• English Language & Literature Teaching
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• v.7 no.2
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• pp.103-114
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• 2002

Language plays a central role in everyday communication activities. Therefore, an individual need to be able to use language to communicate with confidence and without fear. One of the major fears that people have is the fear of communication. This fear is most of the time due to a lack of confidence in communicating in a particular language or due to poor proficiency in the language. In some cases it can also be due to attitudinal problems. In the context of teaching and learning English as a second or foreign language, students can have a great fear of using English with confidence. This fear can be an acute one and thus students may avoid using English to communicate. However, non native speakers of English need to be highly competent in the use of the English language for a variety of communicative purposes particularly in meeting the challenges of globalisation and that of the digital age. This article presents some insights on language apprehension found among communication undergraduates who are non native speakers of English.

• Cross-Cultural Studies
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• v.24
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• pp.120-131
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• 2011

South Africa is a multiracial country where different cultures and languages coexist. Culture can be conveyed through language. Language conditioning is also social conditioning, and through words we make sense of our own and others' experience. In this paper I investigate the meaning of two culturally significant words: (English) peace and (African) ubuntu. Data findings will show how L2 speakers of English, when asked to define peace, promptly operate a process of transfer of the meaning from their mother-tongue Xhosa equivalent - uxolo - to its English equivalent. Ubuntu, an African word which encompasses traditional African values, has no counterpart in English. I will also argue how, in the ongoing process of globalisation, English is playing a predominant role in promoting cultural homogenization.

• SUVANNABHUMI
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• v.12 no.2
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• pp.225-244
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• 2020

Area Studies, by definition, conjure ideas of emplaced knowledge; in-depth interdisciplinary understanding of language, history, culture and politics of a nation or region. Where detractors might see this approach as overly empirical, therefore precluding theoretical sophistication, others argue that "places" are either artificially constructed, or that processes of globalisation have obliterated the cultural zone. But what if we turn an ethnographic eye to those very processes and technologies themselves? Can Area Studies take to the air, and if so, what are the attendant challenges and benefits? Based on insights from ethnography amongst airline customer service workers, ground and cabin crews in Thailand and Myanmar, this research examines the airline cabin as a field for ethnographic study, and as an emplaced site for political and cultural processes. With participant observation-based knowledge of Southeast Asian cabin crews, this paper examines the 1990 hijack of Thai Airways TG 305 from an emplaced cultural perspective.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2022.06a
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• pp.361-362
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• 2022

As the importance of maritime communication in a cross-cultural onboard working environment grows, the importance of developing systematic supporting aids both for learning and teaching maritime English has been emphasized. Given that English communication proficiency is one of the most critical factors in determining a seafarer's competency, a systemic supporting system for enhancing maritime English communication capabilities is essential not only for them to professionally carry out and conduct assigned duties onboard, but also for them to navigate success in their lives through increased labour mobility both at sea and onshore. The APEC Seafarers Excellence Network initiates the production of Maritime English Communication Packages for seafarers in APEC regions, under the leadership of the Republic of Korea. This paper introduces the design of APEC SEN Maritime English Communication Packages, which include textbooks, audio-lingual materials, online/mobile life-long learning platform and testing aids, ultimately for upand re-skilling of seafarers to increase their employability, mobility and preparedness for the future shipping industry where globalisation is expected to further accelerate.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.24
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• pp.51-72
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• 2004

Over the past fifty years, the share of the World's shipping fleet operating under open registry has grown from 4 % to almost half of the total tonnage. While there has been strong opposition based on the costs of maritime disasters and opposition both from the traditional maritime nations, which have suffered erosion of their fleets, and from labour unions, which point to worker exploitation, the shipping companies have found the greater operational and financial flexibility which accompanies open registry to be a considerable attraction The paper consists of seven sections. Section 1 explains the background and of the study. Section 2 reviews the characteristics and definition of FOC. Section 3 is to identify ship register categories and their competitive conditions. Section 4 tackles the emerging forces of globalisation-the advent of FOC. Section 5 deals with legal maritime framework. Section 6 tackles the current structure and characteristics of FOC vessels. Some concluding comments follow in the last section.

• The Journal of Asian Finance, Economics and Business
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• v.5 no.3
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• pp.65-72
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• 2018

The purpose of this paper is to understand the influence of country personality dimensions and product involvement on European consumers purchase and visit intentions, considering the Portuguese context. The increasing economic globalisation has resulted in the reducing of trade barriers between nations and the availability of more foreign products and services across borders. Therefore, the place associations of these products and services might be regarded as a potential competitive differentiator in their respective markets. Despite the proliferation of literature devoted to assessing the effects of country-of-origin, the symbolic dimension of a country's image remains understudied. A questionnaire measuring country personality dimensions, product involvement, and consumer's purchase and visit intention was passed on a sample of 335 European consumers. Country personality indeed matters both positively and negatively. Findings show that while assiduousness positively influences consumer's visit intentions, wickedness has a negative influence on consumer's purchase intentions. Findings also reveal that product involvement has a positive significant influence on consumer's purchase and visit intentions. On developing marketing strategies, international marketers and governmental decision-makers should consider product involvement attributes and specific country personality traits to provide the country's products with a competitive edge, as well as to promote the country as a travelling destination.

• The Research Journal of the Costume Culture
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• v.25 no.5
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• pp.708-717
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• 2017

Industrial innovation in Britain, during the eighteenth and nineteenth centuries, stimulated the introduction of the factory system and the migration of people from rural agricultural communities to urban industrial societies. The factory system brought elevated levels of economic growth to the purveyors of capitalism, but forced people to migrate into cities where working conditions in factories were, in general, harsh and brutal, and living conditions were cramped, overcrowded and unsanitary. Industrial developments, known collectively as the 'Industrial Revolution', were driven initially by the harnessing of water and steam power, and the widespread construction of rail, shipping and road networks. Parallel with these changes, came the development of purchasing 'middle class', consumers. Various technological ripples (or waves of innovative activity) continued (worldwide) up to the early-twenty-first century. Of recent note are innovations in digital technology, with associated developments, for example, in artificial intelligence, robotics, 3-D printing, materials technology, computing, energy storage, nano-technology, data storage, biotechnology, 'smart textiles' and the introduction of what has become known as 'e-commerce'. This paper identifies the more important early technological innovations, their influence on textile manufacture, distribution and consumption, and the changed role of the designer and craftsperson over the course of these technological ripples. The implications of non-ethical production, globalisation and so-called 'fast fashion' and non-sustainability of manufacture are examined, and the potential benefits and opportunities offered by new and developing forms of social media are considered. The message is that hand-crafted products are ethical, sustainable and durable.

• Environmental and Resource Economics Review
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• v.20 no.2
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• pp.357-379
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• 2011

The problem of invasive species has been recently emerged as one of complicated issues due to increasing globalisation and its consequence of species immigrations. Since in most cases of invasive species it is less likely to fully eradicate them through human efforts, it is often interested in reducing the possibility of ecological disaster caused by the invasive species. This paper provides an optimal control model to minimize such possibility while allowing the stochastic nature of biological growth of the invasive species. Conditions under which the partial eradication effort is optimal are derived. Simple numerical illustration is provided using H1N1 data which is categorized as an invasive disease in microorganism level.

• Journal of Advanced Navigation Technology
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• v.17 no.3
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• pp.346-353
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• 2013

The dominant trend in software development is the globalisation of the software industry. This development is faced with diverse problems, which require solution by the adoption of new processes and development techniques. eXtreme Programming (known as XP) is one methodology which is now at the leading edge of software development. This recent trend in XP allows organisation members to cooperate towards the development of new software independently of the existing developers. This is achieved functionally between the members by the development of distributed pair programming, this is not IDE plug-in shape of text, simple screen sharing or chatting function based.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.40-49
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• 2014

Globalisation has intensified the international movement of labour and South Korea is no exception. Korea, which in the past was itself a labour-exporting country, has seen a reversal in human mobility since the late 1990's with a rapid growth in immigration and a transformation of a previously almost ethnically homogenous society. In this context, the important questions about the cultural and political implications associated with the construction of minority representations in the media have remained highly unexplored. The starting point of this study is an examination of the vital role of public service broadcasting (PSB) in Korean society, where ethnic minorities have increasingly become visible. The study shows the significant role of PSB in representing cultural diversity in public debates and the ways in which such representations and their dissemination reflect media power.