• Journal of the Korea Furniture Society
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• v.16 no.1
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• pp.71-80
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• 2005

A joint brand of furniture companies named Gaboro has been officially launched in the form of a juridical foundation. It was invested by Seoul City and the union members for regenerating the furniture companies in Seoul on August 1, 2003. However, Gaboro still has a few problems to overcome for successful business from joint marketing. Firstly, Gaboro must create a R&D post in order to lead the member companies through consistent production of furniture in addition to engraving its brand. Secondly, the head office of Gaboro must be authorized to prevent each union member from manufacturing the furniture products not well suited to the fresh brand. In addition, the member companies justly need to regulate the product items, and simultaneously to accept the new image concepts. Lastly, Gaboro needs to launch unique items to discriminate its design from other competitive companies.

• Journal of Distribution Science
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• v.22 no.7
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• pp.33-42
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• 2024

Purpose: The furniture industry has a huge potential for growth in Indonesia. Due to Indonesia's vast natural resources, furniture designers, makers, and retailers are given ease of access. The research analyzes the influence of service quality, promotion, product, and price on brand image and purchase intention in Indonesia's furniture distribution channels. Research design, data, and methodology: The variables used are service quality, promotion, product, price, brand image, and purchase intention. This research is cross-sectional research, which will be conducted among the furniture consumers in Indonesia, from the Instagram followers of a community as of 31 July 2023 with 837.5 thousand followers. The tools that will be used are surveys, conducted according to the sample size and processed using SMARTPLS 4 and the SEM-PLS model. Results: The findings urge that some variables have a significant influence on purchase intention directly but become less significant when influenced by brand image. Some variables can influence purchase intentions significantly through brand image, even if the certain variable did not have a significant influence on purchase intention directly. Conclusions: By knowing the significance of the variables towards brand image and purchase intention, ones with major influence can be implemented as a strategy to improve marketing in Indonesian furniture distributors.

• Korean Institute of Interior Design Journal
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• v.17 no.3
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• pp.94-101
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• 2008

The purpose of this study was to analyze the preference of living room furniture and to suggest Korean brand furniture design guideline. Subjects consisted of 171 residents aged up 20 years old in Seoul and Kyung-ki. area. The data were analyzed using the SPSS statistical package. The results of descriptive statistics, factor analysis, t-test and $x^2$-test are presented. The result of this study showed as fallows; 1) Livingroom funiture design with considering family life behavior were needed. 2) Modernizing traditional elements(motives and pattern) were preferred to duplicating traditional elements. 3) In furniture materials, easy to maintaining and cleaning and environmentally-sound materials as solid wood were highly appraised. Also, functional and harmonious furniture design with interior or other furniture were needed. So, modular-system furniture for livingroom would fulfill user's needs which are function, harmony and conciseness. 4) Elegant, easy, unique, functional, and simple design for livingroom were highly appraised. Considering these results, it is necessary to develop more on the modernized traditional furniture based on the various needs of users. These results provide a practical guideline for the development of the Korean brand design for livingroom furniture design.

• Journal of the Korea Furniture Society
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• v.28 no.1
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• pp.60-71
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• 2017

Today, as the standard of customers is getting higher, the period "Value Consumption" has come. "Brand Stretching" which is to expand business from own field of business to "Fusion Design", "Art Collaboration" focusing on diversified demand and emotion of consumer is in trend. Global fashion enterprise which is particularly sensitive to trend and influential to various field of business, has now transformed to total lifestyle enterprise and now started to show off furniture design to improve the value and image of the brand. This thesis has classified methodological types to apply furniture design and background of furniture design in fashion enterprise, analyzed and examined cases, and interpreted the possibility and direction of understanding to furniture design in various aspects.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.59-62
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• 2008

This research is to provide basic information for future development of an effective way for design office furniture. The purpose of this study is to provide foundation data that enable to design various office furniture. This article investigates what are the basic elements of office furniture and how various type of office furniture elements represent in many catalogues, articles. It was to understand what parts of office furniture elements influence when design the office furniture. Based on the research, conclusion was made as following: Through the 11 brands, it is found that rectangular-closed desk and tall closest is dominant in domestic brand whereas both open and closed desks are used in overseas brand and the closet design is changed based on the desk type.

• Journal of the Korea Furniture Society
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• v.14 no.1
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• pp.47-58
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• 2003

Italian furniture companies play a leading role in the world furniture market and are acknowledged as good design trend leader. Their craftsmanship which has been handed down from the past is thoroughly applied to the process of design and production. Two well-known furniture companies in Italy, 'B&B Italia' and 'Kartell', are chosen as a case study model to grasp the key of their success. In general and objective material collecting and researching, this study aims at understanding the method of the advanced corporations' design development, marketing strategy and brand identity This study is expected to use as a research material for Korean furniture industry to escape from the serious depression after IMF shock.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.393-398
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• 2016

The purpose of this study is to conduct research from qualitative aspects regarding the development of substantive design research for furniture brand and detailed development direction as single household has increased rapidly. In case of research method, the usability evaluation questionnaire was produced based on Honey Comb Model of Peter Morville. As a result, the single-person household including other household show preference for furniture for the one-man households and tend to purchase and use them. Nonetheless, it was found that places for sharing opinion and reselling the furniture are greatly lacking. Therefore, it is required to vitalize community market for the one-man household. And it is expected that this result of research provides useful implication concerning the single household as well as academic significance to offer primary information of furniture brand development-related research.

• Journal of the Korea Furniture Society
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• v.25 no.4
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• pp.277-287
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• 2014

Current Korea furniture market is holding and leading with Hanssem, Livart, and other 10 main furnitures companies. The Hanssem furniture company is the first sales in Korea. And whole sales revenue was over 1 trillion KRW. Recently in Korea furniture market is changing rapidly by announcement of IKEA of expansion to Korea. IKEA is the number one furniture company in north european countries. Also, this company spreads at world widely, 44 countries and 358 shops, with their own marketing plans between lowest prices and developing north european furniture styles. Korean furniture companies are get in dangerous condition, and especially serious problems near Korean furniture company using same market place with IKEA. This research is expecting IKEA's brand power will hitting Korea furniture industries. Therefore, Korea furniture companies and industries need analysis of IKEA furniture, marketing strategy of IKEA, production strategy and other plans must be prepare for expansion of IKEA in Korea.

• Journal of the Korea Furniture Society
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• v.10 no.1
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• pp.33-42
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• 1999

This study aims to organize the research ways of interior design for clothing stores as a management strategy in the market changing rapidly. The public met their needs in a mass production system. However, the brand-name companies began to create the conditions of consumption for people, there appeared people with new lifestyles and new way of thoughts so that their propensity to consume resulted in consumption activities, and it become varied, individual, and highly qualified. Therefore, in view of consumers' priority, based on SI sales environment this paper aims to create a new image by re-designing the interior and furniture of shops which will help to enhance the image of brand name. Therefore, the brand-name companies will expect a large sale for the new product and it will apply to sales environments of other products and influence them. The purpose of this paper is to find a desirable way to increase sales efficiency for the companies. In order to get a concept and propriety of sales environment design, examined mutual relation to each study of interior design, marketing, and fashion design. Through referring to the documents research of these fields I could get a conception and basic structure for them. Based on the theoretical knowledge, this study was made to show to examine and generalize the existing sales environments and situations and set up a new concept for this. It will apply to interior design and store holds and present a new design alternative for improvement.

• Journal of the Korea Furniture Society
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• v.25 no.3
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• pp.173-181
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• 2014

Since the onset of the 21st century, digital technology has been widely adopted in various fields of art; it has enabled artists or designers to try diverse and brand-new ways of expression in literally every possible field of art, including painting, sculpture, and other design work. Furniture design is no exception. From the initial design step to the final production of furniture, modern digital skills are broadly utilized, creating a whole new set of designs that would otherwise be hardly conceivable and realizing a highly efficient furniture-making mechanism. More recently, the 3D printing technique, which is called a 21st century alchemy, has been successfully commercialized and is getting more popular, heralding yet another innovative shift in the area of furniture design and production. In this context, this study discusses the background of the furniture design using digital technology, and identifies the correlations between the modern digital technology and furniture design by redefining the concept of such digital technology. By reviewing multiple real-life cases, some of the key digital expressions found in modern furniture design are also analyzed. This study aims at suggesting the reason why digital technology is significant and promising in diverse ways for the development of modern furniture design.