• Journal of Korea Society of Industrial Information Systems
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• v.18 no.2
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• pp.71-83
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• 2013

Because of rapid advance of wireless Internet-related technology and fast diffusion of Smart phone, a variety of mobile applications through domestic and foreign app stores have been made and used. Under the recognition of current trend, both central government and local government have developed and provided public mobile app in order to accomplish the mobile e-government. However, public mobile app is not popular in spite of vast investment for its development and service. This study investigated current issues and problems of public mobile app in public service, management, and technology aspects. To do so, this study categorized the interested people of public mobile app into users, providers, and developers, and conducted deep interviews to them. Based on the interview results, the study suggested the following recommendations for the activating tools of public mobile app: providing user-customized information, fruitfulness of public information management, maintenance of management system for public mobile app service, user-friendly promotion appropriate in mobile environment, public mobile app development based on e-government standard framework, etc.. This study may provide the researchers with the successive study guidelines in mobile e-government and public mobile app fields. Also, the study may help the practitioners to make effective decisions on polices and strategies for mobile e-government of local government.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.427-433
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• 2021

With the support of the government and public institutions, local government characters achieved a lot of quantitative growth. However, there are very few successful cases such as strengthening local identity and revitalizing the local economy using characters. This paper presents a transmedia storytelling strategy as a way to solve the problem of local government characters. To do so, I identify the problems of the current local government characters, and analyze the preceding studies on the features and components of transmedia contents, and the principles of transmedia storytelling, to develop strategies and yielded the expected effect. The transmedia strategy of local government characters consists of a total of three stages. In the first step, the local identity is established through the development of a unique story to the region. The second step, improve attractivity by renewing character design for various individual media platforms. And lastly the third step, enhance usability by expanding interactivity based on communication and participation of development actors and the public. This paper is meaningful in that it derives a transmedia storytelling strategy from the perspective of brand marketing as a way to revitalize local government characters. Based on the conclusions drawn from this study, a follow-up study is needed to apply it to specific cases of local government characters.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.15-34
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• 2021

This study was conducted to review strategic and effective utilization plans and suggest desirable development plans, taking into account the cultural and social values and ideologies of the local government's OSMU strategy and regional economic goals. To this end, the concept and characteristics of OSMU, domestic and international success cases were reviewed, and analyzed the detailed strategies, development results and achievements of Hong Gil-dong theme park in Jangseong-gun, and Simcheong theme park in Gokseong-gun. As a result of these analyses, first, it was confirmed that the Hong Gil-dong theme park and the Simcheong theme park were rational and justifiable choices that emphasized locality and publicity, the core of the local government's OSMU strategy. Second, it was confirmed that while Hong Gil-dong theme park achieved more stable and successful results, Simcheong theme park had poor achievement without utilizing the excellence and valuable goals of the original contents. Therefore, in order to achieve sustainable development while harmoniously satisfying the publicity and profitability, ideology and effectiveness, justification and economics of OSMU strategies of local governments, various research, reflection and work must be continuously carried out.

• Journal of Service Research and Studies
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• v.13 no.1
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• pp.144-158
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• 2023

R&D (Research and Development) investment by companies and the government continues to increase, and the total R&D expenditure of public and private sectors in 2021 reached KRW 102 trillion, and the ratio of R&D investment to GDP was 4.96%. It ranks second in the world after Israel. This study analyzes the current status of the domestic R&D service industry and the research and development (R&D) innovation ecosystem based on the business activity survey data of the National Statistical Office in terms of improving R&D productivity of domestic R&D investment that has exceeded 100 trillion won, and analyzes the global R&D service industry and analyzes the global research service industry and R&D service Industry support government policy As a result of the analysis, in the domestic R&D ecosystem, the R&D outsourcing demand of service companies is rapidly increasing, compared to the stagnant R&D outsourcing demand of traditional manufacturing companies. In order to respond to these changing demands for technological innovation, this study suggests balanced support for R&D outsourcing for manufacturing and service companies, expansion of domestic R&D outsourcing, establishment of R&D outsourcing strategies specialized for the service industry, establishment of an open R&D ecosystem, and innovation in connection with materials/parts/equipment strategies.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.39C no.4
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• pp.387-399
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• 2014

This study proposes strategies for economic development through mobile in Africa where mobile emerges as an infra to solve socioeconomic problems. It analyzes economy and ICT industry in Africa and studies several cases that are utilized in agriculture, finance, education, and healthcare. It also examines economic development theory and the impact of broadband on economic growth and development. It is necessary to leapfrog to mobile to achieve an information society and a compact industrialization based on ICT because fixed-line is very poor and expensive in Africa. Building a mobile broadband infra, supporting a dissemination of low-end smartphones and a government's support for mobile contents are necessary to achieve a leapfrogging development through mobile in Africa. The findings of this study provide additional insights for Korean ICT companies to consider a business in Africa.

• Journal of Biosystems Engineering
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• v.39 no.3
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• pp.151-157
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• 2014

Purpose: In order to develop strategies to prevent farm-work accidents relating to agricultural machinery, influential factors were examined in this paper. The effects of these factors were quantified using logistic regression. Methods: Based on the results of a survey on farm-work accidents conducted by the National Academy of Agricultural Science, 21 tentative independent variables were selected. To apply these variables to regression, the presence of multicollinearity was examined by comparing correlation coefficients, checking the statistical significance of the coefficients in a simple linear regression model, and calculating the variance inflation factor. A logistic regression model and determination method of its goodness of fit was defined. Results: Among 21 independent variables, 13 variables were not collinear each other. The results of a logistic regression analysis using these variables showed that the model was significant and acceptable, with deviance of 714.053. Parameter estimation results showed that four variables (age, power tiller ownership, cognizance of the government's safety policy, and consciousness of safety) were significant. The logistic regression model predicted that the former two increased accident odds by 1.027 and 8.506 times, respectively, while the latter two decreased the odds by 0.243 and 0.545 times, respectively. Conclusions: Prevention strategies against factors causing an accident, such as the age of farmers and the use of a power tiller, are necessary. In addition, more efficient trainings to elevate the farmer's consciousness about safety must be provided.

• Archives of design research
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• v.20 no.1 s.69
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• pp.121-132
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• 2007

A change of social environment based on digital information technology has decreased the disparity of regional cultures by exchanging & consuming contemporary information & culture freely. After 1995, when local autonomous entity system was established, the local autonomous bodies competed with one another in developing the regional society with its' own resources, human powers & cultures, independently of the central government. In the competitive system, a local government is getting itself distinguished from each other in the cultural & regional properties, and brands the region with its unique events, public relations(PR) & development strategies. The environment for advertisement has changed rapidly under the spontaneous system of regional brand and competition, which means the changes of creative standard in the field of advertisement. An in-depth advertising creativity with induced impression & trust is one of the most important aspects of the advertisement to become persuasive to the public effectively. This demand has had public advertisements changed rapidly and the change of regional system's advertisements has started already. This study focuses on analyzing the status of Local Government's commercials on TV, and presenting an effective method for improving it.

• International Area Studies Review
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• v.20 no.2
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• pp.235-256
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• 2016

The local governments have utilized overseas offices of businesses within their jurisdiction as a forward operating base to discover and expand the overseas market. In addition, overseas offices of businesses are expected to play a big role in economic, cultural, and personal exchange, and collection of information regarding overseas market trends. Recently, inviting foreign capital, promoting cities, and attracting foreign tourists are being done through them. Since foreign capital invitation has an effect on creating jobs, the population influx, increasing local government revenues, there is a high degree of competition for it among local governments. Also, while local governments have set out to actively attract foreign tourists through city promotion marketing and developing products in connection with their region, overseas offices of businesses are playing a major role in doing the job. However, due to low performance satisfaction against the budget invested, there have been criticisms that they need to improve efficiency. As a result, each local government is faced with a task to seek efficient operational plans since overseas offices of businesses in each local government are expected to play a bigger role in trade support and international exchanges.

• Economic and Environmental Geology
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• v.49 no.3
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• pp.201-212
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• 2016

Due to growing problems securing stable mineral and energy resources with international political and economic changes, China has dedicated itself to strategies and policies to enhance its stable mineral and energy resources security. China has established a rare earth elements(REE) industry policy after the abolition of the REE exports quota system. China's six large REE companies have also been integrated into REE mining, smelting and refining companies. Efforts have been increased to enhance China's energy security through unconventional oil and gas exploration and development investment, as well as effort in R&D. The country will focus on technology development and exploration to promote commercial production of unconventional oil and gas based on countries with shale gas. China is making long-term contracts and joint ventures to ensure the acquisition of reliable mineral and energy resources from abroad. Government of China has proposed a range of initiatives, such as the integration of resources development strategies and environmental development strategies, internationalization of resource management, supply diversification and advancement, strengthening industry linking strategy, grouping and diversification strategy.

• The Korean Journal of Health Service Management
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• v.5 no.2
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• pp.209-226
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• 2011

The purpose of this study is to analyze and find out key success factors and marketing strategies of Bumrungrad Hospital in Bangkok, Thailand. The major success factors of Bumrungrad Hospital are as follows; First, Bumrungrad Hospital had professional medical team and board of directors who had the international career. Second, Bumrungrad was supported by Thai government and they were in a cooperative relationship with each other for the development of the medical industry. Third, Bumrungrad appropriately handled the internal and external changes including Asia Financial Crises in 1997 and others. Fourth, Bumrungrad diversified and broaden its business field such as global medical investing and management, medical technology, anti-age medicine and wellness. Marketing strategies of Bumrungrad analyzed are the following four factors. First, Bumrungrad focused on the quality of services by employing professional medical staffs, who have the international certification, and by constructing IT system for hospital management. Second, Bumrungrad has maintained an equalized price policy to attract the customers bothin the domestic and foreign markets. The cost for care has appealed the foreign customers for its comparatively low price, but it focused mainly on the upper middle class in Thailand. Third, it established, managed, and consulted hospitals in the foreign countries including the Philippines and the Arab Emirates. Fourth, it adopted differentiated promotion strategies suitable for the special needs of domestic and foreign customers, and put emphasis on the buzz marketing.