• Asia pacific journal of information systems
• /
• 제14권2호
• /
• pp.61-86
• /
• 2004

Despite their potential value, the mobile Internet services in the domestic market have not been widely accepted as industry experts have expected. To understand why, this study uses the TAM, Technology Acceptance Model, and explores the factors affecting the usage behavior of the end-users. Based on statistical analysis of survey data, we show that social influence and perceived ease of use affect perceived usefulness, and that self-efficacy and focus significantly influence perceived ease of use. Furthermore, perceived usefulness is shown to play a significant role in explaining actual usage of the mobile Internet services. However, contrary to the hypothesized relationships, service quality, focus, and innovativeness of users turn out to have little impact on the traditional endogenous TAM variables such as perceived usefulness, perceived ease of use, and actual usage behavior. Based on these results, we attempt to provide managerial implications for the domestic mobile Internet service providers and to suggest future research directions in this domain of research.

• Asia pacific journal of information systems
• /
• 제10권2호
• /
• pp.125-147
• /
• 2000

The objective of this paper is to propose additional features for the success of the Internet-based stock trading companies in Korea which attempt to improve competitiveness in the stock trading market. Literature about this issue has been rarely reported. To clarify our research intention, therefore, we surveyed 24 stock trading companies which support the Internet-based stock trading systems, and gathered data about appropriate Internet business model which is deemed promising and effective in the future. Analysis results revealed that besides cheap trading transaction cost, those additional features such as convenience, reliability, speed delay, superiority, and profitability are also important as well for the success of the Internet-based stock trading.

• 한국조리학회지
• /
• 제10권1호
• /
• pp.128-139
• /
• 2004

Korea goes on speedily an information-oriented world in the whole filed of society by diffusing the information-oriented education for the whole nation and the utilization of information. Consequently foodservice enterprise which is establishing their homepage in the web site for marketing purpose and direct application of restaurant management had been increased at recently for the restaurant's publicity, raising their image. The purpose of this study is to examine the feasibilities of internet application in the foodservice industry. Now the generation who most use the internet went into gear the generation of main consumers out of foodservice industry. Also teenagers who occupied the most portions of using internet are able to be the most important potential customer at present or in the near future. Therefore if marketing activity is recognized for this potential customer, it will be more effective than any other way to promotion.

• 가정과삶의질연구
• /
• 제27권6호
• /
• pp.65-82
• /
• 2009

The following research aimed to determine the effect of stress among middle school students on their addiction to the Internet. This research's target was a group of male students who had a high probability of getting addicted to the Internet while playing c/t games. The study distributed 357 questionnaires and used 340 copies, which meant discarding 17 copies that were considered inadequate. The research results are as follows: First, there appeared subordinate factors in the stress suffered by the students. These included stress from their families, from conflicts with their teachers, from the living environment, current schoolwork and future course in college, insecurity over their physical appearance, bullying from other students, and relationships with friends. Among these factors, stress caused by conflicts with teachers and family was the most frequently cited, while stress from their friends was the least cited. The motive in using the Internet was found to be bound with several factors. These include: a form of diversion, a way to communicate with others, a means in coping with loneliness, a source of news and information, a form of passing away time, a kind of habit, and others. Among these motives, passing away time and indulging a habit were cited the most, followed by news and information search, and a form of diversion. Second, as a subordinate factor in Internet addiction, the following were cited: formation of tolerance, health issues, occurrence of problems related to daily life, satisfaction or a pleasant sensation, withdrawal, cover-up on the use of the Internet, and formation of virtual interpersonal relationships, and others. Among these, the formation of tolerance came out the highest, followed by health issues, daily life, and problems related to daily life. Third, in terms of the effects of stress on the motive in using the Internet, the research found that the more the students felt stressed out by conflicts with their teachers and family, the more they tended to use the Internet to communicate with others, to cope with loneliness, to obtain newsI and information, to passawaytime, and to indulge a habit Also, the more they felt stressed out by the living environment, the more they tended to use the Internet to communicate with others, to cope with loneliness, and use news and information. The more they felt stressed out by their schoolwork and future course in college, they tended to use the Internet as a form of diversion and to secure news and information. The more they felt stressed out by their insecurity over their physical appearance and being victimized by bullies, the more they tended to use the Internet to cope with loneliness. Fourth, as for the effect of several variables on student addiction to the Internet, the study found that the more students felt stressed out by their living environment, by schoolwork and future course in college, by their physical appearance, and bullying from other students, the more they used the Internet as a form of diversion, a communication tool, and as a means of passing away time or indulging a habit. The study came up with the finding that the more the students used the computer and the Internet, the probability of their getting addicted to the Internet got higher.

• 유통과학연구
• /
• 제12권7호
• /
• pp.103-110
• /
• 2014

Purpose - This study attempts to examine the new concept of mobile internet users' lifestyles through empirical analyses based on the i-VALS concept study that had classified the VALS program, among others, aiming at internet users. Research design, data, and methodology - A total of 300 questionnaire copies were distributed, of which 273 were collected; only 244 were used for the empirical study after excluding some inappropriate or unusable ones. To analyze the data collected, the SPSS/WIN 19.0 statistical package was used, and the lifestyles of mobile internet users were reclassified after analyzing the reliability and validity of the responses. Results - The study involved the empirical analyses of the new concept of the mobile internet users' lifestyles based on the i-VALS concept study, of which the subjects were internet users. Conclusion - It is possible to provide enterprises with more systematic and objective fundamental data based on the characteristics of mobile internet users' lifestyles, to help enterprises with their establishment of market segmentation strategies for promoting mobile shopping in the future.

• 한국실내디자인학회논문집
• /
• 제33호
• /
• pp.99-105
• /
• 2002

As a new environment, the Internet proposes to us the innovation of our life. New information technologies(IT) have enabled and stimulated new organizational forms. Electronic Commerce is the new economy that changes the pattern of our life and the form of business transaction. Electronic Commerce is rapidly growing due to the increasing of internet user and the development of information technology. With the emergence of the Internet, a totally new business, the electronic commerce(EC) is emerging. Internet EC brings in many benifits to the organization such as reduced costs, fast turnaround, better customer service, and in some firms strategic advantage over their competitors. As a newly created interior design paradigm, this proposal presents its utmost advantage, interlocking interior design firm management with virtual reality of internet. Appropriately interacting on-line with off-line in virtual reality of internet improves the image of interior design firm and makes the best use of its identity in marketing. This application can rightly attract consumers' interest. Analyzing the market, the most important thing in marketing is to anticipate consumers' existing and possible demand in future. In other word, servicing consumers with idea efficiently is competence. As the point of management, to maximize managing value in interior design proposes the application of internet to management strategy of interior design firm

• 한국의류산업학회지
• /
• 제11권3호
• /
• pp.427-436
• /
• 2009

The purpose of this study is to analyze whether environmental and organizational characteristics have an effect on continuous acceptance intention and performance of the internet business in fashion companies. A survey was conducted from January 15 to February 15 in 2009, among members of fashion companies carrying out internet business. The data was collected with 288 subjects, the statistical analysis methods were frequency analysis, factor analysis, reliability analysis and multiple regression analysis. The results of this study were as follows; First, environment characteristics(internal pressure, external pressure) and organizational characteristics(chief executive officer, capacity of the organization and future directivity) of the fashion companies had an effect on continuous acceptance intention of the internet business. Second, environment characteristics and organizational characteristics of the fashion companies had an partially effect on performance of the internet business. Third, elevation of the business, customer relationship improvement and raise the market reactivity in performance factors of the fashion companies had an effect on continuous acceptance intention of the internet business.

• 경영과학
• /
• 제21권2호
• /
• pp.123-143
• /
• 2004

Internet shoppers interact with Internet shopping mall systems while they shop. To understand why Internet shoppers make purchase, this study view Internet shopping malls as information systems. Although this view point seems reasonable, little previous studies employing this perspective are found in the relevant literature. This study develops a research model where Internet shoppers' transaction intentions are affected by the mediating effects of trust and satisfaction. Trust can mitigate uncertainty of the e-commerce environment for consumers, and satisfaction is widely used to measure the effectiveness of information systems. Therefore, we consider them as key elements in this study. We further employ the construct of website quality to explain why shoppers have different levels of trust and satisfaction. We classify website quality into information quality, system quality. and design quality. We collected 282 survey responses from Internet shoppers who have prior experiences with Internet shopping malls to purchase a product or service. The survey data are used to empirically test the proposed nine research hypotheses using LISREL. The LISREL results indicate that information quality and design quality have significant impact on both satisfaction and trust, while system quality has little relation to trust level. Further, trust is shown to have significant influence on satisfaction. Finally. both trust and satisfaction is strongly related to the future transaction intention.

• 융합보안논문지
• /
• 제15권7호
• /
• pp.47-53
• /
• 2015

최근 사물 인터넷(internet of things) 기술은 클라우드 컴퓨팅 서비스(cloud computing service) 및 빅 데이터(big data)와 함께 IT분야에 이슈가 되고 있는 기술 중에 하나로, 다양한 산업분야에서 응용 및 활성화되고 있다. 이러한 동향은 유비쿼터스(ubiquitous) 시대를 실현하는데 중요한 기반 기술의 등장이라 할 수 있다. 그러나 사물 인터넷은 다양한 산업분야에서 실현되고 있는 만큼 보안 문제 또한 다양할 것으로 예상되고 있는 가운데 이에 대한 보안 위협(security threats)들에 대한 대응 방안이 강구되어야 할 것이다. 따라서 본 논문은 사물 인터넷 기술의 적용분야에 대한 사례와 이에 따른 보안 위협들을 분석해 봄으로써, 향후, 사물 인터넷의 보안 대응 방안 마련에 활용될 것으로 기대한다.

• 한국지리정보학회지
• /
• 제5권3호
• /
• pp.68-76
• /
• 2002

현대행정에서 정부기관들이 GIS를 바탕으로 한 홈페이지를 구축하여 시민들과의 양방향 대화와 열린 행정서비스를 확대하면서 cyber governance와 인터넷 GIS의 접목이 활발하게 진행되고 있다. 이에 따라 기존의 '행정관리를 위한 GIS'는 'cyber governance를 위한 인터넷 GIS'로 전환하고 있고, 미래에는 인터넷 GIS를 토대로 한 cyber governance가 행정관리의 새로운 패러다임이 될 것이므로 이 연구에서는 cyber governance와 GIS의 결합 및 활용방안을 제시함을 목표로 하고자 있다. 이를 위하여 이 연구는 우선 신공공관리 시대에서 cyber governance와 인터넷 GIS의 개념은 정의하고, 둘째로 cyber governance의 속성과 인터넷 GIS의 속성과 양자간의 공통점을 분석하고, 이를 근거로 cyber governance를 위한 인터넷 GIS의 활용방안을 제시하고 있다.