.

철도시스템 개발에서 시스템 안전성을 고려한 설계검증 프로세스의 개선에 관한 연구 (On the Improvement of the Design Verification Process for the Development of Railway Systems with Systems Safety Considered)

  • 심상현;이재천
    • 대한안전경영과학회지
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    • 제15권1호
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    • pp.51-60
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    • 2013
  • As the human demand or desire on brand new systems otherwise equipped with new functions grows drastically, so does the complexity of the systems. With this trend, the systems are becoming bigger in scale and at the same time the safety requirements are more stringent in the development. Typical systems examples in such a situation may include high-speed railway systems, aero and space systems, marine systems, etc. Failure of those systems can cause serious damages on both the human being and wealth with social infrastructure. As such, it is quite necessary to ensure that the safety requirements be satisfied in the system development. To achieve this need, there could be a lot of solutions to take. In this paper, regarding safety, a special attention is given to the verification phase process, which is one of the intermediate phases of whole systems development process. More specifically, the ultimate concern is placed on how to carry out the design verification while ensuring the safety requirements. To do so, some improvements in the verification phase were proposed first. Then, the outcomes were combined with the systems safety process by generating an integrated process model to reach the goal. As a case study, application to a railway system was discussed, where strict safety requirements are usually necessary. It would be expected that the potential likelihood of failure with rail systems could be reduced if the results obtained are used effectively with some enhancement from further study.

21 세기 패션에 표현된 에스닉 메이크업의 특징에 관한 고찰 (The Character of Ethnic Make up by Observation of 21's Century Fashion Trend)

  • 김미정;김미현
    • 한국생활과학회지
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    • 제16권5호
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    • pp.1061-1068
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    • 2007
  • The study has sought to explore how fashion emerges as a comprehensive tool of dress for increasing its brand appeal and express one's artistic sense and fashion by using everything from make-up to hair to trappings. Therefore, when it comes to fashion trends reflected in collections, the study is designed to improve understanding of make-up as one of the elements of total fashion and to help create diverse ideas in expressing creative and free make-up that can help perfect fashion concept in harmony with all the other elements. The study has pondered upon collection, trends and fashion make-up through literature study, and has gathered image data via the Internet. It also has conducted analysis of Ethnic style reconstructed combining past and the future, East and the West, and futurism style using asymmetrical forms without no defined patterns and hi-tech textures, which emerges as a result of post-modernism. The results of the study are as follows. Ethnic fashion that pursues strange and exotic beauty is characterized by its simple and idyllic images of traditional costume in Asia or primitive clothes in Africa. Make-up represent images of matt and pale skin, tanned yellow, glossy and thickly powered squeaky white skin. Point make-up highlighted eye lines, red chick, small and voluptuous red lips. Hair and accessory seeks diversity combining various ethnic styles together such as oriental, Indian, Islam and Africa. In addition, future-oriented fashion of the 21st century, twists in texture, various kinds of materials and changes in technique help give impressions of freedom and bizarreness.

Suggestion on Chinese Clothing Market Launching : Focused on Foreign Students's Clothing Buying Behavior in Korea

  • Koo, In-Sook;Liu, Dashuang
    • 패션비즈니스
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    • 제15권6호
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    • pp.1-22
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    • 2011
  • This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.

셀프 네일 팁 제품 및 착용 실태 조사 (A Research on the Self-Nail Tips Product and Wearing Condition)

  • 김하은;박현정;도월희
    • 한국의류산업학회지
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    • 제21권3호
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    • pp.318-325
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    • 2019
  • This study analyzes current self-nail tips and nail-tip satisfaction. The study method selected from 3 domestic and 3 overseas companies analyzed current self-nail tips based on brand recognition and sales rate. A questionnaire was conducted on 261 adult women in their 20s and 50s about the satisfaction of nail care and self-nail tips. The results are as follows. As a result to analyze the current nail tips, there were products that did not contain the type of nail tip or the composition and ingredients of the glue. An online survey of the sizes of the current nail tips indicated differences in the sizing system method and that the presented sizes are different. The response rate was the highest for the survey results on why self-nail tips were preferred for respondents who prefer self-nail tips because the price was cheap. The reason why they did not prefer self-nail tips was that the degree of completeness was lower and the fitness was not good. In addition, it showed a high response rate in that the adhesive strength was poor and the size did not fit the nails. Therefore, it is necessary to develop a size for nail types by ergonomic design and develop a self-nail tip that can reduce nail damage.

Prediction of Indoor Radon Concentration through the Exhalation from Korean Yellow Residual Soil, Hwangtoh as a Building Material

  • LEE, Ju Yong;KANG, Seog Goo
    • Journal of the Korean Wood Science and Technology
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    • 제49권2호
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    • pp.122-133
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    • 2021
  • The radon gas from nature mainly considers a cause of radon problems, and it is closely affect human life cycle. Korean yellow residual soil, Hwangtoh, widely used as a building material, is considered to be one of major sources of indoor radon. However, there have, as yet, been no studies about radon from Hwangtoh in mass market brands. Here, we investigated the indoor radon concentrations and exhalation rates in four Hwangtohs from different brand names and regional features. The Closed Chamber Method (CCM) conducted by a Continuous Radon Monitor (CRM) has been used for the rates of radon exhalation. Based on equations of previous references, the indoor radon concentrations were deducted. As a result, the radon surface exhalation rates resulted in the 1.4208 to 3.0293 Bq·㎡·h-1 range. Significant differences were found among Hwangtohs according to production regions. Materials with higher radon concentration required a longer time to reach a quasi-steady state in a given environment, in other words, the number of half-life cycles increased from a set starting point. The experimentally identified Hwangtohs demonstrated its safety for construction purposes. There exists, so far, a possibility to exert influence radon emanation due to unidentified factors. Therefore, it is necessary to corroborate with more research by increasing the number of Hwangtohs, considering the other references reported high radon exhalation rates. In addition, it is highly recommended that the radon exhalation rates should be measured for all building materials for preventing human health before the material usage.

A Study on Design Preference for the Sales Spaces of Duty-Free Shops by the Examination of Image Evaluation - Cases of Duty-Free Shops in Jeju Special Self-governing Province -

  • Moon, Jung-Eun;Kim, Bong-Ae
    • Architectural research
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    • 제12권2호
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    • pp.53-62
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    • 2010
  • The purpose of this study is to examine design preferences for the sales spaces of duty-free shops (DFSs) by conducting image evaluations. The results will help improve quality by influencing designs for the construction, extension or remodeling of these shops. An image measurement method, the semantic differential method, was used to measure cognitive structure using photos of shops. Photos were collected of the DFS at Jeju Island, as well as photos of brand stores designed by architects. Two sets of 16 photos (32 different photos in all) were selected according to photo classification standards and design concepts, both decided by reviewing previous studies and related materials. The evaluation and survey were done by two sets of subjects: sales employees, who have experience and special knowledge of the evaluation of sales space; and students majoring in architecture. To strengthen the evaluation results, I conducted a preliminary survey and a main survey, verifying and complementing findings. 116 surveys were conducted, of which 14 were of poor quality and rejected, leaving and 102 to be analyzed. The collected surveys were statistically analyzed, using SPSS 12.0 for Windows. Reliability, image profile, factor and multi-dimensional scaling analyses were conducted. As a result, image evaluation structure and characteristics were obtained for sales spaces of DFSs, confirming the difference between them and other spaces.

패션 시장세분화를 위한 탐색적 연구 (An Exploratory Study for Dividing Fashion Product Buyers)

  • 김연희;이규혜
    • 복식문화연구
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    • 제19권2호
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    • pp.360-375
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    • 2011
  • The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion market has been segmented to better satisfy the variety of consumer group. Although market segmentation has been studied, efficiency and effectiveness of market segmentation continuously bring problems. Also, problems of prediction about real consumer behavior, and efficiency and effectiveness of standards are pointed out. The purpose of this study is to determine the most important variables for dividing fashion product buyers. This study was designed as qualitative study and in-depth interview was conducted. The in-depth interview was conducted with five experts in fashion intelligence agency. In-depth interview was completed by an analytic induction and an investigator triangulation. Questions were about characteristics, demographic characteristics, important factors and fashion buying relationship, and interests of current clothing shoppers. The results of qualitative research demonstrated that clothing shoppers, with their valuable consumption and selective buying behaviors, seek differentiated products. They also long for high quality apparel for its price, because of their valuable consumption and price centered tendency. They illustrated active sides, such as enthusiastic information searching and emotional or experiential consumption, rather than attitudinal sides. The variables for dividing fashion product buyers included: "innovative seeking", "symbolic seeking", "personalized seeking", "quality-seeking", "selective seeking", "price-seeking", "utility-seeking", "hedonic seeking", "sensitive seeking", "brand-seeking", "digital seeking", "information-seeking", and "eco-seeking".

현대(現代) 소비사회(消費社會)의 패션에 표현(表現)된 포스트모던페미니즘 (Postmodern Feminism Expressed in the Fashion of Modern Consumer Society)

  • 박미령
    • 패션비즈니스
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    • 제7권2호
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    • pp.26-36
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    • 2003
  • The purpose of this study is to examine the concept of modern consumer society and to analyze how the meaning of postmodern-feminism is consumed into what image of preference in fashion. The function of modern society has changed into the system which is centered around consumption from the one that emphasizes labor and production of mass consumption age by mass production. In this consumer society, consumption means just not to waste of production but to consume the commodity sign reflected on the desire of a moderner. In other words, it means what is consumed will be the meaning, preference, symbol, and image mood not goods itself with physical feature. Existing feminism has affected by postmodernism. Due to that, postmodern-feminism has developed, taking to pieces the paternal argument since the late 1960s. It has tried to give up hope this idea, regarding sex distinction as a socially organized category contrary to women's identity of biological aspect suppressed in the paternal system of value. Especially it has demanded only one type on sex should be translated into a distinctive quality, multiple meaning, and sex. Accordingly in modern fashion, this aspect is expressed like the followings : distinction into women's image evaded fixation, multiple meaning into image of androgyny, multiple sex into that of mixture. And this is used as the image of symbolic goods, also the purpose of brand difference.