• Title/Summary/Keyword: Global case study

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Auricular acupuncture for sleep quality in participants with mental and behavioral disorders due to prior multiple drug use: a retrospective consecutive case series

  • Yuri Gimelfarb;Eran Goldstien
    • Journal of Yeungnam Medical Science
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    • v.40 no.1
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    • pp.78-85
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    • 2023
  • Background: Poor sleep quality is associated with psychoactive substance abuse/addiction/withdrawal. Auricular acupuncture (AA) is a nonpharmacological method used for the treatment of sleep disturbances. This study aimed to examine the quality of sleep before and after AA in participants with mental and behavioral disorders due to prior multiple drug use in the therapeutic community. Methods: This was a consecutive case series of 27 participants (25 male [92.6%]). The median age was 35.0 years (interquartile range [IQR], 29.0-37.2 years), methadone/buprenorphine were not used, and the participants were treated with AA (median number of treatments, 15.0 [IQR, 12.0-18.0]) during a median period of 51.0 days (IQR, 49.0-51.0 days) according to the National Acupuncture Detoxification Association (NADA)-Acudetox protocol. Sleep quality was determined using the Pittsburgh Sleep Quality Index (PSQI), a self-rated questionnaire that assesses sleep quality and disturbances over a 1-month interval. Results: The global PSQI score dropped (indicating better sleep quality) by a median of 3.0 points (IQR, 0.0-8.0 points) after treatment. In the multivariate logistic regression analysis, with an increase in global PSQI score during AA by 1 point, there was a 0.73-fold reduction in the risk of poor sleep quality post-AA (adjusted odds ratio, 0.73; 95% confidence interval, 0.52-1.01; p<0.055; Nagelkerke's R2 =0.66). Conclusion: The results revealed a positive effect of AA (by the NADA-Acudetox protocol) on sleep quality (as measured by PSQI) among participants in a treatment center with mental and behavioral disorders due to multiple drug use.

Innovative Marketing Channel in the South Korean Retail Banking Industry: The Case of KB Rockstar

  • Chung, Hwan;Kim, Sang Yong;Yoo, Changjo
    • Asia Marketing Journal
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    • v.15 no.1
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    • pp.23-42
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    • 2013
  • To overcome the profitability challenge these days, many global banks are increasingly focusing on cost efficiency through more efficient banking processes, such as online and mobile banking, whereas a number of other banks choose to differentiate their services for retaining and attracting the most valuable customer segment (Deloitte, 2011). While global banks in the retail banking industry are adopting either of these two business models as a strategic choice for their long-term growth, KB Kookmin Bank, one of the leading retail banks in South Korea, has begun to operate 'KB Rockstar' as a strategic channel, particularly designed to target college students in the youth market. The new marketing strategy has resulted in a positive impact on its brand image in customers' perception as well as a drastic increase in the number of youth customers. In this study, we analyze the case of 'KB Rockstar' and summarize the key factors for its success from a marketing perspective. First, 'KB Rockstar' is not simply a good channel strategy, but an innovative marketing strategy that aligns place, product and promotion together in order to create a synergy effect, resulting in the successful implementation of the bank's targeting strategy. Second, the strategy effectively establishes 'KB Rockstar' as a brand targeted to youth customers while also competently strengthening the image of the corporate brand, KB Kookmin Bank. The skillful implementation of organically combined marketing mix strategies has enabled the successful launch of the bank's sub-brand. Third, the strategy considers a retail bank branch as not only the place that makes sales transactions in order to generate short-term profits, but also the place that builds a long-term relationship with customers in order to maximize their lifetime values in the long run.

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A Comparative Case Study on Taiwanese and Korean Semiconductor Companies' Background and Process of Direct Investment in China: Focused on Investment of Factory Facility (한국과 대만 반도체기업들의 중국내 직접투자 배경과 과정에 대한 비교사례연구: 공장설립 투자를 중심으로)

  • Kwun, Young-Hwa
    • International Area Studies Review
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    • v.20 no.2
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    • pp.85-111
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    • 2016
  • Global semiconductor companies is investing enormous capital worldwide. And direct investment in China is increasing greatly these days, Especially, global semiconductor companies are setting up a factory in China due to expanding market rather than utilizing low labor cost. Therefore, this study is trying to analyze the background and process of direct investment from global Korean and Taiwanese semiconductor companies in China. Firstly, In 1996, Samsung semiconductor established a back end process factory in Suzhou. And in 2014, Samsung semiconductor set up a front and back end factory in Xian. Secondly, In 2006, SK Hynix built a front and back end factory in Wuxi. and SK Hynix set up a back end factory named Hitech semiconductor with Chinese company in 2009. Later in 2015, SK Hynix established a back end factory in Chongqing. Thirdly, In 2004, TSMC started to operate a factory in Shanghai, and in 2018, TSMC is going to establish a factory in Nanjing. Lastly, UMC bought a stock to produce product in Chinese local company named HJT, and at the end of 2016, UMC is going to finish building a factory in Xiamen. As a result, it was proved that most companies hoped to expand the chinese market by setting up a factory in china. In addition, Samsung expected to avoid a risk by setting up a factory in china, and SK Hynix wanted to avoid a countervailing duty by setting up a factory in china. Based on the result of this study, this study indicates some implications for other semiconductor companies which are very helpful for their future foreign direct investment.

Method for Cultivating the Technology Transfer Based on Extracting the Technology Transfer Broker -Case Study of Global MVP (기술이전중개자 도출을 통한 기술이전 활성화 방법론 -Global MVP 연구단 사례)

  • Chun, Ha Sung;Kim, Sang Duck;Hong, Jong-yi
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.6 no.7
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    • pp.361-370
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    • 2016
  • Effective acquisition technology is an important factor determining the competitiveness of companies(Roxas et al., 2011). Since the importance of technology transfer has been increased, there has been a growing interest in company, government, university and research institutes (Bozeman et al., 2015). Despite the national efforts for activating technology transfer, a lot of technology is still in universities and R&D center(Ockwell et al., 2009). The barriers of technology transfer are a main reason to inhibit the technology transfer. In order to be lower technology transfer barriers, it is necessary to derive the technology transfer broker based on social network analysis. However, most studies related to technology transfer broker had been focused on empirical study(Bozeman et al., 2015). Therefore, it is needed to suggest the method to grasp the opportunity that can lead to technology innovation based on analyzing and visualizing the network of technology transfer. The method in this study provides the company with the connectable path, technology transfer broker and strategy to classify the technology actor within the network. Finally, the method is applied to Global MVP for verifying the feasibility of method.

A case research for standard of cost in design service (디자인서비스의 대가기준 사례조사 연구)

  • Ahn, Jinho;Lee, Jeungsun;Kim, Injun
    • Journal of Service Research and Studies
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    • v.9 no.3
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    • pp.61-72
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    • 2019
  • Design is a knowledge service industry that is undervalued in Korea despite its large impact on the development of high - tech industries such as national industrial policy and the fourth industrial revolution. In the design industry, the strategic outsourcing system collapses. This phenomenon is not confined to the domestic market, and the design service companies of design-developed countries such as Europe and the US are also struggling with the classic. Accordingly, some implications were found through the case study of domestic design projects, including overseas, that private companies are more concerned with design cost reduction and cost structure to secure liquidity rather than improving design quality level and pursuing innovation through design outsourcing. It is big. As design is a core competency of a company, internalizing core design tasks, and as products and services become platforms, regional design countermeasures have been reduced, which has led to a decline in the cost standard for large companies' design service outsourcing. In design service industry, design outsourcing is performed at the request of the client, and the service value of the outsourcing is received. In the early 2000s, the importance of design management led global consulting companies to pursue M & A rather than cooperate with design service companies, and Samsung Electronics and other large corporations acquired a large number of excellent design personnel and developed their own design management research institute. This study investigated the design service outsourcing cases of public and private companies (large corporations, midsize companies) widely in relation to the design service price criterion, and grasped the indicators of the actual size and level of the design industry. I will make suggestions about the value and direction of the global design industry through interviews with experts and literature on the changes and influences of these cost criteria.

Accessing Technology from Global Production Networks: The Case of Joint Ventures in Indian Auto Industry

  • Gopalaswamy, Arun Kumar;Sureshbabu, M;Mathew, Saji K
    • Asian Journal of Innovation and Policy
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    • v.4 no.2
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    • pp.178-199
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    • 2015
  • This study provides a background on the growth of Indian automobile industry under different regulatory regimes. It is observed that the international joint ventures have played a key role in the growth of the sector. The study further examines the motives for forming IJVs in the auto component sector and also identifies the criteria for choosing the joint venture partner to mitigate conflicts. These two specific attributes form the core towards transfer of technology, promoting innovation and also act as a catalyst for adopting and choosing appropriate technology. The study brings out the relationship between motives, partner selection criteria and performance of the IJVs. Results indicate that firms gave maximum importance to technological skills, quality control measures and proprietary knowledge in selecting IJV partners. It is also observed that the motives affect the partner selection criteria in terms of skill and resources needed from the partner.

A Study on the Needs and Approaches for the “Koreanization” of Foreign Standards Referenced in the Dual-Use Standards - Including Case Study with Dual-Use Standards for Bolts - (민군통일규격에서 인용되는 해외 규격의 국내 규격화 필요성 및 그 방안에 대한 연구 - 볼트 사례를 중심으로 -)

  • 박종혁;이백준;이종희;김준원;손승현
    • Journal of the Korea Institute of Military Science and Technology
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    • v.4 no.2
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    • pp.112-121
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    • 2001
  • From the beginning of 1990s, the leading countries, especially United States, are trying to develop dual-use technology which can be used for both military and commercial purpose, and to improve the efficiency of management system in logistics and procurements. Considering the global trends, Department of Defence has been seeking for solutions as to how to reform military specifications, and launched specification unification projects. As a result of the project, a series of dual-use standards for hardwares are being developed in the form of Korea Industrial Standards(KS standards). However, there are many of foreign standards, which are not readily interpretable by users, referenced in the standards. In this study, needs for the conversion of referenced foreign standards to KS standards are reviewed and the appropriate approaches as to the conversion are suggested.

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A Study on needs of Software Development for Korean Image Restoration through Cases of Classical Film Restoration (고전영화복원 사례를 통한 한국형영상복원 소프트웨어 개발 필요성에 관한 연구)

  • Kim, Cheeyong;Han, Myung-Hee;Kim, Jong-Chan
    • Journal of Korea Multimedia Society
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    • v.17 no.12
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    • pp.1528-1536
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    • 2014
  • Although the process about korea image restoration contents program development and liberalization have cultural and artistic worth, it is not possible to restore technically or cost enormous expense. In the study, it suggest the needs of korea image restoration contents program development through image restoration case. It is revitalize that the study in digital image restoration technical prepare the ground for passing high-qualities cultural legacy by restoring classical film. We think the development of korea image restoration software will strengthen the basis to the new creation industry of high value-added in the global cultural prosperity industry.

A Study on Buckling Characteristics of Arch-type Vinyl House Structures according to Analytical Precision (아치형 비닐하우스 구조의 해석정밀도에 따른 좌굴특성 연구)

  • Yoon, Seok-Ho
    • Journal of Korean Association for Spatial Structures
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    • v.15 no.4
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    • pp.57-64
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    • 2015
  • The construction of vinyl greenhouses are increasing because of economic feasibility, construction period, and construction regulations. However, the vinyl greenhouses are apt to collapse by snow load since they have a small member as a temporary structure. The 3 types of buckling such as global, member and nodal buckling could be occurred to arched structures according to characteristics of cross section. To examine the member buckling, the precision of analysis need to be enhanced. In that case, we can examine the characteristics of the those buckling. The purposes of this study are to verify buckling characteristics of structures using the method of high precision analysis with a center node of member. The results of high precision analysis bring member buckling, and in the analysis method having the center node of member, the value of strength is getting lower than a previous study.

Study on the Design Methods of PV System for Apartment Buildings Application (공동주택의 태양광발전설비 적용을 위한 설계방법에 관한 연구)

  • Yi, So-Mi;Yoon, Chul;Lee, Yong-Ho
    • 한국신재생에너지학회:학술대회논문집
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    • 2008.10a
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    • pp.98-101
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    • 2008
  • Nowaday, The Sustainable Development about global environment is the most important subject. In urban environment, a variety of the nature energy utilization such as the solar energy are the most efficient solution to solve this issue. One of these efficient solutions, a photovoltaic system using sunlight has been introduced to the building with an advantage such as cost-effective, safe for using and good for environment friendly in light with energy utilization. Recently, many of the apartment housings are built in domestic country. The apartment buildings have been constructed since early of 1970's. now apartment is taking over 50% out of entire housing in korea. The apartment housing applying to a photovoltaic system has been extensively studied in the foreign country but our county runs short. So, It was necessary to technical development of PV application which is suitable in Korean house culture. The objective of this study is to develop the building integrated PV application method for apartment building.

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