• International Journal of Human Ecology
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• v.9 no.1
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• pp.41-51
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• 2008

A rapidly aging Korean population highlights the importance of investigating the actual state and needs of clothing for the elderly to provide basic information for a future senior industry. This paper surveyed clothing purchasing behaviors. The sample of this survey consisted of 210 females aged 55 over who live in Dajeoun and Nonsan. The data were analyzed by using SPSS. The major findings are as follows. First, most elderly women have bought the ready-made clothes in local markets. Second, the major consideration of clothing purchasing behavior was the possibility of outdoor wearing and color. They were satisfied with ready-made clothes because of the convenience to buy, design, and the necessity of the clothing brands for aged people. Third, they preferred pure cotton or mixed cotton even though they possessed the mixed cotton or synthetic fiber in clothing materials. Respondents preferred the feeling, heat-retaining property, and absorptiveness in textiles. The result indicates the demand for various material applications of functional textiles for elderly women.

• Journal of the Korean Society of Costume
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• v.50 no.6
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• pp.177-188
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• 2000

In viewpoint of visual merchandising, display is recognized as important means of expressing fashion as well as essential factor of stimulating customers' interest in purchase. However, visual merchandising Is relatively new area and the number of specialized display personnels are limited Therefore, the purpose of this study was to investigate the practice of display in domestic fashion industry. For this study the display personnels working in 51 fashion brands were interviewed. The result was analyzed by using frequency count and percentage. It was found that few human resources were undertaking display work in various and abundant stores with relatively frequent display replacement. And main part of display work was performed outside office hours which brought out extension of working tome. Comparatively more budget assigned for ladies 'brand than mens' brand, youngsters 'than middle-ages' and obtaining display-related information was belong done mostly via domestic documentary sources and market researches. In general, optimistic attitudes were significantly shown by the interviewees that the importance of display is increasingly recognized, in the domestic fashion industry and therefore the prospect of display found to be expected as prosperous.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.5
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• pp.808-818
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• 2010

This study compares the consumption values and clothing benefits between married and unmarried women. The data were collected from a questionnaire with 548 working women in their 20's and 30's. Data were analyzed by factor analysis, reliability analysis, t-test, and one way ANOVA. The factor analysis on consumption values resulted in five dimensional structures: pro-environmental, conspicuous, enjoyable, aesthetic, and economic values. Five dimensions of clothing benefits were identified by factor analysis: individuality, social recognition, well-known brands, practicality, and low price pursuit. The respondents were classified into four groups by marital status and age, as well as two groups only by marital status. There were significant differences among the groups in demographic characteristics, consumption values, and clothing benefits. The results provide insight into marketing strategies of apparel makers or retailers targeting single women.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.28
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• pp.119-142
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• 2005

This paper shows the method and result of calculating and comparing the country brand value. We define country brand value as one that is built by national competitiveness which contains material and human resources, psychological proximity which is createdfrom direct and indirect indices, and national brand strategy which means strategic efforts intended to enhance country brand value. By applying the model to 16 countries, rank and value of country brands were examined and implications for Korea were derived.

• Analytical Science and Technology
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• v.10 no.6
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• pp.459-467
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• 1997

Due to the growing demand for bottled mineral waters, a study was undertaken to determine the quality of the twenty six brands of domestic and imported drinking waters. The quality of water was evaluated by analyzing the twenty four elements including minerals, essential and/or toxic trace elements, and the analytical items to affect the taste of water. The contribution of drinking water to the mineral nutrition of human was calculated in order to investigate the health effect of drinking water. The taste of water was evaluated in terms of minerals, anions, TDS, alkalinity, hardness and pH.

• Journal of Fashion Business
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• v.10 no.6
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• pp.131-145
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• 2006

The study used 24 clothing salespersons who had turnover experiences. It used a qualitative research method, through which the following turnover motives were found. The turnover motives can be classified into two: voluntary and non-voluntary. The voluntary turnover motives include marriage, career change, wages, human relationship, family moving, study abroad, health problems, and so forth. This study finds that some salespersons made a turnover because they did not like the products and brand or they preferred another products and brand. This kind of turnover is unique in the field of clothing sales and seldom found in the motives of salesperson turnover in other fields. The non-voluntary turnover motives are caused by non-personal, circumstantial factors which include the bankruptcy of companies due to economic depression, withdrawal of salesroom from department stores due to low sales, etc. This means that the creation, rise, and fall of fashion brands are closely related to frequent turnover of clothing sale associates. As there are various motives for the salesperson turnover, so it is necessary for the clothing industry to examine and investigate the trends of its salespersons and establish an appropriate policy to cope with the matter.

• Journal of Korean Society for Atmospheric Environment
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• v.16 no.E
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• pp.1-17
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• 2000

In this study, the concentrations of particulate organic constituents of environmental tobacco smoke(ETS) were determined using an environmental smog chamber, where ETS is the sole source of target compounds. ETS was generated in a 30 ㎥ environmental chamber by a number of different cigarettes, including the Kentucky 1R4F reference cigarette and eight commercial brands. A total of 12 experimental runs was conducted, and target analytes included a group of ETS markers both in vapor and particulate phase and a class of polycylic aromatic hydrocarbos(PAHs) associated with ETS particles. The mass concentrations of PAH in ETS particles were also determined. The average contents of benzo(a) pyrene and benzo(a) anthracene in ETS particles for the commercial brands were 12.8 and 21.5$\mu\textrm{g}$/g, respectively, There values are all somewhat higher than those determined previously by other studies. Results form the chamber study are further used to estimate the average and variability of cigarette yields for target compounds associated with ETS. Finally, ratios of RSP to the surrogate standards of UVPM, FPM and solanesol were calculated for each sample. The average conversion factors factors for the eight commercial brands were 7.3, 38, and 41 for UVPM, EPM, and solanesol, respectively. The UVPM and FPM factors are in good agreement with the recently published values. Whereas there might be a substantial difference in the solanesol content among cigarettes produced in different countries, the variability is somewhat greater than those of UVPM and FPM, Unfortunately, comparison of the PAH yield data from this study with literature values was complicated by a lack of consistency in cigarette smoke generating methodology. Validation of the PAH yields was also difficult due to a lack of information on the ETS related PAH in the literature. From and engineering viewpoint , however, these data on the cigarette yields of ETS components may still provide useful information to studies on the mathematical modeling of indoor air quality management regarding tobacco smoke as a source of interest, or to studies on the assessment of human exposure to ETS.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.4
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• pp.408-420
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• 2011

This study identifies the fashion luxury customer segments grouped by expenditures and the number of purchasing brands to verify the effects of perceived luxury consumption values on the intention to maintain a brand relationship for each group. A survey questionnaire was developed and implemented to collect data to measure fashion luxury expenditures, number of purchasing brands, luxury customer values, intention to maintain brand relationships, and demographic variables. A total of 326 responses were analyzed by factor analysis, multiple regression, one-way ANOVA, and $X^2$ analysis with SPSS18.0. Respondents were grouped by luxury expenditures; in addition, the number of purchasing brands were grouped into four segments of Switching/Heavy (31.6%), Switching/Light (19.9%), Loyal/Heavy (31.3%), and Loyal/Light (7.2%) Customer Group, that was different in terms of age and marital status. When the luxury customer value for the most patronized luxury brand was factor analyzed, five distinctive sub dimensions were identified, such as Social Value, Aesthetic/Expressive Value, Experiential Value, Quality Value, and Economic Value. For the Loyal/Heavy Group, the Experiential Value had a significant effect on the customer intention to maintain a brand relationship. For the Loyal/Light group, the Aesthetic /Expressive and Economic Value had a significant effect, and for the Switching/Heavy and Switching/Light Group, Quality and Economic Value had a significant effect on the customer intention to maintain a brand relationship. In conclusion, each luxury customer value in the behavioral segments works differently in influencing the intention to maintain a brand relationship. In addition, the implications for retail strategy were discussed based on the findings.

• Journal of the Korean Society of Costume
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• v.62 no.2
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• pp.103-121
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• 2012

The purpose of this study is to provide basic information to improve competitiveness of Korean fashion brands in the Chinese fashion market by taking photos of street styles in Seoul that is the hub of Korean fashion and in Dalian, the northeastern district where Korean fashion brands are launched as a test market China to compare and analyze the clothing colors preferred mostly by young women in their twenties and thirties who have the highest purchasing power. The study methods used literature review and empirical study simultaneously. Dalian and Seoul are two fashion cities in northeast of China and Korea where street fashion was photographed. Clothing colors that were mainly worn by young women in their twenties and thirties were qualitatively analyzed using the photos taken. Color analysis was based on the Munsell Color Order System to grasp general preferences of colors on the basis of previous researches, and color tones were based on the ISCC-NBS System. In order to grasp the basic materials on Seoul, the Korean fashion city and Dalian, the northeastern fashion city in China, street fashion styles of 2010/11 F/W season were compared and analyzed. As a result, black and deep tone PB color appeared most frequently. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. For the top wear, women in both areas preferred similar tones in the YR color category and Dalian women preferred vivider and brighter S tones in the R color category. For the bottom wear, women in both areas highly preferred achromatic colors and colors in the PB color category. For bags, women in both areas preferred black and colors in the YR color category. Finally, for the shoes, while women in both areas preferred black in the achromatic color category, they showed different color preferences in the chromatic color category. R color categories were preferred by the women in Seoul and the YR color categories were preferred by the women in Dalian. Conclusively, women in both cities highly preferred achromatic colors especially black for the top and bottom wear, bags, and shoes. It may reflect their desire to look refined and slender through colors. Moreover, continuous and steady research on fashion trends in Seoul and Dalian may have positive effects on Korean fashion businesses that plan to be launched in China, the area of competition for global brands.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.154-162
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• 2012

We can expect an effective color marketing to build up a positive industrial image as it is easy for consumer to approach due to the ability of colors to affect human consciousness and sub-consciousness more than any other factor. The purpose of this research is to draw attention to the importance of color communication and to find strategies to elevate the brand image by surveying the degree of influence color communication has when forming a brand image. In order to conduct effective research, we executed theoretical and collaborative analysis through research materials and documents. If you take a look at the outcome of this research, brands that brings credibility and likability to its customers are not brands that uses color communication, but brands that utilize marketing strategies that build up credibility for quite some time. Also, preference over colors are distinctive. It turned out to be that the color of a brand logo that one likes has very little to do with one's favorite color. When people choose a brand, they are choosing the brand not because of the color of the brand logo, but its credibility and likability that the brand offers. It proves that the color of the brand logo has nothing to do with the colors that people prefer. The relationship between the color that consumers prefer and the image and emotional color that forms brand image is negligible. However, since research shows that there was a relationship between the color you prefer and the emotional color that forms brand images, it seems to be important to figure out what color customers prefer rather than the color that shows customers' self image. Unlike existing color communication research, through this research, we would like to know how to utilize the color communication strategically in the forming of brand images and take a look at the relationship between customers' preferences and the image of each brand logo's emotional color.