Objectives of this study were to investigate about the avatar's fashion products efficiency on casual wear advertisements to study about the effect of avatar's clothing image provided by apparel industry and to investigate about the effort of avatar's fashion product on apparel advertisement for fundamental data on the avatar's fashion marketing. Following were the summaries of the results: First, in terms of the correlation between avatar's clothing and casual brand images of nate avatar's fashion marketing, avatar's clothing image of FUBU male, female and maru male, female that is reformative, characteristical, unique and sensitive to latest fashion has positive correlation with FUBU and maru brand images. Therefore, consumers' higher perception on avatar's clothing image that are 'reformative', 'characteristical' and 'unique', indicated higher casual brand image perception, proving avatar's clothing image is effective in suggesting the brand. Second, in terms of advertising the avatar by clothing them with garments of each brand and comparing avatar's clothing and casual brand images, active avatar's clothing image of FUBU male, female emphasized active brand image of FUBU. However, FUBU male avatar's clothing image did not emphasize 'reformative', 'characteristical', 'cool', or 'sensitive to latest fashion' images compared to FUBU female avatar's clothing image. Also, in case of maru, 'male', 'conseuative' and 'insensitive to latest fashion' image of male avatar clothing emphasized maru brand image. Maru female's 'unpractical' ,'female' and 'characteristical' images emphasized maru brand image.
The aim of this study is to develop Casual Hanbok design made of Hanji yarn textiles for New Silver generation women. The New silver generation is a coined word which has meaning of a newly silver generation and it is distinguished from pre-silver generation. New silver generation is a generation that is independent and given active role by their age groups and generational characteristic. The concept of silver generation was introduced from maturity market in Japan. This study was based on analysis about their preference of forms, colors, and materials of Casual Hanbok. The survey target were 270 female over age 50 living in Daejeon City. The analysis methods used frequency and percentage. The results were summarized as following. Although almost of them haven't worn Casual Hanbok, they had the positive recognition on wearing one. They preferred longer length jacket to traditional Korean style, shorter length of skirt. They also preferred the traditional sleeve shape and knotted buttons. On the foundation of this fact, 2 styles consist of 5 Casual Hanbok design items made of functional material - Hanji yarn textiles that have antimicrobial, deodorant, quick drying, far infrared radiation which are not harmful to health - for New silver women were suggested. One style was 3 items - blouse, vest, skirt - which are the sense of Korean tradition with activity by patch. The other was 2 items - jacket and skirt - which are the sense of Korean tradition with modern way by quilting. Lastly, these garments were evaluated by 13 experts, they were satisfied with 2 styles and all items. As this study were based on the Elderly women living in Daejeon city, it had the limitation on applying of preference styles to all the New silver generation.
The purposes of this study are to look into the formative characteristics of the bolero and to evaluate the visual effects and images according to changes in the line and length of the connecting lines of the neck, center front, and hem lines from analyzing the bolero style shown in 2005 S/S domestic fashion. Theoretical examination of the bolero was made philologically with reference books, theses and some articles. And the bolero style shown in 2005 S/S domestic fashion was analyzed with pictures from a fashion magazine "Ceci" and a fashion website 'Interfashion Planning" from Feb. to Aug. of 2005. As a result, the basic lines of the bolero are classified into three different categories according to the connecting lines of the neck, center front line, and hem line. We altered the length of the bolero in three categories with the changes in the waistline-5 cm, 8 cm, and 11 cm. For the visual evaluation, 9 stimuli were placed in mannequins, and were estimated by the experts in the fashion design. For the visual evaluation according to changes in the line and length of the bolero, we used 12 pairs of items to find the visual effects, and 13 pairs of adjectives to measure the visual images. The stimuli and adjectives were randomly given to the evaluators and were evaluated by the 7-Point Likert Type Scale. Data we got from this experiment was analyzed statistically by using the SPSS 12.0 and practiced the Factor Analysis and Correlation Analysis. In the current women's garments, the bolero is a new fashion item which combines with jackets or cardigans. Usually the bolero jacket is made out of a cotton, denim, leather or fur, and the bolero cardigan usually used knitted materials. The design could be very varied depending on the roundness of the center front line, and hem line. According to the result of factor analysis of the visual effects of the Bolero, four factors were identified the whole silhouette, neck line, breasts and shoulders. According to the result of factor analysis of the visual image of the Bolero, three factors were identified maturity, tenderness, neatness.
This study verified the effect of summer flight ventilation developed in a previous study based on wearing comfort evaluation. Seven healthy males in their twenties volunteered for this experiment conducted in aclimatic chamber. The experiment consisted of three consecutive periods of rest (20 minutes), running on a treadmill (10 minutes) and recovery (20 minutes). A comparative evaluation was conducted on the general flight suit which had no ventilation holes and summer flight suit that use subjective satisfaction measures and objective measures. The subjective satisfaction was evaluated according to the criteria of temperature sensation, wet sensation, thermal comfort and fatigue sensation. The objective satisfaction was measured by skin temperature, microclimate (temperature and humidity), sweat rate and thermography. The comparative wearing evaluation identified the summer flight suit decreased the temperature between skin and suit by $0.42^{\circ}C$ (upper arm), $0.9^{\circ}C$ (calf) and the skin temperature by $0.3^{\circ}C$ (shoulder), $0.4^{\circ}C$ (upper arm), $0.5^{\circ}C$ (calf) as compared to the general flight suit. The humidity inside the summer flight suit decreased at head (7.73%), shoulder (5.86%), upper arm (5.26%), and calf (8.73%) compared to the one inside the general flight suit. Thermography showed that the air flowed through ventilation holes (neck and armpit). The design of ventilation holes applied to the summer flight suit can be applicable to overall clothing that requires thermal comfort such as dust-free garments, mechanical clothing and combat uniforms.
Journal of the Korean Society of Clothing and Textiles
/
v.33
no.2
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pp.187-199
/
2009
Recently, the quality and design of the children's wear is being improved remarkably. Following the trend, the need for the research on the pattern making of children's wear is growing. At first, we tried to find out how the industry is doing the pattern making job through interview. Results are as follows. The target age ranges from 5 to 11 years old. For the sample size of pattern making, 7 years of age is preferred. It is not usual to develop the design pattern from the bodice block pattern. Instead, they use middle block pattern for each item, such as blouse, shirt, pants, skirt or jacket. Starting from these middle block pattern, they prepare individual designs. With the results, the aim of the research became to develop one of most frequently used middle block pattern. The blouse block pattern was selected for that purpose. To look into the existing patterns, we selected 4 methods, i.e. NM-method, T-method, O-method, E-methods. Theses patterns were compared through wearing test for the evaluation of comfort and fit using trial garments. The results indicated the NM-method was best among them. Specially waist line position, shoulder shape and size allowance was adequate. Alteration and adjustment of pattern draft was made onto the NM-method. Allowances for the bust circumference, across chest, across back and depth of arm was adjusted for better comfort as well as fine fit. Sidelines of the bodice and the underarm seam of the sleeves were curved for styling. After another wearing test, the final pattern was suggested as a blouse block pattern for 7 years old girl.
The intent of this study was to determine whether different light exposure could modify the clothing behavior in the evening cold environment or not. Nine female subjects volunteered to this study. In a bright light or a dim light condition, light intensity was controlled 3000 lx or 10 lx respectively. Subjects were introduced to wear various kinds of garments whenever they need to feel comfortable as the room temperature began to decrease. The room temperature was lowered from $30^{\circ}C$ to $15^{\circ}C$ for one hour (21:00 h~22:00 h) and maintained at $15^{\circ}C$ for additional one hour (22:00 h~23:00 h). Subjects stayed in chamber from 08:00 to the next day 07:00. Clothing behavior, core temperature, subjective temperature sensation and melatonin secretion were measured. Most subjects put on the clothing more quickly and more thickerly in the bright light rather than in the dim light condition. The fall of core temperature during night was significantly less under the bright light in the late afternoon, suggesting that the set-point of core temperature has been set at a higher level during the evening and the night, being supported by the less amount of melatonin secretion. Thus, it is concluded that the quicker dressing behavior with thicker clothing in the "Bright" condition is advantageous in evening cold exposure, since it enables the core temperature to reach its set-point value more easily.
This research was designed to analyze the relationship among depression level, body cathexis, and clothing behavioral attributes of middle-aged women. Respondents for questionnaire were middle-aged women aged from 40 to 59. A total of 197 responses were analyzed by SPSS 21.0 through t-test, and factor analysis with Varimax rotation. The results were as following. As older, the portion of depressed group increased. Higher in depression level, her body cathexis decreased, meaning those two valuables have negative relationship. Six clothing behavioral factors were extruded: style pursuit, body shaping, showing-off, comfort pursuit, recreativeness, and consciousness of others factor, which covers both physical and psychological aspects of middle-aged women. The difference between 40's and 50's was significant in depression level, however, not significant in body cathexis and clothing behavioral attributes. Except for weight, body cathexis satisfaction level of 'depressed group' were significantly lower than 'not-depressed group', meaning that psychological factor give a significant effect on body cathexis. 'Not-depressed group' tend to choose her own style and 'depressed group' more likely to be conscious of others and conform to the affiliation group. This finding implies that design and coordination of garments for middle-aged women could be recommended according to the depression level to improve the quality of life.
The purpose of this study was to investigate the influence of physical functions of elderly people on their clothing behavior and to provide basic information about manufacturing comfortable apparels for the elderly. A total of 219 people, with ages between 60s and 70s, participated in the survey and in the experiment to correlate their tendency of wearing clothes with the state of their physical functions. About 78.5% of the elderly showed eyesight deterioration in the subjective evaluation. Elders in their 60s raised their arms higher up in overhead reach, and showed shorter distance between middle fingertips in behind back stretch and in back scratch than elders in their 70s. Also, the former stretched farther to the floor in standing trunk flexion, and maintained more steady in one leg stand and in tandem stance than the latter. The narrower the movement range of the upper limb joints was, the more the elderly preferred upper garments with full front opening to those with half or no opening. The more inflexible the upper limbs and waist and the more unbalanced the body was, the more likely the elderly put on pants while sitting on the floor. The time taken to button up the shirt and to put on and take off pants showed a positive correlation with the overhead reach, the behind back stretch, the back scratch and the standing trunk flexion, whereas the former showed a negative correlation with the one leg stand and the tandem stance.
This research examines pattern production of 3 men's costumes in the second half of 19th century by 3D reconstruction to reveal technical aspects of mail costumes. The steps are as follows. First, an examination of selective type according to research study. Second, a pattern analysis of 3 historical male tops of 19th century referred to 9 pattern books of the France National Library collection. Third, a categorized type analysis that referred to paintings of the Musée d'Orsay collection. Fourth, a measurement and structure research of 3 historical garments of Fashion and Textile Museum collection. Fifth, the pattern making and fitting by 3D simulation. Research discussed the following subjects and results. First, main type of men's coat can be categorized by frac, redingote, jaquette, and veston. Second, the male costume pattern contained in pattern books was researched along with distinguished silhouettes and structures; X silhouette for frac and redingote, H silhouette for jaquette, and straight box silhouette for veston. Third, based on the analysis of representative type of men's costume per period conducted previous studies, 2 redingotes and a jaquette in the museum were selected and compared to other data such as image materials. Last, the following process was conducted for reconstruction; 'Drawing diagram-Primary pattern drafting by measurement value-3D virtual fitting-Checking the fit-Modification and complement'. We also obtained a 3D virtual reconstruction and a 2D research pattern that suggested a costume pattern by each type along with 3D reconstruction that included insights for male coat techniques of 19th century France.
Journal of the Korean Society of Clothing and Textiles
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v.35
no.2
/
pp.192-205
/
2011
This study analyzed the registration of patent and utility models by fashion firms in Korea. A total of 2,291 registration cases of IPC A41B-H from the period of 1996 to 2009 were collected by KIPRIS of the Korean Intellectual Property Organization (KIPO). All cases were analyzed by year to review the longitudinal trend and 481 cases of IPC A41B (shirts, underwear, baby linen, and handkerchiefs) and 1088 cases of IPC A41D (outerwear, protective garments, and accessories) were analyzed by content (provided benefit type and developing method), by detailed product items and the characteristics of the applicant. The results of this study were as follows: 1) Registration of IPC 41 increased steeply by the year (especially since 2006) and the patent registrations increased more than those in the utility model. 2) Analyzing the application content of A41B on the basis of benefit showed that 75% were to provide new functions and the rest were for health. In terms of the developing method, 83% of benefit provided by the application were by design development, 11.2% were by material, and the rest was by process, In the cases of IPC A41D, 23.6% were for safety and protection. In terms of the developing method, the process and material development were more frequently adopted than in the cases of A41B. 3) The major product types of A41B were socks, underwear, and infant wear, whereas gloves and parts of clothing were major items in A41D. 4) In terms of the characteristics of the applicant, registration by firms was greater for patents than for utility models and registration by foreigners increased in 2006 due to the complete opening of the retail market. 5) Fifteen universities registered for a total 57 cases and major applications were for IT related clothing or high-tech protective items.
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