• Asia-Pacific Journal of Business
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• v.1 no.2
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• pp.1-21
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• 2010

A good brand name is very important for the success of a product. A thoughtful brand name can convey information that can influence potential customers in a positive way. Thus marketers often formulate brand names intended to explicitly or implicitly play a role in influencing customer perceptions. One way of doing this is to have a brand name bearing connotations to a foreign country. In general, prior research on country-of-origin effects has not adequately focused on exploring brand name connotation and its effect on product evaluation. This research presents a conceptual framework for determining if/how brand name connotation to a foreign country affects product evaluation. Specifically, this paper reviews relevant literature pertaining to country-of-origin and brand name connotation, discusses a conceptualization, proposes research hypotheses, and outlines procedures for collecting data to evaluate the proposed hypotheses.

• Korean Management Science Review
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• v.10 no.1
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• pp.193-205
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• 1993

This paper presents a mathematical model for a class of vertical integration decisions. The problem structure of interest consists of raw material vendors, components suppliers, components processing plants, final product (assembly) plants and external components buyers. Economic feasibility of operating components plants instead of keeping outside suppliers is our major concern. The model also determines assignment of product lines and production volumes to each open plant considering the cost impacts of economies of scale and plant complexity. The problem formulation leads to a concave, mixed integer mathematical program. Given the state of the art of nonlinear programming techniques, it is often not possible to find global optima for reasonably sized such problems. We developed an optimization solution algorithm within the framework of Benders decomposition for the case of a piecewise linear concave cost function. It is shown that our algorithm generates optimal solutions efficiently.

• Journal of Fisheries and Marine Sciences Education
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• v.17 no.2
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• pp.145-154
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• 2005

It is necessary to develop new air-conditioning method which can be satisfied individual separated space and request of occupants. The indoor thermal environment and flow field are investigated both experimentally and numerically. This study concentrated on analysis of indoor thermal environment by diffusion direction of ceiling type air conditioner of the classroom. The velocity and temperature distribution of air in the room calculated by 3-dimensional method, which include the effect of insulation of the building and outdoor state. This analysis shows that optimum diffusion direction is $30^{\circ}$ to increase thermal comfort in winter and optimum diffusion direction is $15^{\circ}$ to increase thermal comfort in summer.

• Proceedings of the IEEK Conference
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• 2000.07a
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• pp.410-413
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• 2000

This paper suggests a methodology in which control signals for high-level synthesis are generated from SDL specification. SDL is based on EFSM(Extended Finite State Machine) model. Data path and control part are partitioned into representing data operations in the from of scheduled data flow graph and process behavior of an SDL code in forms of an abstract FSM. Resource allocation is performed based on the suggested architecture model and local control signals to drive allocated functional blocks are incorporated into an abstract FSM extracted from an SDL process specification. Data path and global controller acquired through suggested methodology are combined into structural VHDL representation and correctness of behavior for final circuit is verified through waveform simulation.

• Journal of Ship and Ocean Technology
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• v.9 no.1
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• pp.38-46
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• 2005

Survivability improvement method for naval ship design has been continually developed. In order to design naval ships considering survivability, it is demanded that designers should establish reasonable damage conditions by air explosion. Explosion may induce local damage as well as global collapse to the ship. Therefore possible damage conditions should be realistically estimated in the design stage. In this study the authors used ALE technique, one of the structure-fluid interaction techniques, to simulate air explosion and investigated survival capability of damaged naval ships. Lagrangian-Eulerian coupling algorithm, equation of the state for explosive and air, and simple calculation method for explosive loading were also reviewed. It is shown that air explosion analysis using ALE technique can evaluate structural damage after being attacked. This procedure can be applied to the real structural design quantitatively by calculating surviving time and probability.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.6 no.1
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• pp.52-57
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• 2006

In this paper, we have proposed a new adaptive fuzzy control algorithm based on Takagi-Sugeno fuzzy model. The regulation problem for the uncertain SISO nonlinear system is solved by the proposed algorithm. Using the advanced stability theory, the stability of the state, the control gain and the parameter approximation error is proved. Unlike the existing feedback linearization based methods, the proposed algorithm can guarantee the global stability in the presence of the singularity in the inverse dynamics of the plant. The performance of the proposed algorithm is demonstrated through the problem of balancing and swing-up of an inverted pendulum on a cart.

• Journal of the Korean Ceramic Society
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• v.30 no.12
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• pp.1066-1070
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• 1993

When looked upon as a polycrystalline, ceramics have two basic differences from a single crystal. One is that there exist grain boundaries, the other is that the crystal axes of each small crystal are arranged in random directions. But the crystal axes fo small crystals which compose ceramics may be made to have the tendency of being arranged in a specific direction. This is called that the crystal axes are oriented. The degree of the direction arrangement of the crystal axes is called orientation. In order to orient the crystal axes effectively, the fiberous barium titanates were made through KDC method and the ion exchange method. And then they were arranged through pressing, doctor blade, and syringe. As the result of Lotgering evaluation, the sample oriented through syringe showed the highest orientation. After sintering, though the most particles that had been fiberous shaped became global shape viewed through SEM, the orientation of the crystals was reinforced by means of sintering.

• Journal of Information Technology Applications and Management
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• v.20 no.3
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• pp.129-141
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• 2013

When the formative construct is placed in the endogenous position, there are clear theoretical, mathematical, and empirical issues in model estimation. Nonetheless, scholars who have adopted structural equation modeling for empirical research and those who are engaged in debates on the viability of formative modeling fail to recognize the fundamental problems of employing formative measurement in the endogenous position. This manuscript is intended to set a corrective path by discussing three reasons why this frequented practice may be avoided in both theoretical and empirical research.

• Proceedings of the IEEK Conference
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• 2000.07a
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• pp.310-313
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• 2000

This paper presents a new scheduling method for ILP processing called NHS(Novel Hybrid Scheduling). It concerns not only exploiting as much ILP as possible like other state-of-the-art scheduling scheme, but also choosing the most important instructions among many ready-to-execute instructions to processors in order to reduce the execution time under limited hardware resource. At the heart of NHS is a conception called CCP(Complex Critical Path), an extension of CP(Critical Path). By using CCP, compiler not only can get a global information of the whole program to extract ILP, but also can collecting data dependence information and control flow information. The paper also presents the simulation results, to date, of our attempts to study the NHS scheduling method. The results indicate good potential for this scheduling method.

• Journal of Global Scholars of Marketing Science
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• v.18 no.1
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• pp.81-114
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• 2008

The purpose of this study was to analyze how economic factors (economic satisfaction, economic conflict) and non-economic factors (non-economic satisfaction, non-economic conflict) differentially influence Korean retailers' long-term orientation with manufacturers, and how they are influenced by manufacturers' power sources under different levels of retailer dependence. After Korean retailers were divided into high and low dependence groups, path differences between the two groups were compared. The results suggested that manufacturers' coercive and non-coercive power sources do not differentially influence high and low dependence retailers' economic and non-economic satisfaction, and economic and non-economic conflict. However, the economic satisfaction of low dependence retailers more strongly affects their long-term orientation than that of high dependence retailers. Also, the economic conflict of highly dependent retailers more strongly affects their long-term orientation as compared to low dependence retailers. Finally, the impact of non-economic conflict negatively influences a long-term orientation for both retailer groups.