• Title/Summary/Keyword: Guidelines of Competition

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A Game Theoretic Analysis of Social Commerce Ecosystem at the Crossroads (소셜커머스 생태계의 게임 분석)

  • Kim, Dohoon
    • Asia pacific journal of information systems
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    • v.23 no.2
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    • pp.67-86
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    • 2013
  • This study first provides a stylized model that captures the essential features of the SC (Social Commerce) business and the competition process. The model focuses on the relationship between key decision issues such as marketing inputs and market value. As more SCs join the industry, they are inevitably faced with fierce competition, which may lead to sharp increase in the total marketing and advertising expenditure. This type of competition may lead the industry away from its optimal development path, and at worst, toward a disruption of the entire industry ecosystem. Such being the case, another goal of this study is to examine the possibility that the ToC (Tragedy of the Commons) may occur in the SC industry. We build game models, each of which assumes homogeneity and heterogeneity of SC providers, respectively, and derive explicit equilibrium solutions from both models. Our basic analysis presents Nash equilibria in both models and shows that SC providers are inevitably faced with fierce competition, which may lead to sharp increase in the total marketing expenses. We also compare the game outcomes with one with a hypothetical social planner who determines the total marketing level that optimizes the entire market value. Then, ToC can be defined to describe the situation where the total marketing efforts exceed the socially optimal level of marketing efforts. In both models, we examine the possibility of the ecosystem disruption and specify the conditions under which ToC may occur. However, the chance of avoiding ToC is higher with heterogeneous players than with homogeneous players. To supplement our analytical results, we develop a simulation model which incorporates a market dynamics based on the gap between actual marketing efforts and socially optimal marketing level. Simulation experiments present some lessons and insights which also confirm out findings from equilibrium analysis. For example, heterogeneity in SC providers alleviates the severity of ToC and makes it faster for survivors to escape from the ToC trap. As a result, the degree of industrial concentration tends to increase, which also explains the 'rich-get-richer' phenomenon observed in some empirical studies on the SC industry. Lastly, based on our analytical and experimental results, we come up with some measures to avoid ToC and overcome the shortcomings intrinsic to the current business model. And further discussions provide strategic implications and policy directions to overcome the possible trap of ToC in this ecosystem, and eventually help the industry to sustainably develop itself toward the next level. To name a few examples of policy measures, regulations on the marketing activities so that the overall marketing expenses cannot go beyond the socially optimal level; institutional guidelines and rules to straightening up the distortions in the way that SC providers view the marketing costs (the current marketing costs are underestimated, thereby encouraging SC providers to increase marketing expenditure); and so on.

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An Exploratory Study on The Factors Affecting BPO(Business Process Outsourcing) Performance of Domestic Firms: Focused on Knowledge Intensity and Degree of Informatization of Business Process (국내 기업의 비즈니스 프로세스 아웃소싱 영향요인에 관한 탐색적 연구 : 프로세스의 지식강도와 정보기술지원 정도를 중심으로)

  • 김정욱;박정훈;남기찬
    • Journal of the Korean Operations Research and Management Science Society
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    • v.28 no.3
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    • pp.149-168
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    • 2003
  • With the increase of global competition and the reduction of the lifecycle of business process, most leading companies begin to adopt BPO(Business Process Outsourcing), by outsourcing the whole or part of their business process to external service providers and focusing on their core capability, in order to enhance their core competency, In adopting BPO, it is an important decision-making issue that which part of process should be outsourced. So identifying core/non-core process among the business processes is a prerequisite for managing corporate capability and performance of outsourcing. In this study, by focusing on knowledge intensity and degree of informatization of the business process that are important factors in adopting BPO, we have analyzed the current status of BPO adoption of domestic firms and proposed several guidelines for adopting BPO.

Critical Factors Affecting Successful Client Satisfaction Management of Companion Animal Hospital (반려동물병원의 고객만족경영 성공요인에 관한 연구)

  • Baik, Choong-Ki;Shin, Cheol-Ho;Kim, Bo-Young
    • Journal of Veterinary Clinics
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    • v.29 no.1
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    • pp.49-57
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    • 2012
  • Success of any business solely is dependant on how to satisfy clients in healthcare-related industry. In the short history of Korea pet-care industry, there were not many guidelines on client satisfaction management of companion animal hospitals. The studies on many pet healthcare facilities were conducted based on their cost-benefits and the advantages of medical operation within special features of the traditional hospital management system. However the companion animal hospitals recently need to improve the service quality and client closed communication in keen competition on pet healthcare market. This study explores client satisfaction management could be the new issue of the veterinary hospital business. And it finally suggests of the critical factors affecting successful client satisfaction management of companion animal hospital based on the eight case studies.

A Study on the Smartphone Purchase Decision Factors and Preferences Analysis (스마트폰 구매 결정 요인과 선호도 분석에 관한 연구)

  • Chung, Soon Suk;Kim, Kwang Soo
    • Journal of the Korea Safety Management & Science
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    • v.15 no.4
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    • pp.323-330
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    • 2013
  • The number of domestic smartphone users exceeded 30 million people, and the time in the future everyone will use a smartphone that will come with ago. Past purchase decisions, related research and product from the competition between the past case and the relevant literature for the smartphone market smartphone type to derive a purchase decision factors in the decision to purchase any difference between the factors. Literature and practices through performance, switching costs, product loyalty, design, brand, after-sales service, the price more than 7 variables were analyzed. One hundred people surveyed, respectively, did not obtain the response of a variety of ages and occupations, age of the sample used in the analysis of this study, and is concentrated as a student at the university of smartphones used to facilitate users analysis was done. We expect smartphone companies and related companies to be able to give guidelines for effective technology management.

Assessing Indonesian Construction Regulations on Quality and Performance

  • Willar, Debby;Rumbayan, Rilya;Manueke, Selfy;Mandagi, Robert
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.481-485
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    • 2015
  • Indonesian construction companies are currently facing high competition both among themselves and with global construction companies. In order to address this issue, the Government of Indonesia has enacted specific regulations and policies relating to the development and implementation of quality management systems (QMSs) ISO 9001 based in construction, acknowledging that the consistency of construction project quality requires a formal quality system as a guarantee to raise quality standards at all project stages. The research has been undertaken to examine the effectiveness of the regulations and policies against several key performance indicators (KPIs) of the ISO 9001 Indonesian construction companies. A comprehensive review of the relevant regulations and policies together with interviews with the Government and National Construction Services Development Board recommend possible additional guidelines and supporting quality system, which intends to measure contractors' project output against defined standards as well as to assess their performance among other similar service providers. The outcomes of the research contribute to the development of the Indonesian own construction industry quality measurement and assessment system.

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A Model of Strategic Management for Local Government : With Special Reference to Long-Range Development Plan. (지방자치단체의 전략적 관리 모형에 관한 연구: 장기발전계획을 중심으로)

  • 김성배
    • Journal of the Korean Regional Science Association
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    • v.14 no.2
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    • pp.107-126
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    • 1998
  • Since the election of governors and mayors by vote, many local governments in Korea establish long-range plans for their regional development. The major purposes of the plans are to set up development path for their communities and to devise economic development strategies. But most of the plans established thus formulated by the same method utilized in centralized political regime. This method is considered no longer appropriate to devise the long-range development plans for local government especially in the era of globalization and localization, where local governments behave independently, where local governments behave independently competition. We suggest an alternative way to establish such plans, based on the method employed in business sector. The plans, formulated in this way, are called strategy oriented long-range development plans. The underlying logic for the plans is non-linear one. The plans are issue oriented and focus more on process than outcome. Given that these features are properly incorporated in the plans, we expect that the strategy oriented long-range development plans can be genuine guidelines for local economic development in the years to come.

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A Empirical Study on Busan's trading companies' Preference On the Dispute Resolution Ways (부산지역 무역클레임 해결방법 선호도에 대한 실증연구)

  • Shin, Gun-Jae
    • International Commerce and Information Review
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    • v.8 no.1
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    • pp.87-104
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    • 2006
  • We are in an era of global business called one world market. These environments require Korean firms to face an unlimited competition and to resolve their dispute by ADR. Few study, however, on the ways of dispute settlement under the changed international business environment has been done. Thus the major purposes of this study are to investigate Busan's trading companies' preference on the dispute resolution ways. Based on the results of my study, I suggest Busan's trading companies the following guidelines. First, Busan's trading companies should improve their negotiating power by using internet trade and problem solving ability through the establishment of claim information system. Second, They should write contract. Lastly, they should investigate their counterparty's credit.

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Design Strategies of Large Park in the International Design Competition for Central Open Space in Multi-Functional Administrative City, Korea (행정중심복합도시 중앙녹지공간 국제설계공모에 나타난 대형 공원의 설계 전략)

  • Park, Keun-Hyun;Pae, Jeong-Hann
    • Journal of the Korean Institute of Landscape Architecture
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    • v.36 no.5
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    • pp.13-25
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    • 2008
  • Although competitions for large parks are increasing rapidly across the world, theoretical research and critiques of these competitions are as yet insufficient. The 'International Design Competition for Central Open Space in Multi-functional Administrative City, Korea', a representative competition for large park design, can be a significant resource for examining the contemporary design strategies that go into the design of a large park. In this study, the authors make a framework for analysis by looking at the competition's design guidelines and literatures on 'large parks', and by then analyzing the ten finalists. Four questions that were derived from the framework were: 'what are the approaches to large parks?', 'what is the process of design?', 'what is the sustainability of the park?', and 'what are the relations between city and park?' The results of the study are as follows. First, the design concepts for large parks are primarily site-specific. It is particularly important in ensuring the identity of the large park. Second, it is difficult to find design proposals which satisfy the four main questions sufficiently, and works submitted tend to be visual-oriented, form-oriented, and results-centered. Third, the notion of 'sustainability' in large parks is a comprehensive one which includes various aspects such as ecology, finance, programming, and community. However, the notion remains ambiguous, and plans for operation and management are not concretely proposed. Finally, design proposals for large parks accompany positive relations with the city. Especially, 'productive parks' and 'city self-sufficiency' are very important demands in regards to large parks.

문헌정보학과 WWW홈페이지의 필요성과 준비에 관한 연구- 한국과 북미주 지역 대학을 중심으로 -

  • 박일종
    • Journal of Korean Library and Information Science Society
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    • v.24
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    • pp.413-448
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    • 1996
  • Nowadays, the World Wide Web (WWW) has become an important resource of timely information for the information-related people such as information scientists, librarians, and students in Library and Information Sciences area. They are information professionals who navigate the information on the internet. Also, they need to be information providers who build a WWW homepage. This paper is a study of the necessity, preparation, and building WWW Homepage files for school of Library and Information Sciences in the age of competition among disciplines. It is particularly focused on the colleges and universities in Republic of Korea (ROK) and North America area. The purpose of this study is to provide various kinds of reference information to prepare a homepage in the future as utilizing information on the internet effectively. Even though a Web page was necessary for a school of Library and Information Sciences to show news, and introduce the purpose of the disciplines and the curriculum of the school, and the professors of a class etc., it was not well-prepared yet in ROK. However, a web page was used well enough and prosperous in North America area (Canada, the United States, and Puerto Rico) comparatively. Those web pages were analyzed and studied to prepare for a good designing of homepages for school of Library and Information Sciences in Korea and for the age of competition among disciplines in this paper. Suggestions for designing a good homepage and guidelines for preparing a best one were studied after both reviewing literature and utilizing experiences by the author who currently serves in the School of Library and Information Sciences in Keimyung University and builds homepage for the school. As a result, the major suggestions are ; premiered, and they are as follows: (1) English version of a homepage is necessary, (2) Provide a multimedia presentation about the nature of a school (3) Incorporate a place to let people make suggestions on the contents (of a homepage), (4) Bear in mind that potential users must be familiar with abbreviations you used, (5) Absolutely do not use abbreviations that may make the content more difficult to understand, (6) Add a feature on the every single page that will take the user back to the main page, (7) Use clear, short and well-structured sentences and remember to divide text into paragraphs, (8) Date with a creation or modification date in the homepage to indicate the updated date, (9) Being a multimedia environment, use colors effectively (the guidelines were also suggested), and (10) Put colleges' name into the title of bookmarks to find out them easily.

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우리나라 S/W 벤처기업의 경영현황

  • 한계섭;손성호
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2000.11a
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    • pp.26-31
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    • 2000
  • It is said that the focus of managing venture business is currently moving from technology competition to management competition. By the way, the software venture business(SVB) has some weak points in its structural composition and itematization and no professional personnel in other several sections except technology development section. In addition, such basic functions as technology and R & D, finance and accounting, marketing required to the management of business are concentrated on only one man, its representative director. Therefore, this study aims to provide the basic data useful to the establishment of governmental policy in information and communication, to the rearing of the SVB by a local government related to the software, and to the administration of SVB by investigating the actual conditions. This study attempts to examine the literature on venture business and software industry, and its management with a questionnaire about the actual conditions of managing the SVB. The questionnaire is given to 527 local enterprises belonging to the Software Industry Association and to 171 enterprises in the Software Center. This study compromises the characteristics of the SVB, the actual conditions of its technology and R & D, finance and accounting, and marketing. The characteristics of the SVB are classified into categories such as the stage of its growth(the stage of its seed and start-up, the stage of tis development and growth, the stage of its stability and maturity) and the main business(the system integration, the software development for contract, the package software development service, the software-related service). Additionally, the study attempts to analyze positively the actual condition of its management after classified by the areas of business profile, its general management, its technology development, its finance and accounting, and its marketing The result of this study is found that the SVB has a lot of troubles in part of marketing and finance & accounting activity as well as general management. The SVB realizes the importance of the technology development rather than that of management activity including marketing activity. So we expect this study can assist the SVB to establish the business guidelines for own management plans.

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