• Culinary science and hospitality research
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• v.20 no.5
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• pp.93-100
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• 2014

This study performed to identify the relationships among experiential value, brand image, satisfaction and customer loyalty in context of full-service restaurant, and to find the moderating effect of gender on the formulated model. SPSS 18.0 and AMOS 18.0 were employed to conduct frequency analysis, reliability analysis, exploratory and confirmatory factor analysis, and multigroup analysis to examine moderating effect. Results confirmed the validity and reliability and found significant relationships among the constructs. First, two factors of experiential value (e.g., aesthetic and economic value) have positive influence on brand image, satisfaction, and brand image was significant predictor of customer satisfaction. Second, satisfaction was significant antecedent of attitudinal loyalty and the attitudinal loyalty has influence on behavioral loyalty. In addition, current study identified moderating effect of gender between playfulness and brand image even though there was on significant relationship between both constructs. These results will be meaningful for developing marketing strategies and successful business especially for full-service restaurants.

• Research in Mathematical Education
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• v.17 no.3
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• pp.153-167
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• 2013

Mathematics has been stereotyped as a male-dominated subject, and there is considerable evidence to support this belief. There has been much research in the past three decades on gender-related differences in elementrny and secondrny school mathematics. The research found that teachers possess different beliefs about male and female students that influence their teaching behaviour, which then directly or indirectly impact their students' behaviours, beliefs, and achievements in mathematics. Based on data collected from teacher questionnaire surveys in the Chinese Mainland and Hong Kong, this study examines teachers' beliefs about the achievements of boys and girls in mathematics. The study also compares the findings in the two regions surveyed. Results showed that teachers gave more attention to boys than girls, regardless of the teacher's gender. Not only are teachers more likely to recall more boys than girls, but also more boys than girls with average academic standards.

• International Journal of Costume and Fashion
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• v.18 no.2
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• pp.45-64
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• 2018

This study assessed scuba divers' wetsuit selection criteria based on the gender, age and scuba diving commitment level along with identifying currently owned and preferred wetsuit types. Lamb and Kallal's Functional, Expressive, and Aesthetic Consumer Needs (FEA) Model was the conceptual framework used for this study. Scuba diving has seen consistent growth, worldwide, it is necessary to investigate with wetsuit needs of this consumer group. A survey of 302 active scuba divers participated in the study. Total participants included 202 male and 100 female scuba divers. Divers stated fit was the most highly rated criteria with don/doff being most problematic. Female and older divers regarded functional performance criterion greatly(p<.05). Highly committed divers regarded the functional quality (p<.01) and aesthetic/expressive features (p<.05) of the wetsuit as important and owned more wetsuits(p<.01). Gender saw differences in required sizes ranges(p<.001) and style preferences(p<.05). Results suggest gender, age, and commitment levels all impact the wetsuit selection criteria of scuba divers.

• Culinary science and hospitality research
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• v.22 no.1
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• pp.78-86
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• 2016

This study is designed to investigate the impact of employee's awareness about corporate social responsibility on innovative behavior among frontline employees in the hotel industry. In addition, the present study seeks to demonstrate whether employees awareness about corporate social responsibility or innovative behavior varies according to gender, age, education level and employment type. In order to achieve the study goal, the data were obtained from frontline employees(Rooms division, F&B division) working in the 5-star hotels. And the data were analyzed by frequency analysis, factor analysis, reliability analysis, t-test, ANOVA and regression analysis were undertaken using SPSS(18.0). The results showed that gender, age and employment type were not significant factors to generate differences on awareness about corporate social responsibility. But the higher educated employee was likely to perceive the awareness about corporate social responsibility better. Employee's innovative behavior varied on all of gender, age, education level and employment type. In other words, employee who is male, in the older age group, in the higher educated level and the full-time position tends to do more innovative behavior. Implications based on the study results are also discussed.

• Korean Journal of Applied Biomechanics
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• v.20 no.2
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• pp.167-174
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• 2010

This study aims to quantitatively compare and analyze kinetic variables in the motion of male and female professional golfers to suggest basic scientific materials for golf iron swing. Five male and five female professional golfers participated in this experiment. Ground reaction force and foot pressure were measured during performing 10 swings for each participants using an iron club. The result of the ground reaction force indicates that the force occurs at the left foot toward right(-) direction in the mid-downswing(E3) and impact(E4) events in X-axis, while it occurs at the right foot toward anterior(-) direction in Y-axis for both male and female, showing a big difference between them. Also, in Z-axis, large force occurs at the left foot in most events. The analyzed result on foot pressure indicates that men have the highest pressure and area at the left foot, and women have the highest ones at the right foot in the mid-downswing(E3) and impact(E4) events in the max foot pressure, ground contact area and average pressure. It is considered that there is difference of central movement methods between men and women. Thus, different education and training on golf swing should be necessary by gender due to their different patterns of golf iron swing.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.705-715
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• 2021

This study examines the simultaneous impact of gender and administrative post on the research motivation of university lecturers. There are 475 selected questionnaires that are qualified for data processing and the collected data are analyzed by two-way analysis of variance (ANOVA). The results show the relationship between administration involvement and scientific research of lecturers. In general, lecturers with administrative post have higher research motivation than lecturers without administrative post. More specifically, the level of administrative post has positive correlation with research motivation of female lecturers, but has negative correlation of male lecturers. It means that a female lecturer with higher administrative post also has more motivation to conduct research. Conversely, the higher administrative post a male lecturer has, the less research motivation he is. The cause of this difference is the pressure of earning money on Asian men, including Vietnamese men, who are considered to be main breadwinners of their family. When having an administration post, the more chances male lecturers have to earn money, the less time they can spend for scientific research. This suggests that the solution for managers is to perform annual assessment, fulfill promotion process, build up motivation and reward system, and establish recruitment and promotion policies.

• Journal of Korean Academy of Nursing
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• v.52 no.4
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• pp.451-463
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• 2022

Purpose: This study examined the reciprocal relationships between depression and income, and gender differences in these relationships among older adults in South Korea. Methods: Using 2015 to 2019 of the Korea Welfare Panel Study (KoWePS), we studied 6,070 older adults (2,394 men and 3,676 women) aged 60 years over in 2015. The generalized estimating equation was employed to explore the effect of an individual income on depression and the reverse causal link-that of depression on income. Results: The study found the reciprocal relationships between income and depression. Income has a significant impact on depression. Higher-income was linked to decreased risks of the Center for Epidemiologic Studies Depression (CES-D) scores among older adults (B = - 0.121, p < 0.001). Estimates of the reverse causal link show that higher CES-D scores were also linked to income reduction among Korean older adults (B = - 0.007, p < 0.001). In addition, we also observed gender differences in the impact of income on depression but not in the reverse causal link. Income has more detrimental to psychological consequence for older men (B = - 0.108, p < 0.001) than older women (B = - 0.057, p < 0.001). Conclusion: The finding implies that both psychological and social protection policies for the elderly are needed in view of gender perspective.

• Journal of Distribution Science
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• v.22 no.7
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• pp.1-11
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• 2024

Purpose: Shopee, Indonesia's most frequently visited marketplace in November 2023, had 427.2 million visits. Supported by the live streaming feature, Shopee has become the most widely used online shopping platform, with an 83.4% market share in 2022. Several factors, such as brand trust and promotions, have significantly influenced Shopee's dominance and consumer purchasing decisions. This research aims to investigate the effect of cosmetic product distribution, brand trust, and promotions on purchasing decisions, considering gender and age as control variables. Research design, data and methodology: A quantitative approach using a survey research method was employed with a sample of 150 respondents, who were followers of the Shopee ESQA Cosmetics account, obtained through the Yamane formula. Data was collected via an online questionnaire. The data analysis technique used in this study was PLS-SEM with Smart PLS software. The results of this research indicate a significant effect of the distribution of cosmetics products, brand trust, promotions, gender, and age as control variables on the purchase decision variable. Conclusions: The distribution of cosmetic products, brand trust and promotions have a positive and significant impact on purchase decisions during live streaming on Shopee, and control variables (gender and age 36-45) have a positive and significant influence on purchase decisions.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.560-569
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• 2017

This study was a cross-sectional study done to determine the relevance and impact factors of gender role attitude and self-esteem on attitude toward homosexuality among college students. A survey was conducted 201 college students with self-report questionnaire in one university of Ulsan. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation, and linear multiple regression with SPSS/WIN(21.0). Factors affecting attitude toward homosexuality included gender, former middle${\cdot}$high schools. Attitude toward homosexuality had a negative correlation with gender role attitude. And gender and gender role attitude accounted for 31.0% of the variance in attitude toward homosexuality. The major factors influencing attitude toward homosexuality were gender and gender role attitude. The more males than females and the more traditional gender role attitude were more negative toward homosexuality. Therefore, it is necessary to provide education program and establish a service program according to gender in order to develope and accept healthy identity of college students for the positive view on homosexuality.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.9
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• pp.229-239
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• 2020

This paper examines the impact of gender on access to debt finance among Vietnamese enterprises. The paper investigates data and variables retrieved from the World Bank Enterprise Survey dataset using five Probit models. The regression results suggest that there exist more unfavourable debt financing conditions for women-led firms (WLF), measured as a lower probability of having loan applications fully approved. Firm's age, working sector, and perception of access to finance as a difficulty are found to have explanatory power on the discrimination. More importantly, the perception of debt finance as a difficulty or firms' level of confidence significantly explains the variance of the dependent variable of probability of loan approval, or gender effect would be more pronounced if the firm already has a low level of confidence. The paper also contributes in testing for the gender effect on Vietnamese enterprises from different sectors and scale, unlike other prior research papers focusing on specific sectors and/or small and medium enterprises only. The findings are highly useful for Vietnamese credit institutions to set out a specific business policy to attract more WLFs and help promoting gender equality in the working environment, especially in debt financing, which is often neglected in existing regulation and policy frameworks.