• 가정과삶의질연구
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• 제27권3호
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• pp.15-30
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• 2009

This study explored the level and general propensity of consumption-oriented attitude and impulsive buying behavior of high school students, and clarified factors affecting impulsive buying. The research results can be summarized as follows. 1. The degree of consumption-oriented attitude and impulsive buying behavior of high school students were relatively low. 2. Consumption-oriented attitude was found to have significant differences among students based on monthly allowance, self-esteem, influence of friends, influence of mass media and influence of consumer education at school. Moreover, impulsive buying behavior was found to have significant differences according to sex, level of parents's education, fathers job, monthly household income, monthly allowance, influence of home, influence of friends and influence of mass media. 3. The impulsive buying differed significantly according to consumption-oriented attitude. That is, the group showing a higher degree of consumption-oriented attitude also indicated higher impulsive buying. 4. The variables affecting the level of impulsive buying behavior were the level of consumption-oriented attitude, influence of mass media, influence of friends and sex. In other words, consumption-oriented attitude, influence of mass media and influence of friends had a positive affect, and female students were more apt to impulsive buying than male students.

• 동아시아경상학회지
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• 제5권2호
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• pp.38-47
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• 2017

In today's highly unpredictable marketing environment, where the consumer demands and behaviors are continuously and rapidly changing therefore various factors of consumer impulse buying behavior are proving to be challenging for the existing and new business organizations. Shopping has become a relaxing and rejoicing activity for the consumers making impulsive buying as a socially acceptable and common practice. So by taking into account all these aspects, the objective of this study was to understand the factors affecting impulse buying behavior of the consumer. Store atmosphere and fashion involvement were selected as independent variables while consumer impulse buying behavior was taken as dependent variable for this study. Likewise, impulse buying behavior of consumers with different monthly household income was also analyzed in this study. Primary data was collected through a questionnaire from 250 respondents of district Faisalabad, and then it was analyzed by using various statistical techniques. The results indicated a significant positive impact of store atmosphere and fashion involvement on consumer impulse buying behavior. The study also revealed that among consumer groups with different household incomes; at least one group differed from others in impulse buying behavior. These results were consistent with previous literature. These results could provide information to the marketers and retailers for planning and execution of various marketing techniques. Moreover, educators could expand on the findings by developing new studies examining consumer impulse buying behavior.

• 대한가정학회지
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• 제44권2호
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• pp.61-69
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• 2006

The purposes of this study were,1) to examine the clothing purchase behaviors of the elderly, and 2) to investigate the relationships of clothing purchase behaviors, information source, service quality and clothing buying motive, which may provide insights related to the silver market. Data were obtained for women in their 50's and 60's women living in Busan (N=285), and analyzed using to factor analysis, Cronbach's alpha, ANOVA and Duncan test. The research findings of the research wereare asan follows. The elderlys women bought clothes with their her friends, used credit cards, and usually shopped at the department stores. There were partly significant (Ed- it cannot be 'partly' either it was significant or it was not) differences in clothing purchase behaviors, information source, and service quality by clothing buying motive types. The ostentation group considered more massmideamass mediainformation sources and experience/salespersons/observation information sources, more was higher than the economic group and utility groups. The ostentation group and economical groups attached more importance to Facilities Service and Policy Service in service quality, was higher than the utility group. The Iimplications and drawn from the study results for the information will be useful to consumer behavior researchers and retailers of the silver market.

• 한국의류산업학회지
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• 제17권3호
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• pp.372-381
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• 2015

This study investigates differences in fashion products attributes, mobile shopping mall attributes, impulse buying behavior, and satisfaction according to mobile shoppingconsumption value. The findings provide new information on marketing strategy for mobile shopping malls. A total of 283 usable questionnaires were obtained from college students. Data were analyzed by frequency analysis, factor analysis, and ANOVA using SPSS 21.0 for Windows. The results were as follows. First, according to the consumption value, consumer were classified into 3 groups: social/functional oriented, indifference and epistemic/emotional oriented. Second, the conspicuous-functional pursuit group considered utility and exhibition more important in regards to fashion products attributes for the consumption value group, the personality pursuit group also considered aesthetics and utility more important than other groups. Third, conspicuous-functional pursuit group considered continuous management more importantin regards to the importance ofmobile shopping mall attributes for the consumption value group, the personality pursuit group considered informationexchange more important than the other groups. Fourth, the conspicuous-functional pursuit group and Personality pursuit group considered impulse purchase behavior more important than the emotionalpursuit group. The conspicuous-functional pursuit group considered satisfaction after impulse purchase behavior more important than other groups.

• 경영과정보연구
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• 제32권2호
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• pp.237-257
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• 2013

본 연구는 쇼핑체험이 충동구매에 미치는 영향에 있어 소비자의 조절초점이 어떤 역할을 하는지 검토하는데 초점을 맞춘다. 즉 의류매장에서 느끼는 쇼핑체험이 소비자의 조절초점성향에 따라 충동구매에 미치는 영향에 차이가 있는지를 실증한다. 실증연구 결과를 요약하면 다음과 같다. 첫째, 의류매장의 체험요소인 감각적 체험과 감성적 체험은 통계적으로 유의한 수준에서 충동구매에 긍정적인 영향을 미치고 있는 것으로 나타난 반면, 합리적 체험은 충동구매에 부정적 영향을 미치고 있는 것으로 조사되었다. 둘째, 쇼핑체험 요소가 충동구매에 미치는 영향은 소비자의 조절초점성향에 따라 차이가 있음을 확인하였다. 감성적 체험이 충동구매에 미치는 영향은 예방초점 소비자보다는 향상초점 소비자에게서 더 크게 작용하는 것으로 나타났다. 이에 반해 합리적 체험이 충동구매에 미치는 부(-)적 영향은 향상초점 소비자보다는 예방초점 소비자집단에서 더 낮은 것으로 나타났다. 연구결과를 종합하면, 소비자의 쇼핑체험은 충동구매행동에 유의한 영향을 미치며, 이러한 영향은 소비자의 조절초점에 따라 차이가 있음이 확인되었다.

• 한국의류학회지
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• 제30권5호
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• pp.807-817
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• 2006

The purpose of this study was to investigate the buying behavior of sports apparel brand in relation to the involvement of specific professional football teams. A total of 256 adults in their 20s and 30s who residing in Seoul, Suwon, Inchon, and Daejeon completed questionnaires. Data were analyzed by using SPSS 11.0. Major statistical methods were frequency analysis, t-test and Chi square analysis. The results of this study were as follows; 1. The high involvement group of the specific professional football team showed a higher degree in the recognition, the preference, and the buying intention on sports apparel brands than the low involvement group did. Results showed statistically significant differences in responses to preferred items and store types between the low- and high involvement group. 2. With regard to the preference of sponsored apparel brands and the number of own items according to the preference of specific professional football teams, the group who preferred FC Seoul and Suwon Samsung Bluewings had a higher preference and own more items than the less preferred group did. 3. Male respondents were found to have a higher degree in the recognition, the preference and the buying intention than female respondents were. Also, there were differences in responses to a preferred store type between males and females.

• 대한가정학회지
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• 제45권2호
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• pp.63-75
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• 2007

The purpose sof this study was to examine consumer's addictive buying through the TV home shopping, focused on materialism, show host and credit card use consumer. Two hundred four female consumers who had purchased fashion items in TV home shopping had participated for this study. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used for the study with SPSS 12.0 program. The result were as follows. First, the addictive buying group was 13.2% among respondents while non-addictive buying group was 86.8%. Second, materialism was classified into 3 factors: happiness, success and possessiveness. Show host was classified into 3 factors such as visual presentation, image and communication skill. Credit card was classified into 3 factors: sales promotion, late payment and method payment. Results of multiple regression revealed that happiness and possessiveness from materialism, credit card late payment, and show host communication skill were significantly related to addictive buying. Based on these results, this study would provide fashion marketing strategies for reasonable and reasonable consuming culture, since addictive buying has been not only individual problem but also social problem. Based on these results, this study would provide fashion marketing strategies for reasonable and reasonable consuming culture, since addictive buying has been not only individual problem but also social problem.

• 한국유통학회지:유통연구
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• 제4권2호
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• pp.75-91
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• 1999

This study is intended to help internet marketers by trying to segment consumer who had experience in buying clothing in internet shopping-malls. Concrete purpose of this study was 1)to segment by Buying Motives of Internet Clothing Buyer, 2) to identify demographic traits of segmented groups and 3) to identify buying behavior traits, internet shopping-mall choice criteria of segmented groups. The data of 500 respondents were collected by questionnaires in internet survey site. The results were as follows : 1) 5 factors; convenience, informational, hedonic, economic, easiness of refund were revealed by factor analysis, 2) 3 group types by buying motives; information-oriented, hedonic, convenience-oriented were identified by cluster analysis, 3) 3 groups were different in demographic traits, 4) goal-directed/experience-directed behavior and shopping-mall choice criteria of three groups were different. And then marketing implications were discussed.

• 복식문화연구
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• 제14권3호
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• pp.514-527
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• 2006

It can be said that the ultimate goal of advertising is creating consumers' buying intention and buying behavior toward advertised goods. But literature suggests that ads have both intended and unintended consequences, and one of the unintended consequences is that the idealized images of physical attractiveness found in advertising have negative impact on girls' and womens' self-perceptions. Thus, this study, using social comparison theory as a framework, was designed to investigate the influences of the images of models in ads portrayed in TV and fashion magazines on the purchasing intention, self-esteem and body satisfaction of college women. Using an experimental stimulus, a moving picture representing thin and attractive models in the context of advertising fashion goods, two conditions were manipulated and the subjects were placed into one of two groups randomly, the experiment group and the control group. The experiment group only was exposed to the ads portraying highly attractive models. Data were collected from two groups using same questionnaire. The data were analyzed using t-test, two-way ANOVA, and descriptive statistics. The findings were as follows: 1. The thin and attractive image of models in ads on buying intention had significant positive influence on buying intention(p<.05). 2. The thin and attractive image of models in ads had significant negative influences on self-esteem(p<.05). 3. The thin and attractive image of models in ads had significant negative influence on body satisfaction(p<.05). 4. The ideal body internalization had significant negative influences on body satisfaction(p<.05), but interaction effect of model's image and ideal body internalization on body satisfaction was not significant.

• 유통과학연구
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• 제12권9호
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• pp.73-82
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• 2014

Purpose - This study aims to illustrate the relationship between demographic factors and perceived risk types, supposing that Korean customers tend to postpone buying or hesitate to purchase the new version of hand sets, because of an early buying risk. Research design, data, and methodology - In addition to existing perceived risk types, the authors introduced an early buying risk. In order to measure each variable, also, the study has employed a five-point Liker-scale. To increase research reliability and validity, the research adopted an exploratory factor analysis, a confirmatory factor analysis, and one-way ANOVA. Results - First, there were statistically significant differences between financial risk and the group. Second, there weren't any statistically significant differences between the group means among the four perceived risk types (Performance Risk, Social Risk, Psychological Risk, and Physical Risk) and 4 factors (Gender, Age, Job, and Education). Lastly, job is apparently differentiated from others (Gender, Age, and Education). Conclusions - The authors found that customers regarded an early buying risk as one of the important perceived risk types, when purchasing a hand set.