• 제목/요약/키워드: Global competitiveness

검색결과 950건 처리시간 0.028초

무역전시회의 서비스품질, 고객만족 및 고객충성도에 관한 연구 (A study on trade show's service quality, customer satisfaction and customer loyalty)

  • 조윤실
    • 통상정보연구
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    • 제17권3호
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    • pp.359-378
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    • 2015
  • 본연구의 목적은 무역전시의 서비스품질과 고객만족 및 충성도에 관한 구조적 관계를 분석함으로써 전시회의 경쟁력을 높이기 위한 전략적 시사점을 제공하고자 한다. 이를 위해 고객만족과 충성도에 영향을 미치는 서비스품질요인을 측정하기 위하여 물리적환경품질, 상호작용품질, 결과품질의 3차원으로 구분하였고, 전시참가업체를 대상으로 실증분석하였다. 연구 결과 서비스품질의 고객만족에 대한 영향에 있어 물리적환경품질, 상호작용품질, 결과품질이 모두 유의하게 나타났다. 서비스품질요인과 충성도의 관계에서는 상호작용품질과 결과품질이 충성도에 유의한 영향을 미치는 것으로 나타났고, 물리적 환경품질은 유의한 영향을 미치지 않는 것으로 나타났다. 고객만족은 충성도에 유의한 영향을 미치는 것으로 나타났다.

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한국기업의 해외정부조달분야 수출증대방안에 관한 연구 (A Study on Export Promotion Strategy to Foreign Government Procurement Markets for Korean Firms)

  • 최장우
    • 통상정보연구
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    • 제12권2호
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    • pp.439-466
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    • 2010
  • Recently, the world government procurement market has been greatly opened thanks to the WTO Government Procurement Agreement and FTA etc..In spite of that, many companies trying to export their products into overseas procurement market have been still facing many kinds of invisible barriers and practices for restricting the market access. With the survey results, this study aims to suggest strategic and political implications for the exporting companies in the procurement area for preparing the marketing strategy and introducing the export assistance regime and developing the negotiation position in the concerned FTA. This study has showed some kinds of important implications for the export promotion in the area. Firstly, the companies have to try to increase their products competitiveness, to strength efforts for bids information gathering, to use special program for the foreign companies in some countries. Secondly, the Korean Government also has to try to establish a realistic system for gathering many information about the foreign government procurement market, to assist the companies's export marketing, to introduce the global standards for adapting international technical specifications, and to conclude the FTA agreement with the concerned developing countries in the procurement area etc..

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디지털화에 따른 문화콘텐츠유통의 발전과 정책적 시사점 -게임산업을 중심으로 - (Policy Implications from Development of Cultural Content Distribution through Digitalization - Focused on Game Industry -)

  • 이병민
    • 한국게임학회 논문지
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    • 제6권2호
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    • pp.33-44
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    • 2006
  • 본 논문은 디지털 기술의 발전에 따른 문화콘텐츠 유통의 발전, 특히 게임산업의 유통체계를 살펴보고 있다. 컨버젼스 기술의 발전에 따라, 문화콘텐츠 유통에 있어서 핵심적인 가치의 중심은 플랫폼에서 콘텐츠로 옮겨가고 있는데, 이와 관련하여 특히 게임산업의 유통구조에서는 3가지 유형(오프라인, 온라인, 모바일 게임)이 나타난다고 알려지고 있다. 본 논문에서는 심층인터뷰 등을 통한 사례조사를 통해 앞으로 통합적인 모델로 발전할 것으로 검증하고 있다. 결론적으로 본 논문은 이러한 변화에 맞추어 앞으로 문화콘텐츠산업의 장기적인 발전을 위해 유통구조의 개선, 기업과 퍼블리셔 등 관계자들의 갈등해소, 국제화 등을 위한 다각적 정책지원이 더욱 필요함을 제안하고 있다.

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특허인용정보를 활용한 R&D 융합기술의 성과분석 : IT와 에너지의 융합기술과 타 융합기술과의 비교 (R&D Performance Analysis on Convergence Technologies Using Patent Citation : Comparison of IT/ET Convergence with Others)

  • 정우진;이상용
    • Journal of Information Technology Applications and Management
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    • 제21권4호
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    • pp.65-96
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    • 2014
  • To have global competitiveness in newly growing industry, good quality R&D's in convergence technology arerequired. Korean government also started to emphasize the importance of convergence technology as a new engine of growth for the future development. Since 2008, worldwide energy crisis and concerns on low carbon green growth made people focus on the convergence between information technology (IT) and energy technology (ET). However, the R&D performance comparison among the convergence technologies is not well explored so far. Therefore, this study uses Korea's patent citation database to measure the R&D performance of convergence technologies. We adopt technology development cycle, technology spillover analysis, and technology diffusion analysis to see the knowledge flow from R&D industry to others. We find that IT_ET convergence technology generally shows higher R&D performance than other convergence technologies. Contrary to public belief, convergence R&D by big companies has relatively low performance especially measures in technology spillover and technology diffusion. This implies that they might concentrate on delicate Fuel Cell Energy/Environment Technology (FEIT) or Nano Environment/Energy Information Technology (NEIT) rather than general energy information technologies. We also find that Korea's chemical industry may play a crucial role for the growth of other convergence technologies.

한국건설엔지니어링의 해외진출사례(미국, 몽골) (A Case Study on making inroads into foreign market of Korean Construction Engineering)

  • 최석;송용욱
    • 한국건설관리학회:학술대회논문집
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    • 한국건설관리학회 2008년도 정기학술발표대회 논문집
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    • pp.119-128
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    • 2008
  • 최근 국내건설경기의 침체와 더불어 기업들은 무한경쟁을 뚫고 기업경쟁력강화 및 국제화, 세계화에 능동적으로 참여하기 위하여 부단한 노력을 기울이고 있으며, 당사 또한 2003년부터 해외로 진출하여 현재까지 크고 작은 용역 등을 수행한 결과, 미국, 몽고, 괌 등에 진출하여 성공적인 용역 업무를 진행하고 있다. 본 내용에서는 당사가 수행중인 프로젝트에 대하여 그동안 진행되었던 상황 등을 살펴보면서, 리스크에 대한 대응자세, 정치 경제 사회 문화적인 차이에서 발생될 수 있는 사항 등의 분석 및 해결방안을 제시함으로써 향후 외국에 진출하고자 하는 기업 및 글로벌 스탠다드에 동참하고자 하는 기업들이 사례로 활용하는데 도움이 되고자한다.

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문화상품 경쟁력 강화를 위한 필요 요인에 관한 발전방안 연구;캐릭터산업을 중심으로 (A Study on Ways to Develop the factors which are necessary to Strengthen the Competitiveness of Cultural Goods;a case study of Character Industry)

  • 서명애;이상복
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2007년도 춘계학술대회
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    • pp.391-399
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    • 2007
  • There has been an increasing preference for product with cultural value as people have a growing cultural sensitivity and greater demand for cultural value in current global market. In response to that, countries need to develop cultural products which represent their distinctive cultures and traditions, and such efforts may aim to promote the creation of economically high value-added and enhance the cultural image. In this paper, first, we analyze the correlation between Culture, cultural industry and Cultural goods. In this context, my efforts centered initially on a thorough analysis on the current situation and environmental problems that Korean culture faces presently, and then, processed and organized them into major industry categories of character industry, through a statistical methodology, to estimate its market volume by industry and to analyze the inter-relationship and macro-economic pervasive effects among related industries as well as cultural window effects. This paper could lead to final practical solution and suggestions for optimum policy measures to be taken for a supreme cultural industry for Korea.

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중소기업을 위한 6시그마 모형 및 사례 연구 (A Six Sigma Model for Small and Medium SizedCompanies and Case Studies)

  • 황영제;권혁무;홍성훈;이민구
    • 대한산업공학회지
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    • 제32권4호
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    • pp.291-297
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    • 2006
  • Since the six sigma strategy was first introduced to Korean enterprises in 1997, it has been taken as an important business strategy to strengthen the competitiveness of major Korean companies under the global competitive environment. These major companies also demand their suppliers to implement six sigma. But small and medium sized companies have several barriers to overcome for successful implementation of six sigma. First, the financial status is not so sound to support initial expenses for launching six sigma. Second, physical and human resources are not sufficient for driving six sigma. And finally, the infrastructure is not well established to manage and support the six sigma program. In this paper, we suggest a method to overcome these barriers and propose a model for establishing six sigma in a small and medium sized company. We also provide some practical case studies.

가공송전선로 폴리머애자 적용 개선 방안 (The Application Improvement Plan of Polymer Insulators for Overhead Transmission Lines)

  • 민병욱;김태영;최진성;신승범;이시영;원경배
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2011년도 제42회 하계학술대회
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    • pp.465-466
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    • 2011
  • The global trend is to make transmission lines light weight and compact by using insulators and other equipment made of advanced materials. In Korea, the diversification of insulators supply route has begun in order to obtain price competitiveness. In May 1999, polymer insulators were finally introduced for the first time and installed to the 154kV transmission lines. After that, the construction and procurement standards were made and domestic polymer insulators were developed. And then, foreign and domestic manufacturers were registered in KEPCO as qualified insulator suppliers. As of 2010, purchasing polymer insulators by competitive bidding from foreign and domestic manufacturers has been possible. For this reason, it was decided to reduce the use of porcelain insulators and increase the use of polymer insulators taking the installation price into consideration

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제조기업의 협업화 분석 및 협업시스템 구축기술 도출 (Analysis of Collaborization and Extraction of Technologies to Develop Collaboration Systems for Manufacturing Companies)

  • 류광열;김보현;최헌종
    • 산업공학
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    • 제23권2호
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    • pp.182-192
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    • 2010
  • Customer needs for final products are very unpredictable because product specifications and technologies are being improved very quickly thereby their requirement level is also elevated correspondingly. In order to survive and to enhance competitiveness in the global market, many manufacturing companies are trying to find a breakthrough from collaborization. Even though they want to collaborate with others, however, they do not exactly know what kind of system they have to develop or which technology they have to use. In this paper, therefore, we first investigate status and trend of information systems and infrastructure that are essential for collaboration. We then clearly describe definition and classification of collaboration with various point of views considering collaboration pattern, timing condition of collaborative activities, organizational structure, etc. With web-based collaboration systems already developed by i-Manufacturing (Korean-style Manufacturing Innovation) project, led by Korean government from 2004, we introduce main functions and analyze collaboration types of each system. Strategically important technologies for supporting collaboration will also be illustrated by reorganizing collaborization technologies after evaluating them with respect to emergency and importance of each technology. We hope this research will provide a guideline on collaboration especially for small and medium sized manufacturing companies.

복수공항시스템 분석을 통한 제주신공항 운영방안 연구 (Analysis of Multi-Airport System Application Measures for New Jeju Airport)

  • 전제형;박정민;이준오;송병흠
    • 한국항공운항학회지
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    • 제25권3호
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    • pp.89-100
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    • 2017
  • In order for the international aviation community to efficiently and safely manage the gradual increase of air passenger demand, direction suggestions of airport traffic prediction based on future airport capacity requirements, airport design and infrastructure establishment is utilized by airport traffic data that is m comparable internationally. It is a global trend to pursue more efficient airport operating system structure to accept air passenger demand through more realistic comparable data in order to escape from the structure of reckless airport establishment and infrastructure composition based on passenger demand predictions referring to simple statistical data that has existed in the past. This study aimed to seek effective operational measures for the New Jeju airport scheduled to be opened in 2025 by time-series analysis. This study also analysed airport operation strategies, air traffic distribution strategies, cargo volume increase rates and its effectiveness of airports adopting the multi-airport system that have similar operational practices and geographical conditions. This study sought the most appropriate multi airport system application measures for New Jeju airport to promote efficiency and international competitiveness.