• 한국환경농학회지
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• 제30권4호
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• pp.440-445
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• 2011

유통되고 있는 관행농산물, 유기농산물, 무농약 농산물 그리고 GAP인증농산물 가운데 곡류(쌀, 보리)와 엽채류(상추, 들깻잎)의 농약잔류실태와 안전성을 평가하기 위하여 12개의 지역의 백화점, 대형마트 및 재래시장에서 농산물을 구입하여 총 259점을 분석하였다. 분석결과 잔류농약의 검출율은 일반 농산물에서 4.6%, 유기농산물에서 1.5%, 무농약농산물에서 0% 그리고 GAP인증농산물에서 0.8%이었다. 보리 시료 63점에서는 잔류농약이 검출되지 않았고, 쌀 시료 69점에서는 isoprothiolane이 3점 검출되어 4.3%의 검출율을 보였다. 상추 시료 64점에서는 cypermethrin이 2건 검출되어 3.1%의 검출율을 보였으며 들깻잎 시료 63점에서는 dichlorvos가 13건 검출되어 20.6%의 검출율을 보였다. 검출된 농약들은 모두 잔류허용기준 미만으로 나타났으며 검출농약이 해당 농산물의 섭취로 인체에 유입될 잔류농약의 1일추정섭취량을 산출한 결과 ADI의 0.0003~0.04302% 수준이었다. 검출된 농약이 MRL 이하로 나타났거나 %ADI가 낮다고 하여 안전하다고 사료되지만 유기농산물인 들깻잎에서 농약이 검출된점 그리고 상추에서 검출된 cypermethrin은 해당작물에 대한 안전사용기준이 설정되어 있지 않기 때문에 문제가 있는 것으로 나타났다.

• 한국유기농업학회지
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• 제22권1호
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• pp.25-46
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• 2014

Since organized living cooperative associations sold their environment-friendly agricultural products directly to independent consumers in the past, the general distribution channels such as wholesalers had difficulty in handling these products. However, the ratio of distribution via wholesale channel has been gradually increased as consumption of environment-friendly agricultural products has expanded. This study is to address vitalization of wholesale distribution for environment-friendly agricultural products by gathering previous statistical data and analysis. In addition, statistical analysis are conducted by utilizing surveys on forwarders, consumers for environment-friendly agricultural products. As a result, the products producers ship are distributed through dealers at producers sites, producers cooperatives, or food process companies, food companies, internet shopping malls, large-scale distribution companies, consumer groups such as living cooperative associations, direct outlets at consumers sites, or exports. Among the channels, the large-scale distribution companies and franchised special shops account for 47%, the general supermarkets 15.7%, and living cooperative associations 14.6% respectively. By utilizing the research results on producers and consumers, and the distribution weight by channels for environment-friendly agricultural products, the distribution channels for living cooperative associations, wholesale markets, and large scale distribution companies are compared and evaluated. As a result, the level of producers' and consumers' satisfaction for them is the lowest since the low selling price for producers and high distribution margins.

• 한국유기농업학회지
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• 제15권2호
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• pp.151-169
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• 2007

By the environment-friendly(hereafter EF) agricultural policy and toward the safety food of consumers, there is much glowing supply and demand fur EF agricultural products, in Korea. But, in general, EF agricultural products are blown as unique, unreasonable and high price system. This study aims to make clare the main bodies and competition structure in EF agricultural products and the different from the agricultural products. The mail results of this study are summarized as follows. Firstly, farmers and consumers directly participate in the distribution, and the major distributors participate in the market of EF agricultural products after the certification system is got ready. Because EF agricultural products is not dealt and the price system is not built up in agricultural wholesale market. Secondly, the distribution route of EF agricultural products is organized the unified organization by the main bodies such as farmers, consumers co-op, and special distributors. In any step of distribution, the main body of distribution surely deals with the contracted farmers, consumers co-op, and special distributors. Accordingly, it is said that EF agricultural products has the competition structure between the distribution route organized the unified organization rather than between main bodies in the each steps of distribution.

• 산경연구논집
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• 제5권2호
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• pp.21-28
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• 2014

Purpose - This study aims to understand the brand marketing of agricultural products and redefine their status in South Korea by analyzing impacts on consumer buying behaviors. Research design, data, and methodology - Products, with independent variables, were divided into agricultural brand products and generic products. Dependent variables were limited to expanding sales of a specialty brand through consumer awareness, consumer buying behavior, and confidence in agricultural products' quality. Control variables were based on characteristics of products such as freshness, safety, quality, and their category. Moderating effects were examined on consumer characteristics, including income levels and age. Results - Consumers increasingly purchased agricultural brand products rather than generic agricultural products because of the general reliability of quality assurance. Conclusions - Large agricultural specialty stores have enhanced the perceptions of quality assurance, freshness, safety, and diversity. Through a critical analysis of the domestic consumer income levels and age, gender, and demographic factors, such as agricultural consumer buying behavior not affecting consumers' health and life, this study proposes positive changes in quality perception.

• 한국식품위생안전성학회지
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• 제24권2호
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• pp.111-123
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• 2009

본 연구는 소비자들의 친환경농산물 소비 성향을 조사하여 친환경농산물의 생산과 유통을 활성화하고 친환경 농업의 지속 가능한 발전 방향을 모색하고자 하였다. 그 결과 전체의 90.4%가 친환경농산물에 대해 알고 있는 것으로 조사되었으며 응답자의 대부분이 방송, 언론 등을 통해서 친환경농산물의 정보를 얻는 것으로 나타났고 76.4%가 친환경농산물을 구입한 경험이 있는 것으로 나타났다. 친환경농산물 구매경험군은 주1회 구매, 구매이유는 농약 등 유해물질로부터 안전해서, 친환경농산물 구입비가 차지하는 비율은 월 식품비의 20% 미만, 주로 구입하는 친환경농산물의 종류는 엽채류, 과일류 순이며, 구입처는 대형할인매장과 농협직판장이었다. 일반농산물과 비교하여 영양적 품질, 관능적 품질, 안전성에 대한 인식은 우수하다고 나타났으나 가격에 대한 만족은 낮았으며, 유통상의 문제점은 생산, 제조자의 낮은 신뢰성이었다. 친환경농산물 비구매경험군의 소비행태를 조사해 본 결과 일반농산물과 비교하여 영양적 품질, 관능적 품질, 안전성에 대한 인식은 우수하다고 나타났으나 일반농산물에 비해 20-30% 정도 비싸기 때문에 가격에 대한 만족도는 낮았다. 선뢰성 확보방안으로 생산자에 대한 지도단속 강화가 가장 필요하였으며, 가격, 품질 등 문제 해결 시 93.2%가 구입할 의사가 있는 것으로 나타났다. 실태조사 결과, 첫째는 소비자의 신뢰성을 확보하여야 할 것이고, 둘째로는 소비 확대를 위해 가격 경쟁력을 확보하며, 마지막으로는 생산 제품의 종류 및 품목수가 다양화되기를 제언하고자 한다.

• 한국농공학회지
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• 제38권2호
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• pp.87-96
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• 1996

General concepts and overall procedures of APMAG-Agricultural Products Marketing Analysis Model using GIS(Geographic Information System) techniques for appropriate allocation and management of agricultural products marketing facilities are introduced. In this study, modeling techniques and visual reporting skills are both emphasized. The APMAG enables to analyze the temporal and spatial flow of agricultural products marketing by the flow function that is proposed in this study. Results analyzed by proposed model for rice are displayed many different ways and show the use of the given model.

• 한국농업기계학회:학술대회논문집
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• 한국농업기계학회 2000년도 THE THIRD INTERNATIONAL CONFERENCE ON AGRICULTURAL MACHINERY ENGINEERING. V.III
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• pp.525-532
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• 2000

A new spectroscopic method for pesticide residues detection on agricultural products was developed. The general determination methods are high performance liquid chromatography (HPLC), gas chromatography (GC) or GC-mass spectrometry. They have provided relatively good detection limit and accuracy with complicated and time-consuming (5hrs above) procedures. In addition freshness is very important for evaluating qualities of agricultural products. This requires a simple and fast method for detection of pesticides. Reflectance, transmittance and fluorescence spectrometry of pesticides were tested using UV range because most of pesticides contain conjugation band in the molecular structures. Fluorescence spectrometry showed better sensitive to detect pesticide residues than did reflectance and transmittance spectrometry. Intensity and shape of fluorescence spectra showed different patterns with different structures of pesticides. Detection limit for fluorescence spectrometry was 0.1 ppm to 10 ppm depending on the structures of pesticides. Application of fluorescence spectrometry appears to be an easy method for detection of pesticide residues on agricultural products.

• 대한지역사회영양학회지
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• 제16권1호
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• pp.75-85
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• 2011

The purpose of this study was to investigate basic data on the degree of parents' recognition and satisfaction with the use of environment-friendly agricultural products. The conclusions of this study are as follows. The survey on the use of environment-friendly products in households showed that 68.7% of the respondents used environment-friendly products at home. The frequency of purchasing organic products by household consumers showed that 25.1% of the respondents bought organic products one to two times per week. The most popular items of the environment-friendly agricultural products used were vegetables, comprising 63.9%. The households with more than 3,000,000 won of monthly income tended to consume more domestic livestock products (p < 0.05). In comparison to general agricultural products, environment-friendly agricultural products users showed higher satisfaction level with a better quality in term of safety, quality, nutrition, taste, appearance, diversity and price. The degree of satisfaction with safety was the highest ($3.8{\pm}0.68$), and price showed the lowest ($2.76{\pm}0.79$). The degree of parents' recognition of the governmental support for environment-friendly agricultural products showed that those who were aware of the supporting policy were 44.5%, but 55.5% of them didn't know about the fact that 46.6% of the respondents agreed that environment-friendly agricultural products should be used in more than 50% of the foods used for school food service. The respondents pointed out that vegetables (45%) sprayed with pesticide are the most urgent food item that need to be replaced by environment-friendly farm products.

• 대한지역사회영양학회지
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• 제14권5호
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• pp.556-564
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• 2009

The purpose of this study is to analyze the school dietitian's cognition, practical use of environment-friendly agricultural products to provide fundamental information for the qualitative improvement in the school food service. The results of the study are as follows: 1. It was clearly recognized that the subsidy for the school food service is generally insufficient, the amount of additional appropriate subsidy for the school food service was different according to type of school and roughly 300~600 won in each of foods needs to be supported. 2. The environment-friendly agricultural products that were often used in the school food service were vegetables and grains. 3. In the analysis of cognition and problems toward using environment-friendly agricultural products, the dietitians recognized that environment-friendly agricultural products should be appropriately used. A reason that environment-friendly agricultural products were better than general agricultural products was composed of a use of less additive, good ingredient, and good outer condition. 4. In the analysis of countermeasure on increasing environment-friendly agricultural products in the school meal service, the response to that more additional subsidy was necessary for the school food service. The highest and the most positive effects after using environment-friendly agricultural products were students' health improvement and improvement in parents' satisfaction with the school food service.

• 유통과학연구
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• 제13권11호
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• pp.59-67
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• 2015

Purpose - The number of consumers adopting a lifestyle of health and sustainability has recently increased with the rise of trends in healthy living. The size of the organic agricultural product market has also increased given that these consumers prefer consuming environmentally friendly products that promote family health. However, awareness of organic agricultural products remains insufficient because of the characteristics of the Korean organic agriculture system, which only focuses on food safety inspection. The object of this research is to suggest a policy approach to increase understanding and to expand the purchasing of organic agricultural products by analyzing the influence of customer recognition of such products on their willingness to repurchase. Research design, data, and methodology - This study used binomial logistic regression analysis with the aim of explaining the effects of consumers' socio-demographic characteristics, their awareness of the equivalence arrangement for organic food and of the abolishment of low-pesticide agricultural product certification, and their viewing of negative broadcasts about organic agricultural products on their repurchase intention of such products. A questionnaire survey was conducted with 655 respondents who were in their 20s, lived either in Seoul or in its metropolitan area, and had purchased organic agricultural products. Result - From the results of the analysis, the majority of the respondents recognized organic agricultural products, but they found their prices to be expensive. The majority of the respondents were also aware of the certification system and the reliability of organic agricultural products. However, the results indicate that efforts need to be made to recover consumer trust as many respondents stated that their trust levels in these products were low. In general, those purchasing organic agricultural products were satisfied, but those answering "very satisfied" were not in the majority. Binomial logistic regression analysis results revealed that repurchase intention decreased as consumers viewed a greater number of negative broadcasts about these products. On the other hand, repurchase intention increased as they became more aware of the abolishment of low-pesticide certification. Repurchase intention also increased as income increased, as the number of family members decreased, and when a consumer was a member of a consumer organization. In addition, the older the consumers were who watched the TV programs, the smaller the number of family members that were aware of the abolishment of low-pesticide agricultural product certification and, the higher the income of the consumers aware of organic equivalence arrangement, the greater their repurchase intention. Conclusion - External stimuli, such as negative TV programs on organic agricultural products and the abolishment of the low-pesticide agricultural product certification, relevant social issues and systems, influence consumer repurchase intention. To that end, positive environmental and ecological broadcasting about organic agricultural products would contribute to an increase in purchasing. Additionally, this could be used for promotion and marketing plans as the results indicate that trust in organic agricultural products would cause a positive repurchasing effect.