• Journal of the Korean Home Economics Association
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• v.43 no.1 s.203
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• pp.203-223
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• 2005

TV advertising(TV ad.) to children consumers is a useful method for both business and consumer socialization of children. The object of this study was to see if children could put TV ad. to practical use as a tool for purchasing information and as a learning method. For these purposes, the contents of TV ad. to children consumers were analyzed and their influence on children researched. Based on the findings of this study, it is suggested that TV ad. toward children consumers should be regulated and regulatory guidelines for children's ad. developed to create a better environment for children consumers.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.29 no.12B
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• pp.1013-1021
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• 2004

Recently, there have been the rapid increasing needs to integrate high-speed communications and digital TV in home network. To realize the integration of those services, the MIC formulated the broadband convergence network (BcN) plan as one of the new growth engines. The BcN will be implemented by FTTH solutions and these solutions are designed to support digital home network. To develop and promote the BcN, we need to find the bandwidth requirements for home network. This paper will examine the bandwidth requirements in detail to accommodate data traffics for high-speed communications and TV at building intra network and home intra network.

• Journal of Distribution Research
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• v.12 no.4
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• pp.27-47
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• 2007

Using survey data and the Heckit model that adequately controls the sample selection bias, we analyze shoppers expenditure through two major emerging shopping channels: Internet shopping and TV home shopping channels. Age, Internet experience, daily Internet usage, the number of computers are factors that affect the ratio of consumers' expenditure through Internet shopping relative to the expenditure through TV home shopping. Shopping frequency which represents the shoppers' incentives to reduce transaction costs also has a positive effect on the proportion of shoppers' expenditure through the Internet shopping. Shoppers' perceptions of convenience, reliability, speed, and diversity are also shown to affect shoppers' relative expenditure ratio through Internet shopping. In contrast, shoppers' perception of prices does not seem to affect their purchasing behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.1
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• pp.54-65
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• 2004

The purpose of this study was to identify the impact of fashion life styles of TV-home shoppers on their fashion goods purchasings. This study analyzed TV home shoppers grouped into clusters based on their fashion life styles and identified their product-related evaluative criteria and purchasing intention according to clusters. This study also analyzed whether there are differences in clusters according to their socio-economic status. Utilizing the convenient sampling method, the sample of the study is composed of women aged over 20 living in the Seoul metropolitan area. Of 380 distributed, 196 useful questionnaires were returned. The data were analyzed using factor analysis, cluster analysis, $\chi$$^2$analysis, and One-way ANOVA. The results are as follows: Regarding fashion life styles, 5 factors, 1) fashion leadership, 2) shopping-involvement, 3) fashion image, 4) economics and 5) anti-fashion attitude were obtained. Based on the factor scores, 4 clusters, 1) aesthetic-orientation, 2) economics and fashion innovation-orientation, 3) conspicuous consumption-orientation and 4) anti-fashion attitude, were identified. Regarding the product-related evaluative criteria, there were significant differences in price, fashionability, design, size, brand reliability, refund policy, and appearances when worn according to clusters. There were also significant differences in purchasing intention when purchasing low price products and fashion items such as under wears, night and home wears, suits, leather and fur clothes, purse and bags, and shoes. Regarding the socio-econmic status, age, marital status, and occupation were significantly different according to clusters.

• Journal of Information Technology Services
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• v.15 no.2
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• pp.21-33
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• 2016

Recently, T-Commerce is emerging to provide new services, with the proliferation of digital broadcasting services. However, T-Commerce market and TV home shopping market are being classified as a legal policy on other markets, such as regulated in the service of live broadcasts. The factor that has inhibited activation T-Commerce related to the lack of appropriate institutions and legal systems in the market, despite the environment with the digital broadcasting service is being spread. We were performed conjoint analysis. For this analysis, we select attributes as a quality attractive factors that significantly affects the satisfaction of TV based shopping customers through previous studies. The results showed that the TV-based shopping customers are important to think 'Responsive', 'Playfulness', 'Live broadcast', 'Convenience' and 'Bidirectional' in the order. The 'Responsive' and 'Live broadcast' of such attributes are served as possible only in TV home shopping, because these attributes don't service due to legal and institutional regulations in T-commerce market. The cluster analysis result also showed that TV shopping consumers are more important to think 'Responsive', 'Playfulness', 'Live broadcast' than 'Convenience' and 'Bidirectional', except one of the classification clusters. If real-time broadcast service is impossible because of the legal and institutional regulations, it seems to require the expansion of the services linked the terrestrial broadcasting to the activating T-Commerce market.

• The Research Journal of the Costume Culture
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• v.17 no.2
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• pp.330-342
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• 2009

The purpose of this study was to investigate the equity formation of private apparel brand according the service quality of TV home-shopping. A questionnaire was designed for the survey and the subjects were 383 female adults in Seoul and the Kyongnam province, Korea. The statistical analyses were carried out in the forms of frequency, factor analysis and path analysis of SPSS WIN 14.0. The findings throughout the research are as follows; First, the underwear sets and single item apparel sets with private brand had been well sold at better price. Second, the service quality of TV home shopping was perceived as the four factors of safety, contents, informative faculty and reliability. The reliability and contents factors had higher effects on the equity formation of private apparel brand. Third, the brand image, perceived quality, brand recognition as the cognitive dimension had influenced on the hedonic and utilitarian attitudes. The hedonic attitude and perceived quality had a great deal influence on the purchasing intend as the last behavior dimension.

• Journal of the Korean Home Economics Association
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• v.42 no.9
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• pp.53-66
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• 2004

The purpose of this study was to identify how characteristics of young children (sex, age, temperament), mothers (employed or unemployed, intimacy between mother and child, parenting attitudes), and home environment (pet, TV/Video viewing) relate to young children's empathy and to examine the relative effects of then variables on young children's empathy. The subjects for this study were 300 3-, 4-, and 5-year-olds selected from kindergartens and day-care centers in Busan. Data were analyzed via t-test, correlation, and multiple regression. Results showed that girls had higher empathy score than boys. Young children's empathy was positively correlated with the sociability of young child's temperament, intimacy between mother and young child, reasoning guidance, affect, achievement of parenting attitudes, and parental intervention toward young child after TV/video viewing. However, young children's empathy was correlated negatively with authoritarian control of parenting attitudes. Among then variables, young children's sex was the most significant variable.

• Journal of Broadcast Engineering
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• v.17 no.1
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• pp.37-48
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• 2012

These days many DLNA home media network services start in home network area. DLNA networking softwares included in DLNA media devices contains all of server, renderer and controller functions. But a home media device in home media network environment not uses all of DLNA functions but uses only limited functions. Using all of integrated DLNA functions wastes networking and processing resources especially in home media network, because a home media device uses very limited functions. For example, a smart-TV has a main role of playback and a network attached storage has a main role of media content storage. In this paper, we analyze integrated DLNA networking softwares and design DLNA software models representing each home media device so as to utilize device resources efficiently. And we implement DLNA softwares for smart-TV and smart-phone and test resource efficiency.

• Journal of the Korean Home Economics Association
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• v.44 no.8
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• pp.63-78
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• 2006

The nation's birthrate has been rapidly falling. The purpose of this study was to explore the factors related to low birthrate, by analyzing TV dramas dealing with childbirth and rearing. Content analysis is well suited to research probing widespread cultural notions or behavior. If any part or all of the dramas discussed an aspect of childbirth and rearing, we recorded verbatim quotes and paraphrased some specific points. Using the technique of multiple observers, inter rater as well as intra rater reliabilities were measured. The results showed that emergent themes in TV dramas on low birthrate are social environment, family context, and value changes. The conclusions and implications of these findings are discussed.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.299-305
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• 2013

Internet Data is hugely increased for high quality multimedia services and the related techniques is also developed rapidly. This paper is aimed to develop integrated internet data and Digital-Television receiving system with high performance and optimization, which is obtained by one-board integration with load control. It is applicable to various devices like computer, set-top box, home multimedia gateway etc. The performance is proved by evaluation test. It shows that the developed device can be TV tuner and internet AP for more robust multimedia services.