• Title/Summary/Keyword: Fuzzy Analytic Hierarchy Process

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Evaluating the Importance of Certification Criteria for Call Center Services (콜센터 서비스인증 심사기준의 중요도 평가)

  • Lee, Mi-na;So, Soon-Hu
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.10a
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    • pp.139-141
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    • 2016
  • With the introduction of national standards (KS) for call centers, customers are expected to have access to better-quality services in the future. The purpose of this study is to evaluate the relative importance of certification criteria for call center services using the Fuzzy AHP(Analytic Hierarchy Process) approach. Fuzzy AHP is the combination of the fuzzy set theory and AHP to deal with the uncertainty or ambiguousness of the decision-making process. The evaluation method proposed in this study can be applied to the KS services certification promoted by government.

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Analysis of Consciousness Structure R&D Project Evaluation (연구개발 프로젝트 평가에 대한 의식구조분석)

  • 김성희;김정자
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.25 no.4
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    • pp.61-68
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    • 2002
  • This paper provides a method of consciousness structure analysis for research and development project evaluation using fuzzy structure modeling(FSM). Fuzzy structure modeling, which is a modeling method for consciousness structure, has a large number of pairwise comparison by human subjective judgement and is difficult to check the consistency index of denoting the precision for human judgement. Thus, in this paper, we analyzed the structure of consciousness by fuzzy structural modeling method, introducing the concept of pairwise comparison matrix in Analytic Hierarchy Process.

Application of Fuzzy Theory and Analytic Hierarchy Process to Evaluate Marketing Strategies

  • Yu, C.S.;Tzeng, G.H.;Li, H. L.
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 1998.06a
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    • pp.352-357
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    • 1998
  • Conventional marketing research generally focuses on a single layer's benefit. A notable example is the consumer layer providing managers with partial market information to evaluate relevant strategies. As generally known, marketing management encounters complex supply and demand behaviors, thereby necessitation that a successful marketing strategy adopt multi-layer considerations, such as the consumer layer, channel-retailer layer, and marketing planner layer. In light of above situation, this study applies fuzzy theory and the analytic hierarchy process(AHP) technique to analyze the performances of marketing strategies under multi-layer benefits, In addition, conventional marketing research has difficulty in efficiently allocating the limited budget so that each desired criterion can be significantly enhanced by a group of events. Therefore, a weighting structure among the goal, layers, criteria, and strategies(i.e. a group of events) is also developed herein to trace the influential process and assist marketing managers in efficiently allocating resources(i.e.budget).

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Measurement of Service Quality Using Fuzzy Set Theory and Analytic Hierarchy Process (Fuzzy Set Theory와 Analytic Hierarchy Process를 이용한 서비스품질 측정)

  • Lee, Hoe-Sik;Yoo, Choon-Burn;Choi, Yong-Jung;Jung, Hae-Jun;Kim, Yu-Ra
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.11a
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    • pp.236-242
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    • 2006
  • 세계적으로 각 분야에서 SERVQUAL 모형과 SERVPERF 모형 등을 이용한 서비스품질에 대한 측정과 관련된 연구들이 많이 수행되어 오고 있지만 서비스품질을 계량화시키기 위한 연구는 활성화되고 있지 못하는 상황이다. 따라서, 본 연구의 목적은 불확실하고 주관적인 환경에서 서비스품질을 객관성있게 측정하고 계량화시키기 위해서 L.A. Zadeh가 제안한 퍼지이론의 Triangular Fuzzy Number(TFN) 와 T.L. Saaty가 제안한 Analytic Hierarchy Process (AHP)를 이용하여 서비스품질을 측정하기 위한 방법을 제안하는 것이고, 본 연구를 통해서 조직의 제한적 자원으로 고객만족 극대화를 실현하기 위한 경쟁우위적 전략의 일환으로써 서비스품질을 제고시키는데 효율적이며 효과적인 의사결정안이 도출될 것으로 사료된다.

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Fuzzy Sensor Algorithm for Measuring Traffic Information using Analytic Hierarchy Process (계층 분석방법을 이용한 교통량검지를 위한 퍼지센서 알고리즘)

  • Jin, Hyun-Soo
    • Journal of the Korean Institute of Intelligent Systems
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    • v.12 no.3
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    • pp.193-201
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    • 2002
  • For measuring a traffic symbolic confusion Quantity and symbolic air pleasantness, we use fuzzy sensor algorithm maded by symbolic information Quantity. Hut for implementation of fuzzy sensor, we use some symbolic information item, this method cannot produce precise output because we use vague fuzzy rule method and we cannot abundance fuzzy for precision of fuzzy rule method. For this reason, this paper introduce new fuzzy sensor algorithm composed of not fuzzy rule method but using Analytic Hierachy Process. To prove that new method is good, two type of fuzzy sensor applied to traffic signal controller and through much passing vehicle, two fuzzy sensor compared each other.

A Study on a Validity of Traffic Signal Control using Fuzzy Analytic Hierarchy Process (퍼지AHP를 이용한 교통신호제어 적합성에 관한 연구)

  • Jin Hyun-Soo
    • Journal of the Korean Institute of Intelligent Systems
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    • v.16 no.4
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    • pp.479-484
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    • 2006
  • This paper discusses a fitness of the control on intersection using fuzzy analytic hierachy process. The validity of control of traffic signal on intersection is the fitness of phase and cycle on the intersection. The validity of the controller is cleared by the comparison of the delay time of vehicle. Fuzzy analytic hierachy process clears the grade of validity of the fixed cycle time controller and adaptive fixed cycle time and fuzzy trafic controller and proposes a new control type a traffic signal by this fuzzy analytic hierachy process.

Emotion Modeling for Emotion-based Personalization Service

  • Kim, Tae Yeun;Bae, Sang Hyun
    • Journal of Integrative Natural Science
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    • v.13 no.3
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    • pp.97-104
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    • 2020
  • This study suggests the emotion space modeling and emotion inference methods suitable for personalized services based on psychological and emotional models. For personalized emotion space modeling taking into account the subjective disposition based on the empirical assessment of the personal emotions felt by the personalization process of emotion space was used as a decision support tool, the Analytic Hierarchy Process. This confirmed that the special learning to perform personalized emotion space modeling without considering the subjective tendencies. In particular to check the possible reasoning based on fuzzy emotion space modeling and sensitivity for the quantification and vague human emotion to it based on the inherent human sensitivity.

Allocation Order of SRU using Analytic Network Process (ANP법을 이용한 수색구조선의 우선 배치순위)

  • Jang, Woon-Jae;Cho, Jun-Young;Keum, Jong-Soo
    • Proceedings of KOSOMES biannual meeting
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    • 2006.11a
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    • pp.245-251
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    • 2006
  • This is paper aims to evaluate allocation order of SRU using Analytic Network Process. For evaluation, in this paper, assess about person, ship and environment related risk by fuzzy logic and AHP(Analytic hierarchy Process). Also, quantity and quality operation efficiency assess by DEA (Data Envelopment Analysis) and Liquate scale. finally total weight calculate by ANP. At the result, Rescue Units of MP, YS RCC/RSC is order higher. Thus, it needs to have more rescue ships and rescue devices for relieving the risk in the future.

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Evaluation of Order for Allocation of Rescue Unit using Analytic Network Process (ANP법을 이용한 수색.구조선의 할당순위 평가)

  • Jang, Woon-Jae;Keum, Jong-Soo
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.13 no.2 s.29
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    • pp.155-160
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    • 2007
  • This paper aims to evaluation of order for allocation of rescue unit using Analytic Network Process. For evaluation, in this paper, assess about person, ship and environment related risk by fuzzy logic and AHP(Analytic hierarchy Process). Also, quantity and quality operation efficiency assess by DEA(Data Envelopment Analysis) and Liquate scale. finally total weight calculate by ANP. At the result, Rescue Units of MP, YS RCC/RSC is order higher. Thus, it needs to have more rescue ships and rescue devices for relieving the risk in the future.

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A Study of Factors for Evaluating Smartphone Selection and Use using Fuzzy AHP (Fuzzy AHP를 활용한 스마트폰 선택 및 이용 평가요인에 관한 연구)

  • Hwang, Hyun-Seok;Lee, Sang-Hoon;Kim, Su-Yeon
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.4
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    • pp.107-117
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    • 2011
  • Smartphones are widely used as a mobile communication devices with more advanced computing ability and connectivity than a contemporary feature phone. As the market expands, many brand-new smartphones are released and chosen by (potential) smartphone users. In spite of smartphone's popularity, little research of the factors affecting the evaluation of smartphones and their influences on smartphone choice have been performed. Therefore, we aim to analyze evaluation factors of smartphone selection and use in this research. We use Fuzzy Analytic Hierarchy Process method, a Multi-Criteria Decision Making (MCDM) model, to find the relative importance among the factors considering the fuzziness of pair-wise comparison using AHP. After reviewing related works and interviewing the focus group, we extract the five independent factors influencing the choice and use of a smartphone. Pair-wise comparison and triangle fuzzy numbers are used to calculate the relative importance of factors. We analyze not only the whole interviewees' responses, but the differences between smartphone users and non-users. Practical implications are delivered in concluding remarks.