• Management & Information Systems Review
• /
• v.15
• /
• pp.37-50
• /
• 2004

Internet commerce has the potential to propel a company to 'break out' of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. Therefore, many firms have rushed into internet commerce to conduct business more efficiently, create new business opportunities, and generate business value. The purpose of this study is to examine the relationship between the sales promotional functionality of internet shopping mall and its performance considering the characteristics of internet shopping mall's operational form as moderating variables. The results showed that the price functionality affects positive effects on the performance of shopping mall, and the characteristics of operational form can be considered as a significant moderating variables between the sales promotional functionality of shopping mall and the performance.

• The Journal of Information Systems
• /
• v.13 no.2
• /
• pp.1-22
• /
• 2004

Internet commerce has the potential to propel a company to "break out" of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. Therefore, many firms have rushed into internet commerce to conduct business more efficiently, create new business opportunities, and generate business value. Since internet shopping mall not only become a valuable channel for selling goods to customers, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of internet shopping mall must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of internet shopping mall contribution of firm performance exist, the functionality of a firm's internet shopping mall has been decided voluntarily from its business experience. The purpose of this study is to examine the relationship between the marketing functional characteristics of internet shopping mall and its performance. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that some factors(price, product recognition, reliability enhancement) affect positive effects on the performance of internet shopping mall.

• The Journal of the Korea Contents Association
• /
• v.19 no.12
• /
• pp.193-202
• /
• 2019

In this study, we want to check if there are similarities and differences between Chinese students and Korean university students who make up the highest percentage of Korean students studying abroad and see what attributes affect their satisfaction with the use of Internet shopping malls. Based on the results, Chinese students will be able to suggest ways to increase their satisfaction in the process of using local Internet shopping malls and advise companies operating domestic Internet shopping malls on strategies to improve the satisfaction of foreign customers. According to the study, among the system evaluation factors experienced by Korean students and Chinese students when using Internet shopping malls, Korean students showed better information quality than their Chinese counterparts, and Chinese students showed better functionality than their Korean counterparts. Second, among the logistics system evaluation factors Korean and Chinese students experienced when using Internet shopping malls, both speed and delivery quality showed that Korean students were better than Chinese students. Third, when Korean students use local Internet shopping malls, the factors that affect their satisfaction with consumption were found to have significant effects on functionality, delivery quality, response reliability, information quality and speed. Fourth, Chinese students studying abroad showed that functionality, information quality, speediness and response reliability all had a significant impact on satisfaction, except for delivery quality.

• Management & Information Systems Review
• /
• v.21
• /
• pp.271-297
• /
• 2007

Since B2C EC websites not only become a valuable channel for selling goods to customers and for communicating with the potential clients, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of website must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of B2C EC website contribution of firm performance exist, the functionality of B2C EC website has been decided voluntarily from its business experience. Hence, there has been a call for a rigorous empirical studies to examine the function level of an B2C EC website application. The purpose of this study is to examine the relationship between the function level of B2C EC website and its performance considering the characteristics of B2C EC strategy as moderating variable. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that four factors(price, product recognition, reliability enhancement, and purchase confidence) affect positive effects on the performance of shopping mall, and the characteristics of B2C EC strategy can be considered as a significant moderating variable between price factor and the performance of shopping mall.

• Journal of Korea Multimedia Society
• /
• v.12 no.5
• /
• pp.688-698
• /
• 2009

The market for Internet fashion/coordination shopping malls has been enormously increased year by year. However, online shoppers feel inconvenient because most of Internet shopping malls still rely on item classifications by category and do not provide the functionality in terms of which shoppers can find clothes they want. In an effort to build a fashion/coordination system for women's dress adopting the Heuristic-based method, one of the Context-based methods, we present a method for defining characteristics of a woman's dress as attributes and their inheritance relations, which can be input by a product manager. We also compare and analyze various methods for recommending the most similar clothes.

• The Research Journal of the Costume Culture
• /
• v.19 no.5
• /
• pp.1088-1101
• /
• 2011

The purpose of this study was to examine the outdoor sportswear purchase behavior, outdoorwear sportswear brand preference, functional fabric awareness, and benefits sought. The research was performed through in-depth interview during February to March 2011. Data were collected from 10 consumers who had purchased outdoor sportswear and experienced camping in 6 months. First, the results from study showed that functionality/comfortability, design, color, and brand name were important factors in selecting outdoor sportswear. Offline stores were the main place to purchase, however, internet shopping mall and portal online community were another shopping channel as well. Second, respondents preferred imported outdoor sportswear brand to national brand. According to the study, the respondents trusted the imported outdoor sportswear quality based on the brand name, value, and brand history more than national brand. Third, consumers who had low functional fabric awareness were more likely to evaluate apparel products based on the brand name. Knowledge levels for textile functions were high in elastic, UV protection, air permeable, and antibacterial properties. The essential features for camping were water absorbing and quick dry, water resistance, wind proof, UV protection, and fire retardant properties. Finally the results showed that there were two sportswear benefit soughts: functionality and status ostentation.

• Journal of Korea Multimedia Society
• /
• v.14 no.8
• /
• pp.1061-1069
• /
• 2011

With the development of information technology, online commercial transactions have been steadily increasing. However it is not easy to recommend the clothes in coordination with individual physical features. This paper presents a fashion coordination recommender system for women's clothes. The system includes the functionality of recommending clothes best-suited for customers in consideration of their individual physical features. It has also been designed to recommend clothes in vogue for those who are fashion-sensitive by considering the fashion trend of the times. Operated in an optional or coupling way, these functionalities of our system result in an intelligent fashion coordination system which recommends dress items to customers in various ways.

• The Journal of the Korea Contents Association
• /
• v.13 no.11
• /
• pp.815-828
• /
• 2013

Recently internet shopping malls provide newer and more varied goods and services to meet the demand of their customers. And as new companies enter the on-line shopping mall business, competition in this specific market is getting stiffer. Therefore, to keep a more sustained relationship with their customers, internet shopping malls need to satisfy their customers with their goods and services and to make them loyal customers. Unlike bricks-and-mortar stores in real life, This study also aims to propose an on-line physical environment model, and to develop the existing on-line research into a physical environment. The physical environment is measured on the four dimensions and 4 measurement units and the on-line physical environment, trust, and purchasing decisions are also explained. This study makes contributions as follows. First, online physical environments contain theoretical syntheses and operational definition. Second, this study finds that trust is an important part of an on-line transaction. Third, this study provides an insight into some of the factors preceding purchasing decisions. Lastly, this study finds that the consumer's comprehension of the on-line environment has a considerable influence on trust and purchasing decisions.