• Journal of the Korean Society of Costume
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• v.51 no.5
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• pp.29-43
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• 2001

Database marketing is a series of marketing activities based on the customer database for increasing the customer's life-time value. In this thesis. we applied database marketing to the sales promotional strategies of Casual Korean Traditional Clothes to activate wearing of Casual Korean Traditional Clothes. To achieve this goal, we surveyed the consciousness of wearing and purchases for Casual Korean Traditional Clothes. and extract information that can be utilized in the sales promotional strategies. According to the result, the proposed sales promotional strategies for Casual Korean Traditional Clothes are summarized as follows : (1) Useful information for the customer should be stored in the database and utilized in the marketing. (2) It is necessary to shorten the cycle of repeated purchases by emphasizing daily-life clothing of Casual Korean Traditional Clothes especially for the aged 20-40. (3) Since Casual Korean Traditional Clothes are usually weared as a ceremonial clothes in the fall, direct mail, fashion show, and advertising in the mass media should be concentrated on this season. (4) Value-added marketing should be derived by cross-selling of items harmonized with Casual Korean Traditional Clothes. (5) To guarantee fixed customers and increased usage of Casual Korean Traditional Clothes, - give point score, discount, or selling on an installment basis for the customers who use credit cards or department cards. - select privileged customers by analyzing purchase history and provide multiple services for these customers. - let the customers rent Casual Korean Traditional Clothes in an appropriate cost, and make customer cards for the construction of elaborated customer database. (6) To increase the acknowledgement of Casual Korean Traditional Clothes, not only Persistent publicity, but also fashion show, visual merchandising, and advertisement in mass media should be conducted as well.

• Archives of design research
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• v.14 no.3
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• pp.187-196
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• 2001

With the introduction of Macintosh computer in 1984. the environment of typography design has been digitalized rapidly. Although it has been less than 20 years, typography went through dramatic changes more than any period in the design history. Digital technology saved the time and efforts in the process of design works. The new temporal and spatial elements opened new dimensions and made it possible for typography to challenge for new experiments. On the other hand, with the overuse of digital technology, design works lack of originality and quality have been produced a lot. The purpose of this thesis is to propose the direction of the typography in the turbulent digital environment. To fulfill this goal, I have researched the typographic changes due to the technical innovations, and the experimental works of pioneering designers. As a result, I propose that the direction of digital typography is to combine the strengths and value from the historic heritage as well as digital technology, and to explore new possibilities of digital typography.

• International Journal of Concrete Structures and Materials
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• v.9 no.3
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• pp.345-367
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• 2015

Past earthquakes have signaled the increased collapse vulnerability of mainshock-damaged bridge piers and urgent need of repair interventions prior to subsequent cascading hazard events, such as aftershocks, triggered by the mainshock (MS). The overarching goal of this study is to quantify the collapse vulnerability of mainshock-damaged substandard RC bridge piers rehabilitated with different repair jackets (FRP, conventional thick steel and hybrid jacket) under aftershock (AS) attacks of various intensities. The efficacy of repair jackets on post-MS resilience of repaired bridges is quantified for a prototype two-span single-column bridge bent with lap-splice deficiency at column-footing interface. Extensive number of incremental dynamic time history analyses on numerical finite element bridge models with deteriorating properties under back-to-back MS-AS sequences were utilized to evaluate the efficacy of different repair jackets on the post-repair behavior of RC bridges subjected to AS attacks. Results indicate the dramatic impact of repair jacket application on post-MS resilience of damaged bridge piers-up to 45.5 % increase of structural collapse capacity-subjected to aftershocks of multiple intensities. Besides, the efficacy of repair jackets is found to be proportionate to the intensity of AS attacks. Moreover, the steel jacket exhibited to be the most vulnerable repair intervention compared to CFRP, irrespective of the seismic sequence (severe MS-severe or moderate AS) or earthquake type (near-fault or far-fault).

• Korean Journal of Construction Engineering and Management
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• v.4 no.3 s.15
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• pp.85-94
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• 2003

The goal of enterprises is to make a profit. They should change and evolve themselves according to various customers' demand and developing information technology. The construction industry has not been used to such a change of business environment, although it has a long history. So it needs a new management system that accepts the various demands of construction participants and keeps pace with the evolving environment where is replaced by high-valued one. In this point, this research's objective is to apply SCM which shows visible outcome in the manufacturing industry, to the construction industry. This study regards the concept of SCM not as a simple management method, but as a comprehensive one. In other words, SCM is composed of three viewpoints; control, organization and information technology. SCM is to improve process by new management method, to benefit each other by strategical cooperation among participants, and to make information delivery and saving system for maintaining the relationship.

• Journal of Korean Home Economics Education Association
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• v.31 no.4
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• pp.163-192
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• 2019

This study was conducted to reflect on the 30th anniversary of the Korean Home Economics Education Association(hereafter KHEEA) and to put forth a vision and a mission statement. To meet this purpose, first, reflection points were including the achievements of KHEEA for the last 30 years, the status of home economics education, themes of the bi-annual conferences of the Association, and the social contribution of home economics teachers. It was revealed that research and instruction in home economics education thrived by addressing social needs through its efforts in its 30 years of history. Second, a vision and a mission of home economics education were proposed in order to explore the prospective role of home economics education. The sharing of vision and mission functions as an ideal value and goal that home economics education as a profession should pursue, and it leads home economics professions to the direction that it should pursue. From this study, acting on a vision and a mission of home economics education, will lead to the development of a free individual, free society and sustainable environment, ultimately achieving the total well-being of individuals and families, society, and environment. This study reached the conclusion that the role of home economics education will become more prominent in the future society.

• Strategy21
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• s.44
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• pp.254-290
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• 2018

Why did Kim Jong Un turn his foreign policy upside down in a sudden? US naval blockade became one of candidates for the reason since it had been threatened by Trump administration for the first time in December 2017. Has the blockades worked well like that in the international politic history? This paper reveals the effectiveness of naval blockade on sanctioning in the peacetime. This research analyzes three hypothetical arguments about the naval blockade based on the result of empirical tests with TIES Dataset. First, sanctions by blockading are more effective in gaining political benefits than the other economic sanctions. It was ranked the 4th effective way of sanction out of 9. And 56.3% of pacific naval blockades without packaged economic sanctions were succeeded, whereas the possibility of success increase up to 61.2% when blockade has been imposed in accordance with the other type of economic sanctions. Second, blockades deter military collisions, even war. When it comes to military provocation issue, blockading sanctions gain political interest far more than the other type of economic sanctions. The possibility of the success reaches up to 74%. Also, there wasn't any historical cases of war incurred by blockading sanctions within 5 years after the blockade end. Third, policy makers just need 1.2 years on average to see the end of sanctions when they choose the naval blockade as the method of imposing sanction on the adversary. It is impressively short span of time in achieving political goal compared to the other types of sanctions which are need 9 years on average. North East Asia sea could be the next stage for a naval blockade sooner or later. Because China and Japan not only possess capabilities of blockade but also have will to impose blockades to the others if conditions are set. And even the North Korea with lots of submerging forces could be a blockading threat in the specific area. So, the Republic of Korea has to pay more attention and be prepared for naval blockading sanction.

• Korean Journal of Psychosomatic Medicine
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• v.7 no.2
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• pp.256-262
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• 1999

Because chronic pain disorder may has multiple causes or contributing factors, including physical, psychological, and socio-environmental variables, the treatment of patients with the disorder requires biopsychosocial approaches in a multidisciplinary setting. In treating chronic pain, it is important to address functioning as well as pain, and treatment should be to increase functional capacity and manage the pain as opposed to curing it. Therefore treatment goal should be adaptation to pain or minimizing pain with corresponding greater functioning. Treatment begins with the initial assessment, which includes evaluation of psychophysiologic mechanisms, operant mechanisms, and overt psychiatric comorbidity. Psychiatric treatment of the patients requires adherence to sound pharmacologic and behavioral principles. There are four categories of drugs useful to psychiatrist in the management of chronic pain patients : 1) narcotic analgesics, 2) nonsteroidal antiinflammatory drugs, 3) psychotropic medications, and 4) anticonvulsants, but antidepressants are the most valuable drugs in pharmnacotherpy for them. Psychological treatments tend to emphasize behavioral and cognitive-behavioral modalities, which are divided into self-management techniques and operant techniques. Psychodynamic and insight-oriented therapies are indicated to some patients with long-standing interpersonal dysfunction or a history of childhood abuse.

• Journal of The Geomorphological Association of Korea
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• v.19 no.4
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• pp.97-108
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• 2012

There exist plenty of geomorphological resources in Haean Basin, Yonghwasan Mt., and Gandong Basin in Eastern DMZ area in Gangwon Province which can be used as geotourism resources. Meticulous strategies are necessary to improve the geotourism bases in such a mountainous region. Potential geosites including Yongneup and Simjeog wetlands are nearby, so it is necessary to include these geosites when planning geotourism courses. The values of these sites coinciding with the goal of geopark are as follows: this region shows contrasting landforms derived from distinctive rocks such as gneiss and biotite granite, and there are many landforms derived from differential weathering of granite too. They can be used to explain the developmental history of numerous basin structures in entire Korean peninsula.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.267-274
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• 2010

A new awareness on design in economy and business domain has shifted the focus of design education from the description and presentation to the creativity. This contextual change raises new awareness on the importance of the design management training program. The goal of this research is to suggest a program of design management training program in Korean context. For the purpose, the history of design management activity is briefly reviewed. And then the curriculum between Korean design schools and design management schools abroad is reviewed. The result shows that the design management schools abroad emphasize leadership based on practicality and the program is also ran by School of Business Management. The curriculum consists of leadership program and creativity program. The leadership comprises individual, personal, and collaborative. The leadership takes the role of catalyst in the organization to draw a creativity and raise it. So both leadership and creativity are inseparable. The result of creativity, however, differ from one another based on individual's capacity, procedure, and social context. Thus, it is important to develop a design management program which considers individual, social context, as well as economy and business domain.

• Journal of the Korean Association of Geographic Information Studies
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• v.9 no.1
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• pp.1-12
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• 2006

Approaches to spatial analysis differ from the type of spatial objects to be treated. Especially, in here, the case where two spatial data sets coexist is considered. The goal of such case lies on detecting a subset of spatial objects out of a large set that affects the distribution of the other object. However, it is not easy to extract a subset from a large set by visualization just with the help of GIS since huge amount of data are provided nowadays. In this research, therefore, relationship between two different spatial data are analyzed by quantitative measure in the case study of marketing geography. A purchase history data of a small retail store and the location of its competitors are given as source data for the analysis. The goal of analysis from the aspect of this case study is to extract strong competitors of the store that affects the sales amount of the store among many competitors. With the result, therefore, it is expected that market area pattern and competitive power of stores under micro scale retail environment would be understood by quantitative measure.