• Asia Marketing Journal
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• v.22 no.1
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• pp.41-60
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• 2020

The goal of the study is to understand the role of social norm in purchase decisions where demand is revealed in the form of multiple-discreteness. Consumers are socially engaged in various activities through the expectation from others in their community. Actions or decisions are likely to reflect this influence. This implicit or explicit social norm is revealed as the rules, regulations, and standards that are understood, shared, endorsed, and expected by group members. When consumers' decisions are in distance from the norm, they come to face discomfort such as shame, guilt, embarrassment, and anxiety. These pressure act as a constraint as opposed to utility in their decision making. In this study, the effect of social norms on consumer demand is captured via multiple constraint model where constraints are not only from budget equation but also from psychological burden induced by the deviation from the norm. The posterior distributions of model parameters were estimated via conjoint study allowing for heterogeneity via hierarchical Bayesian framework. Individual characteristics such as age, gender and work experience are also used as covariates for capturing the observed heterogeneity. The empirical results show the role of social norm as constraint in consumers' utility maximization. The proposed model accounting for social constraint outperforms the standard budget constraint-only model in terms of model fit. It is found that people with longer job experience tend to be more robust and resistant to the deviation from the norm. Incorporating social norm into the utility model allows for another means to disentangle the reason for no-purchase as 'not preferred' and 'not able to buy'.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.38 no.8
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• pp.857-862
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• 2014

The research on a thermal stress control layer (TSCL) begins to undertake to reduce residual stress and strain in the vicinity of the joined region between the hardfacing layer and the base part. The goal of this paper is to estimate the material combination and the thickness of TSCL for the Stellite21 hardfaced STD61 hot working tool steel via three-dimensional finite element analysis (FEA). TSCL is created by the combination of Stellite21 and STD61. The thickness of TSCL ranges from 0.5 mm to 1.5 mm. The influence of the material combination and the thickness of TSCL on temperature, thermal stress and thermal strain distributions of the hardfaced part have been investigated. The results of the investigation have been revealed that a proper material combination of TSCL is Stellite21 of 50 % and STD61 of 50 %, and its appropriate thickness is 1.0 mm.

• Journal of the Korea Concrete Institute
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• v.23 no.3
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• pp.377-384
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• 2011

Although concrete is considered as fire proof materials, high strength concrete shows severe material and structural damages when exposed to fire. To understand such damages in high strength concrete structures, the effects of various design parameters and fire condition on the thermal behaviors of high strength concrete structures are investigated in this study. In order to achieve this goal, fire tests are performed on high strength concrete columns with different fire conditions and design parameters including cross sectional area, cover thickness, and reinforcement alignment. To investigate thermal behaviors, temperature distributions and amount of spalling are measured. In overall, the columns show rapidly increasing inner temperatures between 30~60 mins of the fire tests due to spalling. In detail, the higher temperature distributions are observed from the columns with the larger cross section and less cover thickness. Moreover, among the columns with same reinforcing ratio, larger number of reinforcements with the smaller diameter causes the higher temperature distribution. The findings from the experimental study allow not only understanding of thermal behaviors of high strength concrete columns under fire, but also guidance in revising fire safety design.

• Journal of the Korean Regional Science Association
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• v.9 no.1
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• pp.45-63
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• 1993

University enrollment has long been regarded as one of the major factors inducing population concentration in Seoul and the Capital Region of Korea. Consequently, since early 1980's increases in enrollment and new establishments of extention universities beyond the boundary of Seoul, has been promoted, while university enrollment quota in Seoul has been strictly controlled. The degree of actual population dispersal, however, resulting from such a university enrollment policy has not been empirically tested. This paper aims at: First, identifying the trend of population growth and evolution process of the university enrollment policy in the Capital Region; Second, comparing the degree of influence of university enrollment on population concetration factors; Third, measuring actual effect of the enrollment control on population dispersal out of Seoul and the Capital Region. Major findings are as follows: First, only a week correlation between population and university enrollment growth trends was found; Second, the relative degree of influence on population concentration in the Capital Region, were order, in the order of magnitude, the physical amenity factor, the socio-cultural amenity factor, the employment climate factor and the educational factor. Third, and most improtant, based on the comparison of spatial distribution of graduated high schools and current residence of the selected university students, the gap between the two distributions was revealed and the inter-regional student population movement was estimated. The result shows that in Seoul's case about one-half of and in Kyunggi Province's case about one-fifth of university enrollment size, contributes to population concentration into Seoul. Fourth, as to the universities outside of the Capital Region, little effect in the case of universities located within the commuting distance, and a little effect on population dispersal in the case of universities located beyond commuting distance, were found. In sum, it seems clear that university enrollment policy in the Capital Region, especially in Inchon/Kyunggi Province has not been effective on student population dispersal out of Seoul and the Capital Region. Therefore, it is strongly recommended that university enrollment policy be throughly re-examined from its goal to the implementation means.

• International Journal of Naval Architecture and Ocean Engineering
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• v.6 no.2
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• pp.459-470
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• 2014

During ship design, welding-induced distortions are roughly estimated as a function of the size of the component as well as the welding process and residual stresses are assumed to be locally in the range of the yield stress. Existing welding simulation methods are very complex and time-consuming and therefore not applicable to large structures like ships. Simplified methods for the estimation of welding effects were and still are subject of several research projects, but mostly concerning smaller structures. The main goal of this paper is the application of a multi-layer welding simulation to the block joint of a ship structure. When welding block joints, high constraints occur due to the ship structure which are assumed to result in accordingly high residual stresses. Constraints measured during construction were realized in a test plant for small-scale welding specimens in order to investigate their and other effects on the residual stresses. Associated welding simulations were successfully performed with fine-mesh finite element models. Further analyses showed that a courser mesh was also able to reproduce the welding-induced reaction forces and hence the residual stresses after some calibration. Based on the coarse modeling it was possible to perform the welding simulation at a block joint in order to investigate the influence of the resulting residual stresses on the behavior of the real structure, showing quite interesting stress distributions. Finally it is discussed whether smaller and idealized models of definite areas of the block joint can be used to achieve the same results offering possibilities to consider residual stresses in the design process.

• Proceedings of the Korean Society of Medical Physics Conference
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• 2003.09a
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• pp.71-71
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• 2003

The study on magnetic field combined radiation therapy, as a new technique to modify the dose distributions using external magnetic field, has been investigated. The goal of the study is to develop the techniques for dose localization, as a particle beam, from the strong magnetic fields. In this study, in order to study the principle of dose deposition in external fields, as a basic approach, we have calculated approximately the paths of traveling electrons in water under external magnetic fields with numerical methods. The calculations are performed for a primary particle by cumulating the steps which are defined as small path lengths which energy loss can be ignored. In this calculation, the energy loss and direction change for a step was calculated by using total stopping power and Lorentz force equation respectively. We have examined the deflected paths of the electron through water as a function of external magnetic field and incident electron s energy. Since we did not take account of the multiple scattering effects for electrons through water, there are errors in this calculation. However, from the results we can explain the principle of dose variation and dose focusing for electron beams under strong magnetic fields in water.

• Transactions of Materials Processing
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• v.16 no.7
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• pp.521-529
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• 2007

This paper is concerned with the analysis on the surface expansion of AA 2024 and AA 1100 aluminum alloys in backward extrusion process. Due to heavy surface expansion appeared usually in the backward can extrusion process, the tribological conditions along the interface between the material and the punch land are very severe. In the present study, the surface expansion is analyzed especially under various process conditions. The main goal of this study is to investigate the influence of degree of reduction in height, geometries of punch nose, friction and hardening characteristics of different aluminum alloys on the material flow and thus on the surface expansion on the working material. Two different materials are selected for investigation as model materials and they are AA 2024 and AA 1100 aluminum alloys. The geometrical parameters employed in analysis include punch corner radius and punch nose angle. The geometry of punch follows basically the recommendation of ICFG and some variations of punch geometry are adopted to obtain quantitative information on the effect of geometrical parameters on material flow. Extensive simulation has been conducted by applying the rigid-plastic finite element method to the backward can extrusion process under different geometrical, material, and interface conditions. The simulation results are summarized in terms of surface expansion at different reduction in height, deformation patterns including pressure distributions along the interface between workpiece and punch, comparison of surface expansion between two model materials, geometrical and interfacial parametric effects on surface expansion, and load-stroke relationships.

• Korean Journal of Fisheries and Aquatic Sciences
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• v.46 no.1
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• pp.1-9
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• 2013

Fisheries' biological resources were considered public resources before the 1990s. Every country could access and use these resources without regulation. However, the United Nations adopted the Convention on Biological Diversity and the privileges and rights to these resources were attributed to countries. This research starts with the research background and social and academic value of "The Jasan Eobo (or Report on Marine Organisms in the Coastal Waters near Heuksan Island)" by Jeong Yak-Jeon, who pioneered the new field of Fisheries Science and Marine Biology in Korea in the early 1800s. We also searched for recent results from the Marine Bio-Diversity Research Activities of the Korean National Council for Conservation of Nature (KNCCN) and the Ministry of Maritime Affairs and Fisheries (MOMAF). KNCCN reported that marine bio-diversity comprised approximately 6,500 species in 1996, and the Ministry of Maritime Affairs and Fisheries reported there were about 10,000 species in 2007. Among these marine species, plankton account for about 25%, seaweeds 11%, invertebrates 52%, and vertebrates 12% in Korean Coastal Areas. The Ministry for Food, Agriculture, Forestry, and Fisheries (MIFAFF) enacted a law for Agriculture and Fisheries Resources Management in 2012; this law includes the preservation of marine ecosystems, the conservation of wetlands and the preservation of fisheries resources, and describes the boundary of taxonomy for new species and unknown species that could be identified in the near future. To follow the new regulation for Access to General Resources and Benefit-Sharing, this research suggests (1) the importance of taxonomy for new species and unknown species as a goal of "No Name = No Information", (2) integrated research on bio-diversity, species distributions and the abundance of fisheries resources, both in local areas and in Korean Coastal Areas, and (3) the observance of international regulations or agreements for benefit-sharing without additional damage in the future.

• Journal of the Korean Wood Science and Technology
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• v.39 no.5
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• pp.444-450
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• 2011

The goal of this study is to investigate bending properties of domestic timber. Three representative structural timber from Larix kaempferi, Pinus koraiensis, and Pinus densiflora, in the northeastern South Korea were selected. Visual grading for the timber was conducted based on KFRI notification 2009-01 and the bending strength for the timber was evaluated based on ASTM D 198 bending. The high percentage of grade 1 and 2 for Larix kaempferi shows that the KFRI notification was optimized for this species. The bending strength distributions from Pinus koraiensis and Pinus densiflora were very similar. It could be possible to specify the allowable bending properties of these two Specification using a united species group similar to spruce-pine-fir. Lastly, the bending strength of $120{\times}180mm$ structural members was higher than both existing values in KBC 2009 and design values for timber of imported species described in the NDS. Thus, 120 mm thick domestic softwoods could replace the commercial imported species and the KBC should be modified to provide design values for both timber and dimensional lumber, respectively, like NDS.

• The Bulletin of The Korean Astronomical Society
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• v.43 no.1
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• pp.57.2-57.2
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• 2018

We present the preliminary result from our KVN single-dish observations of the MALATANG sample. The MALATANG (Mapping the dense molecular gas in the strongest star-forming Galaxies) is one of the JCMT legacy surveys on the nearest 23 IR-brightest galaxies beyond the Local Group. The goal of the MALATANG survey is to map the sample in the dense gas tracers (HCN and HCO+J=4-3), and probe the relationships between the dense molecular gas and star formation activities. As a complementary study, we recently launched a KVN/KaVA program on the same sample, in order to measure their flux densities and parsec-scale jet/outflows in the millimeter regime, which will be greatly useful in understanding the initial conditions of the feedback process. In this work, we present the preliminary result from our pilot KVN single-dish program on a sub-sample, which will be used to select the future VLBI imaging study under plan. We investigate the KVN spectral energy distributions (SED) of the sample as a function of the power source of the luminous IR brightness of each target (starburst? AGN? or hybrid?). We also discuss the technical challenges that we experienced during our KVN observations due to the large size of the sample in the sky.