• 패션비즈니스
• /
• 제24권6호
• /
• pp.148-158
• /
• 2020

Korean celebrity endorsement is a common practice adopted by companies in China. This study assessed the impact of celebrity endorsement (trustworthiness, attractiveness, congruency, and expertise) on Chinese consumers' intention to purchase clothes endorsed by Korean celebrities. This study used reliability and validity tests and structural equation model analysis to explore the relationship between variables using SPSS 22.0 and AMOS 22.0. This study conducted an online survey (www.sojump.com) from August 10, 2020 to August 20, 2020 and collected 370 respondents. Results show that all constructs of celebrity endorsement positively affected purchase intention and that celebrity expertise had the strongest impact. With respect to the influence of demographic variables on the constructs, gender, age, and education had a significant effect on trustworthiness; gender and age had a significant effect on attractiveness; and income had an effect on purchase intention. Marketing executives should consider using Korean celebrities for different purposes in brand advertising. Particularly, celebrity expertise, such as experience, knowledge, and skills, should receive attention while publicizing to Chinese consumers. This study contributes to the academic and practical implications of Korean celebrity endorsement.

• 산경연구논집
• /
• 제12권3호
• /
• pp.31-41
• /
• 2021

Purpose: The purpose of this paper is to analyze the impact of the minimum wage policy and the employment labor force in Myanmar by exploring firms' actions such as installing supplementary machines to substitute for labor resources and by addressing gender issues in employment. Research design, data, and methodology: This paper applies a fixed-effect estimation method by using the World Bank's enterprise panel data set surveyed in Myanmar. Results: Findings suggest that the minimum wage reduces both full-time and part-time employment, while the first minimum wage policy increases overall female employment. The adverse impacts are more pronounced for female employees of Joint Venture enterprises and enterprises located in the less-populated regions. Investment in capital such as equipment and machinery increase to substitute for labor after the minimum wage policy implementation; as a result, full-time employment slightly decreases. Conclusions: Appropriate measures concerning the minimum wage policy must be prepared by the government and institutions related to the labor union to serve the well-being of employees. Government of Myanmar should fix the minimum wage in a reasonable period based on the fiscal year for both employers and employees to prevent possible issues and losses resulting from the minimum wage being set.

• The Journal of Asian Finance, Economics and Business
• /
• 제9권2호
• /
• pp.283-294
• /
• 2022

This holistic research focused on the interactive relationship of different factors with a unique relationship with the dependent variable. The first research objective of the study was to identify the most significant factor that has an impact on Job performance while being mediated. The second objective was to see the moderating effect of gender on the relationship between transformation leadership and innovation on job performance. This research followed a purely quantitative research paradigm with a structured questionnaire to quantify the information collected from 96 respondents for the empirical analysis. For testing the research hypotheses, IBM SPSS version 24 and SmartPLS version 3.2.8 softwares were used to run the structural equation modeling to establish the causal relationship between the study variables. Most of the variables were found with a significant impact on job performance. Further, the hypotheses H³, H⁶, and H¹⁰ were rejected as these contributed insignificant towards the research model. This research was limited to specific educational institutions and businesses, and the timeframe was restrictive. The findings of this research can benefit policymakers and the operational side of various industries. Future research may consider the difference in gender in predicting employee engagement through leadership and innovation.

• International Journal of Advanced Culture Technology
• /
• 제6권2호
• /
• pp.51-57
• /
• 2018

The purpose of this study is to try finding the research possibilities of computer technology in art education and understand why computer technology has such a great impact on our contemporary education. The methodology of this study is based on the analysis of literature review. I have tried to find the importance articles in the journals of art education such as Studies in Art Education and Art Education published from the National Art Education Association, one of the most well-known organizations in the field of art education. To draw the purpose of this study, I found articles and categorized the information using key words such as aesthetic, feminist, gender issues, and interactivity. After analyzing, I have discussed about the research possibilities and important issues of computer technology in art education and then categorized the information found in each article into four different subheadings: 1) the visual effects of computer graphics in art education, 2) gender issues based on the computer technology, 3) interactive multimedia and social interactions among students, 4) research possibilities with computer technologies in art education. The findings are as follow. Firstly, there were many research possibilities of computer technologies in art education such as ways of criticizing the contemporary art world. Secondly, I found that computer technology has a great impact on art education because students are more eager to engage with computer technologies-based media activities and very familiar with new media either at home and school. Therefore, we, as educators, must address how the student will be systematically engaged with computer technologies in their educational environment and should determine what knowledge and skills prospective teachers bring to our teacher education programs and how and where they acquired this knowledge.

• 한국콘텐츠학회논문지
• /
• 제14권3호
• /
• pp.490-499
• /
• 2014

본 연구는 대학생들의 학습전략과 부정적 정서, 대학생활적응이 성적에 미치는 영향에 있어서 성별의 조절효과를 검증하기 위해 수행되었다. 이를 위해 서울시에 소재한 1개 대학교의 신입생 654명을 대상으로 2월에 학습전략과 부정적 정서를 조사하였으며, 3개월 후 학기 말에 학업적 사회적 적응과 성적을 측정하여 분석하였다. 성별에 따른 조절효과는 위계적 회귀분석을 통해 분석하였으며, 상호작용 효과의 사후분석으로 단순기울기 검증을 수행한 후 도식으로 제시하였다. 분석결과 학습전략과 학업적 적응은 성별에 관계없이 모두 성적에 유의한 영향을 미치는 것으로 나타났으나, 부정적 정서가 성적에 미치는 영향은 여자에게서만 유의하였고, 사회적 적응이 성적에 미치는 영향은 남자에게서 유의하게 나타나 성별의 조절효과를 확인할 수 있었다. 이러한 연구결과를 바탕으로 대학에서의 학업적 성취에 학습전략과 정서 및 적응에 대한 시사점 및 후속연구에 대한 제언을 논의하였다.

• Journal of Animal Science and Technology
• /
• 제64권5호
• /
• pp.897-910
• /
• 2022

Bovine fecal microbiota is important for host health and its composition can be affected by various factors, such as diet, age, species, breed, regions, and environments. The objective of this study was to evaluate the impact of diet and gender on fecal microbiota in Korean native Hanwoo cattle. The 16S rRNA gene amplicon sequencing of fecal microbiota was conducted from 44 Hanwoo cattle divided into four groups: (1) 11 heifers fed an oat hay plus total mixed ration (TMR) diet for breeding (HOTB), (2) 11 heifers fed an early fattening TMR diet (HEFT), (3) 11 steers fed the early fattening TMR diet (SEFT), and (4) 11 steers fed the late fattening TMR diet (SLFT). Firmicutes and Bacteroidota were the first and second most dominant phyla in all the samples, respectively. The Firmicutes/Bacteroidota (F/B) ratio associated with feed efficiency was significantly greater in the SLFT group than in the other groups. At the genus level, Romboutsia, Paeniclostridium, and Turicibacter were the most abundant in the SLFT while Akkermansia, Bacteroides, and Monoglobus were the most abundant in the HOTB group. Although the same early fattening TMR diet was fed to Hanwoo heifers and steers, Marvinbryantia and Coprococcus were the most abundant in the HEFT group while Alistipes and Ruminococcus were the most abundant in the SEFT group. Shannon and Simpson diversity indices were significantly lower in the SLFT group than in the other groups. Distribution of fecal microbiota and functional genetic profiles were significantly different among the four treatment groups. The present study demonstrates that different diets and genders can affect fecal microbiota and the F/B ratio may be associated with feed efficiency in Hanwoo cattle. Our results may help develop strategies to improve gut health and productivity through manipulation of fecal microbiota using the appropriate diet considering Hanwoo cattle gender.

• 경영정보학연구
• /
• 제23권1호
• /
• pp.115-134
• /
• 2021

최근 들어 외국 사람들이 한국의 온라인 쇼핑 사이트에서 구매하는 금액이 증가하고 있고, 그 중에서도 특히 중국 소비자들이 구매하는 금액이 큰 비중을 차지하면서 급격히 증가하고 있다. 본 연구에서는 한국의 온라인 판매 기업들이 이러한 기회를 이용할 수 있도록 중국 소비자들의 후기, 문의, 흥정의 정보탐색 활동이 충성도에 미치는 영향을 연구하고, 이러한 영향이 성별에 따라 어떤 차이를 보이는지를 연구하였다. 연구모형을 검증하기 위해 온라인 구매 경험이 있는 중국 소비자들을 대상으로 설문조사 하였고, 총 231개의 표본을 통계분석하였다. 분석결과, 후기, 문의, 흥정이 모두 중국 소비자의 충성도에 정의 영향을 미치는 것을 확인하였고, 후기가 충성도에 미치는 영향은 여성이 더 높고, 문의와 흥정이 충성도에 미치는 영향은 남성이 더 높은 것을 확인하였다. 본 연구는 한국 기업이 한국에서 온라인 쇼핑하는 중국 소비자들의 후기, 문의, 흥정 니즈에 효과적으로 대응하고, 여성에게 미치는 후기의 영향력과 남성에게 미치는 문의와 흥정 영향력의 차이를 이해하고 대처하는데 도움을 줄 수 있다.

• 한국운동역학회지
• /
• 제28권2호
• /
• pp.101-108
• /
• 2018

Objective: The aim of this study was to investigate gender differences in ground reaction force (GRF) components among different speeds of running. Method: Twenty men ($age=22.4{\pm}1.6years$, $mass=73.4{\pm}8.4kg$, $height=176.2{\pm}5.6cm$) and twenty women ($age=20.7{\pm}1.2years$, $mass=55.0{\pm}8.2kg$, $height=163.9{\pm}5.3cm$) participated in this study. All participants were asked to run on an instrumented dual belt treadmill (Bertec, USA) at 8, 12, and 16 km/h for 3 min, after warming up. GRF data were collected from 30 strides while they were running. Hypotheses were tested using one-way ANOVA, and level of significance was set at p-value <.05. Results: The time to passive peaks was significantly earlier in women than in men at three different running speeds (p<.05). Further, the impact loading rates were significantly greater in women than in men at three different running speeds (p<.05). Moreover, the propulsive peak at 8 km/h, which is the slowest running speed, was significantly greater in women than in men (p<.05), and the vertical impulse at 16 km/h, which is the fastest running speed, was significantly greater in men than in women (p<.05). The absolute anteroposterior impulse at 8 km/h was significantly greater in women than in men (p<.05). In addition, as the running speed increased, impact peak, active peak, impact loading rate, breaking peak, propulsive peak, and anteroposterior impulse were significantly increased, but vertical impulse was significantly decreased (p<.05). Conclusion: The impact loading rate is greater in women than in men regardless of different running speeds. Therefore, female runners might be exposed to the risk of potential injuries related to the bone and ligament. Moreover, increased running speeds could lead to higher possibility of running injuries.

• 한국사회복지학
• /
• 제56권2호
• /
• pp.167-194
• /
• 2004

본 연구에서는 한국 사회에서 빈곤의 여성화 현상과 빈곤의 성적 격차를 실증적으로 분석해 보았다. 여성가구주 가구의 빈곤율은 16.9%로 남성가구주 가구 7.9%의 2.6배였으며, 특히 20-64세 연령계층의 여성가구주 가구의 빈곤위험이 남성가구주 가구에 비해 2.2배 높았고, 65세 이상 가구의 경우에도 빈곤위험이 1.9배였다. 경제위기를 전후한 빈곤의 성적격차의 역동적 변화를 분석한 결과, 경제위기 절정기에는 양성간에 빈곤의 보편화 현상을 보였으나, 남성가구주 가구가 경제위기에서 비교적 빠른 회복을 보이는 반면, 여성가구주 가구의 빈곤율은 경제위기 이전의 2/3 수준으로만 회복되며 빈곤 고착화 현상을 보여, 경제위기의 회복과정에서 성적 격차가 확대되었다. 또한, 빈곤의 영향요인 분석 결과, 성 자체 뿐만 아니라 성의 특성을 사회적으로 규정하는 교육수준, 취업상태 등의 요인들이 복합적으로 빈곤에 영향을 미치고 있음을 밝혔다. 이는 빈곤에 영향을 미치는 가족, 노동시장, 사회보장체계 등의 중층적 결절점에 성(gender)이 놓여져 있기 때문에, 성의 차원을 고려하지 않고서는 빈곤문제의 본질에 제대로 접근할 수 없음을 보여주는 것이다. 따라서 빈곤문제에 대한 효과적 접근을 위해서는 성적 차원을 고려한 여성친화적(women-friendly) 가족, 노동시장, 사회보장정책이 개발되고 채택되는 것이 필수적이다.

• Educational Technology International
• /
• 제22권2호
• /
• pp.255-283
• /
• 2021

In the early 2020, COVID-19 changed the traditional way of teaching and learning. This paper aimed to explore the impact of college students' perception of course quality on their online learning satisfaction. A total of 4,812 valid samples were extracted, and the difference analysis and hierarchical regression analysis were used to make an empirical analysis of college students' online learning satisfaction. The research results were as follows. Firstly, there was no difference in online learning satisfaction among students by gender and grade. Secondly, learning assessment, course materials, course activities and learner interaction, and course production had a significant positive impact on online learning satisfaction. Course overview and course objectives had an insignificant correlation with online learning satisfaction. Thirdly, the total effect of online learning satisfaction was as follows. Course production had the greatest effect, followed by course activities and student-student interactions, followed by course materials. It was the learning evaluation that showed the least effect. This study can provide empirical reference for college teachers on how to continuously improve online teaching and increase students' satisfaction with online learning.