• Title/Summary/Keyword: Green Marketing

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Awareness, attitude, and behavior of global and Korean consumers towards vegan fashion consumption - A social big data analysis -

  • Yeong-Hyeon Choi;Sungchan Yeom
    • The Research Journal of the Costume Culture
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    • v.32 no.1
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    • pp.38-57
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    • 2024
  • This study utilizes social big data to investigate the factors influencing the awareness, attitude, and behavior toward vegan fashion consumption among global and Korean consumers. Social media posts containing the keyword "vegan fashion" were gathered, and meaningful discourse patterns were identified using semantic network analysis and sentiment analysis. The study revealed that diverse factors guide the purchase of vegan fashion products within global consumer groups, while among Korean consumers, the predominant discourse involved the concepts of veganism and ethics, indicating a heightened awareness of vegan fashion. The research then delved into the factors underpinning awareness (comprehension of animal exploitation, environmental concerns, and alternative materials), attitudes (both positive and negative), and behaviors (exploration, rejection, advocacy, purchase decisions, recommendations, utilization, and disposal). Global consumers placed great significance on product-related information, whereas Korean consumers prioritized ethical integrity and reasonable pricing. In addition, environmental issues stemming from synthetic fibers emerged as a significant factor influencing the awareness, attitude, and behavior regarding vegan fashion consumption. Further, this study confirmed the potential presence of cultural disparities influencing overall awareness, attitude, and behavior concerning the acceptance of vegan fashion, and offers insights into vegan fashion marketing strategies tailored to specific cultures, aiming to provide vegan fashion companies and brands with a deeper understanding of their consumer base.

Study on the Environmental Factor Analysis of Interior Material using Hanji (한지 소재 내장재의 친환경적 요소 분석 연구)

  • Kim, Ji-Soo;Lee, Yu-Ra;Lim, Hyun-A
    • Journal of the Korea Furniture Society
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    • v.22 no.1
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    • pp.63-71
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    • 2011
  • Hanji has known for its high qualities for more than thousand years. Hanji is stronger, and has better durability, air permeability, flexibility, thermal insulation, soundproofs and UV absorbability. Therefore, developing industrial interior finishing materials using Hanji is replaced with the PVC (Poly-Vinyl Chloride) materials instead, it will be a new environment-friendly material and positively represents Korean brand marketing. The industrial inter-construction material is discomposed by heat or light because of material characteristics. As a result, it emits a lot of noxious substances. Hanji is essentially a neutral paper since it does not rely on any acidic chemicals of artificial bleaching methods. Hanji is also known as the living paper because of its close relation to nature. Therefore, I would like to suggest that Hanji made from alternative material as a chicken fiber. It will be a non-polluting interior finishing materials by making use of Hanji to a taste of Korean culture in the green industry around the world. Rather than PVC used commonly in construction material, kitchen and office furniture, interior materials in the subway, trains, or other vessels, credit cards, and ID cards, I created an interior construction material by using patented Hanji. This will be increased the value of usefulness in the environment-friendly green industry instead of PVC.

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A Study on Strategic Direction of Urban Management through Evaluation of Value-for-Money for Urban Development Projects - Focused on the Region of Gugal Station Area in Yongin City - (도시개발사업의 투자가치 평가를 통한 전략적 도시관리 방안에 관한 연구 - 용인시 구갈 역세권 지역을 중심으로 -)

  • Hwang, Eui-Pyo;Won, Jai-Mu
    • Journal of the Korean Society of Hazard Mitigation
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    • v.10 no.3
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    • pp.1-11
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    • 2010
  • In this study, we studied strategic directions of urban management through evaluation the value of the investment with the consideration of the development plan, the condition of the location, the potential of the site, green and disaster prevention infrastructure, focused on Gugal-dong(Gugal Station area) and the region of Bora, Jung-dong, in Yongin city. In terms of the methodology, we tried to decide using Analytic Network Process which can consider the relation between the evaluation items. In conclusion, for the development plan, the order of evaluation items is development purpose, key tenant, fund raising and marketing, and for the condition of the location, the order of evaluation items is land use, surrounding environment, and traffic environment, and for the development potential, the order is marketability, identity, and historic character, and for the green and disaster prevention infrastructure, the order is prevention of human, natural, social disaster. The significance of the conclusion of this study is that it can be utilized in pre-evaluation in planning the urban development.

A Study on the Development and Educational Effect of the Environmental Management Integrated Leader Program (환경경영 통합 리더 프로그램의 개발과 효과에 관한 연구)

  • 정연돈
    • Hwankyungkyoyuk
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    • v.10 no.2
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    • pp.249-268
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    • 1997
  • This Study developed 'Environment Management Integrated Leader(EMIL)' program and evaluated the effect of the Program. The procedure of EMIL program development is as follows; 1) Identifying the training needs Through the interview and discussion with corporate environmental staff and research members, training need are collected. 2) Setting the training objectives 30 objectives are developed through specifying and organizing the training needs. 3) Determining the scopes of the program This program consists of the four scopes. First, the scope of Environmentally Acceptable Management is developed based on ISO 14000 and certification of environmentally friendly business. Second, the scope of Environmentally Acceptable Technology includes air pollution, water pollution, solid wasted management, and pollution prevention. Third, the scope of Integrated Environmental Management focuses on master plan, green marketing, green production, and green accounting. Finally, the scope of Integrated Environmental Concepts focuses on food pollution, environmental activities, and bio-diversity. 4) Selecting the training methods Various methods are used such as off-site visits, exercises, case study, workshop, discussion, role-playing as well as lecture. 5) Implementing the program 49 trainees participated the program for 6weeks. All trainees are working for D. Company Group. 6) Measuring training effects To evaluate the effects of the program, pre-post training evaluation method is used. The results are highly significant at all 4 scopes by the p<.01. This study has some implications in order to establish the environmental management climate. First, the development of new environmental education program for management is necessary. Second, Vast investment are required. Third, more systematic approaches are desired in environmental education. Lastly, more customized program development and implementation to fit in industries will accelerate the expansion of environmental concept.

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Analysis on Logistics Efficiency of China's Agricultural Products Cold Chain from the Green Perspective

  • Qi, Lu;Chung, Gi-Young;Kim, Hyung-Ho
    • International Journal of Advanced Culture Technology
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    • v.8 no.2
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    • pp.192-203
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    • 2020
  • Although the market demand for cold-chain logistics of agricultural products in China is growing rapidly, the technology and scale of cold-chain logistics in China still lag behind the developed countries, resulting in large energy consumption. In our country, many authors have studied the efficiency of cold-chain logistics by using analytic hierarchy process and data envelopment method, but they haven't eliminated the influence of environmental factors and random error factors on the efficiency of cold-chain logistics, and most of them are limited to regional research. Therefore, in this paper, the three-stage DEA method is used. Based on the green logistics idea, firstly, the efficiency of 29 listed logistics enterprises in China is analyzed. Secondly, this paper uses SFA model to exclude the influence of environment and error factors on the analysis results, taking the enterprise's operating years, local GDP and the proportion of cold chain assets as environmental variables. Finally, this paper estimates the efficiency value again by adjusting the input value. The results are as follows: the main reason of high efficiency enterprises is to achieve scale efficiency. So the scale of assets should be maintained or appropriately expanded. At the same time, the economic development and the number of years of enterprise establishment will significantly affect the efficiency of cold-chain logistics. The influence of these environmental variables on the accuracy of the analysis conclusion should be fully considered.

The Effect of Consumption Value on Eco Friendly Cosmetics Purchasing Behavior (소비가치가 친환경 화장품 구매행동에 미치는 영향)

  • Kang, Hyeon-Kyeong;Cho, Hye-Kyung
    • The Journal of the Korea Contents Association
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    • v.21 no.2
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    • pp.562-571
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    • 2021
  • This study has verified the consumer effectiveness market influence and relationship with cosmetic purchasing behavior through a covariance model. A female consumer in her 20s or older who had purchased eco cosmetics within the last six months and 300 copies were used for final analysis through panels of online professional research institutes from May 17 to May 30, 2020. As a result of the analysis, functional value, social value, and green consumption value were derived from the consumption value of eco cosmetics. Social value and green consumption value have been shown to have significant impact on consumer effectiveness and market influence but functional value relationships have not been identified. In addition, consumer effectiveness and market influence were found to promote eco cosmetics purchase behavior. Through this study we have identified the importance of perceived environmental issues (consumer effectiveness and market influence) in purchasing eco cosmetics and hope that they will be used as useful data for developing eco products and establishing marketing strategies based on understanding of consumers.

Anti-microbial Effect of Irradiated Green Tea Polyphenol Addition into Cosmetic Composition (방사선 조사 및 녹차 폴리페놀을 첨가한 화장품의 항균효과)

  • Park, Tae-Soon;Lee, Jin-Young;Hyun, Sok-Jun;Park, Gun-Hye;Cho, Young-Je;Kim, Se-Gie;An, Bong-Jeun
    • Applied Biological Chemistry
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    • v.50 no.3
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    • pp.210-216
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    • 2007
  • Cosmetic products including skin and essence were manufactured to analyze the effect of green tea polyphenols addition. In addition, irradiation was applied to remove an undesirable color of green tea polyphenol(GTP), which may cause a problem in the marketing, of a final product; moreover, comparative studies were conducted with the cosmetic products on whether or not antiseptics were treated to verify its use for the development of non-antiseptic cosmetic products. Growth inhibition zones were shown in the microbial study except for Candida albicans. The minimum inhibitory concentration(MIC) of E. coli and C. albicans was 2,500 ppm but that of S. aureus was 1,000 ppm. The numbers of E. coli and S. aureus were reduced to undetected levels when 10,000 and 5,000 ppm of polyphenol were added, respectively. Results indicate that the addition of irradiated green tea polyphenol provides a good method to manufacture functional cosmetics including skin and essence with various biological activities such as antimicrobial activity without antiseptics.

Problems of Decarbonization of the Economy of Kazakhstan

  • Yessekina, Bakhyt K.
    • The Journal of Asian Finance, Economics and Business
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    • v.2 no.3
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    • pp.37-39
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    • 2015
  • In this article we consider the modern trends of global warming, GHG pollutions and discussions of the obligations of developed and developing countries before the UN Global Climate Summit in Paris. The article considers decarbonization as a national strategy, including complex tools for the improvement of energy efficiency, reduction of CO2 and development of emissions trading systems. The author underlines that the Central Asian countries such as Kazakhstan and Turkmenistan, have the largest GHG potential in the region, and for this reason they should be within the framework of the UNFCCC and join the international process on development of the national decarbonization strategies.Thesemeasuresallowthese countries to join the global carbon trade marketing, international financial recourses, and significantly reduce CO2 pollutions in the region.

A Study of the Consumer's Purchase Behavior and Willingness-to-Pay on Flower Tea (꽃차의 소비자 구매 행태 및 지불의사에 대한 연구)

  • Yang, Sung-Bum;Lee, Seog-Won
    • The Korean Journal of Food And Nutrition
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    • v.26 no.2
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    • pp.295-300
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    • 2013
  • The objective of this study is to propose the motivation of the analysis on consumer's purchase behavior and willingness-to-pay for flower tea. Therefore, we survey the purchase behaviors on flower teas as compared with leaf teas such as green teas. We also analyze the willingness to purchase and pay for such teas. The reasons for consuming flower teas are 'flavor', 'beauty/diet', 'health', consecutively. Consumers prioritize 'safety', 'quality', 'price', and 'design' when purchasing flower teas. Nevertheless, it is also essential to consider 'flavor' as a quality factor. It is necessary to differentiate the process and marketing strategies for the development of flower teas.

Analyzing the Commercialization of Farm-food (농가형 농식품의 상품화 실태 분석)

  • Yang, Sung-Bum;Lee, Byeong-Hun;Yang, Seung-Ryong
    • Korean Journal of Organic Agriculture
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    • v.21 no.2
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    • pp.157-170
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    • 2013
  • The objective of this study is to investigate the commercializations and difficulties on the farm-food. For the activation of the farm-food, it is necessary to totally review the support of the government and prepare the supporting system like manual on the commercialization of farm-food that is helpful to the small farmers. It is also necessary to support small farms strategies customized for increase the sales and satisfaction on farm-food and build-up the promotion related to the green tour and/or farm experience. The results and finding of this study can be used to build-up the supporting system that reflects the rapid change of market and customer's preference. They can also be used to design rational policies that is helpful to the farm-food producers.