• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.389-393
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• 2000

Ethnography, a major research method in Anthropology, has been recently applied in human-centered design research. Since ethnography has empirical, naturalistic, holistic and eclectic characteristics, it is needed a guideline to apply ethnography into design research in accordance with a characteristic of project. Design project in which ethnography is applied can be categorized by two criteria; degree of newness of project goal(existing user-potential user) and limitedness of worksite(site-oriented-work-oriented). Among work-site activities, technology in use, and user group culture, it should be decided which content to content to focus more than others and thus what kinds of research techniques to apply in the ethnographic research.Case study was to design an interior of a Korean express train. This project is site-oriented and has an existing-potential users. Therefore, video ethnography was effectively applied to obtain chronological data of activity potential users. Therefore, video ethnography was effectively applied to obtain chronological data of activity flow, and participant observation was applied to obtain statistical data of synchronous activities. Case study shows a concrete process example of how to apply ethnography into design research.

• 감성과학
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• 제21권2호
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• pp.125-136
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• 2018

Although atypical sensory processing is a core feature of autism spectrum disorder (ASD), there is considerable heterogeneity among ASD individuals in the modality and symptoms of atypical sensory processing. The present study examined visual processing of children with ASD, focusing on the complexity and orientation of visual information. Age- and -IQ-matched Korean children (14 ASD and 14 typically-developing (TD) children) received an orientation discrimination task involving static spatial gratings varied in complexity (simple versus complex) and orientation (horizontal versus vertical). The results revealed that ASD children had difficulty perceiving complex information regardless of orientation, whereas TD children had more difficulty with vertical gratings than horizontal gratings. Thus, group-level differences between ASD and TD children appeared greater when gratings were presented horizontally. Unlike ASD adult literature, however, ASD children did not show superior performance on simple gratings. Our findings on typical and atypical processing of ASD children have implications for both understanding the characteristics of ASD children and developing diagnostic tools for ASD.

• 보건의료산업학회지
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• 제6권1호
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• pp.163-172
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• 2012

The purpose of the study were to investigate the effect of laughter program on the stress of nursing college students in clinical practice. The research design is one group pretest-posttest survey. Thirty-eight nursing college students took part in the study. Laughter program was carried out for 1hour 6weeks. Laughter program showed significant change on the state anxiety, mood-emotion, laughter index, subjective stress and self esteem. The acquired data were analyzed with SPSS/win 15.0 using descriptive methods paired t-test, Pearson correlation coefficient. The research producted following results: Laughter program can be effective to decrease the clinical practice stress; anxiety, mood-emotion and subjective stress index. Laughter program can be effective to increase laughter index and self esteem of nursing college students. Based on the study, It is necessary to repeat studies and considering to develop proper methods of clinical practice stress of nursing college students. This study recommends that laughter program coupled with cognitive approaches could affect ways of nursing college students coping with stress and contribute to the improvement from increasing their satisfaction.

• 감성과학
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• 제16권1호
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• pp.11-28
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• 2013

This article aims to explore the interactive roles of types of primed identity (local versus global identity) and types of ad framing on brand evaluations. The authors designed 2 experiments in which each experiment followed a $2{\times}2$ between-subject design. The empirical results showed that a gain-framed ad induced more positive emotional responses than a loss-framed ad, and the positive affective responses lead to more favorable brand evaluation. Furthermore, the results showed that there were interactive effects of primed identity and types of advertisement frame on brand evaluation. In the additional analysis, the results showed that when people with local identity were exposed to the gain-framed ad, they would engage in a higher level of integration processing than those in the control group, which in turn induced more favorable evaluation to the local brand. That is, the integration processing mode played a mediating role between the interaction (local id priming ${\times}$ ad frame) and the local brand evaluation. However, in the case of global brand evaluation, the integration processing mode did not play such a mediating role.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2002년도 춘계학술대회 논문집
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• pp.314-319
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• 2002

To inspect how the different sensitivities in BAS (or BIS) moderate on the HRV pattern stimulated by positive or negative affective sound, we measured the electrocardiogram (ECG) of 25 students, consisted of 4 groups depending on the BAS (or BIS) sensitivity, while listening music or being exposed to noise. The power spectral density of HRV was derived from the ECG, and the power of HRV was calculated for 3 major frequency ranges (low frequency [LF], medium frequency [MF], and high frequency [HF]). We found that the index MF/(LF+HF), while listening music, was 20 % higher in the individuals with a low BIS but high BAS than in the individuals with a low sensitivity In both BIS and BAS. Moreover, in the former group this index was 30 % higher while listening music than while being exposed to noise. From these results we suggest that individuals with a low BIS but high BAS be more sensitive to positive affective stimuli than other groups, and the index MF/(LF+HF) be applicable to evaluate positive affects.

• 감성과학
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• 제5권2호
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• pp.73-78
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• 2002

The unique colors of paper, that is, blue, green, red, and yellow were used in the estimation of color from the subjective feeling. The monochrome with unique color or the unique color surrounded with the background color was presented. subject gazed the monochrome or the unique color, which was tailed target rotor. The target and background color were the complementary color each other. The various ratios of the area of gazed color and background were taken. Subject answered the level of subjective feeling consisted of pair of adjective items for unique color presented. With the use of the subjective feeling for the target color presented, the estimation of the unique color was cai\ulcornerlied out due to Fuzzy theory and neural networks. The results of color difference between unique color presented and the estimated color gave very small value for the case without background, while the results of the case with background color depended on the ratio of area of presented color and background color till the ration of 2:1, The relation showed the Kirschman's law, The color difference saturated In the increase of area of background with the ratio more than 2:1.

• 감성과학
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• 제9권2호
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• pp.101-109
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• 2006

판매원이 소비자의 얼굴외모를 보고 구매 선호도를 판단할 수 있다면 이에 대응하는 판매전략을 수립할 수 있을 것이다. 이를 위한 선결과제는 얼굴외모에 따라 구매 선호도의 차이를 밝히는 것이다. 따라서 본 연구의 목적은 눈썹유형별로 의복 구매 선호도의 차이를 분석하는 것이다. 관상학적인 방법으로 눈썹유형을 다섯 가지로 분류하고, 눈썹유형에 따라 의복 구매 선호도의 차이를 분석하였다. 분석결과, 눈썹 끝이 처진 사람들은 눈썹 끝이 오른 사람들에 비하여 평범한 이미지, 단순한 이미지, 점잖은 이미지, 얌전한 이미지의 의복을 더 선호하는 것으로 나타났다.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2002년도 춘계학술대회 논문집
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• pp.266-269
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• 2002

This paper explores a fundamental study of acquiring the users' KANSEI information regarding the recognition of shape models. Since there are many differences such as background differences and knowledge differences among users, they will produce different evaluations based on their KANSEI even when an identical shape model is presented. Cluster analysis is proved to be available for catching a group tendency and for constructing a mapping relation between a description of the shape model and the HANSEl database. In order to investigate an analogical relation and a mutual influence in our consciousness, first, we made a questionnaire that asked subjects to represent images having different colors and shape cones by using 4 pairs of adjectives (KANSEI words). Next, based on the cluster analysis of the questionnaire using a fuzzy set theory, we proposed a hypothesis showing how the analogical relation and the mutual influence work in our mind while viewing the shape models. Furthermore, how the properties of KANSEI depend on their descriptions was also investigated by virtue of the cluster analysis. This work will be valuable to construct a personal KANSEI database regarding the Shape Model Processing System.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2002년도 춘계학술대회 논문집
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• pp.24-29
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• 2002

The purpose of this study was to classify apparel fabrics according to rustling sounds and to analyze their transformed colors and mechanical properties. The rustling sounds of apparel fabrics were recorded and then transformed into colors using Mori's color-transforming program. The specimens were clustered into five groups according to sound properties, and each group was named as 'Silky', 'Crispy', 'Paper-like', 'Worsted', and 'Flaxy', respectively. The Silky consisted of smooth and soft silk fabrics had the lowest value of LPT, $\Delta$f ARC, loudness(z) and sharpness(z). Their transformed colors showed lots of red portion and color counts. The Crispy with crepe fabrics showed relatively low loudness(z) and sharpness(z), but diverse colors and color counts were appeared. The Paper-like showed the highest value of LPT, $\Delta$f and loudness(z). The Worsted composed of wool and wool-like fabrics showed high values of LPT, $\Delta$f loudness(z) and sharpness(z). The transformed colors of the Paper-like and Worsted showed the blue mostly but color counts were less than the others. The Flaxy with rugged flax fabric had the highest fluctuation strength, and their transformed colors showed diversity.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2002년도 춘계학술대회 논문집
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• pp.261-265
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• 2002

The unique colors of paper, that is, blue, green, red, and yellow were used in the estimation of color from the subjective feeling. The monochrome with unique color or the unique color surrounded with the background color was presented. Subject gazed the monochrome or the unique color, which was called target color. The target and background color were the complementary color each other. The various ratios of the area of gazed color and background were taken. Subject answered the level of subjective feeling consisted of pair of adjective items for unique color presented. With the use of the subjective feeling fer the target color presented, the estimation of the unique color was carried out due to Fuzzy theory and neural networks. The results of color difference between unique color presented and the estimated color gave very small value for the case without background, while the results of the case with background color depended on the ratio of area of presented color and background color till the ration of 2:1, The relation showed the Kirschman's law. The color difference saturated in the increase of area of background with the ratio more than 2:1.