• 한국조경학회지
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• 제30권3호
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• pp.64-72
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• 2002

The purpose of this paper is to examine the effects of interior landscape that influence preference at a department store in order to answer the research question; What are the effective factors of interior landscape that affect preference at a department store. After review of the effect of interior landscape, and the interior landscape at a department store, we constructed a literature framework and have formulated the hypothesis of this research. We have analyzed the data which surveyed 108 visitors about the interior landscape in a department store, using factor analysis, Pearson's correlation analysis, and the multiple linear regression method. We found that; 1) eleven variables can be selected for the effects of interior landscape at department store: accessibility, image, stay, distinction, comfort, complexity, cleanness, mystery, purification of atmosphere, noise and harmony. Among the 11 independent variables used to study the effect of interior landscape at a department store, the image and purification of atmosphere highly affect preference. 2) These 11 variables are grouped by factor analysis as effects of amenity, attractiveness and identity. 3) As a result of multiple regression analysis, independent variables influencing preference were proved statistically significant at one percent level. 4) Regarding their relative contribution of interior landscape effect at a department store, the effects of amenity was the most important and it showed a level of importance 1.4 times higher than the effect of identity, and 1.25 times higher than the effect of attractiveness. The research results suggest the need for guidelines for the creation of interior landscape at department stores. The approach and analysis method adopted by this research is highly useful for the evaluation of interior landscape criteria at a department store. It is recommended that more practical study on factors affecting user's preference be performed in the future.

• 복식
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• 제54권5호
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• pp.139-153
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• 2004

The first purpose of this study was to compare the fashion zones and fashion brands on the floors in small and medium volume department store with those of big department stores within adjacent trading area. The second purpose was to find out similarity and differentiation of near-by department stores. The third one was to propose the future fashion marketing strategies of the department stores. The methods used were references, internet, field observation, and interview in 2002. Eight department stores within adjacent trading area were classified and analysed In "Gangnam division", "Seocho division＇. and "Youngdeungpo division". The results were as follows : Firstly, there was a low relationship between the degrees of brand equalization of each department store in the "Gangnam, Seocho. and Youngdeungpo division". Secondly, there was an alteration on the floor layout of each department store. It was layed out in a way that allowed for customers, who wanted to just purchase specific items, to go upstairs and look around several stores, which allowed for not only rise in the amount of sales but also offer the convenience of one stop shopping for the customers. Thirdly I proposed several marketing strategies such as lifestyle marketing, relationship marketing, and compile marketing which solves everyday life agenda. I also proposed the solution selling education to develop service education of salesperson. I finally proposed the overriding priority policy by sales record of each store.licy by sales record of each store.

• 경영과정보연구
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• 제21권
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• pp.189-208
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• 2007

This study was designed to find what impacts store attributes and personal characteristics have had on customer loyalty to beauty shops. Participants were 283 men and women who had experienced services in beauty shops and selected from the Metropolitan area, Busan, Gyeongbuk area, Gyeongnam area, Chungcheong area, and other area. In conclusion, technical factor and lifestyle have had the greatest impact on customer loyalty to beauty shops. In beauty market faced with keen competition, the way to meet customers' needs is to run a distinguished beauty shop with distinct beauty techniques in consideration of individual lifestyle. This will help raise customer loyalty to beauty shops. This study has the important implication that personal characteristics as well as store attributes has been proved to be essential for increasing customer loyalty to beauty shops. I hope that future studies will continue to examine different marketing factors by different beauty shops, with additional analysis on the details, contributing to make a marketing strategy available for beauty shop owners.

• Journal of Multimedia Information System
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• 제6권1호
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• pp.43-48
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• 2019

An IoT-based server system for store management was developed in this study. Its client-server structure having a product categorization function allows the system to read the NFC tags attached to individual products and provides information about them to customers automatically. The system also provides an effective promotional effect as it not only offers necessary information about the items the customers are seeking but also displays the advertisements related to them. This server system was designed specifically designed for the use in a smart shopping Mall or a department store so that the store owners can manage their sales operation more effectively while their customers enjoy shopping more conveniently. It is expected that the technology used for this IoT-utilized server system can be one of the efficient and effective platform technologies in the current and future store management systems.

• 한국항공운항학회지
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• 제31권4호
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• pp.45-55
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• 2023

This paper calls attention to the central problem of the influence of identifying the determinants of airport duty-free store customers perceived innovativeness, pursuit benefits and value-congruency on the behavioral intention. The data is completed with 307 adults with purchasing experience of airport duty-free store O2O integration service which brings sufficient convenience to consumers. The content analysis results show that the influence factors of innovation characteristics, consumer pursuit benefits and value-congruency affect the behavioral intention in various aspects. The result suggests that we should upgrade the innovate functionality and improve the service quality based on consumer needs. Finally, this study discusses implications for theory and practice, indicates limitations, and concludes with some suggestions for future research.

• 유통과학연구
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• 제10권11호
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• pp.71-77
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• 2012

Purpose - This study examined marketing communication in traditional markets by assessing consumers demonstrating brand loyalty through repeat purchases despite active marketing by competing brands hence, showing that the brand did not lose customers owing to communication. Specifically, this study examined the effects of marketing communication factors in traditional markets upon consumers' store loyalty and to determine consumers' practical and hedonic values, as moderating variables. Moreover, this study determined that both experienced and inexperienced consumers in traditional markets could similarly assess the market and examined the outcome of traditional market development as well as future strategies. Research design, data, methodology - To verify the relationship between marketing communication and store loyalty, and the moderating effects of shopping value, data were collected from 230 consumers in the Gyeonggi Province to test the theoretical model and its hypotheses. Although the field of distribution management typically uses two research methodologies, this study was conducted using empirical methodology. Specifically, analysis of variance and hierarchical regression analysis were used to test the hypotheses. Results - Consumers who had experienced the traditional market placed a greater emphasis on the physical environment or word-of-mouth marketing. Moreover, other factors apart from advertising had a significantly positive influence upon marketing communication sub-factors and store loyalty. Word-of-mouth marketing was found to be more important than other factors, therefore affirmative word-of-mouth marketing was considered important from various viewpoints. The study investigated the moderating effects of hedonic value and practical use value in the relationship between marketing communication sub-factors and store loyalty: The negative influence of publicity, physical environment, and word-of-mouth marketing was considered to be statistically significant. Conclusions - Consumers who made use of the traditional market did not think of the physical environment in an affirmative way, and consumers who did not make use of the traditional market perceived it as having a poor physical environment. However, consumers who engaged in word-of-mouth marketing experienced the traditional market in an affirmative way. Consumers who made use of the traditional market had significantly high hedonic value and/or practical use value, therefore future strategies should encourage consumers to make more use of the traditional market. Consumers who had experienced the traditional market demonstrated strong market loyalty. For consumers who did not make use of the traditional market, marketing communication was likely to influence store loyalty in a different manner from a practical perspective. In other words, marketing communication was needed to develop the traditional market, and consumers who did not make use of the traditional market should be given the opportunity to do so. Consumers having low hedonic values experienced high publicity to have high store loyalty, and consumers who experienced good facilities of the traditional market had high store loyalty (Nam & Jun, 2011). Consumers with low hedonic values as well as those with high hedonic values on the traditional market could have high store loyalty through affirmative word-of-mouth marketing.Therefore, various types of events and strategies were needed to enable consumers to experience the traditional market in an affirmative way.

• 산경연구논집
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• 제6권4호
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• pp.5-16
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• 2015

Purpose - Currently, organizations must have a plan to achieve their future objectives. In this case, an information strategy facilitates greater success when planning for the future in any organization. Research design, data, and methodology - The core objective of the project was to explore the information infrastructure of Walkbase in a discursive manner. We started the project by providing a description of the firm, which facilitates retail outlets using in-store analytical devices. Results - We conclude that the management of Walkbase revised its current information structure to implement a more structured one that might be included in a long-term investment. On such an occasion, management can prioritize the component to develop first. Conclusions - Along with our results, we also described the business, its products, its facilities, and how it can serve different industries. Finally, we left the prioritization decision within the framework's components to top management.

• 유통과학연구
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• 제19권11호
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• pp.69-80
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• 2021

Purpose: Consumers have unique behaviors that are classified based on their interests and considerations before buying. They are predicted will change due to the pandemic of COVID-19. This study provides insights for retailers about the dynamic of consumer behavior before and during the pandemic, including future predictions. Research design, data and methodology: The Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) statement was applied in this study. Seven studies that were selected from five databases meet the criteria for cohort and cross-sectional analyses of gender, age, store types, and environmental concerns. Results: Consumer's gender and age contribute to consumer behavior change. Both offline and online stores can be integrated as omnichannel rather than substitute each other. Product distribution and consumer budget need to be reevaluated by retailers, while internet security is the most essential factor when developing their online transactions. Conclusions: COVID-19 pandemic has a significant impact on changing consumer behavior in most countries. Retailers are encouraged to adapt to the changes by modifying their business model with technology. However, it is still speculated and cannot be generalized due to different cultural and contextual factors. Future studies are always needed to synchronize along with the transition of consumers' behavior.

• 한국태양에너지학회:학술대회논문집
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• 한국태양에너지학회 2009년도 추계학술발표대회 논문집
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• pp.56-61
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• 2009

Paradigm depending only on fossil fuel for building heat source is rapidly changing. Accelerating the change, as it has been known, is obligation for reducing green house gas coming from use of fossil fuel, i.e. reaction to United Nations Framework Convention on Climate Change. In addition, factors such as high oil price, unstable supply, weapon of petroleum and oil peak, by replacing fossil fuel, contributes to advance of environmental friendly renewable energy which can be continuously reusable. Therefore, current new energy policies, beyond enhancing effectiveness of heat using equipments, are to make best efforts for national competitiveness. Our country supports 11 areas for new renewable energy including sun light, solar heat and wind power. Among those areas, ocean thermal energy specifies tidal power generation using tide of sea, wave and temperature differences, wave power generation and thermal power generation. But heat use of heat source from sea water itself has been excluded as non-utilized energy. In the future, sea water heat source which has not been used so far will be required to be specified as new renewable energy. This research is to survey local heating system in Europe using sea water, central solar heating plants, seasonal thermal energy store and to analyze large scale central solar heating plants in German. Seasonal thermal energy store necessarily need to be equipped with large scale thermal energy store. Currently operating central solar heating system is a effective method which significantly enhances sharing rate of solar heat in a way that stores excessive heat generating in summer and then replenish insufficient heat for winter. Construction cost for this system is primarily dependent on large scale seasonal heat store and this high priced heat store merely plays its role once per year. Since our country is faced with 3 directional sea, active research and development for using sea water heat as cooling and heating heat source is required for seashore villages and building units. This research suggests how to utilize new energy in a way that stores cooling heat of sea water into seasonal thermal energy store when temperature of sea water is its lowest temperature in February based on West Sea and then uses it as cooling heat source when cooling is necessary. Since this method utilizes seasonal thermal energy store from existing central solar heating plant for heating and cooling purpose respectively twice per year maximizing energy efficiency by achieving 2 seasonal thermal energy store, active research and development is necessarily required for the future.

• 한국의류학회지
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• 제36권8호
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• pp.802-813
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• 2012

This study establishes how the clothes consumption value, need for uniqueness, and use information sources could influence the importance of apparel product attributes and the importance of store attributes. Data were collected through a survey of adults in their 20's and 30's with 48 questionnaires for statistical analysis. The collected data were processed with the programs AMOS 16.0 and SPSS 18.0 for windows and reliability analysis, correlation analysis, factor analysis, and structural equation analysis were conducted to analyze the data. The results in this research are follows. First, the clothes consumption value influences the importance of apparel product attributes both directly and indirectly and the importance of store attributes indirectly through use information sources. Second, the need for uniqueness influences the importance of apparel product attributes indirectly and importance of store attributes both directly and indirectly through clothes consumption value and use information sources. The implications of these findings and suggestions for future study are also discussed.