• Journal of Korean Library and Information Science Society
• /
• v.55 no.3
• /
• pp.193-212
• /
• 2024

This study investigated the consumption status, focusing on the factors related to book loans and purchases of reading consumers. Library experience, reading purpose, book genre, book price, and new books are the decision-making factors regarding consumers' book loans and purchases. As a result of a survey of reading consumers focusing on these factors, the more experience they have in using the library, the more they consume books. As for the book genre, the higher the loan consumption, the higher the purchase consumption. Consumers for reading purposes for liberal arts, hobbies, and leisure activities showed higher loan and purchase consumption than consumers for reading purposes for information acquisition, learning, and research. In terms of book price (cost), loan consumption was higher than purchase consumption. In the case of new books, both loan and purchase consumption were high. In general, reading consumers considered book loan consumption first when it was a library-owned book, and cases that led to book purchase consumption in the book market were confirmed. Based on this, it was proposed that win-win cooperation between the library and the book industry could be achieved.

• Journal of the Korean Home Economics Association
• /
• v.50 no.6
• /
• pp.99-117
• /
• 2012

This study aimed to measure consumer information competency, which indicates consumers' general ability to search and utilize information. The model of this study was constructed in order to identify how consumer information competency influences the efficiency and the effectiveness of external information search. The model was verified with related prior knowledge as a moderator variable in order to understand holistic consumer information search activity. The result of the study is as follows. First, the concept of consumer information competency was constructed with four sub-abilities: define, search, extract, and synthesis & use. The ability of define was the highest, as opposed to the ability of extract, which was the lowest. Second, consumer information competency was lower for women as well as for low family income. The sub-abilities of search and synthesis & use were lower for aging consumers. Third, consumer information competency has positive effects on information search efficiency and effectiveness. Moreover, the efficiency influences the effectiveness positively. Fourth, prior knowledge moderates the effect of consumer information competency to the efficiency. Only for consumers with high knowledge the efficiency has the effect of mediating between consumer information competency and the effectiveness.

• Proceedings of the Korean Society of Organic Agriculture Conference
• /
• 2009.07a
• /
• pp.185-197
• /
• 2009

Eco-friendly agricultural products(EFAPs) are on an increasing trend of supply, but not much enhancing the rate of consumption due to higher price premiums and safety concerns among core consumers. Recently, the overall domestic market is rapidly changing from supplier's into a consumer-oriented one with increasing preferences for well-known branded produce, large retailers, and e-commerce. To cope with marketing shifts and develop eco-friendly farming, marketing strategies should be properly prepared on the basis of consumption trends, purchase patterns, and the specific needs which is interlinked sectors of productions, distributions, and general process of consumption. The key factors for stimulating the demand for EFAPs are outlined as follows : classification of buyers(segmentation of markets), provision of more information and safety assurance, labeling of brands and reference prices, shopping convenience for consumers and more appropriate pricing. In order to motivate consumers to buy more EFAPs, the products' safety should be verified and they should be made to sell at specialty store such as Chorokmaul, It is necessary that government, producers, consumers, and distributors play their respective roles in developing feasible programs for marketing EFAPs. Consequently, the specialty store will greatly contribute to the development of domestic environmentally-friendly farming and to raising their standings and prospects as well.

• Journal of Fashion Business
• /
• v.21 no.1
• /
• pp.124-133
• /
• 2017

This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

• Korean Journal of Human Ecology
• /
• v.22 no.2
• /
• pp.283-300
• /
• 2013

As one of the most popular forms of social commerce, on-line social commerce can provide many benefits for consumers, such as lower prices, information sharing, and so on. This research attempted to compare the differences of social commerce participation behavior between Korean consumers and Chinese consumers. The paper also studied the effect of demographic factors and individual propensities on consumer's participation behavior, such as the need for cognition, innovativeness, interactivity, reliability, groupism, and price consciousness. The results and conclusions of this research are as follows. First, consumer's individual propensities are different between China and Korea. In general, Korean participants have a higher level of innovativeness and price consciousness and a lower level of groupism than Chinese participants. Second, the influential factors of social commerce website visiting frequency and the participation in social commerce are different between the two countries. In Korea, consumer's age, innovativeness, and price consciousness have evident effects on the visiting frequency of social commerce websites. While in China, consumer's education, job, innovativeness, and groupism are significant.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.77
• /
• pp.43-67
• /
• 2018

Arbitration is one of alternative dispute resolution systems which settle a dispute by arbitrators(private persons) based on a contract between contracting parties without a judicial litigation system involved. As a valid arbitration agreement is an essential requirement for commencement of arbitration, the first thing to be determined is whether there is a valid arbitration agreement or not when a dispute is submitted. A consumer arbitration agreement usually exists as an arbitration clause in an adhesive contract between consumers and a seller. When consumers buy a product from a seller, they are requested to agree on a general terms and conditions which are unilaterally drafted by a seller in advance. These terms and conditions are not negotiable because it is an adhesive contract and consumers are placed in "take-it-or-leave-it" position. Therefore, even though there is an arbitration agreement between consumers and a seller, it has to be carefully considered whether it has a legal effect or not. In this respect, a court will examine if an arbitration agreement has procedural unconscionability and substantive unconscionability. Therefore, as U.S is a well-advanced and arbitration-friendly country, this paper analyzes four U.S cases to find out (i) what a court considers, (ii) how a court examines and interprets procedural and substantive unconscionability and (iii) if there has been a change in regard to a court's decision. By doing so, it will provide some suggestions and guidelines for a consumer arbitration in Korea.

• Korean Journal of Organic Agriculture
• /
• v.15 no.2
• /
• pp.151-169
• /
• 2007

By the environment-friendly(hereafter EF) agricultural policy and toward the safety food of consumers, there is much glowing supply and demand fur EF agricultural products, in Korea. But, in general, EF agricultural products are blown as unique, unreasonable and high price system. This study aims to make clare the main bodies and competition structure in EF agricultural products and the different from the agricultural products. The mail results of this study are summarized as follows. Firstly, farmers and consumers directly participate in the distribution, and the major distributors participate in the market of EF agricultural products after the certification system is got ready. Because EF agricultural products is not dealt and the price system is not built up in agricultural wholesale market. Secondly, the distribution route of EF agricultural products is organized the unified organization by the main bodies such as farmers, consumers co-op, and special distributors. In any step of distribution, the main body of distribution surely deals with the contracted farmers, consumers co-op, and special distributors. Accordingly, it is said that EF agricultural products has the competition structure between the distribution route organized the unified organization rather than between main bodies in the each steps of distribution.

• Journal of Distribution Science
• /
• v.18 no.10
• /
• pp.101-110
• /
• 2020

Purpose: The study investigates the implementation of corporate social responsibility (CSR) in the real estate sector of the UAE by collecting the opinions of both the real estate companies and different tenants on the execution of CSR. Research design, data, and methodology: Using a sample of 300 different types of UAE real estate consumers and twenty real estate firms, the researchers collected the opinions of targeted subjects by administering two types of questionnaires. The Cronbach's Alpha and the Kaiser-Meyer-Olkin (KMO) tests were employed to check the internal consistency and validity of the questionnaires. The selected hypotheses were tested using the Kruskal-Wallis (K-W) hypothesis testing technique. Results: The findings revealed that all types of UAE real estate consumers expressed their discontentment over the implementation of socially responsible actions by the real estate companies. Whereas UAE real estate companies expressed their confidence in the ideal implementation of social actions towards all stakeholders in general and tenants. Conclusion: Even though more than 50 percent of realty customers are dissatisfied with the company's implementation of CSR, a little over 54.80 percent are willing to recommend the company to their family and friends. Implications have been provided for UAE real estate companies who wish to promote their business to all categories of UAE real estate consumers successfully.

• Journal of Fashion Business
• /
• v.17 no.5
• /
• pp.57-69
• /
• 2013

The purpose of this study is to compare the traditional shopping model and virtual avatar fitting model with regards to credibility and favorable impression effects on shopping mall satisfaction, product preferences, and purchasing intentions of apparel e-commerce. Questionnaires are distributed to 10-30s years old consumers who live in Seoul. Data are analyzed by descriptive statistics, Cronbach's ${\alpha}$, and regression analysis. The results are that the provoked credibility and favorable impression from the traditional shopping model affects the consumers' shopping mall satisfaction and buying intention in descending order. In additional, the credibility from traditional shopping model affects the product preference. The provoked credibility from the virtual fitting model influences the consumers' product preferences, and buying intentions. The favorable impression from the virtual fitting model affects shopping mall satisfaction. In general, provoked credibility from virtual avatar fitting model and traditional shopping model play key roles which could influence the consumers' buying intention.

• Journal of the East Asian Society of Dietary Life
• /
• v.24 no.6
• /
• pp.906-914
• /
• 2014

This study conducted an exploratory factor analysis to examine how consumers' confidence on the local foods used at tasty farm eateries influence their purchase behaviors. The four factors of perception of local foods used at tasty farm eateries and the factors of consumer confidence and purchase behaviors were extracted for a reliability analysis, correlation analysis of variables, and simple and multiple regression analysis. The following are the findings: first, among the four factors of perception of local foods used at tasty farm eateries, safety, sociality and product value had statistically significant influences on consumer confidence, whereas regional economic value did not. In other words, safety referring to the nutritional value and sanitary safety of food ingredients used for the native foods at the tasty farm eateries, product value referring to the characteristics differentiated from general Korean cuisine, and sociality referring to the various related experiences for the interests in farm culture and local food, leads to consumer confidence, whereas regional economic value referring to farm household income, local job creation, and development of farm tourism does not. Second, consumer confidence had a statistically significant positive impact on consumers' purchase behaviors. Among the five principles of local foods, reliability is the most important factor. When consumers gain confidence on local food items and are satisfied with them, they make additional purchases and revisits. Therefore, confidence is a very important aspect for the loyalty and sustainability of business.