• The Korean Journal of Community Living Science
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• v.13 no.2
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• pp.13-24
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• 2002

The purposes of this study are $\circled1$ to define the characteristics of teenagers' activities related to buying gifts for commemorative events, $\circled2$ to provide useful guidance for farmers who commercialize agricultural products. This data was given from 288 students of middle and high school located in Gang-nam region of Seoul during 5.15~17, 2001. The major results have shown that 74% of the respondents had high interest in events, and 34% of them had given gifts to someone in that events of this year, and 89% of them bought chocolates and candies for presents. Most of them bought the presents for their friends including the same or the opposite sex (73%), and they preferred to goods which were packaged well. The best preferences among agricultural commodities by sorts were Kkul-tteok, In-jeol-mi, Glutinous rice cake, in kinds of rice cakes, Yak-gwa, Gang-Jeong, San-Ja in kinds of Han-gwa, Sik-hye in kinds of processed foods, and wild flower perfume or herb products in other kinds of processed products. on the basis of these results, it is proposed that various agricultural commodity gifts for teenager should be developed and popularized.

• Korean Institute of Interior Design Journal
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• no.26
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• pp.95-103
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• 2001

This study was performed to search for the geometrical principles in modern architecture and design based on Frobel's educational idea and Kindergarten system. Especially, it studies on the geometrical principles of Froebel's building gifts and it's types, and then illustrates applied examples in modern architecture and design. As the architectural scope, the architecture and design theory of Frank Lloyd Wright and Bauhaus in early 20th century is analyzed. The conclusions of this study that starts these purpose are as follows. First, Froebel's educational theory is based on principles and rules which are perceived through the observation of nature, and Froebel's Kindergarten system consists of geometrical building gifts and categories of geometrical forms. Second, the characteristics of Froebel's building gifts are mathematical size, proportion, symmetry and the rules of spatial relation. Third, the influence of Froebel's kindergarten system on Bauhaus is that it based on the rational rules of $\bigtriangleup\square\bigcirc$ organized by geometrical basic forms as like Froebel's educational idea. And the influence of Froebel's Kindergarten system on Frank Lloyd Wright is that he used unit system, unity of space and structure and modular system as like the Froebel's building gifts.

• Journal of Korean Home Economics Education Association
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• v.13 no.1
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• pp.13-24
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• 2001

The purpose was to identify the middle and high school students'clothing gift purchasing behavior according to the consumption orientation. Self-administered questionnaires were distributed to 585 middle and high school students who had an experience of purchasing a clothing gift more than one time during recent one year in Chonbuk province from Mar. 6 to Mar. 15 2000. Frequency. percentage. mean. standard deviation. factor analysis. $\varkappa$$_2$-test. t-test. one way ANOVA were used for data analysis. Duncan's Multiple Range test was followed. The results of this study were as follows ; 1. The student's consumption orientation factors were consisted of plan, practicality. and pleasure. and they were divided into the practicality pursuit. the convenience pursuit. and the feeling pursuit. 2. The practicality pursuit considered practical aspects more. but considered external aspects of gifts less. gift purchasing frequencies was less. and selected cheaper gifts. The convenience pursuit considered practical aspects less. purchased gift more frequently. and selected ore expensive ones. The feeling pursuit considered practical aspects and external aspects of gift important. 3. Girls considered the external aspects of clothing gift more important than boys. and patronized the specialty store or discount outlet. The students in high schools or with more pocket money considered more criteria when selecting gifts. and selected more expensive ones. 4. Middle and high school students game and took gifts 1-3 times a year. and the common price rage was 10,000-30,000 won. Girls with more pocket money and in older ages selected more expensive gifts. On birthday or parents day. they used to select clothing as a gift more frequently. and the rank order of the favorite items were socks or stockings. handkerchiefs. and upper outer wears. They patronized specially store or opposite sexes.

• Journal of the Korean Society of Costume
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• v.27
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• pp.133-146
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• 1996

Gift-giving is a universal behavior that still awaits satisfactory interpretation by social scientists. Gift are generally given to others in order to symbolize and celebrate important life events and family relationships. I also paper that by means of the selection and tranceference of gifts on these occasions im-portant symbolic messages are ocnveyed be-tween the giver and the recipient. Especially it suggested that gift-giving in the family can be interpreted as a means for socialization of its members Although clothing has been reported to be a frequently-given gift in sev-eral countries little is known about clothing gifts. This paper presents a paradigm for the clothing gift-giving process. Components of the clothing gift-giving process. Components of the clothing gift-giving are givers gifts recipients and situations involved. The para-digm consists of four stages : prepurchase purchase presentation and postpresentation. Theoretical and methodological issues in cloth-ing gift-giving research will be suggested and should be tested empirically.

• Journal of Internet Computing and Services
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• v.18 no.6
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• pp.137-144
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• 2017

A variety of customized marketing strategies are being implemented in the telecommunications market, including the offering of gifts to consumers, as competition in the market is being restructured with the focus on bundled products. However, the Korea Communications Commission (KCC) has recently imposed fines for user discrimination on telecommunication carriers whose marketing strategies have included the award of excessive prizes. In that regard, various issues related to the suitability and appropriate limit of the current gift regulation in the telecommunications market have been raised. Since the Fair Trade Commission, which had a similar scheme to that of the KCC, abolished the regulation on gifts in July 2016, disputes have arisen as to whether the current regulation on gifts is practically effective from the perspective of consumer benefit. In other words, discussions on the rationality of the theoretical and empirical grounds for the regulation on gifts only in the telecommunication market but not in other commodities markets have begun. As such, this study aims to empirically analyze the suitability of the current regulation on gifts in the domestic telecommunications market under the new competitive environment centered on bundled products, and to seek the rational improvement of, and infer the implications for, the regulation on gifts in the telecommunications market based on the results of the analysis.

• The Journal of Economics, Marketing and Management
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• v.4 no.1
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• pp.23-33
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• 2016

Sales promotion is defined as the short-term incentive to encourage the purchase or sale of products and services. Retailers conduct a variety of sales promotion to encourage the purchase or sale of products and services. It is often used to induce the purchase of customers in short term and to improve the relationship with customers in the long term. Many previous studies about the effect of price discount SP on increase in sales and image improvement have conducted. But the study of non-price promotion, especially SP with 'Gifts', meanwhile, has been seldom researched. This study is to investigate the effect of the Gift SP conducted by retailers on the customer evaluation of the product and its Gifts. This study is to investigate the effect of 'Gifts', among the non-price promotion, on the customer evaluation. First of all, previous studies about the effect (-) of Sp with 'Gifts' on the customer evaluation of the product and its Gifts, and the factors that offset the negative effect of SP with 'Gifts' on quality perception are to examined. In this study, additionally, the summary of the study based on the previous studies and the research subject in the future are to be presented. Firstly, to examine the previous researches on the effect of SP which retailers conduct on the increased sales and or enhanced image, price discount SP has attracted a lot of attention as a research subject but researches on non-price sales promotion, particularly on SP with gift have seldom conducted as a research subject. Secondly, in the previous studies relevant to Price Discount SP, the long-term negative (-) effect of the target product or brand of SP has been studied. However, a few researches on the long-term negative (-) effect of SP with gift have been conducted. Thirdly, it might be brand affinity and purchase limit that buffered the negative (-) effect on the perceived quality of SP with gift which retailers had conducted. In spite of various studies conducted by many researchers, each study have discussed the consequences under certain circumstances and integrated results of research have not been in progress. It may be the research issues left to us to clearly identify the psychological mechanism of consumers until the effect of SP happens in order to theorize SP and to present a practical and useful suggestion.

• 베이커리
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• no.3 s.452
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• pp.134-137
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• 2006

• The Korean Journal of Archival Studies
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• no.76
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• pp.119-157
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• 2023

This study attempted to propose a faceted search function to supplement metadata for existing presidential gifts. To this end, based on 3,574 presidential gifts provided online by the Presidential Archives, identified the characteristics of records extracted from the gift name, gift giver, gift country, gift date, and receipt process, specifications, and characteristics of the presidential gift. Based on this, study designed a facet-based classification of presidential gifts with 5 basic facets and 51 sub-facets and structured facets define each facet element and assign an arrangement order and symbol. This classification system can be expected to be utilized as a basis for building faceted navigation by applying it to a search system. Through the study, it was confirmed that it was necessary to develop a new classification system for presidential gifts, and it was proposed to apply facet classification as an alternative classification system for this purpose.

• International Journal of Costume and Fashion
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• v.16 no.1
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• pp.87-107
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• 2016

Small luxury purchase as self-gifting is one of the latest consumer trends in self-gifting. Although this consumption trend continues to grow in various fields, little research has been conducted on related consumer behavior. As such, this study was conducted to empirically investigate the current consumer behavior involved in purchase of small luxury self-gifts. The objectives of this study are to determine the current status of self-gifts markets, identify motives and orientations of self-gifting, and investigate the effects of the motives on self-gifts orientations. A total of 199 respondents were used in data analyses. Regarding motives for self-gifting, four motives - self-comfort, self-reward, anxiety, and showing off - were identified; regarding self-gifting orientations, five factors - rationalization (emotional comfort, product attributes, self-defense, and conformity) and the luxury being within one's spending limit - were identified. The study determined the effects of the motives on the orientations, and the effects of the motives and the orientations on post-purchase consumer reaction. This study conducted an empirical investigation on small luxury self-gifting and moreover, the study determined the motives, orientations, and consequences of self-gifting, which have not yet been explained in the literature.

• Journal of the Korean Society of Costume
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• v.59 no.10
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• pp.124-136
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• 2009

This Study is on the Punggongyubodoryake. Punggongyubodoryak was the records and pictures written by Ohgyeongmun(吳景文, Painter) and Gangbonpungeon(岡本豊彦, a Japanese painter, 1773~1745). in 1832. Those records and pictures were about the gifts which Korea's King(宣祖, 1567-1608) sent to Doyotomi Hideyosi(豊臣秀吉, Pungsinsugil) in 1590. Most of the gifts were of the Korean costume, which meant that Korea recognized Doyotomi Hideyosi as the new general of Japan, Tokugawa Shogunate(幕府將軍). The pictures of every Clothing in punggongyubodoryake described forms of every cloth and delineated ornamental patterns and sizes of clothing as closely as actual, they were clothes of the Middle period of Chosun. the author of the study inferred that it would be one of the impotent materials in the history of the Korean traditional costume. Among the clothes, there were several danryeongs(단령, ceremonial coat), okgwan (玉冠 woman headdress with) and paeok(佩玉, pendents with jade stings) and choongdan(中單 ceremonial undercoat) and Sang(裳, ceremonial Skirts for man), gyeontongsuseulran (肩通袖膝襕, chinese coat) was recorded in punggongyubodoryake. they were not a set of clothes for ceremonial costume but a mixture of men's and women's costume, of korean and abroad styles. the author inferred that this phenomenon was actually a good proof that the gifts were sent to Hideyosi only as courtesy, which meant for downgrading the receiver.