• Title/Summary/Keyword: Gap Effect

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A Study on the Effect of Hallyu Stars as Advertisement Models of Korean Cosmetics Brands on Hallyu Stars Attachment and Brand authenticity - Focused on Chinese consumers - (한국 화장품 브랜드 광고모델인 한류 스타 특성이 한류 스타 애착 및 브랜드 진정성에 미치는 영향에 관한 연구 - 중국소비자를 대상으로 -)

  • Lee, Su-Hee;Jeong, Gap-Yeon
    • International Area Studies Review
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    • v.20 no.2
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    • pp.141-172
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    • 2016
  • The aim of this study was to view Korean Hallyu stars, the advertisement models of Korean cosmetics brands, as human brands in the Chinese cosmetics market. Furthermore, this study attempted to verify whether the attributes of human brands, such as reliability, professionalism, attraction, intimacy, similarity and favorable impression, affect Chinese consumers' affection toward Korean celebrities, and whether such Chinese consumers recognize the authenticity of the products, sellers, and companies of Korean cosmetics brands advertised by Korean stars. The results of empirical analysis indicated that among the attributes of Korean stars, the advertisement models of Korean cosmetics companies, Chinese consumers' affection toward Korean stars was positively affected by reliability, attraction and similarity, but not by professionalism, intimacy and favorable impression. Furthermore, results showed that the consumers' affection toward Korean stars positively affected the authenticity of the brands advertised by the celebrities.

Urban Heat Island Intensity Analysis by Landuse Types (토지이용 유형별 도시열섬강도 분석)

  • Je, Min-Hee;Jung, Seung-Hyun
    • The Journal of the Korea Contents Association
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    • v.18 no.11
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    • pp.1-12
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    • 2018
  • Heat waves during summer cause a qualitative degradation in urban environments and increases the number of patients who suffer from heat-related illnesses, and the urbanization deepens these problems. It is a prerequisite to analyze the current status accurately in order to assess the urban heat island phenomenon. Thus, this study aims to collect weather measurements information at the occurrence of a severe heat wave in Seoul, thereby allowing analysis of information, which will also consider the land use type. The weather measurement information used in the analysis had an advantage, as the gap between measured locations is considerably shorter than before due to the miniaturization of the automatic weather systems (AWS), which are connected through the communication network. Based on the above collected information, a temporal change in the data due to land use type was analyzed. As a result, the difference in temperature change in response to the land use type could be compared, as could the occurrence pattern of the tropical night phenomenon, and the effect on temperature reduction in green belt areas could be identified through the comparison of the intensity of heat island by time and land use. The methods and results derived in this study through the comparative analysis in terms of time and land use, weather information measurements, and mapping can be utilized as foundational data that can be referred to in urban planning to reduce the heat island phenomenon in the future.

Effect of Regulation of Leaf to Fruit Ratio on the Fruit Growth and Quality of 'Haryejosaeng' Satsuma Mandarin in Non-Heated Plastic Film House (엽과비 조절이 무가온 하우스 하례조생 감귤의 비대 및 과실품질에 미치는 영향)

  • Kang, Seok-Beom;Joha, Jae-Ho;Moon, Young-Eel;Lee, Hae-Jin;Han, Seung-Gap;Park, Kyung-Jin;Kim, Sang-Suk;Choi, Young-Hun
    • Korean Journal of Environmental Agriculture
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    • v.37 no.3
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    • pp.207-212
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    • 2018
  • BACKGROUND: Recently, the need for a method to cultivate 'Haryejosaeng' Satsuma mandarin has been increasing. However, there is limited information available as this is a new Satsuma mandarin cultivar, which was bred by the RDA in 2004. Many farmers who cultivate this cultivar follow the cultivation method similar to that used for 'Miyagawa' Satsuma mandarin, and suffer low production of optimum-sized fruits. METHODS AND RESULTS: This study was conducted to find out the optimum ratio of leaf-to-fruit for the stable production of high quality 'Haryejosaeng' Satsuma mandarin fruits in a non-heated plastic film house. Seven-year-old 'Haryejosaeng' Satsuma mandarin trees were used in the study. Before the treatment, the leaf-to-fruit ratio ranged from 5.7 to 17.9. The treatments included 10, 20, 30, and 40 leaves per fruit. The fruits were removed if over fruiting was observed at day 60 after full bloom. We investigated the fruit size and quality on the day of harvest. Flowering and fruiting patterns in each treatment were recorded for the following year. In the experiments, the flower-to-leaf ratio was 1.12 to 1.74. As the leaf-to-fruit ratio decreased, the fruit size and weight also decreased. Contrarily, the higher the ratio of leaf-to-fruit, the higher fruit size and weight were. It was noted that the ratio of 20:1 was ideal to produce the M grade optimum-sized Satsuma mandarin fruits on the day of harvest. However, higher ratio might result in fruits weighting above 100 g. There was no difference among the treatments in terms of fruit quality, such as total soluble solid contents, titratable acid, and color. In the subsequent years, flowering and fruiting in the treatments were lowered when the leaf number per fruit was 10, but they were improved when the leaf number per fruit was above 20. CONCLUSION: Based on the above results, the optimum ratio of leaf-to-fruit was found to be 20:1 for flowering and fruiting of 'Haryejosaeng' Satsuma mandarin. It is important that optimum ratio of leaf-to-fruit is set as a standard to produce good grade and quality of 'Haryejosaeng' Satsuma mandarin fruits.

A Study on the Cultural Function of Space and Place: Its Focus on Travel Program (공간과 장소의 문화적 기능: 여행 프로그램 <어서와 한국은 처음이지?>를 중심으로)

  • Hahm, Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.3
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    • pp.168-175
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    • 2019
  • The purpose of this paper is to examine the characteristics of organic relations according to the characteristics of space and place in which human activities are spreading. The diffusion of various human experiences and the interaction of space and place that form a mutual construction network create momentum for expanding individual or collective experiences. The space and place that lead to the interactions of human activities are expressed in various ways. Through the domestic travel program especially, the ways of expressing space and place are spreading as various "fields of experience." The composition and the expression system of a travel program is transformed into a subject of thought, not a mere experience of space and place through the formation of a "field of experience" that can be thought out and thought of as an existing travel style. Therefore, in this study, we examine the characteristics of the MBC Plus channel from a socio-cultural perspective, expressed through the experience of space and place characteristics expressed through a travel program. The result of an analysis of story development composition for this study shows that the experience of space and place minimizes the boundaries of various cultural discounts according to their relationships to food and communication. In addition, the analysis results of a three-way communication structure show that the emotional code of the audience is maximized through the process of maximizing the effect of reality, and minimizing the gap between the cultural differences and the boundaries through the empathic situation and the empathic subject.

Effect of Occurrence of Scion Root on the Growth and Root Nutrient Contents of 'Shiranuhi' Mandarin Hybrid grown in Plastic Film House (자근발생이 부지화 감귤나무의 수체 생육과 뿌리내 양분함량에 미치는 영향)

  • Kang, Seok-Beom;Moon, Young-Eel;Yankg, Gyeong-Rok;Joa, Jae-Ho;Han, Seong-Gap;Lee, Hae-Jin;Park, Woo-Jung
    • Korean Journal of Environmental Agriculture
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    • v.38 no.3
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    • pp.154-158
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    • 2019
  • BACKGROUND: 'Shiranuhi' mandarin is a major cultivar among all late ripening type of citrus, and is widely cultivated in Korea. However, many farmers have reported scion root problems in their orchard resulting in reduced flowering and fruiting. It is necessary that the physiology of scion-rooted 'Shiranuhi' mandarin trees is further understood. METHODS AND RESULTS: This experiment was conducted to understand the growth response and physiology of scion-rooted 'Shiranuhi' mandarin hybrids. In our study, 'Shiranuhi' mandarin trees were divided into two groups: trees without scion roots (control) and trees with scion roots. The experiment was conducted in Seogwipo of Jeju, with ten replicates for each group. Growth of trees with scion roots was more vigorous and the trees were taller than the controls. Tree height and trunk diameter of scion-rooted trees were significantly higher than those of control trees. Exposed length of rootstocks of scion-rooted trees was significantly lower (by about 2 cm) than that of control trees (8.6 cm). In terms of root nutrition, carbon contents of scion-rooted trees was significantly lower than that of control trees, but nitrogen and potassium concentrations in scion roots were significantly higher than those in control roots. CONCLUSION: Based on the results, we infer that growth of scion-rooted trees was very vigorous and the content of nitrogen in these roots was higher than that in the control tree roots. Thus, the carbon/nitrogen ratio of scion roots was significantly lower than that of the control roots.

Performance and Charging-Discharging Behavior of AGM Lead Acid Battery according to the Improvement of Bonding between Active Material/Substrate using Sand-Blasting Method (Sand-Blasting법을 이용한 활물질/기판간 결합력 향상에 따른 AGM 연축전지의 성능 및 충방전 거동)

  • Kim, Sung Joon;Lim, Tae Seop;Kim, Bong-Gu;Son, Jeong Hun;Jung, Yeon Gil
    • Korean Journal of Materials Research
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    • v.31 no.2
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    • pp.75-83
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    • 2021
  • To cope with automobile exhaust gas regulations, ISG (Idling Stop & Go) and charging control systems are applied to HEVs (Hybrid Electric Vehicle) for the purpose of improving fuel economy. These systems require quick charge/discharge performance at high current. To satisfy this characteristic, improvement of the positive electrode plate is studied to improve the charge/discharge process and performance of AGM(Absorbent Glass Mat) lead-acid batteries applied to ISG automotive systems. The bonding between grid and A.M (Active Material) can be improved by applying the Sand-Blasting method to provide roughness to the surface of the positive grid. When the Sand-Blasting method is applied with conditions of ball speed 1,000 rpm and conveyor speed 5 M/min, ideal bonding is achieved between grid and A.M. The positive plate of each condition is applied to the AGM LAB (Absorbent Glass Mat Lead Acid Battery); then, the performance and ISG life characteristics are tested by the vehicle battery test method. In CCA, which evaluates the starting performance at -18 ℃ and 30 ℃ with high current, the advanced AGM LAB improves about 25 %. At 0 ℃ CA (Charge Acceptance), the initial charging current of the advanced AGM LAB increases about 25 %. Improving the bonding between the grid and A.M. by roughening the grid surface improves the flow of current and lowers the resistance, which is considered to have a significant effect on the high current charging/discharging area. In a Standard of Battery Association of Japan (SBA) S0101 test, after 300 A discharge, the voltage of the advanced AGM LAB with the Sand-Blasting method grid was 0.059 V higher than that of untreated grid. As the cycle progresses, the gap widens to 0.13 V at the point of 10,800 cycles. As the bonding between grid and A.M. increases through the Sand Blasting method, the slope of the discharge voltage declines gradually as the cycle progresses, showing excellent battery life characteristics. It is believed that system will exhibit excellent characteristics in the vehicle environment of the ISG system, in which charge/discharge occurs over a short time.

Effect of Maximum Aggregate, Porosity, and Temperature on Crack Resistance and Moisture Susceptibility of Porous Asphalt Mixtures (최대입경, 공극률, 온도가 다공성 아스팔트 혼합물의 균열저항성 및 수분민감성에 미치는 영향)

  • Yoo, In-Kyoon;Lee, Su-Hyung;Park, Ki-Soo;Yoon, Kang-Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.611-619
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    • 2021
  • Porous asphalt pavement (PAP) has many functions, such as reducing accidents and decreasing noise. On the other hand, vulnerability is inevitable because PAP contains approximately 20% porosity. This study evaluated the effects of the maximum aggregate size (MAS), temperature, and porosity on the PAP durability. The indirect tensile strength measures durability. This study tested the samples that stayed dry and were moisturized by freezing and thawing for mixtures having the same porosity of 20% and MAS of 13mm, 10mm, and 8mm. The same test was performed on a mixture of 20% and 22% voids made of the same material with a MAS of 10mm. As a result, for 20% porosity, significant differences in the changes in MAS and temperature were found. A clear difference was observed between 8mm and 13mm under dry conditions, but there were no other significant differences in the MAS change. Furthermore, there was a clear difference in temperature for the change in porosity and temperature, but the gap in 2% porosity at 20% did not show a clear difference. Therefore, it is necessary to develop a more durable PAP through quantitative evaluations of the factors affecting the PAP durability.

The Study on the Determinant - Factors of the Budget for the Aged Welfare - Focused with the Local Governments of Cities & Counties in Jeollabukdo - (노인복지예산의 결정요인에 관한 연구 - 전라북도 시·군 자치단체를 중심으로 -)

  • Kim, Sung Soo
    • 한국노년학
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    • v.28 no.4
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    • pp.907-923
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    • 2008
  • The main purpose of this paper is to analyse the determinant factors affecting the budget for welfare of the aged. This study employs the statistical data of fourteen different cities and counties of local government in Jeollabukdo. According to the analysis, in the county, the rate of the aged and populations of social-economic factors and the number of public officials of political-administrative factors turned out to be important influencing of budget for the aged welfare. However, incrementalism has no validity of statistics. Also, In the fiscal factors, estimated expenditures in per capita influenced a negative effect on the budget of the aged welfare. As the results of this research, the policy implications are suggested as follows. First, in order to reduce the gap of the aged welfare service between regions, the greater subsidy is provided by government and the budget of the aged welfare is enlarged positively. Second, as the considering regional characteristic, the higher ratio of the aged, the greater budget of the aged welfare is enlarged, especially in the county. Third, the budget of the aged welfare has to be regarded by the number of public officials.

Whitening and inhibiting NF-κB-mediated inflammation properties of the biotransformed green ginseng berry of new cultivar K1, ginsenoside Rg2 enriched, on B16 and LPS-stimulated RAW 264.7 cells

  • Xu, Xing Yue;Yi, Eun Seob;Kang, Chang Ho;Liu, Ying;Lee, Yeong-Geun;Choi, Han Sol;Jang, Hyun Bin;Huo, Yue;Baek, Nam-In;Yang, Deok Chun;Kim, Yeon-Ju
    • Journal of Ginseng Research
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    • v.45 no.6
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    • pp.631-641
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    • 2021
  • Background: Main bioactive constituents and pharmacological functions of ripened red ginseng berry (Panax ginseng Meyer) have been frequently reported. Yet, the research gap targeting the beneficial activities of transformed green ginseng berries has not reported elsewhere. Methods: Ginsenosides of new green berry cultivar K-1 (GK-1) were identified by HPLC-QTOF/MS. Ginsenosides bioconversion in GK-1 by bgp1 enzyme was confirmed with HPLC and TLC. Then, mechanisms of GK-1 and β-glucosidase (bgp1) biotransformed GK-1 (BGK-1) were determined by Quantitative Reverse Transcription-Polymerase Chain Reaction and Western blot. Results: GK-1 possesses highest ginsenosides especially ginsenoside-Re amongst seven ginseng cultivars including (Chunpoong, Huangsuk, Kumpoong, K-1, Honkaejong, Gopoong, and Yunpoong). Ginseng root's biomass is not affected with the harvest of GK-1 at 3 weeks after flowering period. Then, Re is bioconverted into a promising pharmaceutical effect of Rg2 via bgp1. According to the results of cell assays, BGK-1 shows decrease of tyrosinase and melanin content in α-melanocyte-stimulating hormone challenged-murine melanoma B16 cells. BGK-1 which is comparatively more effective than GK-1 extract shows significant suppression of the nuclear factor (NF)-κB activation and inflammatory target genes, in LPS-stimulated RAW 264.7 cells. Conclusion: These results reported effective whitening and anti-inflammatory of BGK-1 as compared to GK-1.

Researching Internal and External Stakeholder Orientation of Sustainable Supply Chain Management (조직 내·외부이해관계자의 사회적 책임 지향성이 지속가능한 공급사슬 관리에 미치는 영향)

  • Kim, Gyeong Mook
    • Korean small business review
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    • v.42 no.4
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    • pp.173-212
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    • 2020
  • Interest in sustainable management based on the stakeholder perspective is expanding not only within an organization but also across the supply chain. For large companies that have established networks, sustainability management of the supply chain is now a factor that not only determines the social performance of the company as a whole, but also determines its long-term competitive position. Despite these changes in the business world, especially the proliferation of the sustainable supply chain management (SSCM) system, systematic research on SSCM has been lacking. In particular, there was a lack of empirical analysis on which factors promoted the establishment of the SSCM system for large companies and what's the effects of SSCM. In this regard, this study analyzes i) the impact of the social responsibility pressure of customers as external stakeholders and the CSR orientation of purchasing managers as internal stakeholders on supply chain transparency and partnership cooperation respectively, and ii) whether supply chain transparency and partnership cooperation can enhance corporate reputation. The samples used in this study were 69 large companies representing Korea. The results showed that the social responsibility pressure of customers and the purchasing manager's CSR orientation were positively related to the transparency of the supply chain. However, for partnership cooperation, only the purchasing manager's CSR orientation was found to have a positive and significant effect. Meanwhile, both supply chain transparency and partnership cooperation were positively related to the corporate reputation. At the end of the study, discussions on the implications of the results and future research directions will be presented.