• 제목/요약/키워드: Group technology

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완전히 탈수되고 부분적으로 칼슘 이온으로 교환된 제올라이트 A의 셀레늄 수착 화합물의 구조 연구 (Structural Study of Selenium Sorption Complex of Fully Dehydrated, Partially Ca2+-exchanged Zeolite A)

  • 김후식;박종삼;임우택
    • 광물과 암석
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    • 제33권3호
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    • pp.251-258
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    • 2020
  • Ca2+ 이온으로 부분적으로 치환된 제올라이트 A (|Ca4Na4|[Si12Al12O48]-LTA) 단결정과 Se을 가는 모세관에 넣은 후 523 K 에서 5일동안 반응을 시켜 Se이 흡착된 제올라이트 A 단결정을 합성 하였다. 이 결정의 구조는 294 K 에서 단결정 X-선 회절 기술을 이용하여 $Pm{\bar{3}}m$ (a = 12.2787(13) Å) 입방 공간군에 속함을 확인 하였고, Fo> 4s(Fo)를 사용하여 최종 오차 인자를 R1/wR2= 0.0960/0.3483로 정밀화 하였다. 이 구조에서는 4개의 Na+와 4개의 Ca2+ 이온이 모든 6-ring 자리에 채워져 있었으며, 이들 이온들은 모두 6-ring 맞은편의 3-fold 축 상의 결정학적 위치에서 발견되었다. Se 원자들은 뚜렷하게 서로 다른 3개의 결정학적 위치에서 발견되었다. 단위 세포당 2개의 Se(1) 원자는 sodalite cavity 내 6-ring 맞은편 (Se(1)-Na(1) = 2.53(5)Å), 1개의 Se(2) 원자는 4-ring 맞은편 (Se(2)-O(1) = 2.76(10) Å), 그리고 1개의 Se(3) 원자는 large cavity 내 6-ring 맞은편 (Se(3)-Na(1) = 2.48(5) Å)에 각각 위치하고 있었다. 2가지 형태의 Se2 분자 (Se(1)-Se(1) = 2.37(7) or 2.90(8) Å and Se(2)-Se(3) = 2.91(5)) Å)가 sodalite cavity와 large cavity 내에서 발견되었으며, Se4와 Se8과 같은 형태의 클러스터가 large cavity 내에 존재할 수 있었다. 이들 클러스터내 Se 원자들 사이의 거리는 기체상태의 Se2 분자내 Se 원자 사이의 거리보다 더 길게 나타났다.

주민(住民)의 전통의술(傳統醫術) 이용도(利用度) 조사연구(調査硏究) - 민속요법(民俗療法) 이용(利用)을 중심(中心) 으로 - (A Study on the Utilization Level of Traditional Medicine by Residents - On the basis of Use of Folk Medical Techniques -)

  • 김진순
    • 농촌의학ㆍ지역보건
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    • 제13권1호
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    • pp.3-18
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    • 1988
  • The general objective of this research is to study behavioral pattern of health care utilization and to measure the level of utilization of the traditional medicine. The specific objective is to study utilization pattern and content of folk medicine which is the indegenous medical technology recognized part of traditional medicine. This research was under taken to generate valid information that will provide basis data for formulating general direction for health education activities and for designing service package for general population. A social survey method was employed to obtain required information for the research activities, The survey field team consisted of 20 surveyors who all participated is an intensive 2 day training course. A total of 3091 households were visited and interviewed by the field team during the period 7 September to 6 October 1987. The major findings obtained from the information collected by the field survey are as follows ; 1) General characteristics of the study households 2562 households out of 3091 households visited were selected for final data process, 80.2 of the selected households were nuclear families ; 17.4%, extended families ; others 2.4%. Only 4.3 percent of the study population in the urban households indicated "no schooling" whereas 14.2% of the rural household members falls within this category. Study population in the urban areas are more protected against diseases by the national medical insurance system than those in rural areas. In their self appraisal of living standard, those who responded with low group are 39.6% and 50.3% respectively by urban and rural households. 2) Morbidity status Period prevalence rate for all diseases during the preceding 15 days before the date of the household interview v as 243,0 per 1,000 study population. For cases with the illness duration of within 15 days, the initial points of medical entry were diversied ; 56.9%, drug stores ; 30.9%, clinics and hospitals ; 4.6% folk medicine ; 1.7% clinics of Korean oriental medicine. Among the chronic case; with illness duration of over 90 days, 34.6% of these people utilized clinics and hospitals of modern medicine ; 31.6%, drug stores ; 18.6% clinics of Korean oriental medicine ; 6.8% folk medical techniques. Noticeable is the almost ten fold increase from the mere 0.9% in the utilization of Korean oriental medicine, whereas in the utilization of folk medicine, it is short of two-fold increase. 3) Folk medicine and its utilization Households that use folk medicine for relief and care of signs and symptoms commonly encountered in daily life, number 1969 households, which accounts for 76.9% of all the study households. This rather high level use of folk medicine is not different from rural to urban areas. The order of frequency of utilizing folk medicine among the study people are : the highest 14.3% for the relief of indigestion ; 8.6% for burns ; 5.1% for common cold ; 4.7% for hiccough ; and 4.2% for hordeolum. A present various procedures of folk medicine is being used to relieve all kinds of symptoms. 192 symptoms are identified at present. The most frequently used procedures of folk medicine appear to be based either on principles of the Korean oriental medicine or of scientific knowledge. Based on these survey findings, proposals for utilizing folk medicine are as follows First, this survey's findings will be feed back to both on the job training and on the spot guidance of community health practitioners, public health nurses and other peripheral work force in the health field, who are in daily contacts with community. This feed back will assure that the health personnel carry out their health education and information activities that are based on the utilization pattern of folk medicine as found in the survey result. Second, studies will be soon implemented that are designed to measure the efficiency and potency of these procedures and to improve these procedures of folk medicine were most frequently used by the community. Third, studies will continue to systematize medicinal plants and skills of Korean oriental medicine that are easily available at minimal cost in daily life for the prevention of diseases and management of emergency cases.

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일부 농촌지역의 일차의료이용실태와 그 관련요인에 관한 연구 (A Study on Status of Utilization and The Related Factors of Primary Medical Care in a Rural Area)

  • 위자형
    • 농촌의학ㆍ지역보건
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    • 제20권2호
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    • pp.157-168
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    • 1995
  • This study was carried out, through analyzing the annual reports(year of 1973-1993) on health status of Su Dong-Myun, and specific survey data of 332 households(Su Dong-Myun 209, Byul Nae-Myun 123), located in Nam Yang Ju-Si, Kyung Gi-Do, from July 20 to July 31, 1995, to find out more effective means for primary medical care in a rural area. The results were as fellows : 1. Number of population in Su Dong-Myun was 5,419 in 1973, 4,591(the lowest) in 1987 and 5,707 in 1995. In the composition rate of population, "0-14" of age group showed markedly decreasing tendency from 43.1% in 1975, to 19.1% in 1995, however "65 and over" markedly in creasing tendency form 5.3% in 1975 to 9.8% in 1995. 2. Annual utilization rate per 1,000 inhabitants in Su Dong-Myun showed markedly increasing tendency from 1973 to 1977 such as 343 in 1973, 540 in 1975, 900 in 1977. However, since 1979, the rate showed rapidly decreasing tendency, such as 846 in 1979, 519 in 1985, 190 in 1991 and 1993. 3. The morbid household rate per year was 53.6% of respondents and the rate per 15 days was 48.2%. In disease classification rate of morbid household per year, Arthralgia & Neuralgia was the highest rate(33.9%) and gastro-intestinal disorder(19.3%), Cough(11,9%), Hypertension(7.8%), Accident(3.2%) in next order. 4. In the utilizing facilities for Primary Medical Care, Medical facilities was showed the highest rate(58.1% of respondents) and Pharmacy and Drug Shp(33.1%), Tradition Method(4.0%) in next order. In the Medical facilities, General private clinic was showed the highest rate(34.3%) and specific private Clinic(22.3%), Hospital(19.0%), Health (Sub)center(16.3%), Nurse practitioner (3.3%), Oriental hospital and clinic(2.7%) in next order. 5. Experience rate, utilizing health subcenter was 51.8% of the respondents, and it was 55.0% in Su Dong-Myun and 46.3% in Byul Nae-Myun. In utilization times of health subcenter, times-rate showed next orders such as 1-2 times/6months(31.6%), 1-2 times/year (22.1%), 1-2 times/months(19.2%), 1-2 times/3months(15.6%). 6. In objectives, visiting Health Subcenter, Medical Care was the highest rate(59.8% of the respondents) and health control(23.3%) was in next order. In Medical Care, Primary Care by general physician was higher rate(51.1%) almost all. In the Health control, Immunization too was high rate(18.0%) in health control activities. 7. The reasons rate, utilizing health subcenter showed next order, such as distance to Medical facilities(33.0% of the respondents), Medical Cost(28.1%), Simple process of consultation (10.8%), Effectiveness of cure(7.6%), Function of primary medical care(7.0%) and Attitude of physician(6.5%). 8. In the affecting factors to utilization of primary medical facilities, medical needs was showed the highest rate(29.5% of the respondents) and medical cost(15.4%), distance to medical facilities(14.2%), traffic vehicle(14.2%) and farm work(6.9%) in next order. 9. In the priority between 'daily farm work,' and 'primary medical care', only 46.4% of respondents answered that primary health care is more important than the daily farm work The 22.6% of respondents answered 'daily farm work', and the 12.3% answered 'the equal of the both'. 10. In the criterion of medical facilities choice, medical knowledge and technical quality was showed the highest rate(56.3%), distance or time to medical facilities(10.9%), sincerity and kindness of physician(9.4%), medical cost(8.7%) and traffic vehicle(6.5%) in next order 11. In the advise for improvement of health subcenter function, the 36.1% of respondents answered that 'enforcement of medical personnel and equipment' was required, and then 'improved medical technology'(25.5%), 'good attitude of physician'(14.9%), 'improved medical system'(13.3%), 'enforced drug'(6.7%) in next order. 12. The study on affecting factors to utilization of primary medical facilities was very difficult subject to systematize the analyzed results, due to a prejudice of protocol planner, surveyer and respondent, and variety and overlapping of subject matter.

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치과위생사의 근무지별 업무실태에 관한 조사 연구 (A Study on the Work of Dental Hygienists by Service Area)

  • 문경숙;황윤숙;김영경;정재연
    • 한국치위생학회지
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    • 제2권1호
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    • pp.63-83
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    • 2002
  • The purpose of this study was to serve as a basis for more efficient dental hygienist human resources utilization and for determining some of the right directions for supplementary education for dental hygienists, by examining how they actually worked and what they thought of job-related things. The subjects in this study were 537 dental hygienists who participated in a seminar by the Korea Dental Hygienist Association. After a survey was conducted, the following findings were given: 1. 50.2% of the dental hygienists investigated completed legally required eight-class education. Those who worked in clinics took less supplementary education classes than the others in the other types of dental institutions. The main reason they didn't receive supplementary education was financial burden and uncooperative employers. 73.2% took supplementary education at the association or its branches. The association was most favored by those in clinical sector as a place that provides supplementary education, followed by its branch and university in the order named. And the dental hygienists in public health sector preferred university most, and the next best favored one was the association and its branch in the order named. Those in clinical sector hoped to acquire clinical information on patient management, implant or aesthetics, and the dental hygienists in public health sector wanted to learn about health administration, public oral health operations and oral health education, which were different from what those in clinical sector wanted. 2. Regarding the period of service, 492% had worked for three years or more. This fact suggested that their service term and average age continued to grow. And they thought they would decide the retirement time on their own. 3. The most common yearly income ranged from 12 million won to 16 million won(40.7%). For-those in clinics, yearly income was 14.36 million won, and that of the dental hygienists who had worked for less than 3 years was 12.90 million won. 4. The Korea Dental Hygienist Association was most required to protect the rights and interests of the members and offer new knowledge and technology. 5. The largest group of them were engaged in patient management, and this type of job also was the most favored one for them to do. The greatest number of the dental hygienists in public health sector were in charge of dental treatment. 6. Concerning their turnover rate, 492% had never changed their occupation. Specifically, 70.0% of the respondents who had worked for less than 3 years had have no experience to do that. The time constraints for self-development and conflicts with other workers were the cause of their turnover. Those in dental hospital and general hospital changed their occupation chiefly due to the lack of time for self-development, and for the dental hygienists in clinics, the conflicts with other workers were the main reason. The above-mentioned findings suggested that the way the dental hygienists looked at things was undergoing change. The service area made a difference to their preference for the type of supplementary education and institution in charge of it, as those in public health and clinical sectors had a different opinion. And the dental hygienists in clinical sector had a different opinion as well, according to service area, about salaries, reason of not taking supplementary education, preferred type of supplementary education, cause of turnover, and type of occupation to which they hoped to change employment. To utilize and supply human resources in a more stabilized manner, job description should be more segmented, standardized and classified clearly, and dental hygienists should be motivated to perform their substantial jobs, including oral disease prevention, oral prophylaxis and oral health education. To make it happen, it seems that dentists are required to have a clear understanding of dental hygienist job and to change the way they look at it.

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저층수 용존산소가 당동만 저서다모류군집 구조의 시간적 변동에 미친 영향 (The Influence of the Dissolved Oxygen of Bottom Water on the Temporal Variation of the Benthic Polychaetous Community Structure in Dangdong Bay)

  • 양진경;신현출
    • Ocean and Polar Research
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    • 제42권3호
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    • pp.233-247
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    • 2020
  • This study was carried out at 5 sites 11 times over two years to identify the variation of benthic environments and benthic polychaetous community and analyze the benthic healthiness in Dangdong Bay, a small semi-enclosed inner bay of Jinhae Bay. The temperature of bottom water showed the typical temporal fluctuation of a temperate zone and was in the range of 5.94 ~ 23.94℃. The salinity did not change significantly during the study period and was in the range of 32.93 ~ 35.72 psu. The concentration of dissolved oxygen of bottom water fluctuated a great deal and was in the range of 0.31 ~ 10.20 mg/L. The lowest DO value was recorded in July 2015, as 0.31±0.04 mg/L corresponding to the hypoxic water mass. The hypoxic water mass was formed continuously at some sites also in July and August 2016. The mean grain size was in the range of 7.57 ~ 9.81Ø and the average was 8.89±0.20Ø. The surface sediments were mainly composed of fine sediment (mud) above 85%. The mean of TOC was 3.09±0.22% and LOI was 13.30±0.47%, showing very high levels in Korean coastal waters. The concentration of AVS was in the range of 0.33 ~ 1.28 mgS/g-dry. The high values of organic contents and AVS indicated that there had been the serious organic enrichment in Dangdong Bay. The number of species and the density of the benthic polychaetous community in Dangdong Bay were in the range of 2 ~ 38 species and 2 ~ 2,185 ind./㎡ during the study period. The number of species and density were highly sustained in winter and spring, and then decreased gradually with the formation of a hypoxic water mass in summer, and the lowest number of species and density were recorded in autumn. In September and November 2015, the dead zone expanded to almost the whole study area. Dominant polychaetous species were Capitella capitata, Lumbrineris longifolia, Paraprionospio patiens and Sigambra tentaculata, each known as opportunistic species and potential organic pollutant indicator species. In particular, Paraprionospio patiens showed a very high population density of 2,019 ind./㎡ in December 2016. Polychaetous communities at each sampling time were classified into 4 temporal groups according to dominant species in each period by cluster analysis and nMDS. 'Period Group AI' was formed in winter and spring of 2015, dominated by Capitella capitata, 'Period AII' in summer dominated by Lumbrineris longifolia, 'Period B' in autumn with no fauna in the dead zone, and particularly 'Period C' in winter of 2016 dominated by Paraprionospio patiens. As a result of analysis of benthic healthiness, the study area was estimated to be in a Fair~Very Poor condition by AMBI and in a Poor~Very Poor condition by BPI during the study period. Both AMBI and BPI showed that the study area was in a Very Poor condition in September and November 2015, and when the dead zone occurred. In Dongdong Bay, the fact that the formation of a hypoxic water mass occurred in summer and a dead zone in autumn were confirmed. In addition, the dominance of opportunistic and organic pollutant indicator species was also observed clearly. The benthic healthiness indexes such as AMBI and BPI showed that organic enrichment was serious in Dangdong Bay.

초등수학과 게임의 효과적인 접목을 위한 연구 (A Research on Effective Combination of Elementary Math and Game)

  • 김계원
    • 만화애니메이션 연구
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    • 통권37호
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    • pp.393-411
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    • 2014
  • 2015년도 기능성게임 세계시장 규모는 약 9.6조 원으로 예상하고 있으며, 교육용 기능성 게임시장 규모는 전체 기능성게임시장 규모의 절반이 넘을 것으로 예측하고 있다. 국내에서는 90년대 말부터 교육업체를 중심으로 교육목적의 게임개발이 주를 이루었고, 2008년 문화체육관광부 주도로 사회 각계의 전문가들로 구성된 '기능성게임포럼'이 발족되면서 기능성게임의 잠재적 산업 발전을 위한 본격적인 정책 및 계획수립 작업이 진행되었으나, 기대만큼 크게 성과를 거두지는 못하였다. 2012년에 들어서면서 교육과학기술부가 2015년까지 디지털교과서 상용화 방침을 발표하여 교육목적의 기능성게임이 재조명 받기 시작하였고, 기능성게임 시장이 스마트 단말기의 보급 확산과 맞물려 더욱 활기를 띄기 시작하고 있다.1) 스마트 단말기의 보급이 확산되면서 온라인 중심의 기능성게임에서 스마트 단말기 또는 온라인과 스마트 단말기와의 연동 형태의 기능성게임으로의 개발이 중요한 화두로 떠오르고 있다. 기능성게임 시장의 절반 이상을 차지하고 있는 교육기능성 게임 시장 중 수출을 통한 해외 경쟁력을 갖추기 위한 분야는 수학분야로 수학교육을 위한 기능성게임 개발은 국내외적으로 게임 산업의 경쟁력을 높이기 좋은 분야이다. 또한 개인과 사회의 긍정적인 변화를 유도하기에 가능성이 높은 분야임에도 불구하고, 학생들과 부모들에게 호응을 얻지 못하고 있다. 왜냐하면 학생들은 게임으로 인식하지 않고 교육용 콘텐츠로 인식하여 기피하고, 부모들은 교육으로 인식하지 않고 게임으로 인식하고 있기 때문이다. 이러한 현상은 게임적인 요소와 교육적인 요소가 조화롭게 융합되지 못하고, 너무 교육에만 초점을 맞춰서 개발되거나, 게임적인 요소인 재미적요소만을 부각시켜 개발하였기 때문이다. 따라서 본 연구는 현 초등수학교과의 내용을 분석하여 현재 초등학생들이 즐겨하는 게임장르에 접목 시킬 수 있는 방법 및 내용을 찾아 초등학생들이 게임을 하면서 수학에 흥미를 느낄 있도록 효과적으로 초등수학을 접목시킨 기능게임 개발의 방향 제시를 목표로 하고 있으며, 기능성 게임 개발사와 수학교육 전문가 집단의 자문을 받아 초등학생들의 성향을 반영하고, 부모들의 요구 및 교육기관들의 요구를 반영하여 효과적인 수학교육을 위한 기능성 게임 개발에 대한 방향을 제시하였다.

착화탄 연소에 의한 일산화탄소 중독사에서 자살입증에 관한 사례연구 (A case study of verifying a suicide by carbon monoxide intoxication committed by burning an ignition charcoal briquette)

  • 성태명;조주익;안필상
    • 분석과학
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    • 제28권6호
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    • pp.398-408
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    • 2015
  • 번개탄과 같은 착화탄을 이용한 일산화탄소 중독사는 국내에서 빈번히 발생하고 있으며, 대부분이 자살과 관련되지만 타살의 가능성을 절대적으로 배제할 수는 없는 실정이다. 때문에 변사자와 사건 현장을 법과학적으로 철저하게 조사하여 변사자가 자살을 실행했다는 것을 입증해야 하며, 착화탄을 사용하여 자살을 했을 경우 착화탄이 접촉될 수 있는 손, 콧속 및 문고리 등에서 착화탄성분을 확인하는 것이 사건현장과 변사자와의 관련성을 입증하는데 매우 중요하다. 착화탄성분은 외관 및 화학적 조성을 토대로 확인할 수 있었으며, 판별분석을 통하여 검출된 착화탄성분이 검정색으로 관찰되는 목편과는 뚜렷하게 구별됨을 확인하였다. 자살을 입증한 사례에서 착화탄성분 분석을 위하여 실체현미경 및 주사형 전자현미경에너지분산형 X-선분석기(SEM-EDX)를 사용하였고, 일부 탄화된 수지상물질의 성분 분석을 위하여 현미경-적외선분광광도계(microscope-FT/IR) 및 열분해-기체크로마토그래프/질량분석기(Py-GC/MS)를 사용하였다. 또한 수면제 약물인 디펜히드라민을 위하여 기체크로마토그래프/질량분석기(GC/MS)를 사용하였고, 혈중 일산화탄소-헤모글로빈(CO-Hb) 농도 확인을 위하여 기체크로마토그래프(GC/TCD)를 사용하였다. 착화탄성분을 외관형상 및 화학적 성분을 토대로 손바닥 및 손잡이 등에서 확인하였으며, 특히 변사자의 콧구멍에서 착화탄성분을 검출함으로써 변사자가 자살을 위해 직접 불을 피웠음을 확인할 수 있었다. 일부 탄화된 검정색물질은 아크릴로니트릴스티렌 수지로 포장용 비닐가방에 널리 사용되는 재질로 착화탄을 운반할 때 사용된 것으로 추정되었다. 수면제 성분으로 디펜히드라민이 2.3 mg/L 검출되었으나 사망사건에서 검출된 농도 8-31 mg/L (평균 16 mg/L) 보다 훨씬 낮은 농도로 단지 수면을 유도했을 것으로 판단되었으며, 79%의 혈중 CO-Hb의 검출은 일산화탄소 중독이 사망원인이었음을 나타내었다. 위에서 언급된 절차들은 밀폐된 방 또는 차량 안에서 착화탄을 피워 사망한 일산화탄소 중독사에서 자살인지를 판단하는데 있어 매우 훌륭한 사례라 할 수 있을 것이다.

고온호기산화장치의 고온미생물 첨가에 의한 병원성 미생물의 불활성화 (Inactivation of Pathogenic Bacteria by Addition of Thermophilic Bacteria in the Thermophilic Aerobic Oxidation(TAO) System)

  • 이원일;;;이명규
    • 한국축산시설환경학회지
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    • 제10권2호
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    • pp.111-118
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    • 2004
  • 본 연구는 양돈 분뇨를 고온호기산화장치(TAO)를 이용하여 처리하였을 때, 고온 미생물 의 첨가에 의한 온도 상승과 시스템의 내부 미생물 변화 그리고 유해 미생물의 불활성화에 대하여 연구하였다. 실험은 총 용량 $18 m^3(3.0\times2.5\times2.4 m)$의 반응기에 양돈 분뇨 $6 m^3$을 투입하고 5$\~$7일간 운전하였다. 대조구는 양돈 분뇨만을 투입하였고 처리구는 6 $\iota$의 고온 미생물(Bacillus. sp)을 투입하였다. 반응기의 내부 미생물의 변화를 검토하기 위해서 호기성 중온균, 고온균 그리고 일반 세균을 분석하였다. 또한, 유해 미생물의 불활성화를 검토하기 위하여 E. coil, Salmonella. sp, Crytosporidium parvum, Giardia lamblia를 분석하였다. 대조구와 처리구의 운전기간 동안 반응기 내부의 온도 범위는 $18\~66^{\circ}C$$55^{\circ}C$ 이상의 높은 온도를 유지하였다. 미생물 변화에 있어서 대조구의 중온균과 고온균은 $3.1\times10^6\~1.2\times10^2$ CFU/ml, $1.0\times10^4\~8.0\times10^1$ CFU/ml로 감소하였으나 처리구의 경우, 중온균은 $3.0\times10^8\~8.6\times10^5$ CFU/ml로 감소하였으나 고온균은 $2.0\times10^6\~1.2\times10^8$ CFU/ml로 증가하는 경향을 보였다. Salmonella와 Giardia는 처리 전$\cdot$후에 검출되지 않았으며 E. coil와 Crytosporidium은 처리전 양성반응을 나타내었으나 처리 후 불활성화 되었다. 이상의 결과를 통해서, 우리는 TAO system에 고온 미생물을 첨가함으로써 유해한 미생물이 사멸된 액상비료를 생산할 수 있었고 분뇨로부터 기인하는 2차 오염을 방지할 수 있을 것으로 판단된다.

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원산지효과, 상표자산 및 상표충성 간의 관계에 관한 연구: 미국, 중국, 한국의 비교분석 (The Relationship among Country of Origin, Brand Equity and Brand Loyalty: Comparison among USA, China and Korea)

  • 고은주;김경훈;김숙현;이구봉;추붕;장호
    • 마케팅과학연구
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    • 제19권1호
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    • pp.47-58
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    • 2009
  • The marketing environment has become competitive to an extent that requires firms to target their products at markets that span national boundaries. However, competitive clout cannot be achieved in global consumer markets unless firms thoroughly understand and adequately respond to the core values and needs of those consumers. Brand equity is one of the most important assets to a company. Especially in sportswear markets, brand equity is the crucial value added to a product by its brand name. Factors such as country of origin also influence customer's attitude towards brand equity. Therefore, this paper discusses the relationship between country of origin effect and brand equity, and how they influence consumers' loyalty for respective brands. This paper focused on the sports shoes market, because it is an increasing area of opportunity for world manufacturers. The objectives of this study were the following. (1) Test the effect of country of origin on brand equity. (2) Test how brand equity influences consumers' brand loyalty. (3) Find whether there are differences in the effects of country of origin and brand equity among the three countries. (4) Find whether there are differences in the effects of country of origin and brand equity among the different lifestyles. Based on the review of literature results, the hypotheses are concluded as the following: H1-a: Country image has positive influence on country of origin. H1-b: Product perception has positive influence on country of origin. H2-a: Perceived quality has positive effect on brand equity. H2-b: Perceived price has positive effect on brand equity. H3: Country of origin has positive effect on brand equity. H4: Brand equity has a positive impact on brand loyalty. Research model was constructed (see Fig. 1). After data analysis, the following results were concluded: sports shoes purchase behavior showed significant differences among Korean, Chinese, and American consumers for favorite brand, purchased brand, purchased place, information usage, and favorite sports games. The results of this study also extend the research of the relationship among country of origin, brand equity and brand loyalty to the sports shoes market. Brand equity was proven to have a significant relationship with brand loyalty for all countries. The factors which can influence brand equity are different for different countries. The third finding of this paper is that we identified different three lifestyles, adventurer, follower, and laggard, for Korean, Chinese and American consumers. Without the nationality boundary, seeing the emergence of a new group of consumers who have similar preferences and buy similar brands is more important. All of the consumers consider brand equity to keep their brand loyalty. Perceived price is the only factor which can influence brand equity for adventurers; brand is more important for them. The laggards were not influenced by any factor. All of the factors expect perceived price are important for the followers. Marketing managers should consider brand equity when introducing their brand into a new market. Also localization is the basic strategy that all the sports shoes companies should understand. But as a global brand, understanding the same characteristics for each country is more important to build global strategy.

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FPS게임 구성요소의 중요도 분석방법에 관한 연구 1 -델파이기법을 이용한 독립요소의 계층설계와 검증을 중심으로- (The Study on the Priority of First Person Shooter game Elements using Delphi Methodology)

  • 배혜진;김석태
    • 디자인학연구
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    • 제20권3호
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    • pp.61-72
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    • 2007
  • 1960년대 MIT에서 제작된 최초의 게임 Space War를 시작으로 짧은 기간 동안 게임산업은 급속도로 성장하고 방대해지면서 최근 발표된 게임들은 총합적 디자인의 결정체라고 봐도 무방하리만큼 콘텐츠를 이루는 구성요소가 무수히 많아졌다. 결국 게임을 개발함에 있어서 고려해야할 요소도 기하급수적으로 증가하여, 예산 및 인력, 시간투입 등에 대한 계획도 매우 복잡해질 수밖에 없다. 그러므로 성공적인 게임개발을 위해서는 게임을 구성하는 요소를 추출하고 각 요소별 중요도를 산출하여, 향후 개발되는 게임을 사전에 평가할 수 있는 방법이 무엇보다 절실하다. 이러한 기획은 진행과정에서 무수한 의사결정을 요구하게 되고, 의사결정 작업은 다수인자에 대한 문제, 요소들을 정량화시키기 어려운 불확실성의 문제, 결과가 지향하는 복잡한 다목적의 문제, 다수의 의사결정간의 혼선, 의사결정과정에 이르는 다단계의 우선순위 결정문제 등으로 인한 많은 어려움이 있다. 본 연구는 이러한 문제들을 총합적으로 해결하며, 불확실한 데이터를 정량화시켜 논리적이고 합리적인 대안을 제시할 수 있도록 계층화의사결정법을 제시하고자 하며, 현재 게임시장을 주도하고 있는 FPS게임을 대상으로 분석을 시도하였다. AHP분석에서 가장 중요한 것은 분석하고자 하는 대상의 요소들을 객관적으로 정확하게 분류하고 이를 계층화시키는 것과 요소간의 쌍대비교를 통한 중요도 추출이다. 본 연구는 이러한 요소추출과 요소간 중요도 산출 및 대안의 선정 2부분으로 구성되며, 그 중에서 본 논문은 델파이기법에 의한 FPS게임의 객관적 요소추출 및 계층화를 중심으로 하고 있다.

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