• Transactions of the Korean Society of Automotive Engineers
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• v.19 no.6
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• pp.97-106
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• 2011

Both an optimal design of the engine operating strategy and fuel economy prediction technique for a HEV under the vehicle driving condition are very crucial for the development of vehicle fuel economy performance. Thus, in this study, engine operating characteristics of PRIUS III were analyzed with vehicle running conditions and the correlations between vehicle tractive power and fuel consumption were introduced. As a result, fuel economy performance of PRIUS III with various test modes were predicted and verified. Errors of predicted fuel economy were between -5% and -1%.

• Korean System Dynamics Review
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• v.14 no.3
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• pp.25-49
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• 2013

As global competition for green car, that is environmentally friendly car, is getting tougher, the governments and the related industries are putting their core efforts in its diffusion. However, the green car sales are disappointing so far. To overcome the gridlock, it is necessary to develop concrete analytical framework to understand the diffusion process. Based on causal loop analysis from the previous work, we have identified main variables and relationships of them in the diffusion process and developed a stock-flow diagram and mathematical formula for the main components. The model would be applied for further quantitative simulation on the diffusion process of green car and other innovative goods as well. Also, we have suggested constructive insights for the policy makers and for the related industries. First, it is important to increase consumers' willingness to consider through marketing and word of mouth to accelerate the diffusion process. Second, in the perspective of the industry, the market share of green car should be increased at the earliest possible stage and this could be done by enhancing each components of green car attractiveness(e.g. price, driving range, social infra). Third, companies should develop a balanced investment between consumer and technology sector through a flexible financial policy. Fourth, the government continuously has the role of investing in the related R&D and social infra building. We expect the green car diffusion model and related formula from the research can provide meaningful tools to analyze the diffusion process of other new and innovative goods based on its deep researched literature review.

• Korean System Dynamics Review
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• v.13 no.4
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• pp.33-55
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• 2012

The research is to identify important diffusion factors and their effects on green car diffusion process using system dynamics perspectives and a causal-loop analysis. Through a deep review on previous research, we have found the important factors of green car diffusion process. Price, driving range, network effect, recharge system, fuel cost had important facilitation on consumer attraction and green car diffusion. Based on the review, we have constructed a causal loop diagram explaining hybrid car diffusion process. We have found 3 important reinforcing loops in the causal loop diagram. Loop for learning & economies of scale(supply side), loop for network effect(consumer side), and loop for battery development(technology side) had most significant roles in the whole diffusion process. Through a deliberate analysis on the 3 causal loops, we have found meaningful results. First, there seems to exist a critical mass in the diffusion. Second, of the 3 loops, the battery technology had most significant role. Third, not consumer installed base but sales must be a standard to decide whether the critical mass is achieved or not. Based on these findings, several meaningful implications are suggested for the government and corporations related to the green car industries.

• Korea Trade Review
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• v.46 no.6
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• pp.109-125
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• 2021

China has achieved remarkable economic growth through an extended period of rapid industrialization. However, adverse environmental issues have become more prevalent during this time of development. In particular, car exhaust emissions in the country have become one of the most substantial causes of environmental degradation in China. To combat these issues, the Chinese government is actively implementing green car policies to mitigate the negative environmental concerns. Likewise, Chinese consumers' interest in green cars has also increasing. Despite these changes in consumer perceptions, research on Chinese consumers' green consumption behavior is still in its infancy. Therefore, an empirical study was conducted to measure the relationship between zhongyong(中庸) values, new ecological paradigm(NEP), and green consumption behavior for 334 Chinese consumers. As a result, the study found that the three sub-dimensions of zhongyong(中庸) values(multi-dimensionality, flexibility and compatibility) and NEP had a significantly positive(+) effect on the purchase intention of green cars. It was also found that NEP positively mediates the effect of flexibility and harmony on purchase intention of green cars. This study is expected to provide academic outcomes on China, which is currently the world's fastest growing green car market, as well as providing practical strategic implications for establishing unique green marketing strategy for China.

• The Transactions of the Korean Institute of Electrical Engineers P
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• v.58 no.3
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• pp.351-356
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• 2009

In this study, we analyzed and experimented about electric continuity for human body safety from green cars. And we compared power systems of HEV and examined about human body effect of current and time. We investigated internal and external standards and regulations for human body safety from high voltage electrical equipments. Indirect contact refers to contact between the human body and exposed conductive parts. According to UNECE R100, ISO 23273-3, ISO 6469-3 and Japanese Regulation Attachment 101, electric continuity between any two exposed conductive parts shall not exceed $0.1{\Omega}$. The value of electric continuity was measured below $0.1{\Omega}$ at the actual condition of green car. We expected that the results of these experiments can utilize to data for electrical safety of green car.

• Transactions of the Korean Society of Automotive Engineers
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• v.20 no.1
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• pp.61-67
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• 2012

The in-wheel motor used in green car was designed and constructed for an electric direct-drive traction system. It is difficult to connect cooling water piping because the in-wheel motor is located within the wheel structure. In the air cooling structure for the in-wheel motor, a outer surface on the housing is provided with cooling grooves to increase the heat transfer area. In this study, we carried out the analysis on the fluid flow and thermal characteristics of the in-wheel motor under the effects of motor speed and heat generation. In order to check the problem of heat release, the analysis has been performed using conjugate heat transfer (conduction and convection). As a result, flow fields and temperature distribution inside the in-wheel motor were obtained for base speed condition (1250 rpm) and maximum speed condition (5000 rpm). Also, the thermo-flow characteristics analysis of in-wheel motor for vehicles was performed in consideration of ram air effect. Therefore, we checked the feasibility of the air cooling for the housing geometry having cooling grooves and investigated the cooling performance enhancement.

• Journal of Technology Innovation
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• v.20 no.3
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• pp.255-285
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• 2012

As the environmental performance is getting important in global automotive industry sector, there is a need to build the intellectual capacity. Hence it is important to measure the performance of the green car patent development of global automotive companies. To do this, we propose to use Data Envelopment Analysis(DEA) Model with Analytic Network Process(ANP), which generates weight coefficients of inputs and outputs for DEA-AR(Assurance Region) model. We considered three inputs: corporate asset, R&D expenditures, number of employees, and three outputs: patent counts, patent citations and patent claims. The results showed that our model could measure the potential of green car technology, and we could see the trend of the green car industry sector.

• Journal of Technology Innovation
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• v.22 no.3
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• pp.101-133
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• 2014

Climate change and low-carbon consumer movement is demanding proper response around the world while rising oil price increases consumers' needs for green car. As a preliminary study to establish an industrial platform for green car and bring out corporate strategies, this article aims to propose an academic research framework by using various methodologies including conceptual/mathematical modeling, system dynamics, and ABM from different angles. First, an analysis framework for the industrial platform was introduced to analyze green car cases, required elements were proposed, and econometrics was applied to build a basic model related to green platform (two-sided market). Also, to analyze from a dynamic perspective, a system dynamics model was applied to green car environment to build a system dynamics analysis model that is applicable to particular green car industry analysis. Lastly, an agent based model was used to study the way to activate the hybrid car market in Korea from individual consumers' perspective. Based on the result, vehicle policies that are either being enforced or planned to be enforced in the Korean HEV market can be analyzed.

• Journal of the Korean Institute of Landscape Architecture
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• v.34 no.2 s.115
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• pp.26-35
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• 2006

The purpose of this research is to suggest the planting methods and the reasonable target levels of IGS for promoting green streetscape in Seoul. Using the three dimensional computer simulations, various greening methods were applied to evaluate effectiveness of promoting green streetscape. The results of this study suggest that promoting tree planting on car lane is more effective than on pedestrian side walks. In wide streets, the height of tree has positive effects on promoting green streetscape. In both car lane and pedestrian side walks, the greening effects of tree planting both in zig-zag pattern and in parallel pattern were similarly most high. The width of strip in side strip planting has positive effect on promoting green streetscape. Promoting stratified planting is very effective. Promoting greening wall on pedestrian side walks is more effective than on car lane. Combined the results of IGS survey with the public officials and complex simulations, suggest that the optimal levels of IGS is ranging from 12.0% in alleys to 54.0% in car lanes among arterial roads.

• Transactions of the Korean Society of Automotive Engineers
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• v.24 no.3
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• pp.319-329
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• 2016

Globally, many researchers have been trying to improve the fuel economy of a vehicle for satisfying future $CO_2$ regulation and minimizing air pollution problem. For the same background, diesel engine and vehicle system optimization using simulation models have been key technologies for the improvement of vehicle system efficiency. Therefore, in this study, calibration method for the air breathing system of a WGT diesel engine using mean value model has been composed for efficient engine and vehicle optimization simulation researches. And virtual WGT performances have been calculated for a 2 cylinder downsized diesel engine system. From these researches, the calibration method for the boost pressure and EGR rate of a virtual diesel engine related with WGT performances could be composed and some of technical issue related with downsized diesel engine could be investigated.