• Journal of Global Scholars of Marketing Science
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• v.17 no.3
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• pp.61-81
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• 2007

Recently, use of foreign models and foreign language in advertising is a general trend in Korea even though the effect has not been well-known..Most of the previous research shows rather an opposite effect claiming marketing communication is more effective when higher congruity between marketing communication and consumer's cultural values are achieved. However, the introduction of global culture due to the expansion of new media such as Internet or cable television makes the congruity not the best choice of marketing strategy. In addition, use of highly attractive models in advertising to increase the effect of advertising is general. However, recent studies show that targeted women audience tend to compare themselves to the highly attractive models and do experience negative sentiment. Bower (2001) proved the difference between 'comparer' and 'noncomparer' when women face highly attractive models. The results show that a comparer who has an intention to compare highly attractive model (HAM) with herself has a significantly negative effect on model expertise, product argument, product evaluation and buying intention. Therefore, HAM is not always a good choice and model attractiveness plays a role in the processing other cues or changing the advertising effect from result of processing other cues. The purpose of this study is to investigate the effect of the use of foreign language on the advertising response of the audience with regard of the model attractiveness. For the empirical study, the virtual advertising using foreign models (HAM, NAM), brand names and slogans(Korean, English) were used as stimuli. The respondents of each stimulus were 75('HAM-Korean'), 75('NAM-Korean'), 66('HAM-English') and 66 ('NAM-English') respectively. To establish the effect of marketing communication, the attitude for media(AM), the attitude for product(AP), targetedness(TD), overall quality(OQ), and purchase intention(PI) with 7 point likert scale were measured. The manipulation was verified to check the difference between HAM attractiveness assessment (m=3.27) and NAM attractiveness assessment (m=5.12). The mean difference was statiscally significant (p<.05). As a result, all consequences were significantly changed with model attractiveness, and overall quality evaluation(OQ) were significantly changed with language. The interaction effect from model attractiveness and language was significant on attitude toward the product(AP) and purchase intention(PI). To analyze the difference, the mean values and standard deviation of consequences were compared. The result was more positive when model attractiveness was high for all consequences. For language effect, the assessment was more positive when English was used for OQ. Considering model attractiveness and language simultaneously, HAM-Korean was more positive for AP and PI, and NAM-English was more positive for AP and PI. In other words, the interaction effect was confirmed by model attractiveness and language. As mentioned above, use of foreign models and foreign language in advertising was explained by cultural match up hypothesis (Leclerc et al. 1994) which claimed that culture of origin effect. In other words, in advertising, use of same cultural language with the foreign model could make positive assessment for OQ. But this effect was moderated by model attractiveness. When the model attractiveness was low, the use of English makes PI high because of the effect of foreign language which supported the cultural match up hypothesis. When the model attractiveness was low, the use of Korean made AP and PI high because the effect of foreign language was diluted. It was a general notion that the visual cues got processed before (Holbrook and Moore, 1981; Sholl et al, 1995) compared to linguistic cues. Therefore, when consumers were faced HAM, so much perception was already consumed at processing visual cues making their native language of Korean to strongly and positively connected with the advertising concept. On the contrary, when consumers were faced with NAM, less perception was consumed compared to HAM, making English to accompany cultural halo effect which affected more positively. Therefore, when foreign models were employed in advertising, the language must be carefully selected according to the level of model attractiveness.

• Progress in Medical Physics
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• v.21 no.2
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• pp.209-217
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• 2010

Retinal prostheses are being developed to restore vision for the blind with retinal diseases such as retinitis pigmentosa (RP) or age-related macular degeneration (AMD). Since retinal prostheses depend upon electrical stimulation to control neural activity, optimal stimulation parameters for successful encoding of visual information are one of the most important requirements to enable visual perception. Therefore, in this paper, we focused on retinal ganglion cell (RGC) responses to different voltage stimulation parameters and compared threshold charge densities in normal and rd1 mice. For this purpose, we used in vitro preparation for the retina of normal and rd1 mice on micro-electrode arrays. When the neural network of rd1 mouse retinas is stimulated with voltage-controlled pulses, RGCs in degenerated retina also respond to voltage amplitude or voltage duration modulation as well in wild-type RGCs. But the temporal pattern of RGCs response is very different; in wild-type RGCs, single peak within 100 ms appears while in RGCs in degenerated retina multiple peaks (~4 peaks) with ~10 Hz rhythm within 400 ms appear. The thresholds for electrical activation of RGCs are overall more elevated in rd1 mouse retinas compared to wild-type mouse retinas: The thresholds for activation of RGCs in rd1 mouse retinas were on average two times higher ($70.50{\sim}99.87\;{\mu}C/cm^2$ vs. $37.23{\sim}61.65\;{\mu}C/cm^2$) in the experiment of voltage amplitude modulation and five times higher ($120.5{\sim}170.6\;{\mu}C/cm^2$ vs. $22.69{\sim}37.57\;{\mu}C/cm^2$) in the experiment of voltage duration modulation than those in wild-type mouse retinas. This is compatible with the findings from human studies that the currents required for evoking visual percepts in RP patients is much higher than those needed in healthy individuals. These results will be used as a guideline for optimal stimulation parameters for upcoming Korean-type retinal prosthesis.

• Journal of the HCI Society of Korea
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• v.1 no.2
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• pp.43-50
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• 2006

A mirror is a familiar tool for human beings who have been seeing themselves through it for a long time since it was created. As evolving Digital Technology, many approaches about digital mirrors which reflect not only the light, but also the information have been studied. Traditional mirrors on the wall do not need any special control to perform their automatic visual feedbacks, reflecting lights. On the contrary, digital mirrors can actively provide more information to the user than the traditional ones. In this paper, we propose an active digital mirror system of which functions are changed according to the user-mirror distance. First of all, we investigated users' behaviors on mirrors and categorized the interactions by user-mirror distance. Based on the previous result, we designed the user interface of the mirror, and developed a prototype which has three recognition modules: a distance measuring module using infrared sensor arrays, a user recognition module by computer vision technique, and a control perception module using infrared sensor grid. In addition, the next steps for improving the user-centered digital mirror system, and the possibility for developing a mirror-shaped computer system were suggested.

• Journal of the Ergonomics Society of Korea
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• v.33 no.5
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• pp.395-405
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• 2014

Objective: The aim of this study is to investigate 1) somatotopic arrangement of the second and third fingers in SI area 2) difference of neural activation in the SI area produced by stimulation with different frequencies 3) correlation between the intensity of tactile perception by different stimulus intensity and the level of brain activation measurable by means of fMRI. Background: Somatosensory cortex can obtain the information of environmental stimuli about "where" (e.g., on the left palm), "what" (e.g., a book or a dog), and "how" (e.g., scrub gently or scrub roughly) to organism. However, compared to visual sense, the neural mechanism underlying the processing of specific electrotactile stimulus is still unknown. Method: 10 right-handed subjects participated in this study. Non-painful electrotactile stimuli were delivered to two different finger tips of right hand. Functional brain images were collected from 3.0T MRI using the single-shot EPI method. The scanning parameters were as follows: TR and TE were 3000, 35ms, respectively, flip angle 60, FOV $24{\times}24cm$, matrix size $64{\times}64$, slice thickness 4mm (no gap). SPM5 was used to analyze the fMRI data. Results: Significant activations produced by the stimulation were found in the SI, SII, the subcentral gyrus, the precentral gyrus, and the insula. In all participants, statistically significant activation was observed in the contralateral SI area and the bilateral SII areas by the stimulation on the fingers but ipsilaterally dominant. The SI area representing the second finger generally located in the more lateral and inferior side than that of the third finger across all the subjects. But no difference in brain area was found for the stimulation of the fingers by different frequencies. And two typical patterns were observed on the relationship between the perceived psychological intensity and the amount of voxels in the primary sensory cortex during the stimulation. Conclusion: It was possible to discriminate the representation sites in the SI by electrotactile stimulation of digit2 and digit3. But we could not find the differences of the brain areas according to different stimulation frequencies from 3 to 300Hz. Application: The results of the study can provide a deeper understanding of somatosensory cortex and offer the information for tactile display for blinds.

• Journal of Science of Art and Design
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• v.9
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• pp.25-47
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• 2006

Amongst various methods of interpreting art, a understanding of the intention of artistic creation has been traditionally considered the most essential. Hermeneutics is the typical way of approaching it. With a focus on interpretation and understanding of the object, Hermeneutics delves into methodological techniques of interpretation and understanding of the existence of art from ancient Greece to the present. Nevertheless, from the Hermeneutic viewpoint, art as the object of interpretation is not free from social conditions and tradition; for this reason, interpretation of art basically has a socio-historical aspect. The starting point of this thesis is to examine the methods of understanding art from the socio-historical viewpoint. For this purpose, I study the theory of Hermeneutics as a basic of socio-historical interpretation of art, calling for methodology I need to justify inter-dependency of the epistemological viewpoint aid the ontological viewpoint in interpretation of art. Here, I suggest 'imputation(Zurechung)' and 'cycle(Zirkel)' as methodological concepts to support interdependency of these two viewpoints in Hermeneutics. Zurechung means explanation of meaning based upon the higher standard that includes to object of interpretation, while Zirkel means perception of part in order to understand the whole and, in turn, recognition of the whole in order to understand the part. These two concepts function inter-dependently in clarifying the object of interpretation and various problems of understanding human beings derived from it in the process of interpretation. This is also a key to the explanation that the object in social condition is closely related to historical perspective.

• Journal of Broadcast Engineering
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• v.22 no.1
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• pp.28-41
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• 2017

In this paper, the fast encoding algorithm in High Efficiency Video Coding (HEVC) encoder was studied. For the encoding efficiency, the current HEVC reference software is divided the input image into Coding Tree Unit (CTU). then, it should be re-divided into CU up to maximum depth in form of quad-tree for RDO (Rate-Distortion Optimization) in encoding precess. But, it is one of the reason why complexity is high in the encoding precess. In this paper, to reduce the high complexity in the encoding process, it proposed the method by determining the maximum depth of the CU using a hierarchical clustering at the pre-processing. The hierarchical clustering results represented an average combination of motion vectors (MV) on neighboring blocks. Experimental results showed that the proposed method could achieve an average of 16% time saving with minimal BD-rate loss at 1080p video resolution. When combined the previous fast algorithm, the proposed method could achieve an average 45.13% time saving with 1.84% BD-rate loss.

• Journal of KIISE:Databases
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• v.33 no.4
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• pp.372-383
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• 2006

Among the approaches to image database management, content-based image retrieval (CBIR) is viewed as having the best support for effective searching and browsing of large digital image libraries. Typical CBIR systems allow a user to provide a query image, from which low-level features are extracted and used to find 'similar' images in a database. However, there exists the semantic gap between human visual perception and low-level representations. An effective methodology for overcoming this semantic gap involves relevance feedback to perform feature re-weighting. Current approaches to feature re-weighting require the number of components for a feature representation to be the same for every image in consideration. Following this assumption, they map each component to an axis in the n-dimensional space, which we call the metric space; likewise the feature representation is stored in a fixed-length vector. However, with the emergence of features that do not have a fixed number of components in their representation, existing feature re-weighting approaches are invalidated. In this paper we propose a feature re-weighting technique that supports features regardless of whether or not they can be mapped into a metric space. Our approach analyses the feature distances calculated between the query image and the images in the database. Two-sided confidence intervals are used with the distances to obtain the information for feature re-weighting. There is no restriction on how the distances are calculated for each feature. This provides freedom for how feature representations are structured, i.e. there is no requirement for features to be represented in fixed-length vectors or metric space. Our experimental results show the effectiveness of our approach and in a comparison with other work, we can see how it outperforms previous work.

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.29-36
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• 2017

In this paper, we propose a method for generating improved saliency map by learning multiple features to improve the accuracy and reliability of saliency map which has similar result to human visual perception type. In order to overcome the inaccurate result of reverse selection or partial loss in color based salient area estimation in existing salience map generation, the proposed method generates multi feature data based on learning. The features to be considered in the image are analyzed through the process of distinguishing the color pattern and the region having the specificity in the original image, and the learning data is composed by the combination of the similar protrusion area definition and the specificity area using the LAB color space based color analysis. After combining the training data with the extrinsic information obtained from low level features such as frequency, color, and focus information, we reconstructed the final saliency map to minimize the inaccurate saliency area. For the experiment, we compared the ground truth image with the experimental results and obtained the precision-recall value.

• KIPS Transactions on Software and Data Engineering
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• v.1 no.2
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• pp.103-108
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• 2012

Recently, as the prevalence of high-performance mobile devices and the application of the multimedia content are expanded, Super Resolution (SR) technique which reconstructs low resolution images to high resolution images is becoming important. And in the mobile devices, the development of the SR algorithm considering the operation quantity or memory is required because of using the restricted resources. In this paper, we propose a new single frame fast SR technique suitable for mobile devices. In order to prevent color distortion, we change RGB color domain to HSV color domain and process the brightness information V (Value) considering the characteristics of human visual perception. First, the low resolution image is enlarged by the improved fast back projection considering the noise elimination. And at the same time, the reliable edge map is extracted by using the LoG (Laplacian of Gaussian) filtering. Finally, the high definition picture is reconstructed by using the edge information and the improved back projection result. The proposed technique removes effectually the unnatural artefact which is generated during the super resolution restoration, and the edge information which can be lost is amended and emphasized. The experimental results indicate that the proposed algorithm provides better performance than conventional back projection and interpolation methods.

• The Journal of Advanced Prosthodontics
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• v.14 no.1
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• pp.1-11
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• 2022

PURPOSE. The maximum width between the mesial and distal labial transitional line angles, described as "esthetic width" herein, could significantly influence the visual perception of the teeth and smile. This study aimed to conduct biometric research on esthetic width and to explore whether regular distribution exists in the esthetic width of human teeth. MATERIALS AND METHODS. A total of 4,264 maxillary and mandibular anterior teeth were measured using the Geomagic studio software program. The proportions of maxillary to mandibular homonymous teeth and proportions between the adjacent teeth were calculated. Bilateral symmetry and the correlation between the esthetic and mesiodistal widths were both accounted for during the measurement procedures. RESULTS. The mean esthetic widths were 6.773 ± 0.518 mm and 4.329 ± 0.331 mm for maxillary and mandibular central incisors, respectively, 5.451 ± 0.487 mm and 5.008 ± 0.351 mm for maxillary and mandibular lateral incisors, respectively, and 3.340 ± 0.353 mm and 5.958 ± 0.415 mm for maxillary and mandibular canines, respectively. Except for the mandibular canines, no significant difference in esthetic width was found among homonymous teeth from the same jaw. A high linear correlation was found between the esthetic and mesiodistal widths of the same tooth, except for the maxillary canines. Esthetic width proportions among different tooth categories showed some regular patterns, which were similar to those of the mesiodistal width. CONCLUSION. Esthetic width is regularly distributed among the teeth in the Chinese population. This could provide an important reference for anterior dental restorations and dimension recovery in esthetic reconstruction of anterior teeth.