• Asia-Pacific Journal of Business
• /
• v.9 no.2
• /
• pp.137-152
• /
• 2018

Hofstede cultural value model is one of the most influential model for cross-cultural studies to measure national difference. In this study, we examine that Hofstede Cultural Dimensions can be measured by World Value Surveys. Selected WVS questions for 31 measurable countries after Exploratory Factor Analysis(EFA) and Confirmatory Factor Analysis(CFA), approved valid through empirical analysis. It is applicable that Individualism values(IND) has related to 2 questionnaires including life satisfaction, Power Distance values(PDI) to 2 questionnaires about political action(Signing a petition and Joining in boycotts), Masculinity values(MAS) to 2 sexual-role questionnaires like "University is more important for a boy than for a girl", Uncertainty Avoidance values (UAI) to 3 questionnaires about confidence(Parliament, The Political parties and Justice System), Long-Term Oriented values(LTO) to 4 questionnaires including "How proud of nationality" and Indulgence versus Restraints values (IVR)to 2 questionnaires including Feeling of Happiness.

• Knowledge Management Research
• /
• v.24 no.1
• /
• pp.99-126
• /
• 2023

As cultural background contributes members of society to recognize and behave in a specific direction, customers with different cultural backgrounds show various reactions even when they are provided with the same service. Previous studies have used the Hofstede cultural dimension to understand how hotel visitors' satisfaction varies with the provided service as per their cultural background. However existing research only considered the cultural background of the guests, and there are not many studies focused on the types of travel. Therefore, in this study, the travel types of hotel visitors are classified into business travel visitors and leisure tourism visitors, and analyzed the effect of Hofstede's cultural dimension on hotel selection attributes according to the styles of travel. In this study, we collected information on six cultural dimensions of Hofstede, and from TripAdvisor, a representative tourism platform, 204,261 optional attribute ratings for hotels in New York to investigate the satisfaction of hotel selection attributes. In conclusion, it is expected that this study will be able to identify which service attributes the customers of various cultures who visit hotels put emphasis in advance, and therefore provide suitable service accordingly.

• Journal of Digital Convergence
• /
• v.17 no.10
• /
• pp.199-207
• /
• 2019

This study utilized one of Hofstede's cultural dimension, collective dimension and validated its influence on individual's change oriented organizational citizenship behavior(COCB hereafter) with mediation of emotional regulation. Previous research on Hofstede's cultural dimensions were mostly conducted at national levels. However, in this study, Yoo's CVSCALE was used to analyze collectivistic tendencies at individual levels and its influence on emotional regulation and COCB were measured. The study distributed 200 paper based self administered surveys to employees of Fortune 500 electronic company in Korea for two weeks period. Findings indicated individual's collectivistic dimension positively influenced COCB and emotional regulation mediated between collectivism and COCB. In conclusion and application, the significance of this research lies in indicating collectivistic culture's positive influence on COCB and emotional regulation as possible antecedents of Change oriented Organizational Citizenship Behavior.

• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.5
• /
• pp.1079-1089
• /
• 2021

The current study aims to examine the effect of Hofstede's dimensions of culture on the intention of sharing knowledge in higher education institutions (HEIs) in Jordan. In the literature, researchers have given limited attention to such an effect. Therefore, by adopting Hofstede's framework, the current study attempts to investigate how Jordan's cultural context impacts on the intentions to share knowledge in HEIs. This study applied quantitative research methods to investigate the effect of Hofstede's cultural dimensions on knowledge-sharing intentions. In total, 307 questionnaires were collected from employees in Jordanian universities and, then, tested using descriptive and regression analytical methods. The study results show that culture dimensions influence knowledge-sharing intention and that each dimension plays a different role in enhancing this knowledge-sharing intention. More specifically, it was found that long-term orientation, collectivism and high uncertainty avoidance had a positive effect on knowledge-sharing intention, while cultural masculinity and power distance had no negative effect. Based on these results, the study makes several recommendations, the most important of which is the promotion of cultural values that encourage intention to share knowledge. Also, more qualitative research is needed to explore in depth the effective means that encourage intentions to share different types of knowledge.

• The Journal of the Convergence on Culture Technology
• /
• v.5 no.4
• /
• pp.339-347
• /
• 2019

This is a comparative cultural study on the cultural dimensions of the Korean original film and its Chinese remake film. This research is based on the cultural dimension study by Dutch organizing psychologist Geert Hofstede (1991). In this research I have tried to compare cultural dimensions that are shown implicitly in the original Korean film of "Blind" and its Chinese remake, entitled "The Witness", in terms of the narrative structures.

• Journal of Global Scholars of Marketing Science
• /
• v.20 no.2
• /
• pp.164-172
• /
• 2010

This study reviews the influence of culture in interpersonal servicescapes by examining the restaurant retail setting. Two cultures (Canada and France) are surveyed in order to better understand their retail expectations towards interpersonal servicescapes. Using Hofstede's (1991) cultural dimensions to explain some of the differences between Canadian and French restaurant patrons, this study demonstrates a potentially interesting research avenue in the field of cross-cultural interpersonal services marketing. It demonstrates that cultural dimensions do not operate independently but interdependently. Understanding this can help retailers better explain complex service interactions between countries that may appear similar in terms of various socio-demographic features. In this exploratory research, a measure via exploratory factor analysis was developed, one that encompasses both the physical and service aspects common to interpersonal servicescape by using personality traits. This measure was tested in order to better understand the service expectations between two cultures, Canada and France. Five dimensional structures were uncovered in both cultures but with different traits and groupings. The differences between the traits uncovered and the overall Canadian and French personality structures find some explanation using Hofstede's (1991) cultural dimensions. The results of this survey point to a possible explanation as to why when services are transferred between cultures, the perceptions of them can be different and sometimes even lead to service failure. There are clearly some cultural differences between the Canadian and French consumers and their overall expectations regarding their consumption experience. Reviewing the first factor of the French and Canadian personality structures shows that the individualist/collectivist differences are apparent between the Canadian and the French cultures. The second dimension also has quite a few traits in common, five, all of which have the personal treatment aspect of the restaurant experience that a service provider would be responsible for: polite, respectful, and dedicated. Notable is that the French dimension does not include the authenticity or the hospitable aspect of the experience but includes even more features that are inherent to the personal interaction, such as charming and courteous. The third dimension of the Canadian and French structures reflects completely different expectations. Whereas the French dimension centers around energy and enthusiasm, the Canadian version is more laid-back and relaxed. There is extroversion in the French dimension to introversion in the Canadian dimension. This could be explained by differences on the Uncertainty Avoidance dimension as outlined by Hofstede (1991). The fourth dimension seems to confirm previously outlined cultural differences. Whereas Canadians, being a bit lower on uncertainty avoidance and power distance, prefer an intimate and private experience, the French continue to expect extraversion and inclusive features to their experience. The fifth dimension is in the French personality structure a clear expression of the high power distance society, where the roles of the players in the restaurant experience are clearly defined and the rules of engagement preserved. This study demonstrates that different cultures clearly do relate to different expectations regarding interpersonal services. This is apparent in the dimensions that come up in both the French and the Canadian personality structures, not only in terms of how different they are but also in with which cultural dimensions these can be explained. For interpersonal servicescapes, the use of personality traits is interesting as it allows for both physical and service features to be accounted for. Furthermore, the social component inherent to interpersonal servicescapes surfaces in most of the dimensions of the service personality structures. The quality of social exchanges is extremely important, and this even more so in cross-cultural situations, where the expec tations regarding the service experience may vary. As demonstrated by this research and using Hofstede's (1991) paradigm, not all societies will have the same expectations pertaining to the interpersonal services. Furthermore, the traditions surrounding the type of service can also have an impact on the service evaluations and differ between countries and cultures. However, using personality traits may also allow for retailers to see which service traits are common to two or more cultures where they seek to be present, and focus on these in the offering. The findings demonstrate the importance of the individualist and collectivist dimension for interpersonal servicescapes. This difference between the French and the Canadian personality structure is apparent in the most dominant dimension as well as within others. The findings are a step in explaining how retailers can transfer and then measure interpersonal services across cultures.

• The Journal of the Korea Contents Association
• /
• v.19 no.10
• /
• pp.315-324
• /
• 2019

In this research, one of five Hofstede's cultural dimension, Long term orientation (LTO) was selected to examine its influence on individual's change oriented organizational citizenship behavior with emotional regulation mediating. East Asian countries and Korea especially received higher score on LTO cultural dimension, meaning it valued harmony, long term relations and saving for future. Also, in today's hyper competitive and evolving global climate, the ability to adapt quickly and also to be able to control one's emotion is highly valued individual competency. Previous research on Hofstede's cultural dimensions were conducted at mostly national or large group levels. However, in this study, Yoo's CVSCALE which allowed for individual level analysis on Hofstede's cultural dimensions were used to analyze multinational company's employees's long term orientations' influence on emotional regulation and change oriented organizational citizenship behavior. The survey conducted from 200 employees from major electronic company based in S city in Korea for two weeks period and the results indicated long term orientation positively influenced change oriented organizational citizenship behavior. Also emotional regulation mediated between long term orientation felt by individuals and change oriented organizational citizenship behavior. Such results validated previous studies that indicated emotional regulation as possible antecedents of individual proactive behaviors such as change organizational citizenship behavior and long term oriented view as another potential antecedent of change oriented organizational citizenship behavior in multinational corporation setting.

• Journal of Digital Convergence
• /
• v.19 no.10
• /
• pp.119-132
• /
• 2021

This study focused on examining the impact of the social context that causes gender differences in entrepreneurship, not the phenomenon itself. Specifically, this study verified the moderating effect of the social context on the relationship between gender and entrepreneurship using data from 20 countries in the Global Entrepreneurship Trend Report (GETR). In order to test hypotheses involving social context implications, Hofstede's cultural dimension factors such as power distance, individualism, masculinity, and uncertainty avoidance variables, and institutional factors such as gender equality and social security are used as specific variables reflecting the social context. Empirical analysis through GLM found that gender did not independently influence entrepreneurship, and gender had a significant effect by interacting with power distance, individualism, uncertainty avoidance, gender equality, and social security variables, respectively. Such empirical results show that the gender difference in entrepreneurship is not due to the unique characteristics inherent in each gender but on the level of the country's social context to which the individual belongs.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2023.01a
• /
• pp.433-435
• /
• 2023

본 연구는 기업가정신 글로벌비즈니스 세미나 과목의 과제로써 기업가정신이 무엇인지 확립하고 기업가정신과 연관 지을 수 있는 주제를 선정하여 스스로 연구함으로써 그 의미를 구체화 하고 새로운 패러다임을 제시하고자 하는데 의미가 있다고 볼 수 있다. 저자들은 '문화'가 갖는 상대성에 주목하여 기업가 정신을 해석하였으며 재학 중 배웠던 '홉스테드의 문화 특성' 이론과 접목시켜 문화가 기업가 정신에 어떤 영향을 끼치는지 연구하였다. 글로벌 기업가정신 모니터(GEM)의 글로벌 기업가 지수 순위 조사 결과와, 홉스테드 인사이트(Hofstede-insight)의 6가지 차원에 따른 국가별 문화지수 파일을 접목시켜 수치화하고, 시각적 그래프 및 엑셀 데이터 다중 회귀분석을 통하여 결과를 도출하였다. 홉스테드의 문화 특성이 기업가 정신 순위에 영향을 미칠 것이라고 가정하고 분석한 결과, 홉스테드의 6가지 차원 중 하나인 불확실성 회피성향이 기업가 정신에 가장 높은 영향을 미친다는 사실을 발견하였다. 이번 연구를 통해기업가 정신을 계승하는 기업문화를 제고하고 경제학과 인류학 통합 연구의 필요성을 제시한다.

• Journal of Digital Convergence
• /
• v.15 no.6
• /
• pp.1-8
• /
• 2017

This study examined the factors influencing foreign direct investment(FDI) in OECD countries where Korea is a target country. The differences in the cultural distances of host and home countries and the difference in the perceptions of corruption have been used to identify the factors affecting foreign direct investment. As a result of the study, it was found that there are differences in foreign direct investment according to cultural dimension and corruption perceptions index. Foreign direct investment may increase or decrease depending on the cultural tendency and the higher the perceptions of corruption, the more active the investment. The smaller the power distance between host country and home country in the factors affecting foreign direct investment, the larger the number of investments and the larger the size of individualism versus collectivism. Foreign direct investment increased when the investing country's corruption perceptions index was high. The results of this study confirm that cultural and corruption perceptions can affect trade transactions. Therefore, it is necessary to consider the cultural tendency and the cultural distance in the trade transaction by confirming that the degree of culture and corruption perceptions can affect the trade transaction. And that it can influence trade and economic growth by appropriately managing social variables such as public corruption.