• Title/Summary/Keyword: Future Direction

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A Study on the Meaning and Future of Sales Promotion in New Marketing Communication Environment (새로운 마케팅 커뮤니케이션 환경에서 세일즈 프로모션의 의미와 미래에 관한 연구)

  • Choi, Min-Wook
    • Journal of the Korea Convergence Society
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    • v.9 no.12
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    • pp.145-150
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    • 2018
  • This study examines the meaning and growth background of sales promotion in a new marketing communication environment and predicts its future direction. This study analyzed experiential marketing, individual marketing, media creative, and viral marketing as growth background of sales promotion in a new marketing communication environment, and predicted future direction of sales promotion as brand communication, consumer-brand relationship, application of ICT, integrated marketing communication. This study has a significance of analyzing the changing function and predicting the future direction of sales promotion in new marketing communications environment.

Flow Direction Characteristics in the Vicinity of the Spark Plug in an S. I. Engine

  • Han, Sung-Bin;Chang, Yong-Hoon;Chung, Yon-Jong
    • Journal of Mechanical Science and Technology
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    • v.14 no.8
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    • pp.891-899
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    • 2000
  • The flame speed may be decomposed into the burning speed and the flame transport speed. The flame transport speed is affected considerably by the flow direction, variation rate of flow direction, and flow speed in the combustion chamber. Especially, the flow direction and the variation rate of flow direction at the spark plug location during the ignition period have an important effect on the ignition process and the early flame propagation process. We measured the flow direction component and the variation rate of flow direction with a hot wire probe at the spark plug location. It was shown that the representative flow direction of ignition period is the right-vertical direction of crank shaft and it was used to investigate the variation rate of flow direction.

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TOWARD THE EAST ASIAN OBSERVATORY

  • KAIFU NORIO
    • Journal of The Korean Astronomical Society
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    • v.38 no.2
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    • pp.325-328
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    • 2005
  • I report here about the future direction of cooperation of astronomy in East Asia region, which has been a long-years subject of the EAMA since 1990. During this EAMA-6 we had many positive discussions and remarkable progress toward the promotion of our cooperation. We also had an 'East Asian Observatory' WG meeting yesterday with many attendants, and actively discussed this important subject in some detail. The following report is to summarize the fruitful products we had in the EAMA-6 discussions and in past EAMA activities, and to propose a direction and some action items toward the bright future of astronomy in East Asia.

A Comparative Study on Statistics Education Between Korea and USA

  • Kim, Sang-Lyong
    • Journal of the Korean Data and Information Science Society
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    • v.17 no.4
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    • pp.1107-1117
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    • 2006
  • In this thesis, we conduct a comprehensive analysis of the current situation and the inherent problems found in modern statistics education in Korea. We investigate the American probability and statistics curriculum currently used in Wisconsin and discuss the overall state of statistics education in The United States. Through comparison of both the Korean and Wisconsin model, we explore the future direction of statistical education.

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A Study on the Determining Factors of Rail Freight Fares (철도화물운임결정요인에 관한 연구)

  • Bhang, Youn-Keun
    • Proceedings of the KSR Conference
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    • 2005.05a
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    • pp.930-935
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    • 2005
  • This study tried to suggest a new direction of rail freight pricing in Korea. Determinant factors of rail freight fare are collected and pricing principles are introduced. Marginal social costs are to be fare of rail freight in theory and those costs should be estimated in the near future. From the market pricing of North American rail freight carriers we can find a direction of future pricing and from the EU efforts to estimate social marginal costs we can also find research agenda.

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A Study on the direction of building the Defence Logistics System in the future (미래 국방 군수시스템 구축 방향 연구)

  • 최종근;최상영
    • Journal of the military operations research society of Korea
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    • v.28 no.1
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    • pp.1-16
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    • 2002
  • The object of this study is to suggest the direction of building the defence logistics system of Korea Armed Forces in the future. For the purpose of this, we surveyed the best practices among the enterprises and U.S. Defence which reformed successfully the physical distribution and logistic in recent year. Also, we analyzed our current logistics system and suggested the vision, operational concept, and the way of building this system. This system is expected to reduce the total logistics cost, speed up the logistics velocity and increase the efficiency of the combat support.

A Study on the Future Direction of Fire Industry in Korea (한국소방산업의 발전 방향에 관한 연구)

  • Lee, Jeong-Il;Lee, Seong-Su
    • Journal of the Korean Society of Hazard Mitigation
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    • v.10 no.4
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    • pp.69-79
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    • 2010
  • Fire industry has been an important role in from the fire and disaster to protect life and property of citizens. In recent years the national fire industry in Japan and the United States Fire industrialized countries with respect to the fire industry in quality and technology challenges facing the competition, and fire Industry for China and other poor countries and vulnerable to the price competition in the fire industry's difficulties with this study is necessary. The purpose of this study was to analyze the characteristics of the fire industry, the development is aimed to provide direction. The proposed development direction for the future industrial development of the fire, setting goals, fostering the promotion of industrial development direction, running through the fire in the actual application will be available.

Internet Fashion Business: Environmental Analysis & Future Research Direction (인터넷 패션산업의 환경분석 및 향후 연구방향에 대한 제언)

  • Ko, Eun-Ju;Jo, Oh-Soon
    • Journal of Global Scholars of Marketing Science
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    • v.9
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    • pp.203-219
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    • 2002
  • The purpose of the study is to analyze environmental changes in market, customer and information technology of Internet fashion industry, to present fashion company's current situation and strategy for confronting business environmental changes, and to propose the direction of the future research in this fashion field. First, the importance of Internet has been increased due to the rapid growth in number of Internet user and the size of the e-commerce. Second, to satisfy the customers requiring reasonable price and differentiated product and service, e-Branding strategy implementation, customized service development and enhancement on Web-site credibility and loyalty are demanding in the market. Third, development on the mobile technology and the increase in the Internet user using mobile communication device requires preparing mobile consuming environment, new business platform. Fashion industry's current situation and competitive strategy developed by the environmental change analysis were used for developing future research direction, that is, the m-business, CRM, and e-Branding. Through the understanding of environmental changes in Internet fashion industry and proposed research direction, research on Internet fashion marketing is hoped to be vitalized. Results of this study were expected to be utilized the strategy development.

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A theoretical study to establish the concept of textbooks using online content and the direction of future textbooks (온라인 콘텐츠 활용 교과서의 개념과 미래형 교과서의 방향 정립을 위한 이론적 고찰)

  • Ahn, Sung Hun
    • Journal of Creative Information Culture
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    • v.7 no.4
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    • pp.257-264
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    • 2021
  • As online classes started in 2020 due to the COVID-19 outbreak, the use of online content in classes such as e-books, Google tools, and videos has increased. Accordingly, the need for textbooks made by teachers is emerging so that students can learn effectively even in an online environment. In addition, as online classes and student-participatory classes using various online contents expand, teachers are actively using online content-using textbooks as well as book-type textbooks. In other words, it is a time not only to prepare for online classes, but to establish the concept of online textbooks and to think about the system and direction of current textbooks in order to transform into a future education system. Therefore, in this paper, the basic data for establishing the concept of online content utilization textbooks that are currently being introduced have been analyzed and theoretical contents for the development direction of future textbooks to be developed in the future are explored.