• 제목/요약/키워드: Green Marketing

검색결과 158건 처리시간 0.024초

한국 에코·친환경패션 분야의 연구동향 - 2010년부터 2014년까지 학회지를 중심으로 - (A Survey on the Research Trends in the Field of Eco and Eco-friendly Fashion in Korea - Focused on Journal Publications from 2010 through 2014 -)

  • 최해주
    • 복식
    • /
    • 제66권5호
    • /
    • pp.163-173
    • /
    • 2016
  • As the severity of environmental problems has come to light in recent times environmental protection has garnered more interest and importance. The purpose of this study was to determine the current research trends in ecofriendly fashion in Korea by analyzing the research trends related to eco fashion, provide information necessary for developing eco and eco-friendly fashion in the future, and set the research direction for related research. The study analyzed 1,746 research papers in Journal of Korean Society of Costume, Journal of the Korean Society of Clothing and Textiles, Research Journal of the Costume Culture, and Journal of the Korea Fashion and Costume Design Association from 2010 to 2014, and a total of 55 research papers related to eco fashion were selected. Major conclusions of the study are as follows: First, Journal of the Korean Society of Clothing and Textiles published the most papers on eco fashion, Journal of the Korea Fashion and Costume Design Association published the fewest. Second, the highest number of research papers published in a year was 14 in 2014. Only a small number of papers were published in 2012, but the figure increased in 2014. Third, the most frequently covered topic among the 12 topics was the 'eco-friendly' topic with 13 papers (23.64%), followed by topics on corporate social responsibility (CSR), eco, sustainable, green, ethical, and recycle, respectively. The 7 topics above were covered by 47 of the selected 55 papers (85.45%). Fourth, the following research methods were used: the questionnaire method, literature review, case study, Internet search, costume construction, online survey and interview. The questionnaire method was used in 22 papers (29.33%), making it the most frequently used method. Fifth, fields of research were divided into fashion design(19 papers, 34.55%) and fashion marketing(36 papers, 65.45%). Papers on fashion design was published the most in 2010, and fashion marketing papers peaked in 2014. The use of eco fashion will be expanded in various ways in terms of country, firms and consumers in the future.

그린 마케팅 전략을 위한 친환경 패션제품에 대한 소비자의 태도와 구매행동에 관한 연구 (A study on the consumers' attitudes toward pro-environment and purchasing behavior of eco-friendly fashion products for green marketing strategy)

  • 주성래;정명선
    • 복식문화연구
    • /
    • 제22권4호
    • /
    • pp.511-525
    • /
    • 2014
  • This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.

녹차산업의 유통시스템화에 관한 연구 (On the study of the distribution systems in the Green Tea industries)

  • 기민정
    • 마케팅과학연구
    • /
    • 제8권
    • /
    • pp.39-59
    • /
    • 2001
  • 다엽의 생산은 기후나 지리적인 특성을 가지고 있다. 이같은 생산의 특징은 북차가 전라 남북도, 제주도, 경상남도의 농민에게는 유리한 소득작목으로 기회가 주어지고 있다. 다엽 의 생산을 통하여 생산자는 소득개발작목으로 생산시스템을 개발하고, 소비자는 문화적인 삶의 질을 향상시키는 효율적인 소비시스템을 모색하는 과점을 통하여 유통시스템의 변화 와 발전을 고찰하고자 한다. 생산과 소비의 시스템 변화에 대응하여 유통시스템은 단순히 생산된 것을 유통시키거나 구색을 변환하여 유통시키는 방법에 더하며, 소비자의 요구를 생산자측에 전달하여 신제품 의 개발을 촉진하는 매개로서의 역할을 수행해야한다. 또한 유통시스템은 공급이 수요를 창조하는 새로운 매커니즘으로의 역할이 강조되고 있다.

  • PDF

농수산식품 전문채널 설립방안 - 농수산 마케팅 전문가, 농수산업인, 방송전문가 FGI 결과 - (A Plan to Establish Agriculture and Fisheries Special Channel - Marketing Expert, Farmer and Fisher, Broadcasting Expert FGI Result -)

  • 박지섭;문정훈;김진기
    • Agribusiness and Information Management
    • /
    • 제2권1호
    • /
    • pp.15-29
    • /
    • 2010
  • Recently, IPTV population is growing by leaps and bounds. and We performed FGI(Focus Group Interview) with various experts related to agriculture field to establish Agriculture and Fisheries special channel. this growth has social background that is change of paradigm caused by the convergence of broadcasting, demand for Agriculture and Fisheries special channel using new media thanks to interests in Wellbeing, Green food. so we think that we need to consider the way to establish Agriculture and Fisheries special channel and its validity from all angles. that is why we are having a heated discussion with Agriculture and Fisheries marketing experts, farmer, fisher(Korean Cyber Farmer Association), broadcasting experts. Concretely, government budget is needed to establish Agriculture and Fisheries special channel, so we are just about to examine its validity and find business model. to make this discussion detailed, we made 4 subjects. First, Do we need agro-fishery products distribution channel using media? Second, After establishing of Agriculture and Fisheries special channel, how many demands will occur? Third, Should we make Agriculture and Fisheries special channel public channel? Fourth, What would be profit model of Agriculture and Fisheries special channel?

  • PDF

Determinants Influencing Consumers Purchasing Intention for Sustainable Fashion: Evidence from Ho Chi Minh City

  • HO, Thuy Thi Hai;VU, Trinh Ngoc Phuong;VU, Hieu Minh
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제7권11호
    • /
    • pp.977-986
    • /
    • 2020
  • This paper investigates factors impacting on sustainable fashion buying intention of consumers by reviewing studies about the topic and conducting a survey with consumers in Ho Chi Minh City. In detail, firstly, an interview with 15 respondents was conducted to check the understanding of concepts and questions and, secondly, the study used the convenient sampling method, with 172 samples collected and analyzed, of which young respondents accounted for the majority of the sample. The respondents tend to go shopping many times in a year, with the number of people buying fashion products from every week to every two months accounting for 65.2% totally. The findings suggest that the firms should prioritize strategies that can improve customer attitude toward sustainable fashion, making them feel good, pleasant, satisfied and favorable when engaging in sustainable fashion consumption. This study concludes that consumers need more information to enable them to make better ethical decisions. This study proposes that the major channels that consumers use to seek sustainable product information include public education, peer influence, and corporate marketing information about the products. This study concludes that public education and corporate marketing information on green consumption education is effective for improving consumer sustainable buying intention.

Organic Swine Production and Marketing in the Central United States -Present Situation and Farm Level Decision Factors-

  • Boessen, Christian R.
    • 한국유기농업학회:학술대회논문집
    • /
    • 한국유기농업학회 2001년도 심포지엄
    • /
    • pp.192-206
    • /
    • 2001
  • A major challenge in the transition from conventional to organic production in a grain intensive region such as the Com Belt legion of the U.S.A. is how to profitably select and manage a crop relation. The opportunity cast of forgoing grain production for forage and green manure crops is significant. Many organic researchers and writers emphasize the need to bring an animal enterprise into the farming system for diversification and enhanced labor utilization. Livestock also add value to grain and forage crops to offset decreased grain production and can recapture nutrients used in crop production that can be recycled through manure. In grain intensive regions, organic farmers should consider swine production as a natural fit for the farming system. Swine are very efficient and adaptable animals that can add value to both grain and forage crops. While somewhat lacking, there is a reasonable body of literature on organic and sustainable swine production. However, there is relatively little specific information available to organic farmers to assist in the initial decision to enter organic swine production and to evaluate marketing alternatives. The primary focus of this paper is to give some background on organic animal production(emphasis on swine) in the Central United States and outline production and marketing decisions and considerations, relative to market trends, demographics and standards(U.S.). At the farm level, decisions must be made regarding resources, such as land, labor, financial and social capital, all relative to opportunities, all in the context of the standards and market forces beyond the farm. At the personal level the farmer must also make decisions about convictions regarding organic or environmentally friendly agriculture, willingness to change, impacts on lifestyle and family, and the transition to organic methods within the planning horizon of the farmer and the family business.

  • PDF

상업공간디자인에 있어 자연경관 요소의 적용에 관한 연구 (A Study on the application of landscape material in commercial space design)

  • 우지연
    • 한국실내디자인학회논문집
    • /
    • 제17권3호
    • /
    • pp.43-50
    • /
    • 2008
  • Commercial space, the types of which have been increasingly various and changing rapidly, has been generating new marketing concepts for space. Especially as the environmentally friendly lifestyle spreads around, the component of natural landscape such as plant, stone, or water has been used as an important part in space design, freshly imprinting the brand image beyond the idea of simple interior property. By combining commercial space design with 'the component of the natural landscape', we can improve the brand image, create the newness in the space, lead customers to stay longer in the space, and reinforce the decorative effect. The parts of the commercial space to which we can apply the element of natural landscape are facades, walls, floors, and show windows. Various examples of real application are found according to the areas of business and goods displayed. This thesis attempts to maximize the effect of commercial space by examining and analyzing various instances of space and provide the ways of applying the space that contains an aesthetic value. For the research, 60 articles, theses, reports that have the keyword related to interior landscape and marketing strategy in commercial space were used as references. From the references, 70 cases were selected and analyzed to find landscape application patterns. Also, 4 store cases that landscape application have been the key to their success were selected for the survey. In doing this, I presented the readers with the packaging technique which improves brand image, the effect of stage direction which helps sensitive communication with users, the application as interior structure and the effect of an object that is useful to aesthetic effect in the commercial space. Finally, I endeavored to provide possible problems to be produced when applying the natural element in the commercial space and matters to be attended to in the management.

미국 에너지 시장에 공급되는 바이오에너지에 관한 연구(II) - 환경친화적 녹색전기의 마케팅 및 정부지원책에 대하여 - (Biomass Energy in the USA: A Literature Review (II) - Marketing and Policies for Green Power Production with Environmental Attributes -)

  • 김영숙
    • Journal of the Korean Wood Science and Technology
    • /
    • 제33권1호통권129호
    • /
    • pp.97-110
    • /
    • 2005
  • 본 연구는 최근 미국 에너지 시장에서 바이에너지가 차지하는 위치와 공급상황에 대하여 조사 연구되었다. 특히 제 1보에서는 미국에서 실용화되고 있는 목질 바이오매스를 이용한 바이오매스 전기제조기술(직접 연소 발전, 산업체의 폐열발전, 가스터빈과 스팀터빈 연합 발전 및 모듈화된 발전시스템등), 전기생산 시설 및 공급가의 경제성등에 대하여 검토하였고, 제 2보에서는 바이오매스 전기에 대한 미국의 정책 및 마케팅전략, 그리고 바이오매스 전기 사용이 가져오는 환경적 경제적 이익 및 발전 장벽(Benefit and Barriers)등에 대하여 조사 연구되었다.

천연 식물추출물과 감마선이 막걸리에서 분리한 유산균에 미치는 영향 연구 (Effects of Natural Plant Extracts and Gamma Rays on Lactobacillus Isolated from Korean Traditional Raw Rice Wine)

  • 남지영;김재훈;이주운;김진규
    • 방사선산업학회지
    • /
    • 제4권4호
    • /
    • pp.319-323
    • /
    • 2010
  • Recently, Korean traditional raw rice wines (RRW) have received attention because they are a nutritious food with health properties. But the rapid deterioration of fermented RRW is one of the serious problems for brewing and marketing in the world beyond Korea. The goal of this study was to develop a way to enhance the quality and to lengthen the period of circulation of the RRW. A lactic acid bacterium was isolated from RRW. It was identified as Lactobacillus fermentum (98%) based on its biochemical properties, and 16S rRNA sequence. Treatments of RRW with gamma radiation and green tea extracts reduced the bacterial population except for yeasts and Lactobacillus in the RRW. This result suggested that the natural plant extracts and catechin products can be used as an effective natural storage agent.

The Effect of Eco-Friendly Interior Designs in the Urban Hotel To Attract Potential Customers

  • Soo-Hee LEE
    • 산경연구논집
    • /
    • 제14권5호
    • /
    • pp.19-29
    • /
    • 2023
  • Purpose: The hospitality sector is vital to economic development, especially in metropolitan regions, where hotels are a pivotal factor in drawing in leisure and corporate visitors. Despite the potential advantages of urban hotels, there is a gap in empirical studies on the impacts of eco-friendly interior design on hotel appeal and guest behavior. Therefore, this study aims to fill out the research gap. Research design, data and methodology: This study employed a review of the literature systematically as its research design. The study's data collection technique involves exploring peer-reviewed journals through electronic databases like Scopus, and Web of Science. The present author double-checked the quality of instrument for all usable dataset. Results: Prior literature has stated a strong linkage between green interior design in urban hotels and customer behavior and hotel attractiveness. Using environmentally conscious methods, hotels can enhance the quality of their indoor atmosphere, preserve energy and water supplies, and establish a favorable public perception that appeals to environmentally aware consumers, thereby improving their overall experience and contentment. Conclusions: This study concludes that creating indoor spaces with environmental factors in mind could lead to a more enjoyable and beneficial atmosphere for hotel visitors and adopting a sustainability-oriented approach to hotel design and operations could attract potential customers.