• Title/Summary/Keyword: Hospitality Industry

Search Result 577, Processing Time 0.024 seconds

A Study on the Feasibilities of Internet Marketing in the Foodservice Industry (외식산업 인터넷 마케팅의 타당성에 관한 연구)

  • Jin, Yang-Ho
    • Culinary science and hospitality research
    • /
    • v.10 no.1
    • /
    • pp.128-139
    • /
    • 2004
  • Korea goes on speedily an information-oriented world in the whole filed of society by diffusing the information-oriented education for the whole nation and the utilization of information. Consequently foodservice enterprise which is establishing their homepage in the web site for marketing purpose and direct application of restaurant management had been increased at recently for the restaurant's publicity, raising their image. The purpose of this study is to examine the feasibilities of internet application in the foodservice industry. Now the generation who most use the internet went into gear the generation of main consumers out of foodservice industry. Also teenagers who occupied the most portions of using internet are able to be the most important potential customer at present or in the near future. Therefore if marketing activity is recognized for this potential customer, it will be more effective than any other way to promotion.

  • PDF

A study on the development of the korean hotel casino restaurant menus. - based on the Miller′s menu analysis - (국내호텔 Casino 식음료 업장의 메뉴에 대한 평가 분석 - Mi1ler의 메뉴 분석 기법을 중심으로-)

  • 김형렬
    • Culinary science and hospitality research
    • /
    • v.6 no.2
    • /
    • pp.47-65
    • /
    • 2000
  • This study is intended to present the direction for the wholesome development and support of the hotel casino industry in korea through the menu analysis of hotel casino restaurant. Miller's menu analysis was made of a lower food cost percentage in consideration of the quantity sold of each menu item and food cost percentage. As a result, it was shown that the proportion belonging to the upper category in the menu items intended for research in korean casino restaurant, it raises a problem in the menu management of korean casino restaurants.

  • PDF

관광호텔 조리부문의 식재료 구매관리에 관한 연구

  • 나영선
    • Culinary science and hospitality research
    • /
    • v.3
    • /
    • pp.181-202
    • /
    • 1997
  • It is a Heavy Factor of the Labor, Food and Beverage Raw Materials Cost for the Food Service Industry Management of a Hotel Restaurant Operation. Especially, Food & Beverage Raw Materials are the Primary Factor of Determine the Product of Food & Beverage Quality for Sale in the Restaurant and that are Accompany with Cost. Therefore, This paper included that Analyze and Research of Purchasing Pattern, Propose to a New Concept of the Food & Beverage Purchasing Management for a Action about Purchasing Management Effectively.

  • PDF

A Study on the Physical Resources Control of Cooking Department in the Hotel (호텔 조리부의 물적자원관리에 관한 연구)

  • 진양호
    • Culinary science and hospitality research
    • /
    • v.2
    • /
    • pp.5-24
    • /
    • 1996
  • Today, hotel industry has to consider the importance of physical resources as indispensible control factor. This study is focused on search of the directions to control effectively the physical resources. For that purpose, this study set a serious of control system. Problems is selected at the basic of that control system. Thoses are as follows. A. Control Philosophy B. Control Procedure C. Quality Control D. A line of Responsibility As a result, this study turns to a different direction on physical resources control. Those are as follows. A. Reconsideration of Control Environment B. Revaluation of Quantity required C. Reorganization of Control Effect Assessment D. Foundation of Total Control System

  • PDF

A Study of Attitude toward Healthy Menu (외식소비자의 건강메뉴에 대한 태도에 관한 연구)

  • 이재련;엄영호
    • Culinary science and hospitality research
    • /
    • v.10 no.2
    • /
    • pp.16-29
    • /
    • 2004
  • Today, well-being appears as new trend-code all of society. Likewise foodservice industry is influenced by that trend and as a result general menu items tend to change into healthy menu items. Therefore, the purpose of this study is to examine the customers attitude toward healthy menu. One of major research finding is that consumers better interested to healthy menu than past and have potential needs to consume it. So need to extent healthy menu market and develop to consume of healthy menu, should get competitiveness on tastes and price of healthy menu and to segment of healthy menu consumer market.

  • PDF

중국관강객 유치전략으로서의 현대중국식문화에 관한 연구 (I)

  • 김미자
    • Culinary science and hospitality research
    • /
    • v.4
    • /
    • pp.95-127
    • /
    • 1998
  • Recently the number of Chinese tourist in increasing. The purpose of this study is understanding of Chinese tourist's character and food culture. The tourist food service industry has become an important factor in choice tourist destination, This study is composed of six chapter as follow: Chapter Ⅰ : The purpose and the method of study Chapter Ⅱ : Change of Chinese Life Level & Environment Progress and situation of Chapter Ⅲ : Chinese Food culture and dining out trend Chapter Ⅳ : Alternatives of strategic food service environment Chapter Ⅴ : Conclusion

  • PDF

A Study on Organizational Commitment and 6 Sigma in Foodservice Business (외식업의 6시그마와 조직몰입에 관한 연구)

  • Kim, Seung-Hui
    • Culinary science and hospitality research
    • /
    • v.10 no.1
    • /
    • pp.167-185
    • /
    • 2004
  • An implementation of 6 sigma in foodservice management was introduced from 2000. However they could not achieve full advantages of 6 sigma management because of short period of implementation time, and the critical problem is employees' complaints and their oppositions. The purpose of this study is to analyze the relationship of 6 sigma and organizational commitment in the foodservice industry. In this study, we found that organizational commitment improve with the implementation of 6 sigma. 6 sigma's essential factors have influenced on the organizational commitment.

  • PDF

An Investigation of the Effects of Perception and Experience of Internship Training on Job Pursuit Intentions - Focusing on the Hotel & Tourism Colleges of J University in Jeonbuk and C University in Chungnam - (산학 실습 인식 및 경험이 취업의사에 미치는 영향에 관한 연구 - 전북 J대학교와 충남 C대학교의 호텔관광대학을 중심으로 -)

  • Ahn, Seh-Kil
    • Culinary science and hospitality research
    • /
    • v.15 no.2
    • /
    • pp.31-44
    • /
    • 2009
  • Hospitality industry offers internship programs to the students who have studied hospitality related majors in a college, giving them opportunities to improve their executive ability through academic knowledge. However, it has been found that there are several issues against the purposes such as unconcern, work burden, inadequate reward, and discontent. In this respect, this study aims to suggest the advisable solutions to achieve the original purposes of an internship program by examining the effects of the perception of the internship program, anticipation for it, satisfaction with it, and job pursuit intentions after finishing it. Positive factors for the perception of internship training are businesses, allocation of departments, working environments, students abilities, and academical knowledge while its term and reward from it are not the influential factors. The positive perception of the internship training is influenced by affirmative importance-performance thinking, but positive job pursuit intentions is not affected by affirmative perception of the training.

  • PDF

Second-Hand Smoke in Public Spaces: How Effective has Partial Smoke-Free Legislation Been in Malaysia?

  • Abidin, Emilia Zainal;Hashim, Zailina;Semple, Sean
    • Asian Pacific Journal of Cancer Prevention
    • /
    • v.14 no.11
    • /
    • pp.6845-6850
    • /
    • 2013
  • Background: This study was performed to gather data on second-hand smoke (SHS) concentrations in a range of public venues following the implementation of partial Smoke-Free Legislation in Malaysia in 2004. Materials and Methods: $PM_{2.5}$ was measured as a marker of SHS levels in a total of 61 restaurants, entertainment centres, internet caf$\acute{e}$s and pubs in Kuala Lumpur, Malaysia. Results: Under the current smoke-free laws smoking was prohibited in 42 of the 61 premises. Active smoking was observed in nearly one-third (n=12) of these. For premises where smoking was prohibited and no active smoking observed, the mean (standard deviation) indoor $PM_{2.5}$ concentration was 33.4 (23.8) ${\mu}g/m^3$ compared to 187.1 (135.1) ${\mu}g/m^3$ in premises where smoking was observed The highest mean $PM_{2.5}$ was observed in pubs [361.5 (199.3) ${\mu}g/m^3$]. Conclusions: This study provides evidence of high levels of SHS across a range of hospitality venues, including about one-third of those where smoking is prohibited, despite 8 years of smoke-free legislation. Compliance with the legislation appeared to be particularly poor in entertainment centres and internet caf$\acute{e}$s. Workers and non-smoking patrons continue to be exposed to high concentrations of SHS within the hospitality industry in Malaysia and there is an urgent need for increased enforcement of existing legislation and consideration of more comprehensive laws to protect health.

Assessment of U.S. Consumers' Underlying Beliefs about Local Food Purchase (미국 소비자들의 로컬 푸드 구매에 대한 내재된 신념에 관한 연구)

  • Shin, Yeon Ho;Hancer, Murat;Jung, Seung Eun;Kim, Dong Jin
    • Culinary science and hospitality research
    • /
    • v.21 no.5
    • /
    • pp.109-118
    • /
    • 2015
  • The main purpose of this study is to get insight into the essential cognitive basis of local food purchase behavior based on Ajzen's (1991) theory of planned behavior. By asking open-ended questions using an online survey, participants' (n=163) salient behavioral, normative, and control beliefs in regard to local food purchase were assessed and analyzed. The most salient advantage was supporting local economy, followed by freshness, knowledge of where the food came from and how it was handled, environmental benefits, and health benefits. Assessing to consumers' normative beliefs found that local businesses, local farmers, family, local people, and friends were the most frequently mentioned individuals or groups who would approve consumers' local food purchasing. In contrast, the most salient barrier was inconvenient store location and time, followed by higher prices, limited availability and variety, and limited knowledge about where to buy local food.