• Asia Marketing Journal
• /
• 제22권4호
• /
• pp.103-116
• /
• 2021

This research outlines the motivations behind the fan-lead marketing and promotional endeavours undertaken by musical group BTS's fan community, also known as ARMY. In highlighting the reciprocity in intimacy between the group and their fans, I argue that ARMY's desire to elevate BTS is embedded within structures of affect, despite the financial nature of the benefits the group and their company may reap. These fan-lead initiatives represent efforts towards a common goal, where success, whether it comes in the form of money or not, is a gift of gratitude and a show of mutual understanding from fans to BTS. Based on data from 22 interviews with fans, this research explores the motivations behind fan-lead marketing by looking at the affective properties of music consumption, the parasocial relationship, fan community dynamics, and the purchase of intimacy. Within these contexts, the promotion surrounding BTS's music, as organized by the fans, mimics profit-oriented behaviours but is ultimately a gesture towards the exchange of intimacy between fans and artist.

• 한국엔터테인먼트산업학회논문지
• /
• 제13권8호
• /
• pp.189-198
• /
• 2019

이 연구는 2018년 12월 MMA의 인트로 공연 유튜브 댓글의 텍스트 마이닝을 통해 국내 대중의 반응을 의미화 하는것에 목적이 있다. 이를 위해 지난 10개월간 15개의 유튜브 영상에 달린 댓글을 수집하였다. 데이터의 수집은 Python과 BeautifulSoup프로그램을 통해 총 5,135개의 데이터를 크롤링하였고, 총 3차시에 걸쳐 데이터를 정제한 후 최종 5,080의 데이터를 분석자료로 활용하였다. 데이터 분석에는 텍스트 마이닝 기법이 적용되였고, 정제, 분석, 시각화의 모든 과정은 텍스톰(Textom) 프로그램을 이용하였다. 연구결과 키워드 분석에서는 '무대', '한국', '영상', '최고', '멋', '춤', '아이돌', '레전드', '사랑', '감사'등의 키워드 순으로 나타났고, '국뽕'이나 '올림픽'과 같은 키워드도 빈번하게 나타났다. N-gram 분석에서는 '한국의 아이돌 무대 중 전설로 남을법한 최고의 무대', '한국의 전통문화를 보여준 아이돌의 무대'라는 문맥의 댓글이 상위권에 랭킹되었다. 이와같은 키워드 분석결과를 바탕으로 토픽모델링을 적용하여 총 5개의 토픽에서 상위 5개의 키워드를 추출하였다. 토픽의 내용과 분포도를 분석한 결과 이 공연영상에 대한 댓글의 토픽은 크게 '공연무대에 대한 극찬', '한국전통춤을 융합하여 예술적으로 승화시킨 것에 대한 애정', '멋진 춤 영상을 올려준 것에 대한 감사한 마음'으로 크게 3가지의 반응으로 이루진 것을 확인하였다.

• 한국심리학회지 : 문화 및 사회문제
• /
• 제21권4호
• /
• pp.595-615
• /
• 2015

이 연구에서는 여성 독거노인의 웰빙을 증진하기 위한 프로그램을 개발하고 효과를 검증하였다. 프로그램은 자기노출, 후회다루기, 원한감정 처리, 용서, 감사 및 회복탄력성을 중심으로 삶과 행복의 의미를 탐구하도록 구성하였다. 본 프로그램을 운영하기 전에 6명의 여성 독거노인에게 파일럿 프로그램을 적용하며 그 효과를 예측하고 프로그램을 보완하였다. 프로그램 효과를 검증하기 위하여 11명의 여성 독거노인으로 구성된 실험집단 외에도 활동 위주의 프로그램에 참여한 11명을 비교집단으로 하고 또 다른 12명으로 통제집단을 구성하였다. 연구 결과, 여성 독거노인이 웰빙 증진 프로그램에 참여한 후 인간관계에서의 후회와 자신에게 피해를 준 사람에 대한 원한 수준이 감소하였고 자기를 노출하는 수준은 증가하였다. 본 연구에서 개발한 웰빙 증진 프로그램에 참여한 여성 독거노인의 불안, 외로움 및 노화에 대한 인식 수준 모두 감소하여 노년기 주관적 웰빙 수준이 증진되었다. 또한 프로그램 참여 후 부정정서는 감소하였으나 삶의 만족과 긍정정서 수준은 증가하였으며 행복감도 더 느끼게 되었다. 이런 모든 변화는 통제집단은 물론 비교집단에서도 나타나지 않았다. 이런 결과는 본 연구에서 개발한 여성 독거노인 웰빙 증진 프로그램이 효과가 있어 노인복지관인 상담센터 등과 같은 기관에서 활용할 수 있음을 시사한다.

• 대한간호학회지
• /
• 제28권2호
• /
• pp.291-302
• /
• 1998

The purpose of this phenomenological study was to understand and describe the essence and the structure of lived experience of people with kidney transplantation. Initially, nine individual interviews were conducted to gather data regarding their subjective experiences. And two focus group interviews were utilized to validate or discard the themes that were emerged from the analysis using Colaizzi's method. Among 17 participants, 13 had living related kidney donations, one living unrelated, and the remaining two cadavor donations. About 130 significant statements were extracted and these were clustered into 11 themes. All participants felt anxiety and fear toward the rejection of transplantation and the complication of immunosuppressive drugs. Although they were initially satisfied with their life after kidney transplantation, most of them lost a self-confidence and experienced loneliness, depression, and despair. Most of the participants also felt guilty for not being able to accomplish their appropriate roles in the family, They also had financial difficulties and social restrictions. However, they overcame these psychosocial distress by exercising, working and sharing love with others. They also could overcome it by living a religious life and by working to help others with kidney transplantations. Most of them felt gratitude toward the donor and did not have a psychological rejection toward the kidney transplanted. The results of the study might help nurses who work with people with kidney transplantations in establishing and implementing an effective nursing intervention by understanding their lived experience.

• 한국결정성장학회지
• /
• 제18권6호
• /
• pp.225-231
• /
• 2008

For an aspect ratio (transport length-to-width) of 5, Pr=1.13, Le=1.91, Pe=4.3, Cv=1.01, $P_B=20\;Torr$, the effects of addition of inert gas Ne on thermally buoyancy-driven convection ($Gr=2.44{\times}10^3$) are numerically investigated for further understanding and insight into essence of transport phenomena in two dimensional horizontal enclosures. For $10K{\leq}{\Delta}T{\leq}50\;K$, the crystal growth rate increases from 10 K up to 20 K, and then is slowly decreased until ${\Delat}T=50\;K$, which is likely to be due to the effects of thermo-physical properties stronger than the temperature gradient corresponding to driving force for thermal convection. The dimensional maximum velocity gratitude reflecting the intensity of thermal convection is directly and linearly proportional to the temperature difference between the source and crystal regions. The rate is first order-exponentially decreased for $2{\leq}Ar{\leq}5$. This is related to the finding that the effects of side walls tend to stabilize convection in the growth reactor. In addition, the rate is first order exponentially decayed for $10{\leq}P_B{\leq}200\;Torr$.

• 복식문화연구
• /
• 제28권2호
• /
• pp.166-180
• /
• 2020

This oral history study explores the past and present Japanese menswear custom-tailoring culture. Two master tailors with more than 50 years of experience and two young tailors with less than a year of experience were interviewed about the tailor training process and environment, working conditions, thinking and behavior, and societal and governmental efforts for vitalizing custom-tailoring. The results indicate, first, a 10-year apprenticeship was required in the past, whereas young tailors today must register for three-year professional tailoring classes. Tailors then and now have been trained in a similar sequence of pants, vests, and jackets. Second, regarding working conditions, tailors had to provide gratitude services to their masters for a few years, even after their training ended. In contrast, young tailors today must continue a probationary period after their three-year schooling; however, they experience difficulty with finding tailoring shops for their probation. Third, in terms of thinking and behavior, master tailors learned their trade to earn a living, whereas young tailors today entered the field due to their interests in it. In addition, young tailors want a systematic learning process, whereas master tailors learned their skills while on the job. Last, tailoring academies today are run by tailoring shops and societies. Career exploration programs are offered to elementary and middle school students by the Kobe government in association with the local tailoring society to provide tailoring experiences.

• 한국식생활문화학회지
• /
• 제28권3호
• /
• pp.261-271
• /
• 2013

The purpose of this study was the development of traditional food recipes from local food contents related to the historical and cultural heritage in the representative long-lived area Damyang. The information on digging 'story' was collected through the region's representative local native journal, searching for related websites, analyzing old literatures, and interviewing traditional household; 'telling', the part of conveyance, was organized by reviewing the literatures, including historical condition, regional food materials, cuisine, region symbolism, etc. After nutritional analysis, the prepared, balanced, and healthy Korean food dishes using the traditional food contents were displayed. In Damyang, the story was extracted from Heuichoon Ryu (柳希春, 1543-1577) - figura of Damyang - and his collection, 'Miam's diary', and described about native food. The traditional history of many foods that were used mainly as rewarding during one's trouble, showing good faith, and delivering gratitude is recorded in Miam diary. A little effort has been made to express the classical scholar's clean and neat dining table which was the mixed Damyang's clean image and nobleman's straight integrity in the middle of the Choson Dynasty. Nutrition fact of 'Miam's table' was based on the Daily Reference Values of Koreans aged 65 or older.

• 대한간호학회지
• /
• 제47권1호
• /
• pp.110-120
• /
• 2017

Purpose: The purpose of this study was to describe the lived experience of patients with heart transplantation in Korea. Methods: Individual indepth interviews and a focus group interview were used to collect the data from nine patients who had heart transplantations in 2015. All interviews were audio-taped and verbatim transcripts were made for the analysis. Data were analyzed using Colaizzi's phenomenological method. Results: Among the nine participants, eight were men. Mean age was 57.30 years. Six theme clusters emerged from the analysis. 'Joy of rebirth obtained by good luck' describes the pleasure and expectation of new life after narrow survival. 'Suffering from adverse drug effects' illustrates various psychosocial difficulties, such as low self-esteem, helplessness, alienation, and burnout, arising from the side effects of medications. 'Body and mind of being bewildered' illustrates disintegrated health and haunting fear of death. 'Alienation disconnected with society' describes isolated feeling of existence due to misunderstandings from society. 'Suffering overcome with gratitude and responsibility' includes overcoming experience through various social supports and suitable jobs. Finally, 'acceptance of suffering accompanied with new heart' illustrate changed perspective of life itself. Conclusion: The findings in this study provide deep understanding and insights of the lived experience of heart related illness for these patients and should help in the development of tailored-interventions for patients with heart transplantation.

• 한국간호교육학회지
• /
• 제15권1호
• /
• pp.109-119
• /
• 2009

Purpose: This study was done to develop the concept of resilience focusing on cancer patients in Korea. Methods: This study was done in three phases sugggested in the Hybrid Model; theoretical phase, fieldwork phase, and analytical phase. Eight cancer patients participated in the fieldwork phase. Results: The antecedent of the concept of resilience was the crisis or adversity that threatens life or changes the quality of life. The attributes of resilience were psychosocial, relational, situational confrontation and faith (philosophical) characteristics. 1) Psychosocial : self worth, self efficacy, self-confidence, independence, optimistic & positive mind, strong will, and responsibility, 2) Relational : relation-oriented, intimacy, and social interests, 3) Situational confrontation : appraisal of stress situation, problem-oriented coping, and ability to applicate a new situation, 4) Faith (philosophical) : the belief that self-knowledge is valuable, finding positive meanings, religious belief, a belief that lives are worthwhile and meaningful, and a balanced perspective of one's life. The consequences of resilience were acceptance of adversity, getting through one's dread and apprehensions, and gratitude & sharing life. The contributing factor of resilience is positive family support. Conclusion: The concept of resilience is necessary in order to manage cancer patients for promoting quality of life so that its application may have a positive impact on the patients care.

• 대한불안의학회지
• /
• 제11권2호
• /
• pp.155-161
• /
• 2015

Objective : The purpose of this study was to verify the effect of a single-session, positive psychology-based, strength-enhancing workshop for psychiatrists. The program is composed of lecture about positive psychology and workshop activities for identifying and utilizing character strengths. Methods : A total of 42 psychiatrists participated in this study. The program consisted of a lecture about positive psychology and workshop activities for identifying and utilizing character strengths. Results of a positive resources test, given before and after the session, were used to assess changes in the personal positive resources of the participants as a result of the program. Results : We noted significant increases in participants' satisfaction with life, positive affect, gratitude, acceptance, positive and cognitive emotion regulation, orientation of life, growth, spirit, autonomy, social support, and care factors after completion of the program. On additional analysis, spirit and care scores of female participants's were significantly increased than male participants's. Conclusion : The findings are meaningful in verifying the efficacy of a short-term intervention to improve psychiatrists's positive resources.