• Cartoon and Animation Studies
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• s.49
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• pp.521-536
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• 2017

Many artists who led European Modernism had emigrated to America from Europe in 1930's after Nazi gave many limitations on art activities. Those artists became professors at the American Universities and started to do design work. So that European Modernism started to be known and gave much influences in America. The designers who was influenced by European artists have stood out in their design work from 1950's. Herb Lubalin, Paul Land, Bradbury Thomson, Saul Bass etc are as the representative designers. Herb Lubalin is one of the most famous graphic designer in 1970's. This study researched historical background how European modernism design has influenced to America. And then analyzed about Herb Lubalin who has influenced from European modernism and led 1960,70's American graphic design. Herb Lubalin identified that typography can be used not only for its original communication function but also the visual expression. Herb Lubalin made numerous new typography expression with his variety experimental sprit and creativity. Also his many different kind of experimental typography raised up a printing techniques in this period.

• Archives of design research
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• v.11 no.2
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• pp.105-114
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• 1998

Guillaume Apolinaire and Filippo Marinetti who are pioneers of the early 20 century in point of breaking traditional typographic rules and making particular typographic communication styles,have considered as the same categorytypoillustration or pictorial typography-in other studies evenif they have' particular differences. Their chromcal and theoretical background, works, exPressive materials and methods and the values were analyzed through thesis, books, periodicals and internet materials, and researched the characteristics. There are clear differences in the view of arranging type; expressive materials, sentence struction, layout. The most important differences are concrete expression by Apolinaire and abstract expression by Marinetti . These differences and characteristics made the base of Dada typography and the concrete typogaphers as Bradbury Thompson and Herb Lubalin were influenced by Apolinaire, abstract typographers as Piet Zwart and Neville Brody were influenced by Marinetti.

• Archives of design research
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• v.14 no.4
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• pp.147-155
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• 2001

Graphic design plays an important role in contemporary culture. The chief social function of design is to create a visual identity. This essay focuses on the development of American graphic design and the embodiment of national identity in the twentieth century. The first chapter looks at the brief history of American graphic design. And the following chapter analyzes the example of those designers who have most obviously contributed to embodying identity in the United States. At the beginning of the twentieth century American modern design began with strong European roots. American designers added new forms and concepts to the tradition of graphic design. And their original approach to modern design gained international prominence. American design was pragmatic, intuitive, and more informal in its approach. The purpose of this essay is to inquire into the identity of American graphic design in a chronological survey.