• Title/Summary/Keyword: Graphic Elements

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Analysis of the Film's Promotional Website - Focus on Motion Graphic (모션그래픽 활용을 중심으로 영화홍보 웹사이트 분석)

  • Min, Jang-Geun;Han, Sang-Hoon
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.7
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    • pp.27-35
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    • 2014
  • Motion Graphic developed in the visual fields such as film and TV is widely used from the fields of arts such as applied paintings to interactive media such as web sites. In particular, Motion Graphic is actively used in the film's promotion websites with the form of a mixture between characteristics of visual media and characteristics of websites. In this study, we analyze the characteristics of film's promotion websites, investigate previous studies for Motion Graphic analysis. And present a model for the analysis of websites including visual elements, media elements and motion elements as main elements. We select some of promotion websites for films among 2013 domestic hot films, carry out a case analysis, and present the direction of development on the base of the results.

A Study on LED Motion Graphic Formative Image on TV Music Show (TV음악쇼 LED모션그래픽 조형이미지 구성 연구)

  • Oh, Hojun
    • Journal of Digital Contents Society
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    • v.16 no.5
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    • pp.823-834
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    • 2015
  • This study analysed motion graphic formative image composition of TV LED backdrop to be used as background display for performers such as singers appeared on TV music show. Motion graphic LED images are comprised of various plane figures, and backdrop's design function as background screen has a goal to convey synesthesia and sensibility of visual elements. And this analyse classified sensibility concept about color, motion direction and speed to be elements of transmitting sensibility. As the analyse of graphic form among transmitting sensibility elements, this classified form type into its' applied elements, and studied how these elements' motion pattern and arrangement could be placed and replaced at song's four step composition, intro, verse, bridge, chorus part, and also characterized differences of backdrop design for male and female performers. As a case study, it included terrestial broadcasting TV song ranking shows targeted at teenagers. Because they carried out various motion design utilizations. Finally, this reasoned out mainly designing form type, its' applied elements, motion pattern and its' arrangements type division according to the song developing four steps.

An objective study on the impact of emotional elements of motion graphics on the brand preference in websites of TV products (TV 제품의 웹사이트에서 동영상의 감성요소가 브랜드 선호도에 미치는 영향력에 관한 실증적 연구)

  • Kim, Young Seak
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.9 no.4
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    • pp.189-199
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    • 2013
  • The goal of this study was to contemplate the impact of emotional elements of motion graphics on the brand preference in websites of TV products. To attain the goal, the emotional elements of motion graphics in websites of TV products, i.e., color, graphic image, typography, and layout, were set as independent variables and the brand preference as a dependent variable. The variables were analyzed objectively. Samples were collected from selected design students attending technical colleges. Among 282 samples collected, 15 were discarded as unfeasible and the remaining 267 were used in the analysis. Statistical analysis techniques used in the study included factor analysis, reliability analysis, correlation analysis, and multiple regression analysis; and 'SPSS Win. 11.5' was used to perform the statistical analysis. From the analysis, the following two results were obtained. First, it appeared that emotional elements of motion graphics appeared in websites of TV products exerted statistically significant impacts on the brand preference. Second, the element exerting the most significant impact on the brand preference among the emotional elements were appeared as 'graphic image' and 'color'. Thus, it was concluded that it is necessary to give priority in 'graphic image' and 'color' to enhance the brand preference.

Model of Game Environment Design for Adanced Game Background Graphic and Map Design (게임 배경그래픽과 배경맵 설계를 위한 게임 환경디자인 모델 연구)

  • Joo, Jung-Kyu
    • Journal of Korea Game Society
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    • v.4 no.3
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    • pp.77-84
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    • 2004
  • Game environment, game map and background graphic design is very important elements and factors that support fun, look & feel, immersion and player's acting fields. In this paper we defined elements of game background environment. And then make an investigation and refer to sundry records and books, we described elements of periodic environments, historic environments, natural environments, artificial environments, cultural environments, virtual environments, weather environments. Especially, the study suggests the model of game environment desgin to apply game map and game background graphic design.

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A Visual Communication Design Study: Graphic Element Design Under Traditional Handwork

  • Gengming Li
    • Journal of Information Processing Systems
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    • v.19 no.2
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    • pp.203-210
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    • 2023
  • The addition of traditional elements can enhance the uniqueness of visual communication design. This paper briefly introduced visual communication and applications of traditional elements in visual communication design and applied paper cuts, a handmade graphic element, to the logo design of Dezhou University's 50th anniversary. The convolutional neural network (CNN) algorithm and the analytic hierarchy process method were applied to evaluation analysis and compared with the support vector machine (SVM) algorithm. The results of the CNN algorithm on the test set verified its effectiveness. The evaluation results of the CNN algorithm were similar to the manual evaluation results, further proving the effectiveness and high efficiency of the CNN algorithm. The hierarchical analysis and the analysis of the assessment results of the CNN algorithm found that the two logo designs made full use of paper cuts.

Graphic Organizer Development as Advance Organizer on the 'Menu Planning and Food Selection' in the middle school Home Economics Textbook (선행조직자로서 중학교 가정교과서 '식단과 식품 선택' 단원의 도식자(Graphic Organizer) 개발)

  • Koo, Sung-Hyun;Chae, Jung-Hyun
    • Journal of Korean Home Economics Education Association
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    • v.21 no.2
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    • pp.61-81
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    • 2009
  • The purpose of this study was to develop Graphic Organizer as Advance Organizer. The 'Menu Planning and Food Selection' unit of second grade middle school Technology & Home Economics(revised curriculum of 2007) was selected as the study subject. The course of abstracting an essential education element got done $3^{rd}$ times. It abstracted the first essential education elements to analyze the presented sentence or a concept with the educational contents factor which is on the achievement standard of the area of dietary life from 5grade to 10grade in curriculum revised in 2007. The first 4 essential education elements selected were superiority and cultural value of Korean traditional meal, preparing a balanced diet for the family, food purchasing, and food selection based on the various information'. It abstracted second essential education elements that it concretized the first content factor on a unit of this study and solved overlapping when it was happened at the first contents factor and made connecting with between grade. The $3^{rd}$ essential education elements abstracted to classify the contents which abstracted essential education elements in second. And, it developed Graphic Organizer on a unit of 'Menu Planning and Food Selection' in eight-grade Technology & Home Economics based on the abstracted essential education elements. Graphic Organizer was developed in according to order of the way for making on a Concept Map of Heo In Sook(2000). Developed Graphic Organizer is all of 10 which are 'nutrition value on food of the season', 'harmony and combination of food', 'natural dressing and a garnish', 'the recipe', 'fermented food', 'a traditional instrument and a vessel', 'actor of food harm', 'present food', 'food quality certification' and 'selecting food with food information'.

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Study on Impact of GUI Design Elements of Mobile Phone on Brand Preference With focus on senior citizens (모바일 폰의 GUI 디자인의 구성요소가 브랜드 선호도에 미치는 영향 실버세대를 중심으로)

  • Kim, Young Seok
    • Science of Emotion and Sensibility
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    • v.16 no.4
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    • pp.545-556
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    • 2013
  • This study has established the GUI design elements of mobile phones as color, text, layout, graphic icon, and video, under the purpose of exploring the relevance between such elements and brand preference among senior citizens. To accomplish the objective, a model and hypotheses were established, which were tested through a multiple regression analysis. The findings are as follows. First, when the statistical significance was examined by GUI design element of mobile phones, the following results were obtained: Color, text, layout, graphic icon, and video were statistically significant at the significance level given, indicating that such elements all affect brand preference. Second, the relative influence of GUI design elements of mobile phones on brand preference was revealed in the following order: text, color, video, graphic icon, layout. It indicates that boosting the brand preference of senior citizens for mobile phones requires considering 'text' and 'color' first before any other element. In addition, as the influence of 'text' and 'color' becomes greater, the brand preference also becomes higher.

Interface Design for E-Learning: Investigating Design Characteristics of Colour and Graphic Elements for Generation Z

  • Nordin, Hazwani;Singh, Dalbir;Mansor, Zulkefli
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.9
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    • pp.3169-3185
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    • 2021
  • The majority of students in higher education institutions are among generation Z. They have always depended on e-learning to support their learning activities. Therefore, higher education institutions should provide an attractive e-learning platform. E-learning interface design should be reviewed frequently to smoothen the interaction between students and the e-learning system. It is because interface design that fulfils generation Z students' preferences and expectations may upsurge their participation in e-learning. However, interface design has continually been condemned and turn out to be part of the problem that contributes to the failure of e-learning. Lack of consideration about generation Z students' preferences towards the interface design of e-learning is the factor that leads to these causes. Therefore, this study focused on identifying design characteristics of colour and graphic elements of e-learning from generation Z students' perception. This research involved a purposive sampling method for questionnaire among students of generation Z. The findings from this study could help e-learning developers to design the interface of e-learning that is suitable for generation Z students that will consider color and graphic as important characteristics.

Environmental Graphic Design in Medical Facility - Wayfinding Design For Wonkwang University Hospital - (의료시설 환경 그래픽디자인 - 원광대학교병원 길 찾기 디자인 -)

  • Kim, Joo-Mi
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.05a
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    • pp.71-72
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    • 2007
  • In this study and design, I explore the visual communication design process related to wayfinding in Wonkwang University Hospital in Iksan City. The purpose for designing an integrated is to graphically communicate the complex information. I have designed a graphic information system combining graphic elements such as typography, color, image and text layout, and graphic image to present interpretive and communicative processes. As a result of designing, the wayfinding is s term used to describe the program of applying environmental graphics and or architectural sign systems. In other words, wayfinding is the art of helping people find their way by utilizing visual communications such as signs, directories, landmarks, edges, paths and so on. Wayfinding can also be explained as the ability to know where one is in space and how to find one's way through space. Wayfinding design then becomes a systematic arrangement of the variables that allows patients and visitors to successfully find their desired destinations, especially in a hospital.

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Effects of Elements of Package Design On Consumer Response: Herbal Shampoo Product (포장 디자인의 구성 요소가 소비자 반응에 미치는 영향(한방 샴푸 중심으로))

  • Lee, Yun-Sun
    • Journal of the Korean Graphic Arts Communication Society
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    • v.30 no.2
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    • pp.47-58
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    • 2012
  • The purpose of this study is to provide how various elements of package design affect on consumer response. Those consumers who is living at Sung-nam district and who is using or have used herbal shampoo were selected as respondents for this research. For testing hypotheses. frequency analysis, reliability analysis, and multi regression analysis were utilized with SPSS 12. All elements of package design influenced on brand attitude and purchasing intention. Typography is the most effective element influencing on brand attitude, while illustration is on purchasing intention. This result could be a useful reference for package designer and brand manager to trigger positive brand attitude and purchasing intention.