• Journal of Korean Ophthalmic Optics Society
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• v.20 no.2
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• pp.83-92
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• 2015

Purpose: This study was performed to offer some more effective marketing strategies for optical shops on a basis of analyses of what lifestyles influence most on 'store selection' and 'recommendation intention' and of what properties of 'store selection' influence most on 'recommendation intention'. Methods: Questionnaire surveys were conducted from the customers who visited the optical shops in Seoul and northern Gyeonggi-do region from January 1 to June 30, 2014. It was analyzed via utilizing SPSS v.20.0 statistical package program. Results: The results in lifestyle-factors which influence on store selection were arranged in order as follows: 'stability oriented', 'goal oriented', 'cultural activity oriented'. And the results in value-factors which influence on 'recommendation intention' were arranged in order as follows: 'stability oriented', 'health oriented'. The most positive factor for 'recommendation intention' was revealed as 'dealing with customers' among several factors of 'store selection'. Conclusions: Today's marketing activities for customers should be suited for different lifestyles of customers. Customers who have 'stability oriented', 'goal oriented', and 'cultural activity oriented' lifestyles tend to select optical shops in consideration of 21 items when selecting an optical shop. Customers who have 'stability oriented', and 'health oriented' lifestyles have positive influences related to 'recommendation intention'. Also, it is likely for customers to recommend optical shops to others when the factor 'dealing with customers' meets their expectations.

• Journal of the East Asian Society of Dietary Life
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• v.20 no.5
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• pp.776-784
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• 2010

This study investigated causal relationships between goal orientation, sales and performance towards increasing the effectiveness of up-selling in internal promotion methods in family restaurants and provided implications about the hiring and training of sales people. The subjects were 232 sales people in family restaurants. The data were collected by self-administered questionnaires and analyzed by exploratory factor analysis, reliability analysis, comparative analysis of the average, and regression analysis. Results, showed that variations in goal orientation, sales, and performance depended on the age and experience of salespeople and that goal orientation makes adaptive selling more effective. It turned out that effort selling affects up-selling result than adaptive selling. Long-term workers were better than short-term workers in goal orientation, selling, and up-selling results, so human resource management needs to implement a long-term plan to enhance these effects. And, because effort selling is more effective than adaptive selling in up-selling results in family restaurants, effort selling requires training.

• Proceedings of the Korean Information Science Society Conference
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• 2007.06a
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• pp.49-50
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• 2007

• Proceedings of the Korean Information Science Society Conference
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• 2002.04b
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• pp.406-408
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• 2002

광범위하게 이용하고 있는 웹은 기존에 텍스트나 이미지만을 제공하던 정적인 정보에서 사용자 위주의 서비스 중심으로 변화하고 있다. 웹 환경의 변화는 Web Services를 등장 시켰고 산업계에서 이미 이를 위한 표준화 작업 및 표준에 따른 Web Services 개발을 주력하고 있다. 이에 Web Services를 이용한 어플리케이션 개발이 또 다른 소프트웨어 공학적 이슈로 대두되어 그를 위안 연구가 진행 중이다. 본 논문에서는 Web Services 어플리케이션 개발을 위한 목표 지향 분석 방안을 제시하고 결론과 시멘틱 웹 의 표현 기준의 하나인 DAML로 변환하는 알고리즘이 향후 연구되어야 할 과제임을 논한다

• Journal of Information Technology Applications and Management
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• v.26 no.4
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• pp.19-30
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• 2019

Many organizations need to comply with ISMS-P for information systems and personal information management for ISMS-P certification. Organizations should safeguard vulnerablities to information systems. However, as the kinds of information systems are diversified and the number of information systems increases, management of such vulnerabilities manually accompanies with many difficulties. SCAP is a protocol to manage the vulnerabilities of information system automatically with security standards. In this paper, for the introduction of SCAP in domestic domains we verify the applicability of server-oriented system which is one of ISMS-P certification targets. For SCAP applicability, For obtaining this goal, we analyze the structures and functions of SCAP. Then we propose schemes to check vulnerabilities of the server-oriented system. Finally, we implement the proposed schemes with SCAP to show the applicability of SCAP for verifying vulnerabilities of the server-oriented system.

• International conference on construction engineering and project management
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• 2009.05a
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• pp.464-471
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• 2009

Robot and application of IT skill of construction industry are slow comparatively than another thing industry by the feature. This research proposes progress management and real time information gathering through construction automation and RFID focused on steel structure construction. Building for RTPM system, must consider various variables and surrounding situation in construction field and it is the most important and difficult matter that draw right requirement and grasp relation between this requirements to accomplish one suitable task considering these environment. Therefore, in this study analyzes requirement and target for RTPM system based on scenario that is easy to draw requirement and apply this to use case model. Presented method suggests that represent relation between goals and way that refines goal systematically from requirement of RTPM system. And it could express for visualization through the Way that attaches nonfunctional elements of system with system internal goal.

• Journal of Korean Society of Transportation
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• v.27 no.6
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• pp.157-166
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• 2009

A network design problem (NDP) is to find a design parameter to optimize the performance of transportation system. This paper presents a modified NDP, called target-oriented NDP, which contains a target that we try to arrive in real world, and also proposes a solution algorithm. Unlike general NDP which seeks an optimal value to minimize or to maximize objective function of the system, in target-oriented NDP traffic manager or operator can set a target level prior and then try to find an optimal design variable to attain this goal. A simple example for mode choice problem is given to test the model.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.268-276
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• 2017

The aim of this study was to verify the theoretical relationship between sports ability beliefs, achievement goal orientation, exercise flow, and athletic performance in college golf athletes. The results of the Statistical Package for Social Sciences (SPSS) 18.0 and Analysis of MOment Structures (AMOS) 18.0 performed on the data collected from 211 participants are as follows. First, hypothesis testing showed that college golf athletes with incremental beliefs set task-oriented goals (C.R.=3.780, p<.001). Second, the task-oriented goals (C.R.=4,082, p<.001) and ego-oriented goals (C.R.=3.819, p<.001) in achievement goal orientation raised the level of flow during golf. Third, in achieving goal orientation, only task orientation led to a higher perceived level of golf performance (C.R.=3.020, p<.01). Fourth, a higher level of flow led to higher levels of golf performance (C.R.=4.642, p<.001). Other sub-factors were not statistically significant in the current study. These results could be applied in the field of sports as they show what results can be achieved depending on the athlete's belief in their sports ability.

• Journal of Korean Society of Forest Science
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• v.88 no.3
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• pp.299-308
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• 1999

How the society perceives National Park plays the most important role to achieve the goal for the National Park, which is to protect the ecosystems in the park. The survey for the visitors to Soraksan National Park was conducted to search for the answer to the question. As a result of the analysis based upon the perception types derived from the survey and factors affecting those types, the National Park can be explained by emotionally oriented type(scenic beauty), culturally oriented type, recreation oriented type, and economically oriented type. The first three types are strongly rooted in traditional culture, whereas the fourth type always conflicts with the goal of ecosystem protection. Korea has a long way to go to be familiarized with both the concept of ecosystem protection required by IUCN(The World Conservation Union) and the environmental ethics approach popularly promoted in the western world. The long term strategy for the protection of natural ecosystem should be approached in a manner that the traditional culture can be integrated into all aspects of park management.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.171-183
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• 2016

It is often reported that foreign tourists visiting Korea are not satisfied with dining in a Korean restaurant, and the reason is assumed that most of the Korean restaurants are targeting Koreans and operating in a traditional way; thus, this study suggests the need of a new type of Korean restaurant such as quick service restaurant, where foreign tourists could have Korean food in a more familiar way. It is attempted to examine foreign tourists' visit intention toward Korean quick service restaurant (QSR) applying the model of goal-oriented behavior (MGB). The survey was conducted with foreign tourists and total 275 data was gathered. Structural equation modeling was used for analysis. Among MGB variables, attitude, subjective norm, perceived behavioral control had significant effect on desire, while postive and negative anticipated emotions did not had significant effect. Also, involvement showed a significant moderating effect as positive anticipated emotion had much stronger effect on desire in a high involvement group.